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Posts Tagged ‘Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents’

Registration open to both men and women!   Pitch Your Books!

 Pitch-O-Rama 2014 Meet the Agents and Editors
Saturday, March 29, 2014, 8:00 am – 12:30 pm

sponsored by Women’s National Book Association-San Francisco Chapter


Meet our experts: Peter Beren, Amy Cloughley (Kimberly Cameron), Rachel Neumann (Parallax Press), Georgia Hughes, (New World), Brenda Knight (Viva Editons), Laurie McLean (Foreword Literary), Pooja Menon, (Kimberley Cameron), Michael Larsen, Elizabeth Pomada (Larsen-Pomada Agency), Alan Rinzler, Andy Ross, Brooke Warner (She Writes Press) Click here for full listing.

The event includes a FREE pre-pitch session and mentoring throughout the morning in our Green Room, an adjacent classroom to the main event in the Audre Lorde Room (both on the second floor) with Catharine Bramkamp, Patricia V. Davis, and Mary E. Knippel.

Immediately following the two-hour pitch session is a lively panel discussion on the controversial topic, Categorizing “Women’s” Fiction: Helpful or Hurtful? moderated by member/author Rayme Waters, with Book Club expert and blogger, Marsha Toy Engstrom, and acclaimed historical fiction author, Anita Amirrezvani.

TO REGISTER:  http://wnba-sfchapter.org/pitch-o-rama-2014/               

Space is limited! Cost: $65 WNBA members, $75 non-members

I wish everyone lots of fun!

Sincerely,

Teresa LeYung-Ryan   aka  22-Day Coach Teresa helps clients identify their themes and archetypes; she is the author of:

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (workbook for all genres)

Love Made of Heart: a Mother’s Mental Illness Forges Forgiveness in Daughter Ruby (novel used in college courses)

“Talking to My Dead Mom” monologues

Coach Teresa’s website http://writingcoachTeresa.com

To subscribe to Coach Teresa’s Blog , please click here.

Mary E. Knippel and I (Teresa LeYung-Ryan) presented a 45-minute session “Be Your Own Editor: Inject Your Manuscript with the 5 Ws and Core Themes” at last weekend’s San Francisco Writers Conference.

The first W (“Who”) – as in “Who is the Protagonist?”  And, “Who or what is the Antagonist?”

Who or What is the Antagonist in Your Story / Novel / Memoir / Book ?

For every Protagonist, there’s an Antagonist!

Antagonist is a character or a set of circumstances that threatens the Protagonist’s well-being OR the well-being of someone the Protagonist cares about.

Other powerful Antagonists are:

  • the Protagonist’s reaction to circumstances
  • the Protagonist’s own character flaw
  • something that threatens the status quo
  • illness or grief (including loss of an aspect of One’s self)

This is how screenwriter/screenwriting teacher Terrel Seltzer defines “what” is a great story.  She says:  “Someone we care about … wants something badly…  and is having a terrible time getting it.”

Coach Teresa here . . . “The Antagonist is the one who/which is causing ‘a terrible time’ for the Protagonist.”

Go through your manuscript; are you showing at least one of the antagonists within the first 5 pages?

Happy re-writing!

Sincerely,

 

 

 

 

Teresa LeYung-Ryan   aka  22-Day Coach Teresa helps clients identify their themes and archetypes; she is the author of:

Love Made of Heart: a Mother’s Mental Illness Forges Forgiveness in Daughter Ruby (novel used in college courses)

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (workbook for all genres),

“Talking to My Dead Mom” monologues

Coach Teresa’s website http://writingcoachTeresa.com

To subscribe to Coach Teresa’s Blog , please click here.

 

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22-Day Writers’ Platform & Fanbase-Building Coach Teresa LeYung-Ryan says:  San Francisco Writers Conference is a 4-day event – February 13-16, 2014. Attending a conference of this caliber leads to happiness. http://sfwriters.org

Coach Teresa LeYung-Ryan has been invited again to co-present 2 sessions (one with Mary E. Knippel; one with Elisa Sasa Southard); esteemed members from a master-mind group that Teresa LeYung-Ryan and Mary E. Knippel belonged to (Martha Alderson, Linda Lee)  will be presenting too.  These experts look forward to seeing their colleagues (especially Margie Yee Webb and Lori Noack) at SFWC!

Cheers to SFWC SuperTeam (Elizabeth Pomada, Michael Larsen,  Barbara Santos, Rich Santos, Linda Lee, Frances Caballo)!

 

Writing Mentor Mary E. Knippel and Manuscript Consultant Teresa LeYung-Ryan

Talking-Tagline Teacher Elisa Sasa Southard and 22-Day Coach Teresa LeYung-Ryan say: "Help your own platform by helping other writers"--photo by Tessa Bertoldi

San Francisco Writers Conference

Join us Presidents’ Day Weekend.  February 13-16, 2014 at the Mark Hopkins Hotel.
Four days of 60+ sessions with major presenters, agents and editors; a glorious opening gala; evening Open Mic, poetry happenings, and pitch sessions… plus an SFWC writer’s bag, 2 keynote luncheons and 2 breakfasts are included.
Registration price (now through December 31, 2013) is $650.
   CLICK HERE to register online.
  Introducing some of the 2014 SFWC Keynote and Featured Speakers
Who will be there?  Over 100 bestselling authors, literary agents, editors and publishers from major publishing houses.  There will be author and book promotion experts.  Connect with leaders in self-publishing and traditional publishing. As presenters are confirmed, they are posted with links to their websites.  CLICK HERE to see the amazing 2014 SFWC Presenters List.

 

 Sunday, August 11, 2013, 2:30–5:00 pm

Flamingo Hotel, Santa Rosa, CA

California Writers’ Club – Redwood Branch presents:

Peter Bowerman “Love to Write But Hate to Starve?”

Keep Your ‘Passion’ Writing ‘Well Fed’ with Lucrative Commercial Freelancing

 

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Saturday, August 17, 2013, 10:00am-noon

Belmont Library, Belmont, CA

California Writers’ Club – SF Peninsula Branch presents:

Victoria Zackheim
Noted author and teacher will be with us to tell us more about the Acorn Workshop and how to mold a simple idea into an intriguing story.  Ms. Zackheim’s most recent publication is  Exit Laughing: How Humor Takes the Sting out of Death

In addition to monthly meetings, check out open mic, the anthology Fault Zone, mentoring, and workshops!

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Writing Contest deadline has been extended for Non-Members to August 31, 2013

Fault Zone: Shift, the fourth in the anthology series edited by the SF/Peninsula Branch of California Writers’ Club, will be published by Sand Hill Review Press later in 2013. Non-members of SF/Peninsula Branch are eligible to enter the Fault Zone short story contest.

Fault Zone isn’t only about earthquakes. It’s about personal faults, shortcomings, and the foibles of being human. In a way, we all live on a fault zone. Write from the heart. Be edgy. Be wild. But make sure your story has an arc. Stories involving California are always appreciated.

First Prize is $250 and publication in our next Fault Zone anthology.
Second Prize is $100.
Third Prize is $50.

 

Reading fee is $15.  More info – click here.

 

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Wednesday, Sept. 18, 2013

2013 Golf Tournament to benefit
The Berkeley Women’s Daytime Drop-In Center, ensuring the availability of services to support northern California’s homeless women & their children in their efforts to become more self-sufficient since 1988!

at the Boundary Oak Golf Course, Walnut Creek, CA

 

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October 1, 2013,  7:00-9:00pm

Author Readings at Bookshop West Portal, San Francisco, CA

sponsored  by Women’s National Book Association-San Francisco Chapter

 

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Sincerely,

 

Coach Teresa LeYung-Ryan

author of:

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (the workbook)

Love Made of Heart (the mother-daughter novel used in college composition classes; book is archived at the San Francisco History Center)

Answer Me Now  (the award-winning short play)

and speeches advocating mental health and end violence against women and children

Click here for a list of Coach Teresa’s event.

http://writingcoachTeresa.com  for more resources.

Coach Teresa says: “Wear the dual hats of writer and promoter. Reach out, not stress out.”

 

Look for fun events at the 2013 Literary Arts Stage, Fine Arts Galleria (area #4 on Fair Map), Expo Hall, at the San Mateo County Fair, San Mateo, CA  General Info on the San Mateo County Fair

Bardi Rosman KoodrinLiterary Director

Bardi Rosman Koodrin

Literary Events Schedule June 8-15, 2013

 

Events hosted by the SF/Peninsula Branch of the California Writers Club 
Click to download

https://www.sanmateocountyfair.com/fair-info/fair-info/getting-here street map of the area

https://www.sanmateocountyfair.com/fair-info/fair-info/grounds-map  Look for space #4 which is Fine Arts Galleria in the building on right side of this map; once you’re in the Fine Arts Galleria, look for the Literary Arts stage and California Writers Club members!

Saturday, June 8, 2013

  • 12-1pm – Carry the Light anthology book sale
  • 12:30pm – Copus, a spoken word rap/jazz/fusion band
  • 1-2pm – Welcome Supervisors Warren Slocum and Carole Groom as they announce the first ever San Mateo County Poet Laureate opportunity — a  2-year appointed position for a poet living and creating in San Mateo County! We’ll celebrate with poetry readings and more music from Copus
  • 2-3:30pm – Carry the Light anthology launch and gigantic autograph party - Learn More
  • 4:00-5:00pm – “Editing Your Writing” workshop with Bay Area Writing Coach Teresa LeYung-RyanLearn More
  • 5-6:45pm – Carry the Light Winners’ Circle: first place contest winners (including Margaret Davis, Sue Barizon, Maria Elena Barr, Bernadine Fornesi) will present their submissions - Learn More

Sunday, June 9, 2013

  • 2-3pm – E-Book Workshop Panel moderated by Laurel Anne Hill with Beth Barany, Sandra Saidak, Troy Paiva, and Max Tomlinson - Learn More
  • 3-4pm – Sand Hill Review Press: Why We Write with Tory Hartmann, Marty Sorensen, Jim Hanna, Lisa Meltzer Penn, Mary Burns, and Elise Frances Miller - Learn More
  • 4-5pm – “Pitching and Query Letters” panel with Laurel Anne Hill, Beth Barany, Teresa LeYung-Ryan, Tory Hartmann, and Audrey Kalman - Learn More
  • 5-6pm – First Page Writing Evaluation Sessions: Bring your first page of story or novel for expert critique – Coach Teresa LeYung-Ryan, Laurel Anne Hill, Tory Hartmann, and Audrey Kalman.  NOTE: those who attend Coach Teresa’s Saturday June 8, 4:00pm “Editing Your Writing” workshop will go to the top of the sign-up sheet! Learn More
  • 6-7pm – Carry the Light Winners’ Circle: contest winners will present their submissions - Learn More

 Monday, June 10, 2013

2-3pm Laurel Anne Hill: Build  Your Own  Space Alien (A craft project  for children of  all ages)

Tuesday, June 11, 2013

2-3:30pm  Writer’s Journey Workshop:  Darlene Frank

4-5:00pm Wise Women Elder Poets Panel: Jo Carpignano, Ida J. Lewenstein, Ollie Welch. Host: Darlene Frank

5-6:00pm  Three Short Plays –  by Ollie May Trost Welch, Dave Hirzel, Teresa LeYung-Ryan. Host:  Darlene Frank

6-7:00pm  David Hirzel book launch –  Hold Fast

7-8:00pm  Gus Tjaard book  event – Wind  Jamming to China

Wednesday June 12, 2013 – Fault Zone Anthology Reading

7-9pm – Literary Stage in The Fine Arts Galleria, Expo Hall - click here for more details
Fault Zone Authors
Watch The Fault Zone Video

Thursday, June 13, 2013

Frank A Saunders
David Hirzel
Pacifica Poetry
6:30-7pm - Anna Boothe presents: Job Hunting That Works!

Friday, June 14, 2013
Author Presentation by Cheryl & Ellis Levinson
Author Presentation by Minauti Dave, Len Hodgeman & Lois Young

Saturday, June 15, 2013

1-2pm Author Presentation by Ines Villafane-Leon - Learn More
2-4pm Author Book Day Signing - Learn More  line-up of authors below
4-5pm How to Podcast & Create Book Trailers - Learn More
5-6pm Let’s Talk Steampunk! Writing Workshop by Laurel Anne Hill - Learn More

Saturday June 15, 2013, 2:00 to 4:00 pm –  Chat with Bay Area Authors

They’ll gladly sign your book purchases for you! The Literary Stage in the Fine Arts Galleria, Expo Hall.

Audrey Kalman (PDF Bio)
Cheryl & Ellis Levinson (PDF Bio)
David Hirzel (PDF Bio)
Emerian Rich (PDF Bio)
Ezra Barany (PDF Bio)
Frank Saunders (PDF Bio)
Ines Villafane (PDF Bio)
Jon Cory (PDF Bio)
Latoya Ward (PDF Bio)
Lauren Anne Hill (PDF Bio)
Len Hodgeman (PDF Bio)
Lois Young (PDF Bio)
Mary Burns (PDF Bio)
Max Tomlinson (PDF Bio)
Minauti Dave (PDF Bio)
Sumiko Saulson (PDF Bio)
Tina Gibson (PDF Bio)
Virigina Thompson (PDF Bio)
Winifred McCaffrey (PDF Bio)

Bardi Rosman Koodrin Interview with Arts In the Valley - Listen Here

Meet The Writers Behind Our Sponsored Contests:

Teresa LeYung-Ryan (bio)
Frank Kahren (bio)
Laurel Anne Hill (bio)

100 Artists for Literacy Benefit - View More Info

How to Submit and Entry into a Literary Contest - View Here

Download the complete Literary Arts Galleria Book - Download Here

Phillip’s Wild African Predators and Prey - Click For More Info

**

Sincerely,

 

Coach Teresa LeYung-Ryan

author of:

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (the workbook)

Love Made of Heart (the mother-daughter novel used in college composition classes; book is archived at the San Francisco History Center)

Answer Me Now  (the award-winning short play)

and speeches advocating mental health and end violence against women and children

Click here for a list of Coach Teresa’s event.

http://writingcoachTeresa.com  for more resources.

Coach Teresa says: “Wear the dual hats of writer and promoter. Reach out, not stress out.”

Coach Teresa Teaches Webinar –  3 Steps to Building Your Fanbase While Writing Your Fiction or Nonfiction Book

Free webinars for writers!    Please tell your friends!

To register:  https://www.authorlearningcenter.com

” Live Webinar – You’ll be hearing my voice and streaming my PowerPoint presentation on your computer!”

 3 Steps to Building Your Fanbase While Writing Your Fiction or Nonfiction Book, with Coach Teresa LeYung-Ryan

  • ·          May 9, 2013 at 10:30am Pacific Time / 1:30pm Eastern Time
  • ·          May 28, 2013 at  4:30pm Pacific Time / 7:30pm Eastern Time

Is your fiction or nonfiction project being turned down by agents or acquisition editors because you do not have a platform? Or, are you published and you want more readers? Coach Teresa LeYung-Ryan will show you how to thrive in the publishing arena and have fun too. Platform made simple! By making your name stand for something—to attract targeted consumers (your fans)—who are likely to buy what you have to sell. Learn how to help your fans find you, before and after publication!  From the author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW.

Sincerely,

 

 

 

 

 

Coach Teresa LeYung-Ryan

22-Day Writers’ Platform & Fanbase-Building Coach Teresa LeYung-Ryan says:

“Build your writer’s platform and work on the craft, simultaneously with ease.  I’m cheering for you!”

http://writingcoachteresa.com  for Coach Teresa’s list of events; see how she helps her clients.

 

 

After Thanksgiving Day . . . Events for Writers & Readers in Placerville, Fremont, El Dorado Hills, Pleasant Hill, Pleasanton, CA

Friday, November 23, 201211 a.m. – 5 p.m.

Award-winning authors at Placerville News Company!

409 Main Street
Placerville, CA 95667
530-622-4510

Author/photographer Margie Yee Webb, Cat Mulan’s Mindful Musings: Insight and Inspiration for a Wonderful Life; and author Cindy Sample, Dying For A Date and Dying For A Dance, during Merchants Open House on Historic Main Street.  Just in time to start your Christmas shopping!

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Saturday, Nov. 24, 2012, 2:00-4:00pm  California Writers Club–Fremont Branch

For details: http://www.cwc-fremontareawriters.org/

Get ready to put aside the Thanksgiving leftovers, and dine on Fremont Area Writers’ Two for One Turkey Time Treat!

No, not food—food for thought.

We’re planning a revival of Open Mic, followed by a panel discussion in which three intrepid FAW members will attempt to answer your questions about writing, editing, marketing…you name it!

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Saturday, November 24, 2012,   5:00pm to 7:00pm

Authors Dahlynn McKowen & Ken McKowen at Face In A Book

Book Signing
FACE IN A BOOK Bookstore and Gifts
El Dorado Hills Town Center, El Dorado Hills, CA

Come meet local authors Dahlynn and Ken McKowen, creators of the Not Your Mother’s Book anthology series, at this special Small Business Saturday event. Also joining them will be Granite Bay resident Nancy Withers, who contributed a story to the On Being a Woman title. Light refreshments will be served.

The McKowens spent 10 years creating Chicken Soup for the Soul books with Jack Canfield and Mark Victor Hansen before launching the NYMB series. NYMB books are contemporary, fun and even daring! No sad, sappy or death and dying stories—EVER! They are looking for stories for 30-plus new NYMB titles. Submission guidelines can be found at www.PublishingSyndicate.com

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Saturday, December 8, 2012  California Writers Club–Mt. Diablo Branch in Pleasant Hill, CA

For details: http://cwcmtdiablowriters.wordpress.com/next-program/

Special End-of-Year Luncheon

with “Two of Our Own”

Susan Pace-Koch

Susan will discuss Get Out of My Head, I Should Go to Bed, illustrated by award-winning Jeremy Kwan, and her latest children’s book, In One Ear and Out the Other, illustrated by Jack Wiens.  Her books will be available for sale for those special children on your “list.”

Kathleen Curtis Wilson

Kathleen will speak of her twenty years of writing set-backs, successes, and opportunities.  She will describe two years of photography, three years of research, and four years to find a publisher for her third book, Irish People, Irish Linen.

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Saturday, December 15, 2012  California Writers Club–Tri-Valley Branch in Pleasanton, CA

For details:  http://trivalleywriters.org/

Meg Waite Clayton is the national bestselling author of The Four Ms. Bradwells, The Wednesday Sisters, and the Bellwether Prize finalist The Language of Light, published by Ballantine Books, a Random House imprint, and acclaimed by all major national book club picks.

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Sincerely,

Coach Teresa LeYung-Ryan

As coach and author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW , Teresa says: “Whether you are writing fiction or nonfiction, make your name synonymous with the issues you write about.”

 

What Is Happening this Weekend November 16, 17, 18, 2012 for Writers and Readers in northern California?

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Friday, November 16, 2012, 7:00pm
Author / Writing Teacher Lynn Cook Henriksen will be at Books Inc.  1344 Park Street, Alameda, CA

  Lynn Henriksen-Author-TellTale-Souls

The award-winning guidebook TellTale Souls Writing the Mother Memoir: How to Tap Memory and Write Your Story Capturing Character & Spirit

If you could tell just one  small story that would reveal the essence of your mother’s character and keep her spirit alive, what would it be?

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Saturday, November 17, 2012, 9:30 am–1:30 pm

 

 

 

 

 

 

The Narrator’s Tale: All About Point of View” Workshop at Redwood Writers

Presented by Ana Manwaring

Flamingo Conference Resort & Spa,
2777 Fourth Street, Santa Rosa, CA 95405  

$25 members, $35 non-members

Register: http://redwoodwriters.org/workshops/november-2012-workshop/

A workshop on the intricacies of Point of View. This will be a hands on workshop so come prepared with pen, paper, and a scene from your original writing (double spaced) that includes plenty of narration.

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Saturday, November 17, 2012 10:00am Belmont, CA Library

San Francisco Peninsula Branch of California Writers Club presents:
Tanya Egan Gibson: Author, Editor, Writing Coach

Lynn Stegner     *

Learn the various ways you can get the details of places right (even without a travel budget), how to make your world exciting, and and how to use your world to strengthen both plot and characterization. For more: tanyaegangibson.com  Tanya is the author of How To Buy a Love of Reading.

Members $15, Non-Members $18, Students $10 with ID
http://www.cwc-peninsula.org/events_pay.html

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Saturday, November 17th, 2012 11:00 AM-1:00 PM

Sacramento Branch of California Writers Club

Luncheon November 2012: Karl Palachuk, publisher

Topic: Publishing Your Own Book: What’s new, what’s important, what’s essential?

Members $12.00,  Non-Members $14.00

Meetings are held at:

Tokyo Buffet restaurant
7217 Greenback Ln., Citrus Heights, CA 95621

http://www.cwcsacramentowriters.org

 

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Nov. 2 – 18, 2012  Fringe of Marin Festival of New Bay Area One-Act Plays and Solos

http://www.fringeofmarin.com/index.html

http://www.fringeofmarin.com/performanceschedule.html

Coach Teresa LeYung-Ryan and author Lynn Scott will catch a show in Program 2 to cheer for playwrights Carol Sheldon (On With the Wind) and Ollie Mae Trost Welch (Shaw).  Annette Lust, I cheer for you always!

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Sunday, November 18, 2012, 2:00pm

Berkeley Branch of California Writers Club

Speaker — “Scenes for the Novel and the Screen” with James Dalessandro

at the Oakland Main Library, Bradley C. Walters Community Room, also known as the West Auditorium, Oakland, CA

Monthly Speaker Programs (FREE)

http://cwc-berkeley.org/

1:05 p.m. Doors Open, Marketing Group

1:30-2:00 pm Social Time

2:00  to 4:30 pm Announcements, Program & More Social Time

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Happy Thanksgiving, Everyone! 

 

print edition ISBN: 978-0983010005

 

Sincerely,

Coach Teresa LeYung-Ryan

As coach and author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW,  Teresa says: “Whether you are writing fiction or nonfiction, make your name synonymous with the issues you write about.”

(Clicking on underscored text in this post will open a new window to get to referenced site.)

Meet Teresa LeYung-Ryan, Book Marketing Coach!

1. Why don’t you tell us a little bit about your background in the industry?
My name is Teresa LeYung-Ryan and my clients call me Writing-and-Platform-Building Coach Teresa. I wish to thank Christy Pinheiro-Silva of www.StepByStepSelfPublishing.net for this interview, and, I encourage everyone to look for the core messages in my responses—which are:  Reach out, not stress out, to material your dreams;  and, wear your two hats as a writer and be happy (whether you’re writing fiction, narrative nonfiction, or prescription nonfiction also known as “how to” books/articles).

This is what happened to me, over ten years ago, and the choices I’ve made.

I had a dream—a dream of connecting with readers the way Maxine Hong Kingston touched me with her memoir The Woman Warrior.  My writer’s journey started with learning the components of a story in a ten-week course Writing Children’s Literature at the community center and forming a critique group with three classmates after the course ended.

Fast forward.  After seven years of writing and rewriting, showing up at critique meetings twice a month,  I received a gift from a friend—a brochure for the Jack London Writers’ Conference with an entry form for their writing contest.   Two months later, at the conference, I met members from California Writers’ Club and I received “Second Prize” in the Novel Category in the writing contest. I thought that by being a winner in a contest, surely I would attract mentors and be “discovered” by an agent the following week.  (Are you laughing?)

Fast forward.  After sending query letters and the first two chapters of my novel to dozens of agents over a year, and, receiving “rejection letters” and getting very depressed, I took a friend’s advice and registered for a workshop “How to Get Published.” Also, I got together with two other contest-winners (Luisa Adams and Martha Alderson) and we pledged to help each other on our writers’ journeys.

I took a six-week leave of absence from my job to perform the last big rewrite of my manuscript.  (Note: Surround yourself with people who really support your dreams. My husband and my friends were cheering for me.)

Fast forward.  My first novel Love Made of Heart (a mother-daughter love story) is used in college composition classes; available at public libraries; recommended by the CA School Library Association and the CA Reading Association; and archived at the San Francisco History Center.   October 2012 marks the tenth anniversary of Love Made of Heart.  The book is still in print, and, I continue to meet new fans.

For the past nine years, through my coaching  and my workbook Build Your Writer’s Platform & Fanbase In 22 Days, I have been helping writers reach out, not stress out, to attract agents, editors, publishers, readers, and media attention.

2. What is your opinion on self-publishing vs. traditional publishing and represented by an agent?

The advantage of identifying the right agent who will pitch your intellectual property to the right publishers— agents have their specialties and their relationships with acquisition editors at publishing houses; established publishers have relationships with book distributors.

Note: An agent gets 15% of what the author receives from the publisher (similar to a finder’s fee). Agents are not publicists, marketing managers or promoters.  The publisher, not the agent, offers you the contract (to buy the rights to publish your book).

Note: Hire a literary attorney to interpret and negotiate the contract for you if your agent doesn’t have access to legal counsel. Know what rights you are selling to the publisher.

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The advantage of being your own publisher—you have full control regarding:

  • rights to publish and re-print
  • how to promote your book, when, and to whom
  • publication date and publication format
  • book layout, cover design, jacket copy
  • cover price; discounts to booksellers
  • budget and profits

Consider Your and Other People’s Timetables:
It might take years to find your agent; it might take years before your agent finds the publisher.  By the way, my super-agent Stacey Glick tells me that only 2% of her clients would receive contracts from publishers.  When Stacey negotiated the deal with acquisition editor John Scognamiglio at Kensington Publishing Corp. New York (a publisher who releases 500+ new titles each year) for my  mother-daughter novel Love Made of Heart, my book title got onto the “conveyor belt” (it would take 18 months from when I sign the contract to when the book would show up in bookstores).

Note: A publisher could “fast track” a new title,  releasing the book within months or even weeks.  An example of releasing a book within weeks would be when a super-famous person dies and big publishers would forego some of the stops in the conveyor belt process.

How much attention are you going to get and give?
The bigger the publisher, the more new titles they release each year, the less attention each author gets.  Their best-selling authors, celebrity-authors, and new authors to whom they have given huge advances would get the most attention of course.

A decade ago when John Scognamiglio told me “You have six weeks to get on the radar”  I thought I knew what that meant.  You see, I was one of the lucky authors.  Kensington had bought “front of the store” shelf space at chain-stores for Love Made of Heart.  Chain-stores would rotate inventory every six weeks.  If a book sells during those six weeks, then the store would order more copies through their distributor.  Independent sales representatives (especially Nancy Suib and Anne Shulenberger) introduced Love Made of Heart to their accounts (independent booksellers).  “Indies” also had to rotate their inventory every few weeks.  What does this mean?  Unsold books are returned to the distributors (warehouses).  Publishers have to pay taxes on inventory—it is a costly business—selling printed books.

To stay on that “radar” meant making one’s name and the subject matter/issues/themes in one’s book visible in media attention over those precious six weeks. Which also meant having lined up interviews—in print, radio, television.  You’re probably saying . . . Wouldn’t the publisher handle all that?  Yes, if you are one of their best-selling authors, a celebrity, or a new author who has been given a huge advance.

Note:  Cyberspace magic provides opportunities galore for authors to broadcast ourselves (build our platforms and fanbases). What is a platform?  The definition is on page 1 from my workbook  Build Your Writer’s Platform & Fanbase In 22 Days“Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”

3. What do you feel is the most important thing that authors can do to promote their books?
The simple yet powerful tool is:  Making your name synonymous with the  themes/subject matter/issues in your literary works.

In my interview on CBS Channel 5, I talked about:  “What I care about … leads to my writing about those themes/subject matters/issues.  What I write about …   attracts my fans because they also care about what I care about.  Help your fans find you.”

Introduce yourself with your full name.  Then use these three words:  “I care about . . . ”

Example: (as a writer of fiction, narrative nonfiction, including memoirs )
I am Teresa LeYung-Ryan, author of Love Made of Heart (a mother-daughter love story).   I care about helping adult-children (of mentally-ill parents) speak openly about the stigmas and find resources for their loved ones.
Example: (as a writer of prescriptive nonfiction  a.k.a. “how to” )
I am Coach Teresa LeYung-Ryan, author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW.   I care about helping writers thrive in today’s publishing arena.

I call these self-introductions my platform-statement.
Where to “show” your platform-statement? 

  • Your email signature-block! 
  • Your letterhead! 
  • Your website and blog slogan/tagline/description! 
  • Your bio! 
  • Your business cards! 
  • The caption for your photographs! 
  • Headline for press releases!
  • Social media pages! 
  • And, let’s hear it on your voicemail!

Even when I’m emailing my loved ones (my biggest fans), I show them my platform-statement in my signature block.  Help your fans brag about you with ease.

4. What are your feelings on Social Media? (Facebook, Google+, Twitter, etc)
I thank creators and users of social media.  How else could our fans from faraway places find us?  Be consistent.  Update your bio in all these forums to reflect your current platform-statement. A picture speaks a thousand words; be sure to rename photo-files (show your full name and book title, and even keywords from your platform-statement)

5. Do you feel that book marketing for fiction is different than book marketing for non-fiction?

No difference in today’s markets.
How do I choose books as a consumer?
As Teresa-the-consumer, I pay attention when:

  • friends recommend a book
  • I read about or hear or meet the author and I appreciate what the author has to say
  • I need information on a particular subject, so  I use a search engine (like Google.com) to find those books or I ask my favorite booksellers and librarians.

How would I help these consumers find me if I am an author?
Please see the answers to Question # 3—“What do you feel is the most important thing that authors can do to promote their books?”

6. What are some of the biggest mistakes that authors make when trying to promote their books?

  • One big mistake is misdirecting your energy pitching to book reviewers or radio or television producers who are not interested in the subject matter /issues/ themes that you are promoting.  Do your homework; seek advice from mentors, colleagues, and yours truly Coach Teresa; use The Book Reviewer Yellow Pages; listen and watch shows you’d like to be invited to, and, please study their format
  • Another common mistake is what my colleague Elisa Sasa Southard calls “killing a marketing moment.”   Her book Break Through the Noise shows you the 9 tools to propel your marketing message.
  • The third common mistake is tiring yourself out when promoting at events where there is traveling, schlepping, and setting up involved. I have lots of fun with colleagues/co-presenters at writers’ conferences, book festivals, and community events. Recently I shared a booth with Margie Yee Webb and Rita Lakin at the Sonoma County Book Festival.  Every year I join forces with co-presenters Sasa Southard and Mary E. Knippel at the San Francisco Writers Conference.  On December 15, 2012 I’ll be sharing a table with Margie Yee Webb (she’s the author of the gift-book Cat Mulan’s Mindful Musings) at a Local Authors event.  Please check my events page.

7. Do you have any other useful advice for beginning authors?

  • Get yourself a calendar (month at a glance) with big squares to write in, and, schedule time to work on your craft and your platform.
  • Get to know members in writers’ organizations (my favorite ones are California Writers Club and Women’s National Book Association)
  • Please read my blog post:  Wear Two Hats as a Writer and Be Happy


8. How can authors contact you if they have any questions?

I encourage you to ask me question by posting a comment on any of my blog posts. That way, my fans will see your name and questions (so, promote yourself).  To submit a comment: click on the headline/blue title bar of the post, scroll down to the end of the post, fill in the boxes, and press the [submit comment] button.

Here’s a blog post you might like to submit a comment/question:  Who Really Is the Most Qualified Person to Build the Author’s Platform and Fanbase?

My email address:   WritingCoachTeresag   at    gmail.com

You will find links to the organizations referenced in this interview on my “Writers’ Resources” page at  http://writingcoachteresa.com

In closing, I wish to reiterate my thanks to Christy Pinheiro and to say “I cheer for all writers!”

Reach out, not stress out!
Sincerely,

Coach Teresa LeYung-Ryan

http://writingcoachTeresa.com

Christy Pinheiro-Silva of www.StepByStepSelfPublishing.net  says:

“Thanks, Teresa, for a great interview!!!”

Margie Yee Webb and other

Local Authors at Delta Wine & Art Faire
Sunday, October 7, 2012
12 p.m. – 4 p.m.

Old Sugar Mill
35265 Willow Avenue
Clarksburg, CA 95612

$20 entry: includes meeting artists and authors, live music, book signings, & wine tasting
Get your tickets early!
Presenting Sponsor: Carvalho Family Winery
Over 20 Artists, 9 Wineries, 30 Authors, 4 bands and more!!!

(916)744-1625    http://www.carvalhofamilywinery.com

Featured Authors – Book signing!
• *Shelley Buck: Floating Point
• *L.F. Crawford: Bad Moon Rising
• *Bob Golling: Veterans of War, Veterans of Peace (edited by Maxine Hong Kingston)
• *M.L Hamilton: Emerald
• *Laurie Hoirup: I Can Dance: My Life with a Disability
• *Jeanne Johng-Nishikawa, Dreaming in English, www.dreaminginenglishmemoir.com
• *Pamela Johnson: Heart of a Pirate
• *Frances Kakugawa: Kapoho: Memoir of a Modern Pompeii, www.francesk.org
• *Hazuki Kataoka: The Moon Princess, www.storycardtheater.com
• *Steve Liddick: All That Time, Campsite Gourmet http://topcatpublications.com
• *Frank Luna: Red Storm
• *Elaine Macko: Armed
• *Nan Mahon: Blind Buddy and Mojo’s Blues Band
• *Jennifer Martin: The Huna Warrior: The Magic Begins
• *Dahlynn McKowen: Wine-Oh! Guide to the Sierra Foothills & Wine Wherever: In California’s Mid-Coast & Inland Regions
• *Ken McKowen: Best of California’s Missions, Mansions and Museums & Best of Washington and Oregon’s Mansions, Museums and More
• *Tom Myers: Sacramento Impressions
• *Shirley Parenteau, Bears In Bed, Bears On Chairs
• *Alton Pryor: books about history of the west
• *Carol Ryan: Right Now Is Perfect
• *Cindy Sample: Dying for a Dance and Dying for a Date, www.cindysamplebooks.com
• *Kiyo Sato: Kiyo’s Story, A Japanese American Family’s Quest for the American Dream www.dandelionthroughthecrack.com
• *Cheryl Stapp: Disaster and Triumph: Sacramento Women, Gold Rush through the Civil War
• *Murry Stapp: Those Radio Days
• *James Van Eaton: Chasing Moonshine, www.jamesvaneaton.com
• *Jennifer Walker, Bubba Goes National and Bubba to the Rescue, www.authorjenwalker.com
• *T.E. Watson, The Man Who Spoke With Cats
• *Margie Yee Webb: Cat Mulan’s Mindful Musings: Insight and Inspiration for a Wonderful Life, www.catmulan.com
• *Naida West: History novels, California Gold trilogy, http://www.bridgehousebooks.com
Friends Of the Public Library: Various books

For directions:

http://www.carvalhofamilywinery.com/contactUs.shtml

Cheers to all the authors, artists and musicians!

Coach Teresa LeYung-Ryan
http://writingcoachteresa.com

author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW