Coach Teresa, what happened on Friday Feb. 17, 2012 at San Francisco Writers Conference?

Coach Teresa LeYung-Ryan here . . . this is what happened from my POV. Please tell me and my colleagues your point of view by submitting comments to this blog post.  How? Click on the blue title bar of this post, scroll down to get the boxes, fill in boxes and click on “submit comment” button.

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Elisa Sasa Southard arrived at my home before 7:00am and off we went.  I had packed chicken meatball/naan breakfast roll-ups for us. We were inside the Mark Hopkins before 8:00am. Thank you, author Birgit Soyka and Tessa Bertoldi, for helping us distribute session hand-out material and keep track of time at our 9:00am-9:45am presentation “Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book”

Writers' Platform-Building Coach Teresa LeYung-Ryan and Elisa Sasa Southard promote SFWC everywhere--even on Go-With-Sasa's automobile

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Audrey Fairchild & Julaina Kleist & Jordan Bernal gracious reps at SFWC--photo by presenter & Writers' Platform-Building Coach Teresa LeYung-Ryan

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SFWC Heroes make conference a huge success--photo by Story Consultant & Writers-Platform-Building Coach Teresa LeYung-Ryan

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Elisa “Sasa” Southard & Teresa LeYung-Ryan 

Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book

Attend this session if you want to:
•    hook agents, acquisition editors, readers, media attention
•    make your name synonymous with the themes you write about
•    have fun building your writer’s platform

YOUR NAME: _________________________________________________________

Before Talking Tagline: _{_______________________________________________________________________________________}

AFTER crafting your personalized “talking tagline” from this workshop: ____________________

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Elisa “Sasa”’s definition of talking-tagline: “A one-sentence pitch that transforms every encounter into a marketing moment.”

Coach Teresa’s definition of platform: “Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”

My next steps:
•    Go to http://BreakThroughTheNoise.com and watch Elisa’s TV clip about talking-taglines.
•    Go to http://WritingCoachTeresa.com click on “Coach Teresa’s Blog” and bookmark it.
•    I shall ____________________________________________________________

Elisa Sasa Southard & Teresa LeYung-Ryan’s session—crafting your talking-tagline & building writer’s platform & fanbase

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Elisa Sasa Southard & Teresa LeYung-Ryan show how using talking-taglines & building writer's platform are as fun as keeping balloons in the air--photo by Tessa Bertoldi

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Elisa Sasa Southard & Teresa LeYung-Ryan attract writers who want to create their talking taglines and build their platforms and fanbases--photo by Tessa Bertoldi

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Elisa “Sasa” Southard wears 2 hats:

•    As author of Break Through the Noise, 9 Tools to Propel Your Marketing Message, she helps writers turn personal skills into marketing talent http://BreakThroughTheNoise.com

•    As creator of Big City Travel Skills Project, Sasa helps young travelers turn into smart and savvy adventurers

http://elisaonassignment.com/

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Teresa LeYung-Ryan also wears 2 hats:

•    As author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW, she coaches writers on making their names synonymous with the themes/subject matters/issues they write about.

•    As editor/story consultant, she helps writers polish their manuscripts by identifying their themes and archetypes

Her novel Love Made of Heart is used in college composition classes.

http://writingcoachteresa.com

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testimonials from Elisa Sasa Southard & Teresa LeYung-Ryan's USE Your Talking Tagline to Build Your Writer's Platform session at SFWC

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story consultant & writers' platform-building coach Teresa LeYung-Ryan and Birgit Sokya (author of To Drink the Wild Air) are colleagues at Women's National Book Association

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Author & SFWC Marketing Director Barbara Santos works out details with Mark Hopkins staff

presenters Elisa Sasa Southard and Teresa LeYung-Ryan and historical novelist Pamela Tartaglio

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At lunchtime, the room’s energy fell to deep sadness when Elizabeth Pomada told us that Shirley Fong-Torres (who delighted us last year at SFWC) died a few months after the 2011 conference. Shirley was only 64. I am so sad for her family. Blossom branches in a huge vase on the SFWC stage reminded us of Shirley’s vibrance.

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Lisa See’s keynote speech was most inspiring.  Lisa said when she reads a book she reads the beginning, then the ending, then back and forth until she reaches the middle; then she’ll read the ending again. Coach Teresa here . . . to remind my clients . . . Before you rework the beginning of your novel or memoir, review your ending.  Lisa’s reading m.o. is a helpful trick for writers. As Plot Whisperer Martha Alderson says: “The beginning foreshadows the ending.” “The ending dictates the beginning.”

Read fabulous story-teller Lisa Lee’s books!

Julaina Kleist with Lisa See (author of Peony in Love, Snow Flower and the Secret Fan, On Gold Mountain, Dreams of Joy) and BookShop West Portal Neal Sofman at SFWC -- photo by story consultant & writers' platform-building coach Teresa LeYung-Ryan (presenter, author)

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Cyberspace Genius Linda Lee empowers writers at SFWC--photo by Platform-Building Coach Teresa LeYung-Ryan

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Coach Teresa LeYung-Ryan advises prescriptive nonfiction author Jodi Lobozzo Aman of New York to buy domain names that are synonymous with her themes

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author Margie Yee Webb chats with SFWC advisory board member Harvey Pawl while Barbara Santos works out details with Mark Hopkins rep-- photo by Coach Teresa

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Alexis Masters and Margie Yee Webb author of Cat Mulan's Mindful Musings spread joy at SFWC--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

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Alan Rinzler’s keynote speech at 5:00pm gave us a glimpse into 50 years of the publishing world. Fascinating!  Alan was the acquisition editor who believed in Claude Brown’s 1,400-page manuscript when no one else at the publishing house did. Alan helped Claude edit the book to 400 pages  Manchild in the Promised Land: A Modern Classic of the Black Experience.

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SFWC presenters Teresa LeYung-Ryan & Nina Amir & Mary E. Knippel

Stephanie Carroll & Anna-Marie McLemore & author-- scholarship benefactor Victoria Hudson & Lisa Mattson--photo by Platform-Building Coach Teresa LeYung-Ryan

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I saw Scott James aka Kemble Scott!  Scott is an inspiration and generous mentor in the publishing arena.

actor Will Southard & Elisa Sasa Southard of GO-with-Sasa celebrate SFWC--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

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actor Will Southard & author Elisa Sasa Southard 2012 Feb 17 photo by Story Consultant Teresa LeYung-Ryan

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Sincerely

Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams!”

http://writingcoachteresa.com
author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying themes and archetypes.

Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!

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Coach Teresa LeYung-Ryan here . . . this is what happened from my point of view. Tell me and my colleagues your point of view by submitting comments to this blog post.  How? Click on the blue title bar of this post, scroll down to get the boxes, fill in boxes and click on “submit comment” button.

I took BART into The City and then MUNI #1 to meet co-presenter & colleague Mary E. Knippel.  At 6:00pm we were to deliver BE YOUR OWN EDITOR at the San Francisco Writers Conference at the Mark Hopkins Hotel at top of Nob Hill.

Authentic details for writers who want to get to the top of Nob Hill: If you off-board BART at Embarcadero station, come up to street level that is closest to Drumm Street. Walk northward on Drumm, then westward on Sacramento Street (a one-way street). At Sacramento St. (near Davis St.), you’d catch the MUNI #1 bus that travels westward on Sacramento Street. $2 fare (driver gives  y0u a transfer that’s good for 4 hours).

The ride is about 10 blocks or .7 mile (through Financial District and Chinatown, and up the hills).  If you’re concerned about not knowing how to push the bell or pull the cord to request your stop, ask the bus driver or fellow passengers to look out for you. Off-board at Mason; walk a block southward on Mason to get to California St. (California St. is parallel to Sacramento St.).  Wait for signals to cross the street.  There you are–at the International Mark Hopkins.

As soon as you step onto the bricked courtyard, courteous hotel employees will greet you.

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Linda Lee and Jane Glendinning among the first to arrive to help make SFWC THE writers conference

Story Consultant and Writers' Platform-Building Coach Teresa LeYung-Ryan happy to present at SFWC again

presenters Mary E Knippel & Linda Lee solve mystery over their luggage at Mark Hopkins

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I saw Laurie McLean, Barbara Santos & Richard Santos, Nina Amir, Neal Sofman, dear mentors Michael Larsen & Elizabeth Pomada, Stephanie Chandler and other colleagues.  Our session was to begin at 6:00pm.  Among the writers who attended our session “Be Your Own Editor” were memoirist Jing Li,  journalist and novelist Don Hudson and Margie Yee Webb (author of Cat Mulan’s Mindful Musings)!

Thank you, Patrick, for setting up the microphone–the room was long–without the microphone, the writers sitting in the back would have had difficulty hearing us.

Thank you to each writer in the room!  Here’s an offer to you if you were in our session on Feb. 16, 2012 –  I’ll be happy to read and give feedback to the first 2 pages (double spaced; pages numbered; manuscript title and your full name in the header) of your manuscript.  Email me: your full name; your project’s genre; list of your themes.  Then I’ll let you know when would be the best time to email me your first 2 pages. I’ll arrange my schedule so that I can focus on one writer a day.  My email address is at gmail.com  My User Name is:  WritingCoachTeresa

Session hand-out for Mary E. Knippel & Teresa LeYung-Ryan’s presentation BE YOUR OWN EDITOR

Mary E. Knippel & Teresa LeYung-Ryan
Being Your Own Editor
Ensure Your Manuscript 100% Ready For the Next Step
•    hire a book doctor/developmental editor OR
•     pitch to agents or acquisition editors OR
•     be  your own publisher

fiction / narrative nonfiction / prescriptive nonfiction (“how-to” books)

YOUR NAME: ______________________________ Your Project: ________________________________

Tool #1   Grounding Reader with the three Ws (Who? When? Where?)
Tool #2   Hooking Reader from first page to last with core theme and “What does Protagonist want?” (in prescriptive nonfiction “What does Reader need?”)
Tool #3     In Fiction & Narrative Nonfiction (both genres are forms of  “story-telling”) Who are your protagonist, antagonist, and other archetypes?
Tool #4    In Fiction & Narrative Nonfiction (front story / back story)
Tool #5    Foreshadows  Metaphors   Recurring Images
Tool #6    Authentic Details
Tool #7   Monologue   Dialogue   Vernacular
Tool #8   Misspelled words; misplaced modifiers; other frights

and 15 minutes for Questions & Answers

Thank you, dear mentors Michael Larsen & Elizabeth Pomada, for inviting Mary and me to deliver our signature presentation “Be Your Own Editor”!

Thank you, dear Birgit Soyka author of To Drink the Wild Air, for bringing your camera tripod!

Thank you, dear Margie Yee Webb, author of Cat Mulan’s Mindful Musings: Insight and Inspiration for a Wonderful Life, for introducing Mary and me, for taking photos, for having written the purr-fect gift book and letting me show in our session how every page of a prescriptive nonfiction book ought to contain inspiration, wisdom or a metaphor.

Thank you, Camille Thompson, columnist at SanRamonPatch.com, for your gracious help, making our session an enjoyable one.

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authors & story consultants Mary E. Knippel & Teresa LeYung-Ryan use classics to draw examples for BE YOUR OWN EDITOR at SFWC--photo by author Margie Yee Webb

authors & story consultants Mary E. Knippel & Teresa LeYung-Ryan give 8 tools at BE YOUR OWN EDITOR packed house session SFWC–photo by author Margie Yee Webb

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authors & story consultants Mary E Knippel & Teresa LeYung-Ryan attract writers at BE YOUR OWN EDITOR packed house session SFWC-photo by author Margie Yee Webb

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testimonials from Mary E Knippel & Teresa LeYung-Ryan's BE YOUR OWN EDITOR session

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Coach Teresa LeYung-Ryan says: "Wearing your 2 hats as a writer---to polish your manuscript and to build your platform---can be as fun as riding a San Francisco cable car."

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Across the street at the Fairmont Hotel –  LEARNING & the BRAIN Conference–Connecting Educators to Neuroscientists and Researchers

Vehicular traffic was blocked off in the area because President Obama was to speak at the Masonic Auditorium that evening!

Coach Teresa here took the cable car to go home and pack for Day II of San Francisco Writers Conference.  Please see next post.

Sincerely

Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams!”

http://writingcoachteresa.com
author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying themes and archetypes.

Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!