Posts Tagged ‘Alexis Masters’


Coach Teresa, what happened on Friday Feb. 17, 2012 at San Francisco Writers Conference?

Coach Teresa LeYung-Ryan here . . . this is what happened from my POV. Please tell me and my colleagues your point of view by submitting comments to this blog post.  How? Click on the blue title bar of this post, scroll down to get the boxes, fill in boxes and click on “submit comment” button.


Elisa Sasa Southard arrived at my home before 7:00am and off we went.  I had packed chicken meatball/naan breakfast roll-ups for us. We were inside the Mark Hopkins before 8:00am. Thank you, author Birgit Soyka and Tessa Bertoldi, for helping us distribute session hand-out material and keep track of time at our 9:00am-9:45am presentation “Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book”

Writers' Platform-Building Coach Teresa LeYung-Ryan and Elisa Sasa Southard promote SFWC everywhere--even on Go-With-Sasa's automobile


Audrey Fairchild & Julaina Kleist & Jordan Bernal gracious reps at SFWC--photo by presenter & Writers' Platform-Building Coach Teresa LeYung-Ryan












SFWC Heroes make conference a huge success--photo by Story Consultant & Writers-Platform-Building Coach Teresa LeYung-Ryan












Elisa “Sasa” Southard & Teresa LeYung-Ryan 

Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book

Attend this session if you want to:
•    hook agents, acquisition editors, readers, media attention
•    make your name synonymous with the themes you write about
•    have fun building your writer’s platform

YOUR NAME: _________________________________________________________

Before Talking Tagline: _______________________________________________________________________________________

AFTER crafting your personalized “talking tagline” from this workshop: ____________________


Elisa “Sasa”’s definition of talking-tagline: “A one-sentence pitch that transforms every encounter into a marketing moment.”

Coach Teresa’s definition of platform: “Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”

My next steps:
•    Go to and watch Elisa’s TV clip about talking-taglines.
•    Go to click on “Coach Teresa’s Blog” and bookmark it.
•    I shall ____________________________________________________________


Elisa Sasa Southard & Teresa LeYung-Ryan’s session—crafting your talking-tagline & building writer’s platform & fanbase



Elisa Sasa Southard and Teresa LeYung-Ryan say: "Help yourself by helping other writers"


Elisa Sasa Southard & Teresa LeYung-Ryan show how using talking-taglines & building writer's platform are as fun as keeping balloons in the air--photo by Tessa Bertoldi


Elisa Sasa Southard & Teresa LeYung-Ryan attract writers who want to create their talking taglines and build their platforms and fanbases--photo by Tessa Bertoldi


Elisa “Sasa” Southard wears 2 hats:

•    As author of Break Through the Noise, 9 Tools to Propel Your Marketing Message, she helps writers turn personal skills into marketing talent

•    As creator of Big City Travel Skills Project, Sasa helps young travelers turn into smart and savvy adventurers


Teresa LeYung-Ryan also wears 2 hats:

•    As author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW, she coaches writers on making their names synonymous with the themes/subject matters/issues they write about.

•    As editor/story consultant, she helps writers polish their manuscripts by identifying their themes and archetypes

Her novel Love Made of Heart is used in college composition classes.


testimonials from Elisa Sasa Southard & Teresa LeYung-Ryan's USE Your Talking Tagline to Build Your Writer's Platform session at SFWC


story consultant & writers' platform-building coach Teresa LeYung-Ryan and Birgit Sokya (author of To Drink the Wild Air) are colleagues at Women's National Book Association


Author & SFWC Marketing Director Barbara Santos works out details with Mark Hopkins staff






author and writing coach Catharine Bramkamp with career advisor Rebecca Martin of at SFWC–photo by Writers’ Platform-Building Coach Teresa LeYung-Ryan






presenters Elisa Sasa Southard and Teresa LeYung-Ryan and historical novelist Pamela Tartaglio


At lunchtime, the room’s energy fell to deep sadness when Elizabeth Pomada told us that Shirley Fong-Torres (who delighted us last year at SFWC) died a few months after the 2011 conference. Shirley was only 64. I am so sad for her family. Blossom branches in a huge vase on the SFWC stage reminded us of Shirley’s vibrance.

* * * * * * * * * * * * * * * * * * * * * * * *

Lisa See’s keynote speech was most inspiring.  Lisa said when she reads a book she reads the beginning, then the ending, then back and forth until she reaches the middle; then she’ll read the ending again. Coach Teresa here . . . to remind my clients . . . Before you rework the beginning of your novel or memoir, review your ending.  Lisa’s reading m.o. is a helpful trick for writers. As Plot Whisperer Martha Alderson says: “The beginning foreshadows the ending.” “The ending dictates the beginning.”

Read fabulous story-teller Lisa Lee’s books!


Julaina Kleist with Lisa See (author of Peony in Love, Snow Flower and the Secret Fan, On Gold Mountain, Dreams of Joy) and BookShop West Portal Neal Sofman at SFWC -- photo by story consultant & writers' platform-building coach Teresa LeYung-Ryan (presenter, author)



Cyberspace Genius Linda Lee empowers writers at SFWC--photo by Platform-Building Coach Teresa LeYung-Ryan



Coach Teresa LeYung-Ryan advises prescriptive nonfiction author Jodi Lobozzo Aman of New York to buy domain names that are synonymous with her themes

**                                                                                                     **

author Margie Yee Webb chats with SFWC advisory board member Harvey Pawl while Barbara Santos works out details with Mark Hopkins rep-- photo by Coach Teresa


Alexis Masters and Margie Yee Webb author of Cat Mulan's Mindful Musings spread joy at SFWC--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan























Alan Rinzler’s keynote speech at 5:00pm gave us a glimpse into 50 years of the publishing world. Fascinating!  Alan was the acquisition editor who believed in Claude Brown’s 1,400-page manuscript when no one else at the publishing house did. Alan helped Claude edit the book to 400 pages  Manchild in the Promised Land: A Modern Classic of the Black Experience.


SFWC presenters Teresa LeYung-Ryan & Nina Amir & Mary E. Knippel

Stephanie Carroll & Anna-Marie McLemore & author-- scholarship benefactor Victoria Hudson & Lisa Mattson--photo by Platform-Building Coach Teresa LeYung-Ryan











I saw Scott James aka Kemble Scott!  Scott is an inspiration and generous mentor in the publishing arena.

actor Will Southard & Elisa Sasa Southard of GO-with-Sasa celebrate SFWC--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan


actor Will Southard & author Elisa Sasa Southard 2012 Feb 17 photo by Story Consultant Teresa LeYung-Ryan

















Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams!”
author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying themes and archetypes.

Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!


to sneak preview the exercises for Day 1 & Day 2, go to Amazon books





What’s Happening February 17 – 21, 2011 For Writers and Readers?

Thursday, Feb. 17th, 2011, 6 to 9 pm- $149
Presented by Literary Agent Katharine Sands, author of Making the Perfect Pitch. Learn how to effectively pitch your project to the agents and editors at the SFWC…or anywhere!

Friday February 18, 2011 While Talking Tagline Mentor Elisa Southard author of  Break Through the Noise, 9 Tools to Propel Your Marketing Message & I (Writing Career Coach Teresa LeYung Ryan author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW) will be presenting “Get a Grip: Be Your Own Best Promoter” at the exciting San Francisco Writers Conference . . .

February 18, 2011, 11:00am PST / noon Mountain Time Author Judith Marshall (Judith & I were in a critique group with Lynn Scott and Marcia Naomi Berger!)  will be interviewed on BlogTalkRadio show Page Readers.  If you miss the live broadcast on Feb. 18th, you can listen to Judith Marshall (she’s delightful!) when the show is archived.  Go, Girlfriend Judith!!!

Judith Marshall is a third generation native Californian, born in St. Helena and raised in Concord. After leaving a successful career as a human resources executive, her lifelong dream of writing fiction was realized with the completion of Husbands May Come and Go But Friends Are Forever, winner of the Jack London Prize awarded by the California Writers Club and recently optioned for the big screen. She is an active member of the California Writers Club and a regular participant in writing classes and workshops. She continues to hone her craft and is currently working on her second novel, Staying Afloat, the story of a devoted stay-at-home wife and mother who morphs into a sex-starved adulteress. She lives in Northern California with her husband. For more information, go to


Sponsored by San Francisco Writers University and the San Francisco Writers Conference

These classes will be held at the Mark Hopkins InterContinental Hotel on Nob Hill in San Francisco.

Each of these intensive workshops takes one subject and breaks it down
into parts to give attendees a deep understanding of the topic. Each
workshop is taught by an expert on the subject who is also a good

Full Day Classes (9 am to noon, break for no-host lunch, 2 -5 pm) — $297 for either class

1. Social Media for Authors with social media gurus Tee Morris and Linda Lee
By the end of this nuts and bolts workshop, authors will know how to effectively use Twitter, Facebook, YouTube and Linked-In, how to create a website and blog and how to podcast your writing. And you’ll also know how to select which of these tools is right for you. A must have for writers in today’s online world.

2. Self-Publishing Boot Camp with Carla King, Alan Rinzler, Joel Friedlander, Mark Coker, Tammy Nam, Alexis Masters, Karen Leland and many more
Listen up, soldiers! Today is the best time ever to be a writer. With eBooks and self-publishing options never before available to get your book in front of a reading audience, you need to understand the whys, whats and hows of self-publishing. Taught by the creator of the Self-Publishing Bootcamp and a whole host of experts in every aspect of self-publishing. Go to Carla King’s Self-Publishing Boot Camp web site.

Morning Half-Day Classes (9 am to noon) –$149 for each class

1. Micro-Tension: The Secret of the Best Sellers with Superstar Literary Agent Donald Maass
This workshop has been given to rave reviews throughout North America by the man who wrote the book (and workbook) on writing the novel that will break you out of the pack. In the course of two decades Mr. Maass has arrived at a number of definite and highly perceptive conclusions on just what the differences are between an ordinary, pedestrian but enjoyable novel and an ostensibly similar work that catapults the book and its author into an entirely new plane of literary success.

2. Writing Fantasy, Science Fiction and Horror
With best selling author Katharine Kerr, editor/assoc. publisher Gabrielle Harbowy and rising star fantasy author Philippa Ballantine

3. Writing Romance and Women’s Fiction
With literary agent Christine Witthohn and romance author Elizabeth Jennings

4. Writing Mysteries, Suspense and Thrillers
With NYT best-selling mystery and thriller authors Bob Dugoni and Sheldon Siegel

Afternoon Half-Day Classes (2 pm to 5 pm)–$149 each

1. How to Write a Book Proposal (non-fiction)
With the man who wrote How to Write a Book Proposal. literary agent Michael Larsen and Consulting Editor Alan Rinzler

2. Making Your Memoir Bigger Than The Story of Your Life
With writing teacher and memoirist Adair Lara, author of Naked, Drunk and Writing: Shed Your Inhibitions and Craft a Compelling Memoir or Personal Essay

3. How To Make Money in the Hot Young Adult Market
With author Doug Rees and Annette Pollert from Simon and Schuster

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