Posts Tagged ‘Catharine Bramkamp’

Coach Teresa LeYung-Ryan who says “Reach out, not stress out!” will present “Use Your Name and Your Themes to Advance Your Writer’s Platform-Building Journey” on Monday July 10, 2017, 7pm-9pm  at  Sacramento Suburban Writers Club   5501 Dewey Drive, Fair Oaks, CA (in the Fellowship hall, (straight back from the road, through the gate in the white fence).  Sacramento Suburban Writers welcome visitors.

What is platform-building and fanbase-building and how you can make yours prosperous. I, Theme Consultant and Writing Coach Teresa LeYung-Ryan, thank Catharine Bramkamp for interviewing me as  Women’s National Book Association-San Francisco Chapter  Featured Member this month. Thank you, Simona Carini, for publishing and for your kindness. Thank you to all Women’s National Book Association colleagues!

Image result for women's national book association san francisco

Teresa LeYung-Ryan has been helping authors with their platforms for years: Her own platform – reach out, not stress out – speaks to her focus on authors and how to make their promotion, their sales and even their conversations more productive and natural.

Writers’ Platform and Fanbase-Building Coach Teresa LeYung-Ryan says:

“When I was an aspiring writer, playwright Kim McMillon would invite me to literary parties. ‘Make connections,’ Kim said to me. ‘Have fun.’ I was too stressed out to have fun. I’d introduce myself by my first name only, and, I didn’t know how to articulate what I was writing about. Then, I would go home, dreading the next networking event. Kim did not give up on me. She even put me in the line-up at her open mic events. True friends are your biggest fans.

“Through watching Kim’s plays, I discovered what makes a performance/story memorable. Those recurring themes! What is theme? The subject matter/topic/issue discussed repeatedly in a piece of writing. Theme answers the question ‘What’s your point?’ Whether you are writing fiction (as in novels), narrative nonfiction (as in memoirs) or prescriptive nonfiction (as in workbooks/how-to books), theme is the thread with which you weave your chapters. For example:

  • In E.B. White’s Charlotte’s Web (fiction/classic children’s book), the core themes are: true friendship; cycles of life; believing in one’s self.
  • In Maxine Hong Kingston’s The Woman Warrior (narrative nonfiction), the core themes are: Chinese myths; being a Chinese-American youth in California; losing and gaining one’s own voice.
  • In Angie Choi’s My Dreams: A Simple Guide to Dream Interpretation (prescriptive nonfiction), the core themes are: understanding personal dream symbols; solving problems; transformation

“So, the platform statements I would create for these brilliant authors would be:

  • Through his children’s books, E.B. White teaches young readers how to be a real friend.
  • Through her memoirs and novels, Maxine Hong Kingston inspires us to reclaim our voices.
  • Through her book My Dreams, Angie Choi shows us how to interpret personal dream symbols and transform our waking worlds.

“Side note: The Woman Warrior was the book that inspired me to write my first book Love Made of Heart. Thank you, Maxine Hong Kingston!

“To writers, I say: ‘Make your name stand for something—to attract target consumers—who are likely to buy what you have to sell.’

  • The something = themes you write about
  • Target consumers = readers who read about the themes you write about
  • What you have to sell = your intellectual properties

“Your platform statements will attract attention before and after publication, whether you’re going to self-publish or sell rights to a publisher.

“When I teach ‘For Theme’s Sake: Edit Your Own Manuscript Before Pitching to Agents OR Self-Publishing’ the first assignment I give is: Reread one of your favorite books (especially a classic children’s book). What is the author’s point? What are the topics /subject matters/issues running through the entire story? Then, tackle your own story! Knowing how to weave core themes makes rewriting enjoyable.

“Authors of fiction need to work doubly hard building their platforms. With more than 3 million titles in the Literature/Fiction category for readers to choose from, how will they find you if you aren’t already an award-winning author, bestselling author or celebrity? My first book Love Made of Heart is a novel. I was a newbie. My agent believed in me. However, I had to demonstrate to Kensington Publishing in New York my platform statements:

  • Teresa LeYung-Ryan encourages adult children of mentally ill parents to speak openly about the stigmas.
  • Teresa LeYung-Ryan helps survivors of family violence find their own voices.

“It is challenging to enter the fiercely competitive bookselling arena. The other players include authors with proven track records / established platforms / big fanbases / celebrity status and authors who are also seasoned publishers or promoters. That said, ‘Don’t worry, be happy’. Yes, you can transform challenges into opportunities that feel right for you. And turn off the noise in the brain. I recommend Elisa Sasa Southard’s book Break Through the Noise: 9 Tools to Propel Your Marketing Message. Elisa has taught me well.

“The Internet helps your fans find you. They find you when you broadcast your platform statement on cyberspace. After all, where do we go when we need to find something or someone? My workbook Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW shows you how to create and broadcast your platform statement / how to reach out, not stress out. Some best practices from this workbook:

  • Who are you? Not a year ago. Who are you today? If you want others to notice you, you need to notice yourself.
  • What are tags? Tags are keywords and phrases. Understand the function of tags on cyberspace (especially in your blog/website) and you will rejoice over your name and platform statements.
  • Celebrities reach out. Organizations reach out. You reach out.

“Here are a few excellent platform statements because each one fulfills the definition from my workbook – Make your name stand for something—to attract target consumers—who are likely to buy what you have to sell.

  • Writing Coach & Chief Storytelling Officer Catharine Bramkamp helps small business owners tell their stories on social media platforms to attract more clients/customers.
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  • Through her books, Margie Yee Webb promotes pet awareness and encourages people to make a difference in the lives of cats and other companion animals.
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  • Linda Lee of Askmepc-Webdesign says: Whether you are a novice or veteran Internet user, I can help you optimize and monetize your website.
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  • Mary E. Knippel (Your Writing Mentor and founder of The Unleashed Homemaker) is fiercely committed to guiding women—who have been silent too long—to polish their words so that they sparkle and shine.
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  • Travel writer and professional Tour Director Elisa Sasa Southard turns student travelers into explorers.
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  • Author and art teacher Connie Smith Siegel says: ‘You do not have to be an artist to reclaim your unique creative language. Drawing and the use of color is for everyone.’
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  • Author Jo Chandler uses her novel This Side of Forever to shed light on a teenager’s alcohol addiction and what she discovers on her surprising journey.

“Enjoy the benefits of being a WNBA member. I have had the privilege of working on the board and committees, co-presenting, and connecting with members of the San Francisco Chapter (by the way, many members are also colleagues through California Writers Club and San Francisco Writers Conference). I have served WNBA by doing what was enjoyable for me – using my organization skills, knack for taking pictures, and platform/fanbase-building expertise. Get to know other WNBA members by attending mixers and other WNBA events, and subscribing to the weekly blog posts.”

WNBA-SF Member Coach Teresa LeYung-Ryan teaches her clients (writers, artists) how to reach out, not stress out, before and after publication — identify themes in their intellectual properties and create scripts for pitches, query letters, press releases, talking-points, one-minute videos, photo slideshows, and the all-mighty blog. Visit and for more resources. Teresa’s upcoming speaking events are listed on this page.










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Sunday, June 11, 2017, 1:00pm-7:00pm

Annual Writers Mini Conference at San Mateo County Fair Literary Stage, San Mateo, CA

1:00-2:00pm  “Use Core Themes to Rewrite Your Story and Query Letters” with Theme Consultant and Writers’ Platform-Building Coach Teresa LeYung-Ryan

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 Monday, July 10, 2017, 7:00pm—9:00pm

for Sacramento Suburban Writers Club

at Crossroads Fellowship Christian Church, 5501 Dewey Drive, Fair Oaks, CA


For other posts in my blog, please go to:

If you’re looking for my blog posts pertaining to our Beautiful Brains and Neuroplasticity…  look at right side of screen, you’ll see the category “Beautiful Brains Neuroplasticity”.  Please click on that category to get those posts.

Click on underscored text in this post to get to related websites . . .

Dear Writers who attended our sessions at San Francisco Writers Conference 2014,

Thank you so much for attending:

“From Hooks to Books: Grabbing the Attention of Agents and Editors with Your Talking Tagline & Platform” with Elisa Sasa Southard & Teresa LeYung-Ryan
“Be Your Own Editor: Inject the 5 Ws and Core Theme Into Your Manuscript” with Teresa LeYung-Ryan and Mary E. Knippel
OR both !


Thank you for filling out our evaluation forms!

Writing Coach Teresa Recommends Contests, Meet the Agents and Editors, Conferences, Retreats, and Resources for Writers


Please help your writer-friends by sharing these events and opportunities:

  • Writing Contests   3 groups of contests – through California Writers Club-Sacramento Branch, Literary Arts Division of the San Mateo County Fair, and WriterAdvice

sponsored by San Francisco Chapter of Women’s National Book Association -  Space is limited! Cost: $65 WNBA members, $75 non-members
Mary E. Knippel & Catharine Bramkamp will be coaches at this event

  • Redwood Writers “From Pen to Published” is an all-day writers’ conference on Saturday, April 26, 2014 at the Santa Rosa Junior College, Santa Rosa, CA.  Craft, Genre, Publishing, Marketing: Select among four tracks with sixteen sessions.
  • If a friend would like a CD or MP3 of sessions at SFWC – Go to VWTapes


I’m cheering for you!


22-Day Coach Teresa LeYung-Ryan 

Coach Teresa LeYung-Ryan is the author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOWShe helps clients identify their themes and archetypes   “Reach out, not stress out.”

Teresa’s novel Love Made of Heart: a Mother’s Mental Illness Forges Forgiveness in Daughter Ruby is used in college courses and archived at the San Francisco History Center.

Subscribe to  “Coach Teresa’s blog”  Click here to start.

Writers at “Pitch-O-Rama: Meet the Agents, Editors, and Publishers”  – San Francisco, CA

Pitch your novel, memoir, biography, autobiography, science fiction, fantasy, mystery, thriller, graphic novel, romance, how to, children’s book, etc.


April 13, 2013 morning in San Francisco “Pitch-O-Rama: Meet the Agents, Editors, and Publishers” – register through Women’s National Book Association (Teresa LeYung-Ryan, Mary E. Knippel and Catharine Bramkamp will be coaching attendees before and after they pitch)

Peter Beren

Nancy Fish

Tory Hartmann

Brenda Knight

Michael Larsen

Linda Joy Myers

Elizabeth Pomada

Lara Perkins

Alan Rinzler

Andy Ross

Brooke Warner

Erin Wiegand


Coach Teresa LeYung-Ryan says: "Hook attention with your themes, the four Ws (what, who, when, where) and who YOU are . . . when you pitch to agents, acquisition editors, and publishers."


Coach Mary E. Knippel says: "If you're given only 6 minutes with an agent, use your time wisely. Save 3 minutes for the agent to give you advice."




**April 13, 2013 in San Francisco “Small Press Publishers Panel & Luncheon” – register through Women’s National Book Association (must also register for “Pitch-O-Rama” in order to attend luncheon)

Brooke Warner of She Writes Press and Brenda Knight of Cleis Press & Viva Editions


Betsy Graziani Fasbinder   Fire & Water

Featured Authors: Betsy Graziani Fasbinder and Maggie Oman Shannon

In both her works of memoir and fiction, Betsy Graziani Fasbinder explores the unending complications of people living, working, and loving one another. Her debut novel is a dark love story, lightened with the balm of humor and tempered with the comfort of deep and true friendship. Fire & Water (She Writes Press, March 2013) is Kate Murphy’s story of navigating the treacherous territory of passionate love with friendship and family devotion as the only anchor that can keep her from losing all. Betsy will have her book for sale and signing.

Maggie Oman Shannon is an interfaith minister, spiritual director, and workshop and retreat facilitator. She is the author of five books, including Prayers for Healing. She is serving as the spiritual director of the Unity Spiritual Center of San Francisco. In Crafting Calm: Projects and Practices for Creativity and Contemplation, a D.I.Y. guide to peace of mind, Maggie Oman Shannon explores crafts and creativity as a spiritual practice providing enormous benefits. Shannon takes a rich “potpourri approach” that weaves together interviews, historical facts, “Soul Craft” projects for readers, quotations, and suggested resources with a broad assortment of spiritual practices gathered from crafts communities around the world, as well as from everyday people who have adopted creative forms of spiritual practice.

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**Many thanks to Committee Co-Chair Kate Farrell (WNBA-SF Chapter VP) and Committee Members Linda Lee (WNBA-SF Chapter Co-President), Linda Joy Myers (WNBA-SF Chapter Co-President), Betsy Fasbinder,  Jane Glendinning, Sherry Nadworny, Susan Pace-Kochand, Catharine Bramkamp, and Mary E. Knippel (Past President) ! Many thanks to WNBA-SF Chapter Membership Chair Ana Manwaring,  Blog Editor Patricia V. Davis,  Social Media Manager Frances Caballo, Secretary Teresa LeYung-Ryan, and Immediate-Past-President Lynn Henriksen too!


See you there!

Coach Teresa

Writing Coach Teresa LeYung-Ryan cares about helping fiction and nonfiction writers build their platforms and work on their craft simultaneously with ease.  She says: “Wear the dual hats as promoter and writer and be happily published. Reach out, not stress out, to materialize your dearest dreams.”




Superstar Line-up of Volunteers at San Francisco Writers Conference

For a complete list of names and photos of these talented and generous folks, please go to:

SFWC Volunteer Director Linda Lee!   And Jane Glendinning!

Laura Bean

Laura Bean


Laura Bean spent ten years practicing Tibetan Buddhism with a Canadian lama in Kyoto, Japan. She edited a collection of his dharma talks entitled Dharma If You Dare, which will soon be in print. Laura is a published poet, journalist, and performance artist. Her monologues and a play entitled Love, Sex, and Hollow, Holy Places have been performed on stages in New York City, Cali, Colombia, and Kyoto, Japan.


Tessa Bertoldi

Tessa Bertoldi



Catharine Bramkamp

Catharine Bramkamp


Catharine Bramkamp is a successful book coach and author. She is a dynamic speaker covering subjects as diverse as NaNoNowWhat? to the Evolution of Language to working through writing blocks. She works with clients creating both fictional works (Three clients have published four books) and non-fiction (one client has published two books).
She holds two degrees in English and Creative Writing and is an adjunct professor for University of Phoenix. She had published a handful of novels and collections including five books in her Real Estate Diva Mystery series, two Chicken Soup for the Soul books and a poetry collection; Ammonia Sunrise. Her writing books are Don’t Write Like You Talk and The Cheap Retreat Workbook.

She lives in Sonoma County with her husband.
Website: []
Facebook: [http://facebook/]
LinkedIn: [http://linkedin/]
Twitter: [http://cbramkamp]


marty castleberg

marty castleberg

Website: []


Paula Chinick

Paula Chinick


Paula Chinick, current president of CWC Tri-Valley Branch spent the majority of her career in Information Technology as a project manager working for various Fortune 500 companies. She holds an MBA from John F. Kennedy University in International Business. After the economy collapsed, she decided to retire and pursue her greatest passion – writing. Paula has contributed short stories to several anthologies and is currently working on her first novel, Red Asscher, a three-part spy thriller series.


Kellie Edson

Kellie Edson


Kellie has her bachelor’s degree in Creative Writing with a minor in Music. She graduated with honors in 2011 and has started the Meeting and Event Planning Certificate Program at CCE.

She is the Academic Programs Marketing Coordinator for the College of Continuing Education (CCE) at Sacramento State. A jack of many trades, she also is also a part time Zumba instructor, blogger and plays softball.

Much how she feels about music, she also loves writing and reading all formats and genres and is still finding her own place in the literary world.

This will be her 4th year volunteering at SFWC, and prior to that she was a volunteer for 3 years at the Maui Writer’s Conference.
Website: []
Twitter: [http://kelliejoy1588]


Kimberly A. Edwards

Kimberly A. Edwards


Kimberly A. Edwards ( writes articles for local, national and international markets on cross-cultural issues, lifestyle and seniors, coordinating events, working with boards and committees, and presentation strategies. Print credits amassed over 30 years include: Cosmopolitan, Seventeen, Senior Spectrum, The Times of India, International Travel News, Sacramento News and Review, The Sacramento Bee, and Independent (Book Publishers Association, IBPA), and sales magazines. Recently, her “Tapping into Twitter Expertise ” was selected for IBPA’s ebook, The Book Publishers Toolkit: 10 Practical Pointers for Independent and Self Publishers. Work continues on her novel, The Year of Black and White, inspired by true events in 1960. Kimberly serves as an officer for the California Writers Club, Sacramento Branch. She heads the Seminar Committee, bringing known names to the community. Recently she retired from the California Department of Education where she enlisted corporate sponsors; put on large conferences; coordinated California Teachers of the Year, National Blue Ribbon Schools, the Milken Family Foundation Educators Program; and crafted a “Noon Hour with a Local Author” series.


Audrey Fairchild

Audrey Fairchild


Audrey is a full time English teacher in Hillsborough, and a crisis intervention and suicide hotline counselor for San Mateo County. She received her Ph.D. in 2001, and her counseling practice is in downtown San Mateo. She attended Santa Clara University for her Counseling Psychology and MFT licensure. She is an active member of the National Academy of Neuropsychology and the Northern California Writer’s Association. She is currently writing a self help guide for parenting preteens and provides presentations on a variety of parenting topics.
Website: []


Tara Farquhar

Tara Farquhar


Writing is the one staple that has stayed with me throughout my life. Writing is breath, sanity and joy. I have an MFA in English and Creative Writing from Mills College. I write memoir, fiction and poetry.
Website: []


Kate Farrell

Kate Farrell


Kate Farrell earned a Masters degree from UC-Berkeley; is an author, teacher, librarian, and storyteller and has published numerous educational materials. Kate is the founder of Wisdom Has a Voice memoir project and editor of the anthology, Wisdom Has a Voice: Every Daughter’s Memories of Mother, 2011. She’s a member of the Redwood Branch of the California Writer’s Club, Story Circle Network, the National Association of Memoir Writers, and is Vice-President of the Women’s National Book Association, San Francisco Chapter. Currently, Kate is working with Linda Joy Myers and Amber Lea Starfire on a new anthology: Times They Were A-Changing: Women Remember the 60s & 70s to be released in June 2013.
Website: []


Betsy Graziani Fasbinder

Betsy Graziani Fasbinder


In both her works of memoir and fiction, Betsy Graziani Fasbinder explores the unending complications of people living, working, and loving one another. As a practicing therapist for more than twenty years, she has been witness to the heartbreak, healing, and heroism of people from all walks of life. She strives to create stories that bring the emotional truths she’s experienced and observed to the pages in all of her writing.

Betsy has been awarded the Floyd Salas Award for Fiction, and has been honored with a Jack London award and two East of Eden awards for both fiction and memoir pieces. Four of her works have been produced as Readers’ Theater in the historic Nevada Theater in Nevada City, California. She is the co-producer of The Women’s Writing Salon in Nevada County. Her first novel, Fire and Water, will be released by She Writes Press on March 1, 2013. She’s working now on a collection of memoir stories and a new novel set in California’s Wine Country, a great excuse for some wine tasting. Research, only for research.
Website: []
Facebook: []
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Lynn Henriksen

Lynn Henriksen


Lynn Cook Henriksen, aka The Story Woman, discovered a profound way to keep our mothers’ spirits alive by helping hundreds of daughters and sons capture in brief memoirs the memories and feelings they never thought they could record. She is the author of the award-winning guidebook, TellTale Souls Writing the Mother Memoir: How to Tap Memory and Write Your Story Capturing Character & Spirit.
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Julaina Kleist-Corwin

Julaina Kleist-Corwin


Julaina Kleist-Corwin has won five short story contest awards. She is a writing teacher for the City of Dublin, CA and a field Supervisor for teachers working toward their credentials. Her short stories are in several anthologies, the most recent is Harlequin’s A Christmas Miracle. Current writing projects are a novel called Hada’s Fog and an anthology, A Class of Muses, due to be published this year.
Website: []
Facebook: []


Danine Manette

Danine Manette


My name is Danine Manette and I am a seven year volunteer for the SFWC. I am an infidelity expert and the author of Ultimate Betrayal: Recognizing, Uncovering and Dealing with Infidelity. Working at the SFWC provided me with an opportunity to connect with countless contacts. Additionally, I learned how to develop a platform that enabled me to go from being a self published author to landing a book deal and appearing on a host of television programs such as the Oprah Winfrey Show and NBC’s Today Show. I look forward to continuing this journey in 2013.
Website: []
Facebook: []
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Rebecca Martin

Rebecca Martin


Rebecca Martin, founder and CEO of California based dear jane Inc. a career services company, believes that people can succeed in navigating through corporate and business environments, as well as their career transitions if they can first identify what is right for them. She is dedicated to helping and coaching management and individuals, and is extremely passionate about the career management and human capital industries.
Today, dear jane Inc. develops and delivers career management training classes, workshops, seminars, and coaching to Fortune 1000 companies as well as individuals throughout the United States. Since its inception, dear jane Inc. has enjoyed a very high success rate in coaching clients through career transitions, navigating corporate environments and working with today’s job market.
She has appeared on the View from the Bay San Francisco’s ABC afternoon show, Beyond the Headlines with Cheryl Jennings, and Conversations with Robin Fahr, a local channel 30 television show. A USC graduate with a B.S. in Business Administration, Rebecca has written and published the booklet “83 Tips on How to Successfully Work with Corporate and External Recruiters.”
She belongs to the Women’s National Book Association and is a volunteer for the San Francisco Writer’s Conference.
Website: []
Facebook: [http://rebeccamartin]
Twitter: [http://dearjaneadvisor]


Carmen Micsa

Carmen Micsa


Born and raised in Romania, Carmen Micsa moved to America in 1995 and chose to write about her old life in communist Romania and her new life in America. She earned a BA and MA degree in English (Creative Writing) from Sacramento State University. Besides writing, Carmen MIcsa enjoys being a mother to her two beautiful children Alex and Sophia. She owns her own real estate company and prides herself for being organized and efficient in leading a balanced life. Freedom Rocks is Carmen’s first book/memoir that she’s hoping to publish in 2013. She also writes short fiction, travel articles, and picture books. When she is not reading and writing, Carmen Micsa and her children train in Taekwondo and are close to receiving their black belts. She also was one of the top five in Northern California Women’s 4.00 Tennis in 2011 and 2012. Besides tennis, Carmen loves to bike and has done 100K and century (100 miles) bike rides for the last 6 years in a row for Diabetes Tour de Cure in memory of her beloved father.

An enthusiastic, energetic, and outgoing mother, wife, daughter, writer, real estate broker, and friend, one of Carmen’s favorite quotes is Ralph Waldo Emerson’s: “Nothing great was ever achieved without enthusiasm.” She also applies the lessons learned from Anatole France, who said: “To accomplish one’s goals, one must dream, as well as act.”
Website: []
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Lori Noack

Lori Noack


Associate Director of the Afghan Women’s Writing Project, Lori Noack has over twenty years of non-profit leadership experience, along with independent writing, editing, consulting, and arts management expertise. In addition to serving on governing and cultural boards from local to state levels, her professional positions have included executive director of nationally recognized music festivals in Oregon and San Francisco, newspaper editor, founder of an arts management agency, university lecturer, and writing instructor. She earned her MFA in Creative Writing in 2009. Today, Lori applies her expertise in building AWWP’s North American team to ensure program excellence and enhance public awareness for the benefit of women’s rights in Afghanistan.


Andrew Rose

Andrew Rose


I am a first teacher in Sacramento. I grew up in Modesto, California. After high school graduation, I worked as a clown for two years in the Ringling Brothers and Barnum and Bailey Circus. I then obtained a BA degree in Broadcast and Electronic Communication Arts from San Francisco State University. I also earned a teaching credential there. In addition, I hold an MA in Communication at CSU Stanislaus.


Sue Ross

Sue Ross


It is rumored that the first word SUE ROSS ever uttered gave her such satisfaction that she said it twice, “Author! Author!” Finding stories in everything she does, Sue has made her living as a non-profit administrator and small business owner throughout her career. Her checkered past has provided her with opportunities to revel in language, whether through structured business plans, reports, grant applications, marketing materials (print and online); or speeches, presentations, and letters that lift and inspire.

Currently, she is revising her manuscript for GOLANSKI’S TREASURES, a character-driven novel about a Holocaust survivor who travels to Poland to reconnect with his past, and discovers that the choices we make frame our destiny – and the treasures we seek are not always what we might anticipate. To avoid postpartum blues, once the book is finished work will begin on a prequel to the novel. Sue is intent in focusing her life on writing and is a member of: the Women’s National Book Association (WNBA – SF Chapter,) California Writers Club (Redwood Writers), and a Sonoma Scribes critique group. She had two extraordinary recent experiences that expanded her understanding of the world of writing and publishing in today’s rapidly changing world — her second (2012) SF Writers Conference and a 2012 “Meet the Agents” event presented by WNBA.

Sue also sits on the Board of Directors of the Alliance for Holocaust and Genocide Studies at Sonoma State University, is a member of Congregation Shomrei Torah in Santa Rosa, California, and served as the Vice President for Development and Public Relations at Spertus Center for Jewish Learning in Chicago. Sue currently lives in Santa Rosa with her fiancé, dog and two cats..

Sue’s writing is inspired by one of her personal heroes, Holocaust Survivor and Nobel Peace Prize winner, ELIE WIESEL, who said, “Are we so naïve as to think that we can bring peace to the world through words? Yes we are. What else do we have?”
Website: []
LinkedIn: []


Angela Tung

Angela Tung

A former corporate cog, Angela Tung now writes full-time. Her work has appeared in CNN Living, The Frisky, Asian Cha Magazine, Matador Life, The Nervous Breakdown, and various anthologies, including The Beautiful Anthology which was recently featured in The New York Times’ Best Bathroom Books of 2012. She also blogs about words and language for Wordnik.

Her latest book, Black Fish: Memoir of a Bad Luck Girl, chronicles the failed marriage between a Chinese woman and Korean man, both American-born but bound by old world traditions. Black Fish has been called “a work of dark enchantment, in which history, magic, and fate loom as large as character and desire,” and “a beautiful, cultural tapestry that keeps the reader riveted.” It was shortlisted for the 2010 Graywolf Nonfiction Prize. Black Fish is available now in both paperback and ebook.

She has an MS in Library Science from the Pratt Institute, an MA in Creative Writing from Boston University, where she was the fiction fellow, and a BA in English from Barnard College.
Website: []
LinkedIn: []
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Margie Yee Webb

Margie Yee Webb


Margie Yee Webb is the author/photographer of Cat Mulan’s Mindful Musings: Insight and Inspiration for a Wonderful Life, a gift book for cat lovers and their finicky friends! The Sacramento Bee wrote: “The El Dorado Hills writer-photographer imparts words of wisdom, accented with pictures of her rescued cat.”

As a co-creator of Not Your Mother’s Book . . . On Cats, she is seeking true, funny, silly and endearing cat stories of between 500 to 2,500 words. The submission deadline for Cats is May 1, 2013. Not Your Mother’s Book (NYMB) is a new anthology for a new century from Publishing Syndicate, with 30-plus titles needing hip, fun and modern stories. Titles released by Publishing Syndicate include NYMB . . . On Being a Woman, NYMB . . . On Being a Stupid Kid and NYMB . . . On Dogs. For submission guidelines and to submit stories, visit

Margie is past president of California Writers Club–Sacramento Branch (CWC–Sacramento) and received the Jack London Award for outstanding service. Currently, she serves on the CWC–Sacramento board of directors and as CWC vice president. She is also a member of Cat Writers’ Association (CWA), Northern California Publishers & Authors Association (NCPA), Women’s National Book Association–San Francisco Chapter, and Bay Area Independent Publishers Association.

In the CWA 2011 Communications Contest, Margie was awarded Certificates of Excellence for “Gift” and for “Color Photographs (series)” for Cat Mulan’s Mindful Musings. She received “Best Nonfiction 2012-Gift” and “Best Book Design 2012, 2nd Place” in the NCPA Awards.
Website: []
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I so look forward to seeing Everyone involved with SFWC!  This is the 10th anniversary too!

SFWC Co-Founders & Co-Directors:
Elizabeth Pomada

Michael Larsen
Marketing/Newsletter Director: Barbara Santos
Registration/Website Director: Richard Santos
Finance/Auction/Contest/Tech Director: Laurie McLean
Volunteer Director: Linda Lee

SFWC Freelance Editor Coordinator Mary E. Knippel


Kathleen Antrim, Author/ThrillerFest VP National Events 
Andrea Brown, Andrea Brown Literary Agency
Constance Hale, Author/journalist
Evan Karp, Quiet Lighning
Harvey Pawl, businessman
Sheldon Siegel, New York Times Best Selling Author/Attorney
Alan Rinzler, consulting and freelance editor
Elisa Sasa SouthardAuthor/speaker
Joyce Turley, Dimensional Reading
Peter Wiley, Chairman of the Board, John Wiley & Sons

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Friday Feb. 15, 2013,   9:00-9:45am   at San Francisco Writers Conference


presented by:  Writing Coach Teresa LeYung-Ryan, Build Your Writer’s Platform & Fanbase in 22 Days  and  SFWC Advisory Board Member Elisa “Sasa” Southard, Break Through the Noise: 9 Tools to Propel Your Marketing Message (balloons in this interactive session)

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Sunday Feb. 17, 2013,   10:00-10:45am   at San Francisco Writers Conference

BE YOUR OWN EDITOR:  Ensuring Agents and Editors Love Your Work”

presented by:  Writing Coach/Manuscript Consultant Teresa LeYung-Ryan, Build Your Writer’s Platform & Fanbase in 22 DaysLove Made of Heart  and Your-Writing-Mentor/The Writer Unleashed Mary E. Knippel, The Secret Artist: Give Yourself Permission to Let Your Creativity Shine!

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Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams.”

Coach Teresa LeYung-Ryan on CBS Bay Sunday with Host Frank Mallicoat

Writers’ Platform & Fanbase-Building Coach Teresa LeYung-Ryansays:

Click here to read the interview with Coach Teresa for StepByStepPublishing






Coach Teresa, what happened on Friday Feb. 17, 2012 at San Francisco Writers Conference?

Coach Teresa LeYung-Ryan here . . . this is what happened from my POV. Please tell me and my colleagues your point of view by submitting comments to this blog post.  How? Click on the blue title bar of this post, scroll down to get the boxes, fill in boxes and click on “submit comment” button.


Elisa Sasa Southard arrived at my home before 7:00am and off we went.  I had packed chicken meatball/naan breakfast roll-ups for us. We were inside the Mark Hopkins before 8:00am. Thank you, author Birgit Soyka and Tessa Bertoldi, for helping us distribute session hand-out material and keep track of time at our 9:00am-9:45am presentation “Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book”

Writers' Platform-Building Coach Teresa LeYung-Ryan and Elisa Sasa Southard promote SFWC everywhere--even on Go-With-Sasa's automobile


Audrey Fairchild & Julaina Kleist & Jordan Bernal gracious reps at SFWC--photo by presenter & Writers' Platform-Building Coach Teresa LeYung-Ryan












SFWC Heroes make conference a huge success--photo by Story Consultant & Writers-Platform-Building Coach Teresa LeYung-Ryan












Elisa “Sasa” Southard & Teresa LeYung-Ryan 

Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book

Attend this session if you want to:
•    hook agents, acquisition editors, readers, media attention
•    make your name synonymous with the themes you write about
•    have fun building your writer’s platform

YOUR NAME: _________________________________________________________

Before Talking Tagline: _______________________________________________________________________________________

AFTER crafting your personalized “talking tagline” from this workshop: ____________________


Elisa “Sasa”’s definition of talking-tagline: “A one-sentence pitch that transforms every encounter into a marketing moment.”

Coach Teresa’s definition of platform: “Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”

My next steps:
•    Go to and watch Elisa’s TV clip about talking-taglines.
•    Go to click on “Coach Teresa’s Blog” and bookmark it.
•    I shall ____________________________________________________________


Elisa Sasa Southard & Teresa LeYung-Ryan’s session—crafting your talking-tagline & building writer’s platform & fanbase



Elisa Sasa Southard and Teresa LeYung-Ryan say: "Help yourself by helping other writers"


Elisa Sasa Southard & Teresa LeYung-Ryan show how using talking-taglines & building writer's platform are as fun as keeping balloons in the air--photo by Tessa Bertoldi


Elisa Sasa Southard & Teresa LeYung-Ryan attract writers who want to create their talking taglines and build their platforms and fanbases--photo by Tessa Bertoldi


Elisa “Sasa” Southard wears 2 hats:

•    As author of Break Through the Noise, 9 Tools to Propel Your Marketing Message, she helps writers turn personal skills into marketing talent

•    As creator of Big City Travel Skills Project, Sasa helps young travelers turn into smart and savvy adventurers


Teresa LeYung-Ryan also wears 2 hats:

•    As author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW, she coaches writers on making their names synonymous with the themes/subject matters/issues they write about.

•    As editor/story consultant, she helps writers polish their manuscripts by identifying their themes and archetypes

Her novel Love Made of Heart is used in college composition classes.


testimonials from Elisa Sasa Southard & Teresa LeYung-Ryan's USE Your Talking Tagline to Build Your Writer's Platform session at SFWC


story consultant & writers' platform-building coach Teresa LeYung-Ryan and Birgit Sokya (author of To Drink the Wild Air) are colleagues at Women's National Book Association


Author & SFWC Marketing Director Barbara Santos works out details with Mark Hopkins staff






author and writing coach Catharine Bramkamp with career advisor Rebecca Martin of at SFWC–photo by Writers’ Platform-Building Coach Teresa LeYung-Ryan






presenters Elisa Sasa Southard and Teresa LeYung-Ryan and historical novelist Pamela Tartaglio


At lunchtime, the room’s energy fell to deep sadness when Elizabeth Pomada told us that Shirley Fong-Torres (who delighted us last year at SFWC) died a few months after the 2011 conference. Shirley was only 64. I am so sad for her family. Blossom branches in a huge vase on the SFWC stage reminded us of Shirley’s vibrance.

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Lisa See’s keynote speech was most inspiring.  Lisa said when she reads a book she reads the beginning, then the ending, then back and forth until she reaches the middle; then she’ll read the ending again. Coach Teresa here . . . to remind my clients . . . Before you rework the beginning of your novel or memoir, review your ending.  Lisa’s reading m.o. is a helpful trick for writers. As Plot Whisperer Martha Alderson says: “The beginning foreshadows the ending.” “The ending dictates the beginning.”

Read fabulous story-teller Lisa Lee’s books!


Julaina Kleist with Lisa See (author of Peony in Love, Snow Flower and the Secret Fan, On Gold Mountain, Dreams of Joy) and BookShop West Portal Neal Sofman at SFWC -- photo by story consultant & writers' platform-building coach Teresa LeYung-Ryan (presenter, author)



Cyberspace Genius Linda Lee empowers writers at SFWC--photo by Platform-Building Coach Teresa LeYung-Ryan



Coach Teresa LeYung-Ryan advises prescriptive nonfiction author Jodi Lobozzo Aman of New York to buy domain names that are synonymous with her themes

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author Margie Yee Webb chats with SFWC advisory board member Harvey Pawl while Barbara Santos works out details with Mark Hopkins rep-- photo by Coach Teresa


Alexis Masters and Margie Yee Webb author of Cat Mulan's Mindful Musings spread joy at SFWC--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan























Alan Rinzler’s keynote speech at 5:00pm gave us a glimpse into 50 years of the publishing world. Fascinating!  Alan was the acquisition editor who believed in Claude Brown’s 1,400-page manuscript when no one else at the publishing house did. Alan helped Claude edit the book to 400 pages  Manchild in the Promised Land: A Modern Classic of the Black Experience.


SFWC presenters Teresa LeYung-Ryan & Nina Amir & Mary E. Knippel

Stephanie Carroll & Anna-Marie McLemore & author-- scholarship benefactor Victoria Hudson & Lisa Mattson--photo by Platform-Building Coach Teresa LeYung-Ryan











I saw Scott James aka Kemble Scott!  Scott is an inspiration and generous mentor in the publishing arena.

actor Will Southard & Elisa Sasa Southard of GO-with-Sasa celebrate SFWC--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan


actor Will Southard & author Elisa Sasa Southard 2012 Feb 17 photo by Story Consultant Teresa LeYung-Ryan

















Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams!”
author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying themes and archetypes.

Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!


to sneak preview the exercises for Day 1 & Day 2, go to Amazon books





Sunday August 1, 2010

I’m organizing photos from yesterday’s Northern California Storybook & Literature Festival.

Women's National Book Association members at No CA Storybook & Literature Festival 2010

Women's National Book Association members Margie Yee Webb, Mary E. Knippel, B. Lynn Goodwin, Sarbjit Rai, Teresa LeYung Ryan

audience for Fiction Authors Panel photo by Nathan

I had a good time on the panel with other fiction authors. Gail, thank you for moderating. Nathan, thank you for taking photos. Delightful audience.

front Gail, Nathan+back row authors Jeff, Laurel, Tanya, Teresa, Jack speak at No CA Storybook & Literature Festival

authors Jeff Carlson, Laurel Anne Hill, Tanya Egan Gibson, Teresa LeYung Ryan, Jack L. Parker with Library Specialist Gail McGrath & Library Advocate Nathan

author Teresa LeYung Ryan thanks Jamie Finley who orchestrated the storybook & literature festival

author Teresa LeYung Ryan thanks Jamie Finley who orchestrated the storybook & literature festival

Cheers to the Friends of the Roseville Library

Authors Susan Osborn & Margie Yee Webb cheer for the Friends of the Roseville Library

Also I presented “Transform Your Personal Experiences Into Potent Stories” Thank you to the participant-writers.  Here are some comments from them:

I asked: What did you value most about the workshop?

  • “Verbalizing what my readers will learn from my story.”
  • “Good comments & tools from Teresa for moving forward.”
  • “Handouts so organized.”

Your next steps with your stories?

  • “Bring my stories out and start again—with your ideas for tools”
  • “Find a publisher.”
  • “Re-read my favorite novel & mark it up. Thank you, Teresa!”

My colleagues  (Catharine Bramkamp, Laurel Anne Hill, Antoinette May, Susan M. Osborn) also presented their writing workshops.

Special thanks to Jamie Finley, Dena Grover, Gail McGrath, Lynn Brown and everyone at Roseville Libraries, Margie Yee Webb and colleagues at California Writers Club, Mary Knippel & Sarbjit Rai & fellow members of Women’s National Book Association, bookseller James Van Eaton of Winston Smith Books, friends old and new, readers and writers, and everyone who made the festival a celebration of literature.

eresa LeYung Ryan, Mary E. Knippel, Margie Yee Webb advocate for public libraries.

Teresa LeYung Ryan, Mary E. Knippel, Margie Yee Webb advocate for public libraries.

3 branches in Roseville, CA

Maidu Library & Maidu Community Center

Martha Riley Community Library

Downtown Library

Gail McGrath (Library Specialist) holding Teresa's novel Love Made of Heart, Bob Quinlan author of Earn It: Empower Yourself for Love, and Margie Yee Webb author of Cat Mulan

Gail McGrath (Library Specialist) holding Teresa's novel Love Made of Heart, Bob Quinlan author of Earn It: Empower Yourself for Love, and Margie Yee Webb author of Cat Mulan


Teresa LeYung Ryan

As an author and community spirit, Teresa LeYung Ryan speaks out for public libraries, honors immigrant-stories, advocates compassion for mental illness, and helps survivors of violence find their own voices through writing.

“To comment on any of my columns (blog posts), just click on the color title-bar of the post, fill in the boxes and press ‘submit.’  Thank you.”

Northern California Storybook & Literature FestivalDear Readers & Writers,

I’ll be wearing 2 hats on July 31, 2010.

Please look for me and my colleagues (our names in red font) at the 10:20-11:20am Fiction Authors panel. Our moderator will be Gail McGrath.

Then at 1:00-2:00pm I will conduct a writing workshop to help you transform personal experiences into potent stories.

My special thanks go to Jamie Finley, Dena Grover, City of Roseville Library, Margie Yee Webb and California Writers Club.

Teresa LeYung Ryan

As an author and community spirit, Teresa LeYung Ryan speaks out for public libraries, honors immigrant-stories, advocates compassion for mental illness, and helps survivors of violence find their own voices through writing.

Love Made of Heart inspires adult-children of mentally-ill parents to speak openly about the stigmas that their parents suffer.

Build Your Name, Beat the Game: Be Happily Published is the 22 minutes for 22 days workbook.  Writing Career Coach Teresa LeYung Ryan says: “Reach out, not stress out, when building your writer’s name.”

News Details
Northern California Storybook & Literature Festival
Saturday, July 31, 2010
10 a.m. – 5 p.m.
Maidu Library & Maidu Community Center
Free and open to all ages

Author panels and children’s entertainment are being planned; check back regularly for more information at

This project is supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.

Thank you to our sponsors:
California Writers Club
Whole Foods

Featured Authors:
Julianne Balmain,
AKA Nadia Gordon
Cara Black
Ann Martin Bowler
Catharine Bramkamp
Joshua Buhs
Robin Burcell
Pat Canterbury
Janet Ann Collins
Louise Crawford
Kim Culbertson
Donna Del Oro
Jeri Chase Ferris
Tanya Egan Gibson
B. Lynn Goodwin
Margaret Grace
Susan Grant
Janis Herbert
Laurel Anne Hill
Alan Jacobson
Pamela Johnson
F.M. Kahren
Hazuki Kataoka
Karen Kostlivy
Michele Krueger
Kevin Kurtz
Davis Liu, MD
Nan Mahon
Ben Malisow
Jennifer Martin
Antoinette May
Diane McCarthy
John McKinsey
Marilyn Meredith
Joanne Neft
Carolyn Newcomer
Susan M. Osborn
Ann Parker
Jack L. Parker
Robin R Robinson
Teresa LeYung Ryan
Cindy Sample
J. Scott Savage
Richard Simmons
Michael Troyan
James Van Eaton
Penny Warner
T.E. Watson
Michele Weiss
Simon Wood
Other Featured Guests:
Lindsey Clemons, Literary Agent
Verna Dreisbach, Literary Agent
California Writers Club
Capitol City Young Writers
Friends of the Colusa County Library
Friends of the Lincoln Public Library
Friends of the Roseville Public Library
Friends of the Yuba County Library
Placer Arts
Placer County Writers Group
Roseville Public Library, Adult Literacy
Sacramento Poetry Center
Society for Children’s Book Writers & Illustrators
UC Davis Extension: Arts, Humanities and Writing

Workshops & Panels: These are being scheduled. Please check back for more information.

Children’s Entertainment Arts & Crafts:
Build your own book
Create a puppet

Storytimes & Performances:
These are being scheduled. Please check back for more information.

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