Archive for the ‘Writer’s Platform’ Category

Coach Teresa LeYung-Ryan says: “What is a Writer’s Platform, Why Do You Need One, How Do You Get One?”

The blog posts from Dystel & Goderich Literary Management www.dystel.com and Fuse Literary http://www.fuseliterary.com/blog are examples of the level of support that experts give to writers so that you can navigate this dynamic world of publishing.

So, you have a finished manuscript. Oh happy day!  Celebrate!

What next? If you want your book to be more than a personal legacy for your family and friends, there are two sets of tasks to perform on your writer’s journey.

·         Hire an editor who has experience editing your genre.

·         While your editor is busy at work, you are also busy at work taking care of the business side of being a writer. If you haven’t been building your platform, it’s time now (before pitching and sending queries to agents and acquisition editors at publishing houses).

The focus of this post is on platform-building.  What is a writer’s platform? Why do you need one? How do you get one?

The question: “What kind of platform does this author have?” (asked by agents and acquisition editors)  = “How many books can this author sell right now, on her own/his own?” At this point, your manuscript (a polished one) becomes a commodity (whether your book is fiction or nonfiction).

Of course if you are already a celebrity author or a best-selling author, the agent can pitch you to acquisition editors with ease, and in turn, acquisition editor can pitch you to the sales team and publisher with ease. The publisher will then offer you a big advance (because they know that your fans are likely to buy your book); they’ll make money, you’ll make money.

However, what if you do not have a huge fanbase? What can you do to attract the people who have the power to help you and your book go far and wide?

The answer is: Making your name stand for something—to attract target consumers— who are likely to buy what you have to sell (from page 1 of my workbook Build Your Writer’s Platform & Fanbase In 22 Days).

Let’s take a look – making your name stand for something –  that “something” is the core theme in your book. If you do not know what your core theme is, hopefully members in your critique group and the editor you have hired will know. You need to know what your book is about.

Example:  the core themes in my novel Love Made of Heart are: daughter-mother relationship; mental illness; family violence.

The core theme in a book is the bait that attracts your target consumers. The target consumers are your fans.

Fact:  Your loyal fans (people who care about you) are likely to buy what you have produced.

Fact:  Your prospective fans (people who care about what you care about / the core themes in your book) also are likely to buy what you have produced.

1.    You know who your loyal fans are. However, do you know how to articulate your themes to them so that they can broadcast for you? I say: “You can ‘train’ them.”

2.    How do you find your prospective fans? I say: “Reach out, not stress out. Help them find you.”

You can accomplish both… through the appearance of your platform statement.

I reiterate: “Make your name stand for something—to attract target consumers— who are likely to buy what you have to sell.”

Example (for my fiction and narrative nonfiction): My name is Teresa LeYung-Ryan. Through my books and monologues, I encourage adult children of mentally ill parents to speak openly about the stigmas.

Another example: My name is Teresa LeYung-Ryan. Through my novel Love Made of Heart, I help survivors of family violence speak openly about the stigmas.

Example (for my how-to books):  I am Coach Teresa LeYung-Ryan. Through my workbook Build Your Writer’s Platform & Fanbase In 22 Days, I teach writers how to attract attention from agents, editors, publishers, media, book buyers, and readers.

Where would you showcase your platform statement?

Email signature block; business card; website; blog; YouTube channel; press releases; social media; query letters; book proposals; your bio; photo file names and photo captions . . .  Where else?

Learn more.  On Sunday, August 28, 2016, 2:00-5:00pm -

Join me (Coach Teresa LeYung-Ryan Build Your Writer’s Platform & Fanbase In 22 Days) and Valerie Haynes PerryWrite the Book You Want: Be Your Own Coach   and Luan Stauss--owner of and book buyer for Laurel Book Store in a three-hour workshop -

Where are YOU on YOUR WRITER’S JOURNEY?

for you and your friends who identify yourselves as serious writers

at Laurel Book Store (near the 12th St. BART station in Oakland, California)

We will address the following topics:

  • Build your name, platform, and fanbase to hook attention before publication
  • Maintain clarity, self-confidence, and motivation to bring your own book into being
  • Expand your knowledge of the moving parts that comprise the publishing industry and make savvy choices

Register online: http://www.laurelbookstore.com/event/where-are-you-your-writers-journey $25.00 SKU: EVENT828

I cheer for you!

Reach out, not stress out. I wish you a joyful writer’s journey!

Sincerely,

Coach Teresa LeYung-Ryan
http://WritingCoachTeresa.com
youtube.com/user/TeresaLeYung
http://LoveMadeOfHeart.com/blog

Is there a Database of Literary Agents?

“Yes!” says Writing-Career-Coach Teresa LeYung-Ryan.  Read on…

AAR is the Association of Authors’ Representatives.
http://www.aaronline.org/
Authors looking for agents can search in the AAR database by choosing genre/categories:
After you identify the agents who specialize in your genre, go to the agents’ websites and follow submission guidelines. It’s okay to
query more than one agent at a time.
Querying = asking an agent if he/she would like to read part or all of your manuscript.

When an agent asks to read your entire manuscript (“ms”) and you want this agent to do that, then you give this agent an exclusive reading time, typically 2 or 3 weeks. You cannot give exclusive reading time to more than one agent at a time since an agent would be investing her/his time in reading your entire ms. You do NOT send your entire ms. to someone who has not asked to see it.

Also, look at Jeff Herman’s Guide to Book Publishers, Editors, and Literary Agents – (available at libraries and bookstores)

Reach out, not stress out.

Sincerely,

Coach Teresa LeYung-Ryan

I am Coach Teresa LeYung-Ryan who teaches my clients (writers, artists) how to reach out, not stress out, before and after publication — identify themes in their intellectual properties and create scripts for pitches, query letters, press releases, talking-points, one-minute videos, photo slideshows, and the all-mighty blog. Please visit http://WritingCoachTeresa.com  and http://LoveMadeOfHeart.com/blog for resources.

The workbook:
Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW – available at http://www.laurelbookstore.com in Oakland, CA and on Amazon – print edition and Kindle edition!

If you’d like to email me . . .   WritingCoachTeresa  then @, then Gmail.com

  • What email subject line will attract my attention?  Tell me where you’ve met me (which conference? which workshop? which community event?) or tell me who referred you.
  •  In the body of your email, please include your full name and your URL (website or blog address) so that I can see what you’re already doing to build your writer’s platform and fanbase. I like concise and gracious emails. Thank you so much.
Subscribe to my blog

Enter your email address:

Delivered by FeedBurner

Archives