This weekend  June 3 and 4, 2017 in Berkeley, California is the Bay Area Book Festival!

Cherilyn Parsons is Founder and Executive Director!

https://www.baybookfest.org

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Look for these authors:

Margie Yee Webb, Barbara Santos, Michael Larsen et al at the San Francisco Writers Conference booth.

Rita Lakin (Sunday 11:30am – 1:00pm) and her colleagues at the Sisters In Crime booth.

Nanci Lee Woody, Elise Frances Miller, Laurel Anne Hill, Audrey Kalman,  James Hanna, Tory Hartmann et al from Sand Hill Review Press https://www.sandhillreviewpress.com  And, congratulations to Margaret Davis and Bardi Rosman Koodrin whose novels will be released soon!

Cheers to all authors, publishers, editors, book sellers, readers, artists, City of Berkeley, San Francisco Chronicle, Cherilyn Parsons and her super team, all participants, sponsors, well wishers!

Cheers to AAUW, AAWAA, CLA, CWC, Gold Country Writers, SFWC,  SF Writing For Change, WNBA

Yours truly Teresa LeYung-Ryan has fond memories of the Los Angeles Times Festival of Books (adventures with Elisa Sasa Southard) and the Arizona Book Festival (thank you to friends and book sellers in Phoenix, Scottsdale and Tempe)!

Programs for writers! June 10-17, 2017

presented by California Writers Club members http://cwc-peninsula.org/

and the San Mateo County Fair Literary Stage https://sanmateocountyfair.com/literary-arts

San Mateo County Fair website:  https://www.sanmateocountyfair.com/98-entertainment-stages/171-fine-arts-galleria

Map of Fair Grounds:   https://www.sanmateocountyfair.com/visit/fair-info/grounds-map

http://lovemadeofheart.com/blog/programs-for-writers-june-10-17-2017-june-11-mini-conference-literary-stage-at-san-mateo-county-fair-california-writers-club/

“Book Festivals, Fairs – Labor of Love, Writing, Reading,” says Writing Coach / Theme Consultant Teresa LeYung-Ryan

I am Coach Teresa LeYung-Ryan who teaches my clients (writers, artists) how to reach out, not stress out, before and after publication — identify themes in their intellectual properties and create scripts for pitches, query letters, press releases, talking-points, one-minute videos, photo slideshows, and the all-mighty blog. Please visit http://WritingCoachTeresa.com  and http://LoveMadeOfHeart.com/blog for resources.

The workbook:
Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW – print edition available at Laurel Book Store http://www.laurelbookstore.com in Oakland, CA and on Amazon – print edition and Kindle edition!

22-Day Writers’ Platform & Fanbase-Building Coach Teresa LeYung-Ryan says:  San Francisco Writers Conference is a 4-day event – February 13-16, 2014. Attending a conference of this caliber leads to happiness. http://sfwriters.org

Coach Teresa LeYung-Ryan has been invited again to co-present 2 sessions (one with Mary E. Knippel; one with Elisa Sasa Southard); esteemed members from a master-mind group that Teresa LeYung-Ryan and Mary E. Knippel belonged to (Martha Alderson, Linda Lee)  will be presenting too.  These experts look forward to seeing their colleagues (especially Margie Yee Webb and Lori Noack) at SFWC!

Cheers to SFWC SuperTeam (Elizabeth Pomada, Michael Larsen,  Barbara Santos, Rich Santos, Linda Lee, Frances Caballo)!

Writing Mentor Mary E. Knippel and Manuscript Consultant Teresa LeYung-Ryan

Talking-Tagline Teacher Elisa Sasa Southard and 22-Day Coach Teresa LeYung-Ryan say: "Help your own platform by helping other writers"--photo by Tessa Bertoldi

San Francisco Writers Conference

$149 until sold out!

REGISTER NOW!

The San Francisco Writing for Change Conference will be held the Unitarian Universalist Center on Saturday, October 12, 2013 … about two weeks away!   If you write nonfiction, this is the event for you! This year’s keynote–When Woman Wake, Mountains Move–will be delivered by Dr. Jean Shinoda Bolen. Her book, Moving Toward the Millionth Circle led to her involvement with the United Nations and the 5th World Conference on Women. Equally inspirational is Jennifer Przybylo who co-authored Do Good Well which was praised by Nobel Peace Prize Laureate Muhammad Yunus as “the primer for social innovation.”

Also confirmed for the SFW4C: Charlotte Ashlock, Digital Producer and Editor at Berrett-Koehler; Nina Amir, Write Nonfiction NOW! and How to Blog a Book, Jim Azevedo, Smashwords; Kirk Boyd, author of 2048: Humanity’s Agreement to Live Together; Joel Friedlander, Marin Bookworks; Anne Hill, Bay Area Bloggers; Jan Johnson, Red Wheel/Weiser; Cathleen Miller,Champion of Choice; and literary agents Peter Beren, Andy Ross and Mike Larsen. Panels of authors, agents, editors, and marketing pros will offer you the chance to pitch your book and get free feedback on your work.

Register online today!  This highly effective and affordable event is just $149. Optional gourmet box lunch: $20. Details and Registration:  www.SFWritingforChange.org

Barbara Santos

www.Facebook.com/SanFranciscoWritersConference

Sincerely,

Writing Coach Teresa LeYung-Ryan here . . .  honored to be invited to present at the San Francisco Writers Conference again.   I will get to work with talented colleagues and friends, ten years in a row!

Friday Feb. 15, 2013  9:00-9:45am

“GETTING TO FIRST BASE BY BUILDING YOUR FANBASE”

presented by:  Writing Coach Teresa LeYung-Ryan, Build Your Writer’s Platform & Fanbase in 22 Days  and  Advisory Board Member Elisa “Sasa” Southard, Break Through the Noise: 9 Tools to Propel Your Marketing Message (free balloons in this interactive session)

Sunday Feb. 17, 2013  10:00-10:45am

“BE YOUR OWN EDITOR:  Ensuring Agents and Editors Love Your Work”

presented by:  Writing Coach/Manuscript Consultant Teresa LeYung-Ryan, Build Your Writer’s Platform & Fanbase in 22 Days;  Love Made of Heart  and Your-Writing-Mentor Mary E. Knippel, The Secret Artist: Give Yourself Permission to Let Your Creativity Shine!

Also, I will be one of the independent editors, giving one-on-one consultation, on:

Friday  11:00am — 11:50am; Friday   2:00pm  –  3:30 or 3:40pm

Saturday  11:00am — 11:50am

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  The 10th Anniversary SFWC February 14-17 (Thursday through Sunday), 2013 !

Goosebumps author R.L. Stine offers a free talk for his young fans

on February 16^th at the 2013 San Francisco Writers Conference

While he is in town as a keynoter for the 2013 San Francisco Writers Conference, the shadowy R.L. Stine will offer a frightfully delightful session for his young fans. We promise there is nothing to fear from the master of horror. It all begins promptly at 10 a.m. on February 16^th at the Mark Hopkins Hotel. His talk is free, but rules must be followed! (See below.)

            Mr. Stine is best known as the author of the popular Goosebumps series of books for young readers. He has sold over 350 million books, making him one of the best-selling children’s authors in history. In fact, he was named the #1 best-selling author in America by USA Today for three straight years outselling John Grisham, Stephen King and Tom Clancy.

The FREE session for students during the SFWC is made possible by the San Francisco Writers Conference which is a 501(c)3 nonprofit organization, the InterContinental Mark Hopkins and the many companies and individuals who are sponsors of the 2013 San Francisco Writers Conference.

RULES for the R.L. STINE session during the 2013 San Francisco Writers Conference:

The event starts PROMPTLY at 10 a.m. at the Mark Hopkins Hotel on Saturday, February 16^th, 2013. The session is open to students in 3rd to 8th grade and is limited to the first 200 confirmed RSVPs.

You MUST RSVP following these rules or something bad may happen (perhaps you won’t get in!)   Go to www.SFWriters.org.  Click on ‘Register Here for R.L. Stine’ option on the right side of the homepage.  Fill out the form.  List all the students who will be attending in the box provided. Submit the form.  A thank you page will appear.  We suggest you bring a copy of the thank you page with you.

Mandatory:  If you are bringing a group, there must be 1 adult per 10 children.

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Who else will be helping writers at the 2013 San Francisco Writers Conference?

Published authors and publishing experts who generously volunteer their time! Click here to see who they are!

Members from Women’s National Book Association!

Members from California Writers Club!

Sincerely,

Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams.”   http://writingcoachteresa.com

Coach Teresa LeYung-Ryan on CBS Bay Sunday with Host Frank Mallicoat
Writers’ Platform & Fanbase-Building Coach Teresa LeYung-Ryansays:

Click here to read the interview with Coach Teresa for StepByStepPublishing

As coach and author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW,  she says: “Whether you are writing fiction or nonfiction, make your name synonymous with the issues you write about.”

Teresa has built her own platform happily. Her first novel Love Made of Heart  is used in college composition classes; available at public libraries; recommended by the CA School Library Association and the CA Reading Association; and archived at the San Francisco History Center. Love Made of Heart and her short play Answer Me Now carry the themes closest to her heart:  mother-daughter relationship; Chinese-American immigrant experience; helping adult-children (of mentally-ill parents) speak openly about the stigmas and find resources for their loved ones.

• Please visit Coach Teresa’s Events Page

• http://WritingCoachTeresa.com  Click on “Coach Teresa’s Blog”
• http://www.facebook.com/Teresa.LeYung.Ryan
• http://www.youtube.com/teresaleyung

Here’s another example on how to help yourself by helping your loyal pals.  It’s the fourth and last day of the fabulous conference.

On the first day  of SFWC (Thursday Feb. 16, 2012) I had arrived at the Mark Hopkins by 12:30pm–saw dear friends; rehearsed with Mary E. Knippel and fine-tuned my portion of our presentation “Be Your Own Editor” (scheduled for 6:00pm that day). What happened? Here’s that post.

On the second day of SFWC (Friday Feb. 17, 2012) My presentation ” Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book” with Elisa Sasa Southard was scheduled for 9:00am and I put on my “Story Consultant/Platform-Building Coach” combo hat and met with over a dozen authors one on one. Here’s that post.

On the third day of SFWC (Saturday Feb. 18, 2012)  I put on my “Story Consultant/Platform-Building Coach” combo hat again and met with over 30 authors one on one.  Here’s that post.

On the fourth and last day of SFWC (Sunday Feb. 19, 2012) . . . here are some highlights:

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Sasa Southard checks details for her San Francisco Literary Tour scheduled for 11:00am Feb. 19, 2012 for SFWC registrants

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Sasa Southard (wearing blue beret) gives SFWC registrants her signature San Francisco Literary Tour 2012 Feb 19--tour begins in front of Club Fugazi

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Sasa Southard makes her SF Literary Walking Tour fun for everyone--photo by Coach Teresa LeYung-Ryan

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I said goodbye to Tour Director Sasa Southard, Joyce Turley and the other folks at Washington Square. Then I walked to Mason Street to catch a cable car.  While walking up Mason Street toward the Mark Hopkins, I ran into Lori Henriksen and her partner. Lori, I can’t wait to read your book! Happy platform-building!

Coach Teresa LeYung-Ryan so delighted to run into novelist Lori Henriksen (right) and her partner on Mason Street on last day of SFWC

I got to the Six Continents room and was delighted to see Rebecca Martin & Lori Noack assisting our pal Martha Alderson.  Mary E. Knippel was there too. Linda Lee had been with them in the morning, while I was with Sasa Southard.

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Plot Whisperer Martha Alderson presents at SFWC

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Also, I was happy to see Kenneth Ogalvie, Christopher Eng and Joanne Huspek at Plot Whisperer Martha’s enlightening session. Creating plotline is “a must” not only for fiction but also for narrative nonfiction.

Plot Whisperer Martha Alderson answers questions from fans

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master-mind members Mary Knippel, Rebecca Martin, Plot Whisperer Martha Alderson, Lori Noack, Teresa LeYung-Ryan at SFWC 2012 (Linda Lee was somewhere in the building helping other writers; Luisa Adams was with her family)

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Story Consultant & Editor Teresa LeYung-Ryan happy to see Joanne Huspek at Martha Alderson's breakout session "How to Plot"--photo by Christopher Eng

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In the hallway I ran into dear Kathi Kamen-Goldmark (so good to see Kathi!) and Sam Barry (good to see Sam too). I’ll be blogging about Kathi real soon.

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Kimberly Edwards & Nina Amir & Margie Yee Webb with Marty Castleberg at SFWC--last day of the most wonderful conference

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Practice Aloha / SuperWoman Barbara Santos gets shoulder massage from Plot Whisperer Martha Alderson

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Martha Alderson & Teresa LeYung-Ryan & Lolly Winston & Laurie Fox inspire SFWC writers--photo by Tara Farquhar thepennedartist

One of the biggest rewards was having a moment with dear Laurie Fox and Lolly Winston with my pal Martha Alderson. I was overjoyed.

Vicki Weiland and Luisa Adams, how I missed you both.  You both had emailed/called before the conference commenced. I love you gals.

Andy Jones invites Plot Whisperer Martha Alderson to his radio show--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

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Just when Martha and I were about to walk out of the Rooms of the Dons (a.k.a. SFWC’s Café Ferlinghetti), Leigh Anne Lindsey of SeaStorm Press entered with a “real” video camera and asked me about the 2 sessions I co-presented on Thursday night and Friday morning. Leigh Anne is a colleague through Women’s National Book Association (WNBA) and California Writers Club (CWC).  Robbi Bryant was with Leigh Anne–always fun to see them.

From reviewing the program, I know there were another 20 WNBA members who were at SFWC but I didn’t get to chat with them.  Linda Joy Myers, co-president of WNBA-SF Chapter and founder of National Association of Memoir Writers (NAMW), had orchestrated the WNBA exhibit at the conference!

Story Consultant & Writers' Platform-Building Coach Teresa LeYung-Ryan & Plot Whisperer Martha Alderson at Nob Hill Cafe SF--photo by author Margie Yee Webb

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Cat Mulan's Mindful Musings Margie Yee Webb, Kimberly Edwards & Sheila McDonald meet at Nob Hill Cafe after working 4 days and inspiring writers at SFWC--photo by Coach Teresa LeYung-Ryan

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the end of a lovely conference--lovely food at Nob Hill Cafe--thank you, Plot Whisperer, for the delicious treat.

When the 5 of us got back to the Mark Hopkins, Elizabeth Pomada asked if we wanted the lush centerpieces (garden-in-pots).  I was already schlepping my-show-in-suitcase, so, I didn’t have room for one.  However thank you so much, Elizabeth!  Buddy Martha Alderson gave me a ride to downtown San Francisco; I  walked into Nordstrom, found a quiet spot to unwind, read some pages from Mary Jo McConahay’s Maya Roads: One Woman’s Journey Among the People of the Rainforest (cannot put down this spellbinding read) before meeting with Birgit Soyka to return her camera tripod.

Thank you, buddy Mary E. Knippel, for orchestrating the independent editors program and to all the wonderful volunteers who kept everyone on schedule on Friday and Saturday in the Garden Room!

Thank you, Elizabeth Pomada & Michael Larsen, Barbara Santos & Richard Santos, Laurie McLean, Linda Lee, every volunteer, every SFWC advisory board member and sponsor, SFWC organizational team, Patrick and his team, all fellow co-presenters, speakers, registrants, Mark Hopkins team, and everyone (online, in-person) who played a role in making the conference the most delightful event of the year!

I was “high” going home. It’s two weeks later, I’m still high.  How I love being the Story Consultant & Writers’ Platform-Building Coach.

Sincerely,

Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams!”

http://writingcoachteresa.com

to sneak preview the exercises for Day 1 & Day 2, go to Amazon books

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying their themes, universal archetypes, front-story and back-story.  http://writingcoachteresa.com

Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!

Coach Teresa LeYung-Ryan here . . . this is what happened from my POV. Please tell me and my colleagues your point of view by submitting comments to this blog post.  How? Click on the blue title bar of this post, scroll down to get the boxes, fill in boxes and click on “submit comment” button.

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Story Consultant & Writers' Platform-Building Coach Teresa LeYung-Ryan and Elisa Sasa Southard of Go-With-Sasa at Lori's Diner on Powell Street in San Francisco to fuel up before Day III of helping SFWC attendees

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authors & independent editors Kate Farrell, Mary E Knippel and Wendy Nelson Tokunaga--photo by author & independent editor Teresa LeYung-Ryan

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historical novelist Liz Newman receives cheers and advice from Story Consultant & Writers-Platform-Building Coach Teresa LeYung-Ryan

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Mary E. Knippel answers questions with smiles at SFWC Independent Editors Central

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Shannon Johnson receives cheers and advice from Story Consultant Teresa LeYung-Ryan at SFWC Independent Editors Central--photo by Tara Farquhar

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At lunchtime, we heard announcements of scholarship winners! Congratulations to winners!  Cheers to generous benefactors!

Martin Yan said lovely words about vibrant Shirley Fong-Torres, about how she smiled, how she enjoyed meeting her fans.  Martin reminded us to smile when we’re autographing books.  Smile.

Elizabeth Pomada introduced Laurie Fox (famous literary agent who also writes novels)–more about Laurie in another post (she is another super kind soul).  Laurie introduced Lolly Winston. Lolly delivered a heartfelt speech about her encouraging teachers and her perseverance. She is funny, sweet, and serious.

What a memorable hour–from picturing Shirley’s smile through Martin’s tribute; hearing Elizabeth speak fondly of Laurie; Laurie speaking fondly of Lolly; Lolly expressing her appreciation for relationships and the craft. So beautiful.

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Marty Castleberg & Linda Lee & Richard Santos inspire writers at SFWC

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presenters-authors-teachers Tanya Egan Gibson & Holly Payne meet up at SFWC and shine!

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Danine Manette shine at SFWC--photo by Coach Teresa LeYung-Ryan

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author / presenter / SFWC Marketing Director Barbara Santos with presenter / SFWC Volunteer Director / cyberspace genius Linda Lee

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Lynn Henriksen and Shulamit Sofia at SFWC (look who are sitting in back row! Sheldon Siegel, Elisa Sasa Southard and Kate Farrell!)--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

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Historical novelist Daniel Roddick receives Coach Teresa LeYung-Ryan's editing advice on first 2 pages of his manuscript

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Lisa Marie Pontier receives encouragement on her story from Coach Teresa LeYung-Ryan

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Nina Amir gives advice to author at SFWC--photo by Coach Teresa LeYung-Ryan

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memoirist and novelist Ann Tashi Slater with independent editors Mary E. Knippel and Gabrielle Harbowy--photo by Story Consultant Teresa LeYung-Ryan

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Agent Gordon Warnock answers questions from author while Mark Hopkins rep and Elizabeth Pomada go over details for autograph party--photo by Coach Teresa

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Andrew Rose chats with Kimberly Edwards & Sheila McDonald--photo by Coach Teresa LeYung-Ryan

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Margie Yee Webb & Michael Larsen & Harvey Pawl & Kimberly Edwards & Elisa Sasa Southard inspire writers--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

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Teresa LeYung-Ryan & Martha Alderson & Elisa Sasa Southard & Lynn Henriksen & Nina Amir all love to encourage writers at SFWC

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Women's National Book Association-San Francisco Chapter members-authors-presenters (back row: Margie Yee Webb, Lynn Henriksen, Tanya Egan Gibson, Verna Dreisbach; center Mary E. Knippel, Nina Amir, Apala Egan, Jane Omerod; front row: Elizabeth Pomada behind Barbara Santos, Teresa LeYung-Ryan, Linda Lee, Elisa "Sasa" Southard, Joan Gelfand) at SFWC --photo by Don Hudson who says Western Women Save the World

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authors Joan Gelfand & Teresa LeYung-Ryan & Cara Black having fun at SFWC autograph party--photo by Adam Hertz

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Teresa LeYung-Ryan & Elisa Sasa Southard & Shari Dunn & Margie Yee Webb at Thai dinner on Powell Street in SF after inspiring registrants at SFWC Day III

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Sincerely

Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams!”

http://writingcoachteresa.com

to preview the exercises for Day 1 & Day 2, go to Amazon books

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying their themes, universal archetypes, front-story and back-story.  http://writingcoachteresa.com

Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!

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Did we meet at SFWC last week?  Here’s your chance to broadcast the themes in your projects.  I enjoyed meeting all the authors at Independent Editors Central at San Francisco Writers Conference at the Mark Hopkins.  I took notes during our time together.  Please tell my colleagues and fans about your next step with your book or project — by submitting comments to this blog post.  How? Click on the blue title bar of this post, scroll down to get the boxes, fill in boxes and click on “submit comment” button.

Thank you, Mary E. Knippel, for orchestrating the program and to all the wonderful volunteers who kept everyone on schedule on Friday and Saturday!

Thank you, Elizabeth Pomada & Michael Larsen, Barbara Santos & Richard Santos, Laurie McLean, Linda Lee, every volunteer, every SFWC advisory board member and sponsor, SFWC organizational team, Patrick and his team, all fellow co-presenters, speakers, registrants, Mark Hopkins team, and everyone (online, in-person) who played a role in making the conference the most delightful event of the year!

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Christopher Eng from Hawaii with memoirist Birgit Soyka (To Drink the Wild Air) from San Francisco thrilled to hear from Story Consultant and Writers' Platform-Building Coach Teresa LeYung-Ryan that they can turn their massive books into multiple books (create series; and also cross-market)

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Shannon Johnson, nurse! ( Sunnyvale, CA) receives cheers and advice from Story Consultant Teresa LeYung-Ryan at SFWC Independent Editors Central--photo by Tara Farquhar

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"Kenneth Ogilvie's mystery shows how protagonist's desire for revenge transforms into desire for truth and becoming whole," says Coach Teresa LeYung-Ryan

More photos in the 2 previous posts and 2 following posts.

Sincerely

Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams!”

http://writingcoachteresa.com
author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying themes and archetypes.

Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!

]]> http://lovemadeofheart.com/blog/coach-teresa-enjoyed-helping-talented-writers-registrants-at-san-francisco-writers-conference/feed/ 0 http://lovemadeofheart.com/blog/coach-teresa-what-happened-on-friday-feb-17-2012-at-san-francisco-writers-conference/ http://lovemadeofheart.com/blog/coach-teresa-what-happened-on-friday-feb-17-2012-at-san-francisco-writers-conference/#comments Wed, 22 Feb 2012 06:36:45 +0000 admin http://lovemadeofheart.com/blog/?p=3933  

Coach Teresa, what happened on Friday Feb. 17, 2012 at San Francisco Writers Conference?

Coach Teresa LeYung-Ryan here . . . this is what happened from my POV. Please tell me and my colleagues your point of view by submitting comments to this blog post.  How? Click on the blue title bar of this post, scroll down to get the boxes, fill in boxes and click on “submit comment” button.

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Elisa Sasa Southard arrived at my home before 7:00am and off we went.  I had packed chicken meatball/naan breakfast roll-ups for us. We were inside the Mark Hopkins before 8:00am. Thank you, author Birgit Soyka and Tessa Bertoldi, for helping us distribute session hand-out material and keep track of time at our 9:00am-9:45am presentation “Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book”

Writers' Platform-Building Coach Teresa LeYung-Ryan and Elisa Sasa Southard promote SFWC everywhere--even on Go-With-Sasa's automobile

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Audrey Fairchild & Julaina Kleist & Jordan Bernal gracious reps at SFWC--photo by presenter & Writers' Platform-Building Coach Teresa LeYung-Ryan

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SFWC Heroes make conference a huge success--photo by Story Consultant & Writers-Platform-Building Coach Teresa LeYung-Ryan

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Elisa “Sasa” Southard & Teresa LeYung-Ryan 

Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book

Attend this session if you want to:
•    hook agents, acquisition editors, readers, media attention
•    make your name synonymous with the themes you write about
•    have fun building your writer’s platform

YOUR NAME: _________________________________________________________

Before Talking Tagline: _{_______________________________________________________________________________________}

AFTER crafting your personalized “talking tagline” from this workshop: ____________________

____________________________________________________________________________

Elisa “Sasa”’s definition of talking-tagline: “A one-sentence pitch that transforms every encounter into a marketing moment.”

Coach Teresa’s definition of platform: “Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”

My next steps:
•    Go to http://BreakThroughTheNoise.com and watch Elisa’s TV clip about talking-taglines.
•    Go to http://WritingCoachTeresa.com click on “Coach Teresa’s Blog” and bookmark it.
•    I shall ____________________________________________________________

Elisa Sasa Southard & Teresa LeYung-Ryan’s session—crafting your talking-tagline & building writer’s platform & fanbase

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Elisa Sasa Southard & Teresa LeYung-Ryan show how using talking-taglines & building writer's platform are as fun as keeping balloons in the air--photo by Tessa Bertoldi

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Elisa Sasa Southard & Teresa LeYung-Ryan attract writers who want to create their talking taglines and build their platforms and fanbases--photo by Tessa Bertoldi

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Elisa “Sasa” Southard wears 2 hats:

•    As author of Break Through the Noise, 9 Tools to Propel Your Marketing Message, she helps writers turn personal skills into marketing talent http://BreakThroughTheNoise.com

•    As creator of Big City Travel Skills Project, Sasa helps young travelers turn into smart and savvy adventurers

http://elisaonassignment.com/

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Teresa LeYung-Ryan also wears 2 hats:

•    As author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW, she coaches writers on making their names synonymous with the themes/subject matters/issues they write about.

•    As editor/story consultant, she helps writers polish their manuscripts by identifying their themes and archetypes

Her novel Love Made of Heart is used in college composition classes.

http://writingcoachteresa.com

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testimonials from Elisa Sasa Southard & Teresa LeYung-Ryan's USE Your Talking Tagline to Build Your Writer's Platform session at SFWC

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story consultant & writers' platform-building coach Teresa LeYung-Ryan and Birgit Sokya (author of To Drink the Wild Air) are colleagues at Women's National Book Association

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Author & SFWC Marketing Director Barbara Santos works out details with Mark Hopkins staff

presenters Elisa Sasa Southard and Teresa LeYung-Ryan and historical novelist Pamela Tartaglio

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At lunchtime, the room’s energy fell to deep sadness when Elizabeth Pomada told us that Shirley Fong-Torres (who delighted us last year at SFWC) died a few months after the 2011 conference. Shirley was only 64. I am so sad for her family. Blossom branches in a huge vase on the SFWC stage reminded us of Shirley’s vibrance.

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Lisa See’s keynote speech was most inspiring.  Lisa said when she reads a book she reads the beginning, then the ending, then back and forth until she reaches the middle; then she’ll read the ending again. Coach Teresa here . . . to remind my clients . . . Before you rework the beginning of your novel or memoir, review your ending.  Lisa’s reading m.o. is a helpful trick for writers. As Plot Whisperer Martha Alderson says: “The beginning foreshadows the ending.” “The ending dictates the beginning.”

Read fabulous story-teller Lisa Lee’s books!

Julaina Kleist with Lisa See (author of Peony in Love, Snow Flower and the Secret Fan, On Gold Mountain, Dreams of Joy) and BookShop West Portal Neal Sofman at SFWC -- photo by story consultant & writers' platform-building coach Teresa LeYung-Ryan (presenter, author)

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Cyberspace Genius Linda Lee empowers writers at SFWC--photo by Platform-Building Coach Teresa LeYung-Ryan

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Coach Teresa LeYung-Ryan advises prescriptive nonfiction author Jodi Lobozzo Aman of New York to buy domain names that are synonymous with her themes

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author Margie Yee Webb chats with SFWC advisory board member Harvey Pawl while Barbara Santos works out details with Mark Hopkins rep-- photo by Coach Teresa

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Alexis Masters and Margie Yee Webb author of Cat Mulan's Mindful Musings spread joy at SFWC--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

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Alan Rinzler’s keynote speech at 5:00pm gave us a glimpse into 50 years of the publishing world. Fascinating!  Alan was the acquisition editor who believed in Claude Brown’s 1,400-page manuscript when no one else at the publishing house did. Alan helped Claude edit the book to 400 pages  Manchild in the Promised Land: A Modern Classic of the Black Experience.

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SFWC presenters Teresa LeYung-Ryan & Nina Amir & Mary E. Knippel

Stephanie Carroll & Anna-Marie McLemore & author-- scholarship benefactor Victoria Hudson & Lisa Mattson--photo by Platform-Building Coach Teresa LeYung-Ryan

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I saw Scott James aka Kemble Scott!  Scott is an inspiration and generous mentor in the publishing arena.

actor Will Southard & Elisa Sasa Southard of GO-with-Sasa celebrate SFWC--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

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actor Will Southard & author Elisa Sasa Southard 2012 Feb 17 photo by Story Consultant Teresa LeYung-Ryan

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Sincerely

Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams!”

http://writingcoachteresa.com
author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying themes and archetypes.

Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!

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Coach Teresa LeYung-Ryan here . . . this is what happened from my point of view. Tell me and my colleagues your point of view by submitting comments to this blog post.  How? Click on the blue title bar of this post, scroll down to get the boxes, fill in boxes and click on “submit comment” button.

I took BART into The City and then MUNI #1 to meet co-presenter & colleague Mary E. Knippel.  At 6:00pm we were to deliver BE YOUR OWN EDITOR at the San Francisco Writers Conference at the Mark Hopkins Hotel at top of Nob Hill.

Authentic details for writers who want to get to the top of Nob Hill: If you off-board BART at Embarcadero station, come up to street level that is closest to Drumm Street. Walk northward on Drumm, then westward on Sacramento Street (a one-way street). At Sacramento St. (near Davis St.), you’d catch the MUNI #1 bus that travels westward on Sacramento Street. $2 fare (driver gives  y0u a transfer that’s good for 4 hours).

The ride is about 10 blocks or .7 mile (through Financial District and Chinatown, and up the hills).  If you’re concerned about not knowing how to push the bell or pull the cord to request your stop, ask the bus driver or fellow passengers to look out for you. Off-board at Mason; walk a block southward on Mason to get to California St. (California St. is parallel to Sacramento St.).  Wait for signals to cross the street.  There you are–at the International Mark Hopkins.

As soon as you step onto the bricked courtyard, courteous hotel employees will greet you.

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Linda Lee and Jane Glendinning among the first to arrive to help make SFWC THE writers conference

Story Consultant and Writers' Platform-Building Coach Teresa LeYung-Ryan happy to present at SFWC again

presenters Mary E Knippel & Linda Lee solve mystery over their luggage at Mark Hopkins

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I saw Laurie McLean, Barbara Santos & Richard Santos, Nina Amir, Neal Sofman, dear mentors Michael Larsen & Elizabeth Pomada, Stephanie Chandler and other colleagues.  Our session was to begin at 6:00pm.  Among the writers who attended our session “Be Your Own Editor” were memoirist Jing Li,  journalist and novelist Don Hudson and Margie Yee Webb (author of Cat Mulan’s Mindful Musings)!

Thank you, Patrick, for setting up the microphone–the room was long–without the microphone, the writers sitting in the back would have had difficulty hearing us.

Thank you to each writer in the room!  Here’s an offer to you if you were in our session on Feb. 16, 2012 –  I’ll be happy to read and give feedback to the first 2 pages (double spaced; pages numbered; manuscript title and your full name in the header) of your manuscript.  Email me: your full name; your project’s genre; list of your themes.  Then I’ll let you know when would be the best time to email me your first 2 pages. I’ll arrange my schedule so that I can focus on one writer a day.  My email address is at gmail.com  My User Name is:  WritingCoachTeresa

Session hand-out for Mary E. Knippel & Teresa LeYung-Ryan’s presentation BE YOUR OWN EDITOR

Mary E. Knippel & Teresa LeYung-Ryan
Being Your Own Editor
Ensure Your Manuscript 100% Ready For the Next Step
•    hire a book doctor/developmental editor OR
•     pitch to agents or acquisition editors OR
•     be  your own publisher

fiction / narrative nonfiction / prescriptive nonfiction (“how-to” books)

YOUR NAME: ______________________________ Your Project: ________________________________

Tool #1   Grounding Reader with the three Ws (Who? When? Where?)
Tool #2   Hooking Reader from first page to last with core theme and “What does Protagonist want?” (in prescriptive nonfiction “What does Reader need?”)
Tool #3     In Fiction & Narrative Nonfiction (both genres are forms of  “story-telling”) Who are your protagonist, antagonist, and other archetypes?
Tool #4    In Fiction & Narrative Nonfiction (front story / back story)
Tool #5    Foreshadows  Metaphors   Recurring Images
Tool #6    Authentic Details
Tool #7   Monologue   Dialogue   Vernacular
Tool #8   Misspelled words; misplaced modifiers; other frights

and 15 minutes for Questions & Answers

Thank you, dear mentors Michael Larsen & Elizabeth Pomada, for inviting Mary and me to deliver our signature presentation “Be Your Own Editor”!

Thank you, dear Birgit Soyka author of To Drink the Wild Air, for bringing your camera tripod!

Thank you, dear Margie Yee Webb, author of Cat Mulan’s Mindful Musings: Insight and Inspiration for a Wonderful Life, for introducing Mary and me, for taking photos, for having written the purr-fect gift book and letting me show in our session how every page of a prescriptive nonfiction book ought to contain inspiration, wisdom or a metaphor.

Thank you, Camille Thompson, columnist at SanRamonPatch.com, for your gracious help, making our session an enjoyable one.

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authors & story consultants Mary E. Knippel & Teresa LeYung-Ryan use classics to draw examples for BE YOUR OWN EDITOR at SFWC--photo by author Margie Yee Webb

authors & story consultants Mary E. Knippel & Teresa LeYung-Ryan give 8 tools at BE YOUR OWN EDITOR packed house session SFWC–photo by author Margie Yee Webb

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authors & story consultants Mary E Knippel & Teresa LeYung-Ryan attract writers at BE YOUR OWN EDITOR packed house session SFWC-photo by author Margie Yee Webb

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testimonials from Mary E Knippel & Teresa LeYung-Ryan's BE YOUR OWN EDITOR session

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Coach Teresa LeYung-Ryan says: "Wearing your 2 hats as a writer---to polish your manuscript and to build your platform---can be as fun as riding a San Francisco cable car."

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Across the street at the Fairmont Hotel –  LEARNING & the BRAIN Conference–Connecting Educators to Neuroscientists and Researchers

Vehicular traffic was blocked off in the area because President Obama was to speak at the Masonic Auditorium that evening!

Coach Teresa here took the cable car to go home and pack for Day II of San Francisco Writers Conference.  Please see next post.

Sincerely

Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams!”

http://writingcoachteresa.com
author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying themes and archetypes.

Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!

Coach Teresa and Colleagues at San Francisco Writers Conference

To register for SFWC  San Francisco Writers Conference

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Mentor Mary E. Knippel & Coach Teresa LeYung-Ryan--photo by Anne Campagnet-Reed

Thursday, February 16, 2012  6:00pm

Mary E. Knippel & Teresa LeYung-Ryan

BEING YOUR OWN EDITOR: Ensuring Your Work is 100% Before Taking the Next Step:

Attend this session if you want to Polish Your Manuscripts before:

•             hiring book doctor/developmental editor OR

•             pitching to agents or acquisition editors OR

•             self-publishing

Mary E. Knippel is author of The Secret Artist – Give Yourself Permission to Let Your Creativity Shine!

Teresa LeYung-Ryan is author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW and Love Made of Heart

Also, Mary E. Knippel and Teresa LeYung-Ryan are scheduled to give one-on-one 10-minute consultations at San Francisco Writers Conference!

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Friday, February 17, 2012  9:00am

Elisa “Sasa” Southard & Teresa LeYung-Ryan

BLOWING UP YOUR BALLOON: Writing a Tag-Line That Will Sell You and Your Book

Attend this session if you want to:
• hook agents, acquisition editors, readers, media attention
• make your name synonymous with the themes you write about
• have fun building your writer’s platform & fanbase

To register for SFWC  San Francisco Writers Conference

Elisa “Sasa” Southard is author of Break Through the Noise: 9 Tools to Propel Your Marketing Message

Teresa LeYung-Ryan is author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW and Love Made of Heart

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Listed below are 2 events — free and open to the public.

Thursday, February 16th, 2012 at 5 p.m.

San Francisco Writers Conference Presents a Free Public Reading

Lisa See reads from Dreams of Joy in the California Room at the Mark Hopkins Hotel in San Francisco

 

Saturday, February 18th, 2012 at 6:15 p.m.

San Francisco Writers Conference Mass Booksigning!

Thirty presenters will sign in the Room of the Dons at the Mark Hopkins. Books for sale at the onsite bookstore manned by BookShop West Portal.

 

Look for Teresa LeYung-Ryan, Elisa Southard, Mary E. Knippel, Barbara Santos, Martha Alderson, Linda Lee, Linda Joy Myers, Margie Yee Webb, Verna Dreisbach, Nina Amir, Cara Black, Zoe FitzGerald Carter, Joan Gelfand, Tanya Egan Gibson, Ann Seymour, Ellen Sussman, Wendy Tokunaga, Shulamit Sofia, and other Women’s National Book Association members.

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The following lists are from San Francisco Writers Conference

KEYNOTERS:
Lisa See, author of Peony in Love and Shanghai Girls
Lolly Winston, author of Good Grief and Happiness Sold Elsewhere
Alan Rinzler, independent editor with 50 years experience in the publishing world whose client list is a “Who’s Who” in the publishing industry

PRESENTERS:
Martha Alderson, author The Plot Whisperer: Secerts of Story Structure Any Writer Can Master
Nina Amir, editor, journalist, writing and author coach
Bella Andre, author of From This Moment On
Marilyn R. Atlas, Producer and personal manager in Hollywood
Sam Barry, Marketing Manager at HarperOne
Cara Black, author of Murder in Passy
Helena R. Brantley, Red Pencil PR
Philippa Burgess co-founder of Creative Convergence
Zoe FitzGerald Carter, author of Imperfect Endings: A Daughter’s Story of Love, Loss and Letting Go
Stephanie Chandler, author, online marketing and social networking guru
Laura Cogan from Zyzzyva
Mark Coker, founder and CEO of Smashwords
Deborah Davis, author of Not like You
Drew Dellinger, internationally known speaker, poet, writer and visionary
Robert Dugoni, author of Wrongful Death and Murder One
Brian Felsen, president of BookBaby / CD Baby / HostBaby
Joel Friedlander, Marin Bookworks & author of A Self-Publisher’s Companion
Barbara Freethy, NYT best-selling author
Catherine Friend, author of Barn Boot Blues and Sheepish
Diane Gedymin, The Publisher’s Desk
Joan Gelfand, poet and author of A Dreamer’s Guide to Cities and Streams
Tanya Egan Gibson , author of How to Buy a Love of Reading
Constance Hale is the author of Sin and Syntax and Wired Style
Brad Henderson, UC Davis professor and poet (co-author of Split Stock)
Evan Karp, Quiet Lightning
Kathi Kamen-Goldmark, author of And My Shoes Keep Walking Back to You
Katharine Kerr, author of License to Ensorcell due out in February
Carla King, author of The Self-Publishing Boot Camp Guide for Authors
Bharti Kirchner, author of four novels and four cookbooks
Michael Krasny, author and KQED radio host
Linda Lee, Founder of Askmepc-webdesign & Smart Women Stupid Computers
Wendy Lesser, author of Music For Silenced Voices, editor of The Threepenny Review
Donna Levin, author/writing teacher
Beth Lisick, author, poet and playwright among many of her talents
Tom Meschery, poet – athlete
Michelle Moran, author of Madame Tussaud, A Novel of the French Revolution
Mari Naomi, author/illustrator of Kiss & Tell: A Romantic Resume, Ages 0 – 22
Kathryn Otoshi, author/illustrator of What Emily Saw
Holly Lynn Payne, screenwriter, writing coach and author of Kingdom of Simplicity
Dan Poynter, Para Publishing – Self-Publishing Guru
Lisa Marie Rice, author of Nightfire
Trina Robbins, author of Lily Renee, Escape Artist
Teresa LeYung Ryan, author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW
Robert D. San Souci, author of Robin Hood and the Golden Arrow
Barbara Santos, author of Maui Onion Cookbook and Practice Aloha
Monte Schulz, author of This Side of Jordan
Kemble Scott, author of SOWER 2.0
Ann Seymour, author of I’ve Always Loved You, Nob Hill Gazette journalist
Naheed Senzai, author of Shooting Kabul
Rusty Shelton, President and CEO of Shelton Interactive
Sheldon Siegel, author of Judgment Day
Kevin Smokler, author of Bookmark Now
Elisa Southard, author of Break Through the Noise
Melissa Stonehill, VP Marketing & Publicity at Silver Screen Sizzles
Ransom Stephens, author of The God Patent
Ellen Sussman, author of French Lessons
Patrick Schwerdrfeger, author and international speaker
Wendy Tokunaga, author of Midori by Moonlight
Penny Warner, author of How to Host a Killer Party
Fan Wu, author of Beautiful As Yesterday
Martin Yan, chef. author and TV personality

EDITORS:
Elfrieda Abbe, Publisher, The Writer magazine at Kalmbach Publishing
Charles Adams, Algonquin Publishers
Jennifer Enderlin, VP, Editor-in-Chief at St. Martin’s Press
Valerie Gray, Executive Editor at MIRA Books, a Harlequin imprint
Gabrielle Harbowy, Dragon Moon Press and Pyr
Georgia Hughes, New World Library
Jan Johnson, RedWheel/Weiser
Brenda Knight, Associate Publisher at Cleis Press, Berkeley CA
Heather Lazare, Simon & Schuster
Deborah Lichtman, private writing consultant and editior.
Ross E. Lockhart, Managing Editor at Night Shade Books
Allison Lorentzen, Editor at Penguin Books
Ethan Nosowsky, Editorial Director at McSweeny’s
Chuck Sambuchino, Editor at Writers Digest Books and edits Guide To Literary Agents
Jay Schaefer, Independent editor/writer based in San Francisco
Jill Schwartzman, Editor at Dutton – Penguin Group
Ralph Scott, Executive Editor at Credit The Edit

AGENTS:
Peter Beren, literary agent and publishing consultant (CA)
Kimberley Cameron, President of Kimberley Cameron & Associates (CA)
Minju Chang, Book Stop Literary Agency (CA)
Verna Dreisbach, Dreisbach Literary Management (CA)
April Eberhardt, April Eberhardt Literary (CA/NYC)
Stephany Evans, President/Agent at FinePrint Literary Management (NYC)
Laurie Fox, Linda Chester Literary Agency – West Coast Associate
Mollie Glick, Foundry Literary & Media (NY)
Jeff Kleinman, Folio Literary Management (NYC)
Mary Kole, Andrea Brown Literary Agency (CA/NYC)
Michael Larsen, Larsen/Pomada Literary Agents (SF)
Daniel Lazar, Writers House Literary Agency (NYC)
Taylor Martindale, Full Circle Literary (CA)
Laurie McLean, Larsen/Pomada Literary Agents (SF)
Elizabeth Pomada, Larsen/Pomada Literary Agents (SF)
Jody Rein, President of Jody Rein Books, Inc (CO)
Katharine Sands, Sarah Jane Freymann Agency (NYC)
Ken Sherman, Ken Sherman and Associates
Nephele Tempest, The Knight Agency (Atlanta/CA)
Sally van Haitsma, van Haitsma Literary (CA)
Gordon Warnock, Andrea Hurst & Associates (CA)
Ted Weinstein, Ted Weinstein Literary Management (NYC/SF)

This list is subject to change without notice.