Posts Tagged ‘9 tools to propel your marketing message’

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What Is a Talking Tagline for Writers of Fiction and Nonfiction?

Every year at the exciting San Francisco Writers Conference, Talking-Tagline Teacher Elisa Southard and Platform-Building Coach Teresa LeYung Ryan (yours truly) show writers of all genres how to hook attention–in person, in emails & voicemail, on their websites, blogs, facebook, Twitter, LinkedIn, YouTube, and other social-media forums.  Hook attention with your talking-tagline!

When someone asks: “Elisa, what do you do?”  Elisa responds with: “Through my book Break Through the Noise, I help professionals power up their marketing messages.” (she doesn’t say “I’m a writer” because… what if the other person doesn’t ask her more questions. )

When someone asks: “Teresa, what do you do?” Teresa responds with: “Through my book, I help writers build their platforms and fanbase in 22 days.”

As a novelist and memoirist, Teresa says: “Through my book Love Made of Heart, I inspire adult-children of mentally-ill parents to speak openly about the stigmas.” (When I was newbie, my playwright friend Kim McMillon would invite me to parties.  Someone would come up to me and ask “So, Teresa, what do you do?”  I would answer “I write novels.” Then the other person would ask “Are you published?” and I would shyly say “Not yet.” Where did that conversation take me? Nowhere.  Many times, the other person would corner me and tell me what he/she writes (a monologue).

Here are other examples of  how to engage with the talking-tagline:

As a travel writer, Elisa says: “I help people turn curiosity into confidence when they travel.”

As a guest speaker to schools, Teresa uses: “Through my book, I help survivors of family violence find their own voices.”

Talking Tagline Teacher Elisa Southard and Build Your Writers Platform Fanbase Coach Teresa LeYung Ryan at SFWC 2011

Elisa Southard says: "Break through the noise" and Teresa LeYung Ryan says: "Build your writer's platform & fanbase in 22 days."

*** This year our interactive presentation at SFWC was publicized as: Get a Grip: Be Your Own Best Promoter ***

Writers who:

  • were in our session
  • received one-on-one coaching from us
  • bought the CD or MP3 of our session http://www.vwtapes.com
  • learned Talking-Tagline from us at other conferences or workshops . . .

… here’s your chance to tell tens of thousands of my fans what your Talking-Tagline is. Click on the title bar of this post, fill in the boxes and press “submit.”

Also, Elisa and I are both on facebook.  Request

Break Through the Noise bookcover

to be “Friends” and remind us where you met us.

Elisa loves Twitter, so, connect with her that way too.

More resources to help you and your writer-friends gain a competitive edge in the publishing industry:

http://breakthroughthenoise.com Watch Elisa’s interview on television–how to deliver your talking-tagline for any profession. Helping you create your talking-tagline is Elisa Southard’s unique talent. Get Elisa’s book Break Through the Noise, 9 Tools to Propel Your Marketing Message

Build Your Writer's Platform & Fanbase In 22 Days front cover

http://writingcoachteresa.com You will giggle when you see how fun it is to build your platform and attract more fans while you’re writing your project. Order my workbook from Amazon  Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW . Why 22 days? When you stick to a program, you develop new habits. Look at the reviews from writers who have used the program.

I say:  Reach out, not stress out!  Help your fans find you!

Let’s hear your talking-tagline.  Click on the blue title bar of this post to get the comment box, fill in all the boxes and press “submit.”

To read other posts in my blog (about writing contests, publishing opportunities, more tips on platform-building), click on [ Home ] and scroll down  OR key in words in the search box to find specific posts. Example: if you key in the words: poetry anthology 2011 into my blog’s search box and click [search], you will see my post containing info about the  Las Positas College Anthology and other contests for other genres (Thank you, Poet Laureate Deborah Grossman!) To read the entire version of a post, click on the title bar of that post.

To see my website for all my books, go to:  http://writingcoachteresa.com

http://sfwriters.org — future San Francisco Writers Conference, San Francisco Writers University, contests, scholarships, recordings of past conferences.

http://www.sfwritingforchange.org – for authors of non-fiction – Writing for Change Conference.

Saturday March 26, 2011 in San Francisco  “Meet the Agents & Acquisition Editors!”
Teresa LeYung Ryan, Mary E. Knippel and Tanya Egan Gibson will coach writers before they pitch at this event. http://www.wnba-sfchapter.org/

Reach out, not stress out!

Sincerely,

Build-Your-Writer’s-Platform Coach Teresa

What's Teresa's talking tagline for her novel Love Made of Heart?

What's Teresa's talking tagline for her novel Love Made of Heart?

Break Through the Noise, 9 Tools to Propel Your Marketing Message

What’s Happening February 17 – 21, 2011 For Writers and Readers?

Thursday, Feb. 17th, 2011, 6 to 9 pm- $149
Presented by Literary Agent Katharine Sands, author of Making the Perfect Pitch. Learn how to effectively pitch your project to the agents and editors at the SFWC…or anywhere!  http://www.sfwriters.org/pages.cfm?ID=206

Friday February 18, 2011 While Talking Tagline Mentor Elisa Southard author of  Break Through the Noise, 9 Tools to Propel Your Marketing Message & I (Writing Career Coach Teresa LeYung Ryan author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW) will be presenting “Get a Grip: Be Your Own Best Promoter” at the exciting San Francisco Writers Conference . . .

February 18, 2011, 11:00am PST / noon Mountain Time Author Judith Marshall (Judith & I were in a critique group with Lynn Scott and Marcia Naomi Berger!)  will be interviewed on BlogTalkRadio show Page Readers.  If you miss the live broadcast on Feb. 18th, you can listen to Judith Marshall (she’s delightful!) when the show is archived.  Go, Girlfriend Judith!!!

http://www.blogtalkradio.com/show.aspx?userurl=page-readers&year=2011&month=02&day=18&url=judith-marshall-on-page-readers

Judith Marshall is a third generation native Californian, born in St. Helena and raised in Concord. After leaving a successful career as a human resources executive, her lifelong dream of writing fiction was realized with the completion of Husbands May Come and Go But Friends Are Forever, winner of the Jack London Prize awarded by the California Writers Club and recently optioned for the big screen. She is an active member of the California Writers Club and a regular participant in writing classes and workshops. She continues to hone her craft and is currently working on her second novel, Staying Afloat, the story of a devoted stay-at-home wife and mother who morphs into a sex-starved adulteress. She lives in Northern California with her husband. For more information, go to www.judithmarshall.net

MONDAY, February 21, 2011  FULL-DAY AND HALF-DAY WRITING INTENSIVES

Sponsored by San Francisco Writers University and the San Francisco Writers Conference  http://www.sfwriters.org/pages.cfm?ID=206

These classes will be held at the Mark Hopkins InterContinental Hotel on Nob Hill in San Francisco.

Each of these intensive workshops takes one subject and breaks it down
into parts to give attendees a deep understanding of the topic. Each
workshop is taught by an expert on the subject who is also a good
teacher.

Full Day Classes (9 am to noon, break for no-host lunch, 2 -5 pm) — $297 for either class

1. Social Media for Authors with social media gurus Tee Morris and Linda Lee
By the end of this nuts and bolts workshop, authors will know how to effectively use Twitter, Facebook, YouTube and Linked-In, how to create a website and blog and how to podcast your writing. And you’ll also know how to select which of these tools is right for you. A must have for writers in today’s online world.

2. Self-Publishing Boot Camp with Carla King, Alan Rinzler, Joel Friedlander, Mark Coker, Tammy Nam, Alexis Masters, Karen Leland and many more
Listen up, soldiers! Today is the best time ever to be a writer. With eBooks and self-publishing options never before available to get your book in front of a reading audience, you need to understand the whys, whats and hows of self-publishing. Taught by the creator of the Self-Publishing Bootcamp and a whole host of experts in every aspect of self-publishing. Go to Carla King’s Self-Publishing Boot Camp web site.

Morning Half-Day Classes (9 am to noon) –$149 for each class

1. Micro-Tension: The Secret of the Best Sellers with Superstar Literary Agent Donald Maass
This workshop has been given to rave reviews throughout North America by the man who wrote the book (and workbook) on writing the novel that will break you out of the pack. In the course of two decades Mr. Maass has arrived at a number of definite and highly perceptive conclusions on just what the differences are between an ordinary, pedestrian but enjoyable novel and an ostensibly similar work that catapults the book and its author into an entirely new plane of literary success.

2. Writing Fantasy, Science Fiction and Horror
With best selling author Katharine Kerr, editor/assoc. publisher Gabrielle Harbowy and rising star fantasy author Philippa Ballantine

3. Writing Romance and Women’s Fiction
With literary agent Christine Witthohn and romance author Elizabeth Jennings

4. Writing Mysteries, Suspense and Thrillers
With NYT best-selling mystery and thriller authors Bob Dugoni and Sheldon Siegel

Afternoon Half-Day Classes (2 pm to 5 pm)–$149 each

1. How to Write a Book Proposal (non-fiction)
With the man who wrote How to Write a Book Proposal. literary agent Michael Larsen and Consulting Editor Alan Rinzler

2. Making Your Memoir Bigger Than The Story of Your Life
With writing teacher and memoirist Adair Lara, author of Naked, Drunk and Writing: Shed Your Inhibitions and Craft a Compelling Memoir or Personal Essay

3. How To Make Money in the Hot Young Adult Market
With author Doug Rees and Annette Pollert from Simon and Schuster

My friend and colleague Elisa Southard and I met on Wednesday to outline our presentation for the San Francisco Writers Conference in February.

Conference registrants have described us as “The Elisa & Teresa Show” because we do skits to demonstrate our points, and, our sessions are always interactive.“Writing-Career Coach Teresa & Talking-Tagline Coach Elisa Southard love helping authors hook attention from agents and publishers.”

This year, SFWC creators Elizabeth Pomada & Michael Larsen want us to present: UPPING YOUR PLATFORM: Building Your Visibility Online and Off with YOUR Talking Tagline.
Fun! As a pre-conference exercise, I ask registrants to Google our names and see what our talking-taglines are.

Elisa Southard IS the Talking-Tagline Queen and the author of  Break Through the Noise: 9 Tools to Propel Your Marketing Message.

She’s my coach when I need to hook attention. She even dreamed up the main part of the title of my new guide !  Build Your Name, Beat the Game.  What a gift!  Thank you, Elisa!

Elisa’s working on a new book herself. Meanwhile I’d like to remind all writers (and anyone who has a service to provide) to visit her website.  http://breakthroughthenoise.com/

Elisa Southard's Break Through the NoiseElisa is often quoted as saying, “Don’t kill a marketing moment, execute it.”

Happy New Year, Elisa!  And Happy Writing your new book!

Coach Teresa & Coach Elisa

Coach Teresa & Coach Elisa

Sincerely,

Teresa

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