Pitch your novel, memoir, biography, autobiography, science fiction, fantasy, mystery, thriller, graphic novel, romance, how to, children’s book, etc.

April 13, 2013 morning in San Francisco “Pitch-O-Rama: Meet the Agents, Editors, and Publishers” – register through Women’s National Book Association (Teresa LeYung-Ryan, Mary E. Knippel and Catharine Bramkamp will be coaching attendees before and after they pitch)

Peter Beren

Nancy Fish

Tory Hartmann

Brenda Knight

Michael Larsen

Linda Joy Myers

Elizabeth Pomada

Lara Perkins

Alan Rinzler

Andy Ross

Brooke Warner

Erin Wiegand

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Coach Teresa LeYung-Ryan says: "Hook attention with your themes, the four Ws (what, who, when, where) and who YOU are . . . when you pitch to agents, acquisition editors, and publishers."

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Coach Mary E. Knippel says: "If you're given only 6 minutes with an agent, use your time wisely. Save 3 minutes for the agent to give you advice."

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**April 13, 2013 in San Francisco “Small Press Publishers Panel & Luncheon” – register through Women’s National Book Association (must also register for “Pitch-O-Rama” in order to attend luncheon)

Brooke Warner of She Writes Press and Brenda Knight of Cleis Press & Viva Editions

Featured Authors: Betsy Graziani Fasbinder and Maggie Oman Shannon

In both her works of memoir and fiction, Betsy Graziani Fasbinder explores the unending complications of people living, working, and loving one another. Her debut novel is a dark love story, lightened with the balm of humor and tempered with the comfort of deep and true friendship. Fire & Water (She Writes Press, March 2013) is Kate Murphy’s story of navigating the treacherous territory of passionate love with friendship and family devotion as the only anchor that can keep her from losing all. Betsy will have her book for sale and signing.

Maggie Oman Shannon is an interfaith minister, spiritual director, and workshop and retreat facilitator. She is the author of five books, including Prayers for Healing. She is serving as the spiritual director of the Unity Spiritual Center of San Francisco. In Crafting Calm: Projects and Practices for Creativity and Contemplation, a D.I.Y. guide to peace of mind, Maggie Oman Shannon explores crafts and creativity as a spiritual practice providing enormous benefits. Shannon takes a rich “potpourri approach” that weaves together interviews, historical facts, “Soul Craft” projects for readers, quotations, and suggested resources with a broad assortment of spiritual practices gathered from crafts communities around the world, as well as from everyday people who have adopted creative forms of spiritual practice.

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**Many thanks to Committee Co-Chair Kate Farrell (WNBA-SF Chapter VP) and Committee Members Linda Lee (WNBA-SF Chapter Co-President), Linda Joy Myers (WNBA-SF Chapter Co-President), Betsy Fasbinder,  Jane Glendinning, Sherry Nadworny, Susan Pace-Kochand, Catharine Bramkamp, and Mary E. Knippel (Past President) ! Many thanks to WNBA-SF Chapter Membership Chair Ana Manwaring,  Blog Editor Patricia V. Davis,  Social Media Manager Frances Caballo, Secretary Teresa LeYung-Ryan, and Immediate-Past-President Lynn Henriksen too!

See you there!
Sincerely,

Coach Teresa

Writing Coach Teresa LeYung-Ryan cares about helping fiction and nonfiction writers build their platforms and work on their craft simultaneously with ease.  She says: “Wear the dual hats as promoter and writer and be happily published. Reach out, not stress out, to materialize your dearest dreams.”

http://writingcoachTeresa.com

Tool #1   Grounding Reader with the four Ws (Who? When? Where? What?) “What does Protagonist want?” (in prescriptive nonfiction “What does Reader need?”)

Tool #2   Hooking Reader from first page to last with core themes. 

Tool #3     In Fiction & Narrative Nonfiction (both genres are forms of  “story-telling”) — Who are your protagonist, antagonist(s), and other archetypes?

Fiction:

The Accidental Tourist by Anne Tyler

Lost In Yonkers – a play by Neil Simon

Wordsworth! Stop the Bulldozer! children’s picture book by Frances Kawugawa

Love Made of Heart – mother-daughter novel by Teresa LeYung-Ryan

Frankenstein by Mary Shelley

Charlotte’s Web – a children’s classic by E. B. White

Where the Heart Is by Billie Letts

Husbands May Come and Go but Friends are Forever by Judith Marshall

Narrative Nonfiction:

Woven of Water by Luisa Adams

Eat, Pray, Love by Elizabeth Gilbert

The Year of Magical Thinking by Joan Didion

The Secret Artist – Give Yourself Permission to Let Your Creativity Shine! by Mary E. Knippel

The Woman Warrior: Memoirs of a Girlhood Among Ghosts by Maxine Hong Kingston

Wisdom Has a Voice: Every Daughter’s Memories of Mother – anthology edited by Kate Farrell

If You Want to Write: A Book about Art, Independence and Spirit by Brenda Ueland

A Joyful Encounter: My Mother, My Alzheimer Clients, and Me by Lynn Scott

A Dreamer’s Guide to Cities and Streams (poetry) by Joan Gelfand

Prescriptive Nonfiction:

Wherever You Go, There You Are by Jon Kabat-Zinn

Cat Mulan’s Mindful Musings: Insight and Inspiration for a Wonderful Life – photo/gift book by Margie Yee Webb

Break Through the Noise: 9 Tools to Propel Your Marketing Message by Elisa Sasa Southard

My Dreams: A Simple Guide to Dream Interpretation by Angie Choi

Help Me Live: 20 Things People with Cancer Want You to Know by Lori Hope

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW  by Teresa LeYung-Ryan

The Plot Whisperer: Secrets of Story Structure Any Writer Can Master by Martha Alderson

TellTale Souls Writing the Mother Memoir: How To Tap Memory and Write Your Story Capturing Character & Spirit by Lynn Cook Henriksen

Correct Me If I’m Wrong: Getting Your Grammar, Punctuation, and Word Usage Right!  by Arlene Miller

Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books by Frances Caballo

The Book Reviewer Yellow Pages: A Book Promotion Reference Guide for Authors and Small Press Publishers  by Christine Pinheiro  e-book published by http://www.stepbystepselfpublishing.net

How to Write a Book Proposal by Michael Larsen

The Power of Memoir by Linda Joy Myers

Marriage Meeting Starter Kit  by Marcia Naomi Berger

Simple Abundance: A Daybook of Comfort and Joy by Sarah Ban Breathnach

The Secret Artist – Give Yourself Permission to Let Your Creativity Shine! by Mary E. Knippel

Also, please refer to the SFWC list of presenters

Mary E. Knippel & Teresa LeYung-Ryan teach 'Be Your Own Editor' at SFWC - photo by Margie Yee Webb

Free Webinars –   register with https://www.authorlearningcenter.com

3 Top Tools for Editing Your Manuscript After You’ve Written Your First Draft  with Coach Teresa

·         April 10, 2013  at 10:30am Pacific Time / 1:30pm Eastern Time

·         April 25, 2013  at 4:30pm Pacific Time /  7:30pm Eastern Time

Writing Coach Teresa LeYung-Ryan cares about helping fiction and nonfiction writers build their platforms and work on their craft simultaneously with ease.  She says: “Wear the dual hats as promoter and writer and be happily published. Reach out, not stress out, to materialize your dearest dreams.”

http://writingcoachTeresa.com

Writing Coach Teresa LeYung-Ryan here . . .  honored to be invited to present at the San Francisco Writers Conference again.   I will get to work with talented colleagues and friends, ten years in a row!

Friday Feb. 15, 2013  9:00-9:45am

“GETTING TO FIRST BASE BY BUILDING YOUR FANBASE”

presented by:  Writing Coach Teresa LeYung-Ryan, Build Your Writer’s Platform & Fanbase in 22 Days  and  Advisory Board Member Elisa “Sasa” Southard, Break Through the Noise: 9 Tools to Propel Your Marketing Message (free balloons in this interactive session)

Sunday Feb. 17, 2013  10:00-10:45am

“BE YOUR OWN EDITOR:  Ensuring Agents and Editors Love Your Work”

presented by:  Writing Coach/Manuscript Consultant Teresa LeYung-Ryan, Build Your Writer’s Platform & Fanbase in 22 Days;  Love Made of Heart  and Your-Writing-Mentor Mary E. Knippel, The Secret Artist: Give Yourself Permission to Let Your Creativity Shine!

Also, I will be one of the independent editors, giving one-on-one consultation, on:

Friday  11:00am — 11:50am; Friday   2:00pm  –  3:30 or 3:40pm

Saturday  11:00am — 11:50am

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  The 10th Anniversary SFWC February 14-17 (Thursday through Sunday), 2013 !

Goosebumps author R.L. Stine offers a free talk for his young fans

on February 16^th at the 2013 San Francisco Writers Conference

While he is in town as a keynoter for the 2013 San Francisco Writers Conference, the shadowy R.L. Stine will offer a frightfully delightful session for his young fans. We promise there is nothing to fear from the master of horror. It all begins promptly at 10 a.m. on February 16^th at the Mark Hopkins Hotel. His talk is free, but rules must be followed! (See below.)

            Mr. Stine is best known as the author of the popular Goosebumps series of books for young readers. He has sold over 350 million books, making him one of the best-selling children’s authors in history. In fact, he was named the #1 best-selling author in America by USA Today for three straight years outselling John Grisham, Stephen King and Tom Clancy.

The FREE session for students during the SFWC is made possible by the San Francisco Writers Conference which is a 501(c)3 nonprofit organization, the InterContinental Mark Hopkins and the many companies and individuals who are sponsors of the 2013 San Francisco Writers Conference.

RULES for the R.L. STINE session during the 2013 San Francisco Writers Conference:

The event starts PROMPTLY at 10 a.m. at the Mark Hopkins Hotel on Saturday, February 16^th, 2013. The session is open to students in 3rd to 8th grade and is limited to the first 200 confirmed RSVPs.

You MUST RSVP following these rules or something bad may happen (perhaps you won’t get in!)   Go to www.SFWriters.org.  Click on ‘Register Here for R.L. Stine’ option on the right side of the homepage.  Fill out the form.  List all the students who will be attending in the box provided. Submit the form.  A thank you page will appear.  We suggest you bring a copy of the thank you page with you.

Mandatory:  If you are bringing a group, there must be 1 adult per 10 children.

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Who else will be helping writers at the 2013 San Francisco Writers Conference?

Published authors and publishing experts who generously volunteer their time! Click here to see who they are!

Members from Women’s National Book Association!

Members from California Writers Club!

Sincerely,

Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams.”   http://writingcoachteresa.com

Coach Teresa LeYung-Ryan on CBS Bay Sunday with Host Frank Mallicoat
Writers’ Platform & Fanbase-Building Coach Teresa LeYung-Ryansays:

Click here to read the interview with Coach Teresa for StepByStepPublishing

As coach and author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW,  she says: “Whether you are writing fiction or nonfiction, make your name synonymous with the issues you write about.”

Teresa has built her own platform happily. Her first novel Love Made of Heart  is used in college composition classes; available at public libraries; recommended by the CA School Library Association and the CA Reading Association; and archived at the San Francisco History Center. Love Made of Heart and her short play Answer Me Now carry the themes closest to her heart:  mother-daughter relationship; Chinese-American immigrant experience; helping adult-children (of mentally-ill parents) speak openly about the stigmas and find resources for their loved ones.

• Please visit Coach Teresa’s Events Page

• http://WritingCoachTeresa.com  Click on “Coach Teresa’s Blog”
• http://www.facebook.com/Teresa.LeYung.Ryan
• http://www.youtube.com/teresaleyung

Platform-Building and Writing Coach Teresa LeYung-Ryan says: “My deep gratitude to colleagues who have endorsed me on LinkedIn in September and October 2012.  If other colleagues / clients have endorsed me but I haven’t received notification, please let me know by emailing me or submitting a comment to this post.  Thank you so much! To submit a comment: click on the headline/title bar of this post, scroll down to the end of this post, fill in the boxes, and press the [submit comment] button.”

I thank:

Barbara Toboni  –  video of Barbara reading her poetry

Carol Sheldon, author, playwright, actress, poet, novelist; Carol’s mystery Mother Lode received BAIPA award for Best Fiction

Elaine Webster  President of Redwood Writers; author of multiple books

Kathryn (Kay) Mehl Miller – author of Living with the Stranger In Me: An Exploration of Aging

Kim McMillon – playwright, Arts In the Valley radio show producer, event producer, teaching assistant at U.C. Merced.  Kim is flying to Hawaii to help Vince McMillon, creator of the 1st Annual Hilo Coconut Festival,  Saturday, Oct. 20, 2012 at Mokuola (Coconut Island).  Free to the public.

Linda C. McCabe – author of the historical novel Quest of the Warrior Maid

Mary E. Knippel, founder of The Unleashed Homemaker

Mona Mechling – memoirist; creator of The Fridge Magnet Chronicles

Sandy Baker – author of Mrs. Feeny & the Grubby Garden Gang

Steve (Fredericks) Liddick – author at Top Cat Publications

Thonie Hevron – Suspense stories that navigate the murky waters of right and wrong–on both sides of the law

Here are some organizations that connect these colleagues to me:

California Writers Club – Santa Rosa Branch aka Redwood Writers

California Writers Club – Marin Branch

California Writers Club – Sacramento Branch

California Writers Club – San Francisco Peninsula Branch

Writers Forum Petaluma with Marlene Cullen

Wisdom Has A Voice with Kate Farrell

Napa Writers Network

National Association of Memoir Writers with Linda Joy Myers

Women’s National Book Association

Have you seen Coach Teresa interviewed by Frank Mallicoat on CBS Channel 5?

Cheering for writers and readers and everyone who has a story in her/his heart!

Sincerely,

Coach Teresa LeYung-Ryan

http://WritingCoachTeresa.com

http://www.facebook.com/Teresa.LeYung.Ryan
http://www.youtube.com/teresaleyung

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Coach Teresa LeYung-Ryan here, wishing all writers new vitality to write and promote your work.

On the evening of May 2nd, 2012, I received my sister’s text-message “Nayati is home!” (kidnapped boy had been released, thank God!) I text’ed back “Get some rest” because I knew she must be  exhausted (joining forces and taking action to help find Nayati, conducting class, and comforting her own students).

That evening I got onto facebook to broadcast the news of Nayati’s safe return, called friends who don’t use facebook, and updated my webpage and blog posts. Thank you, Everyone, for your powerful prayers.

The next day (after a long sleep), I went about my day with a lighter heart.

So, I wrote cards (created by Rosemary C.) to Elaine M. (retired teacher), Luisa Adams (author of Woven of Water), Vicki Weiland (developmental editor of nonfiction books) and Lori Hope (author of Help Me Live)

I sent Bardi Rosman Koodrin scoring sheets for the “Immigrant Experience Writing Contest” which I created and sponsored. I understand that winners from all the writing contests through the San Mateo County Fair Literary Arts Division will be published in Carry the Light San Mateo County Fair Literary Anthology 2012.

And, I continue to read Mary Jo McConahay‘s mesmerizing memoir Maya Roads: One Woman’s Journey Among the People of the Rainforest.

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Linda Joy Myers made it possible for me (Teresa LeYung-Ryan) to attend Lynn Cook Henriksen's book launch at Joyce Turley's, and, when we arrived, I was tickled to see Patricia Morin and my dear friend Lynn Scott (right)!

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Another dear friend to me and my sister!  Jonathan was able to go to Norway Day Festival to cheer for my client Carla Danziger too.

Jonathan and Teresa LeYung-Ryan at Fort Mason Center for Norway Day in San Francisco. Cheers to Carla Danziger!

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authors Irene Berman and Carla Danziger talk to fans at Norway Day Festival--photo by Coach Teresa

Carla Danziger, Julie K. Rose, Astrid Karlsen Scott, Norman Ronneberg at Norway Day Festival

Karin Stahl with Carla Danziger author of Hidden Falls

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Coach Teresa LeYung-Ryan with featured author Carla Danziger and journalist Cindy Warner at Norway Day Festival

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Jonathan and Teresa LeYung-Ryan cheer for authors Irene Levin Berman and Carla Danziger at Norway Day

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Italian French Baking Company in North Beach, San Francisco

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Teresa LeYung-Ryan and pal Michelle enjoy dining at North Beach San Francisco

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   I emailed my publicity sheet to colleague Laurel Anne Hill who is helping Bardi Rosman Koodrin.  “Teresa LeYung-Ryan and California Writers Club colleagues will be at Author Day June 16, 2012 at the San Mateo County Fair“

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My pal Elisa Sasa Southard (travel writer and certified tour director) called to schedule our next work session. Our conversation reminded me to post these links:

http://valerieleeworks.wordpress.com Valerie Lee is the author of The Jade Rubies. Here’s a book review by Robert A. Garfinkle of Valerie Lee’s book The Jade Rubies.

Jonathan Fung‘s film Hark is a powerful story that will raise awareness of human trafficking and change lives.

http://www.acf.hhs.gov/trafficking/index.html Human trafficking is a form of modern-day slavery. Victims of human trafficking are subjected to force, fraud, or coercion for the purpose of commercial sex or forced labor. They are young children, teenagers, men and women. Trafficking in persons occurs throughout the world, including in the United States.

http://www.polarisproject.org   Polaris Project’s client services department has been providing survivors of human trafficking with the support necessary to rebuild lives and regain hope for the future.

NPR’s Talk of the Nation

Polaris Project’s Executive Director Bradley Myles discusses human trafficking in the United States, the NHTRC and what you can do if you suspect some one is being trafficked.

Here’s my webpage with links to The Administration for Children and Families (ACF), the Department of Health and Human Services (HHS), National Coalition Against Domestic Violence, National Alliance on Mental Illness, Stamp Out Stigma, and BringChange2Mind.org

Sincerely,

Coach Teresa LeYung-Ryan says:
“Reach out, not stress out, to materialize your dearest dreams.”
http://writingcoachteresa.com
Coach Teresa has helped over 1,000 writers.

As editor/story consultant, Teresa LeYung-Ryan identifies themes, universal archetypes, front-story & back-story in clients’ manuscripts.

• As author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW, she says: “Whether you are writing fiction or nonfiction, make your name synonymous with the issues you write about.”
  

• Teresa has built her own platform happily. Her first novel Love Made of Heart is used in college composition classes; recommended by the California School Library Association and the California Reading Association; and archived at the San Francisco History Center

• Teresa’s 10-minute play Answer Me Now has been selected to be part of the 2012 Redwood Writers Play Festival. Tickets to June 29, 30 and July 1 performances will be on sale as of May 1st through the 6th Street Playhouse in Santa Rosa, CA

Coach Teresa’s Blog is abundant resources for you.

TellTale Souls Writing the Mother Memoir: How to Tap Memory and Write Your Story Capturing Character & Spirit has the power to move people and change awareness.

What’s the connection?  Lynn Cook Henriksen is immediate past-president of Women’s National Book Association-San Francisco Chapter; Linda Joy Myers is current co-president; I (Teresa LeYung-Ryan) am current Secretary of the Board. We and Joyce are also involved with San Francisco Writers Conference. I’m hoping to see SFWC, WNBA and California Writers Club (CWC) colleagues as we all cheer for Lynn!

Mother-Daughter connection: Lynn’s book TellTale Souls: Writing the Mother Memoir is about how to write your mother memoir; Linda Joy’s memoir is Don’t Call Me Mother and her how-to book is The Power of Memoir; my novel Love Made of Heart and my play Answer Me Now carry the theme closest to my heart: mother-daughter relationship.

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Well, Of course Lynn Cook Henriksen’s book launch was a lovely event.  Joyce Turley hosted the champagne and brownie gala.  Lynn was surrounded by adoring fans/friends.  We are all so proud of her!

TellTale Souls: Writing the Mother Memoir by Lynn Cook Henriksen

Guest of Honor author Lynn Cook Henriksen with Joyce Turley and Linda Joy Myers

celebrated author Lynn Cook Henriksen with daughter and sister at book launch

celebrated author Lynn Cook Henriksen (with champagne) cheered by friends at her book launch. In photo from left to right: Patricia Morin, Lynn Cook Henriksen, Linda Joy Myers, Teresa LeYung-Ryan, Lynn Scott. Who is the gentleman sitting in sunshine?

Lynn Scott (my dear friend) and Patricia Morin with her husband were there too… to celebrate Lynn Henriksen and her new book TellTale Souls Writing the Mother Memoir: How to Tap Memory and Write Your Story Capturing Character & Spirit.

Thank you, Linda Joy Myers, for zooming us cross the bridge, to cheer for our dear colleague Lynn Cook Henriksen, meet her daughter Samantha, run into my pal Lynn Scott (author of A Joyful Encounter: My Mother, My Alzheimer Clients, and Me) and playwright Patricia Morin, see Joyce Turley, eat her signature brownies, and giving me a chance to take photographs of the lovely event.

celebrated author of TellTale Souls: Writing the Mother Memoir Lynn Henriksen signs books for fans at book launch

Sincerely,

Coach Teresa

http://writingcoachteresa.com

Coach Teresa LeYung-Ryan encourages you to wear your many hats as a writer — work on the craft and your platform at the same time.  Take a look at the exercises in Build Your Writer’s Platform & Fanbase In 22 Days.  I can help you polish your manuscript (identify themes, universal archetypes, front-story & back-story) AND coach you on platform-building – click here.

Coach Teresa here… to say “I’m sorry that I’ll have to miss being with you at WNBA-SF Chapter’s signature event on March 24, 2012.  Special thanks to WNBA-SF Chapter fellow pitch-coaches Mary E. Knippel and Tanya Egan Gibson, program chair Lynn Henriksen and co-president Linda Lee for providing  bios of the agents and acquisition editors so that I was able to create handout material for tomorrow, and Mary E. Knippel and co-president Linda Joy Myers for taking care of duplicating material and bringing to event tomorrow.”

“I wish my colleagues, all the authors who will be pitching, agents and acquisition editors, and luncheon keynote speaker Meg Waite Clayton a most wonderful day at our signature event ‘Meet and Speed Date with Agents and Acquisition Editors.’”

After you pitch . . .

What to do if an agent or acquisition editor has asked you to send a portion of your full manuscript or the entire manuscript?

If he/she has asked you to email the submission:

• Make your email subject line” to the point”  (Example:  follow-up on our meeting at WNBA event on March 24      Another example:  Thank you for asking me to send my manuscript)

• Use salutation; pitch in 1 to 3 sentences (do not assume that agent/ acquisition editor remembers everything you told her/him); state what you are attaching  (first 3 chapters?  first 50 pages?  book proposal? (for a how-to book also known as prescriptive nonfiction);  ask when you can expect a reply;  your “thank you”; signature block with your full name and contact information and website/blog/facebook/twitter/YouTube address.  Be sure to use paragraphs in the body of your email so that your message doesn’t look like a block of text.  Email yourself to preview.

• The attachment—use industry standard format (Cover page showing your book title; genre; word count; your full name; your contact information.  Manuscript pages — 1” margins; double spaced; 12-pt. font; header on each page contains book title and  your full name; each page numbered)

Multiple agents and/or acquisition editors have asked to read a portion of your manuscript or the entire project?

• Show your professional self.  If more than one person asked to read a substantial portion of your manuscript (investing their time),  you be honorable–give one agent an exclusive reading period (typically 2 to 3 weeks); let that agent know that other agents are waiting to read.

What to do if no agent or acquisition editor has asked to see your work?

Despair not.  Polish your pitch and query other agents.  How do you find other agents?  Read acknowledgment pages of books similar to yours; authors usually thank their agents and editors.  Go to Association of Authors’ Representatives’ website and search in their database.

Books that can help you refine your pitch and/or build your writer’s platform:

How to Write a Book Proposal by Michael Larsen

Break Through the Noise: 9 Tools to Propel Your Marketing Message by Elisa Southard

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW by Teresa LeYung-Ryan

Cheering for you!

Sincerely,

Coach Teresa LeYung-Ryan

Coach Teresa says: “Reach out, not stress out, to materialize your dearest dreams!”

http://wnba-sfchapter.org

Here’s another example on how to help yourself by helping your loyal pals.  It’s the fourth and last day of the fabulous conference.

On the first day  of SFWC (Thursday Feb. 16, 2012) I had arrived at the Mark Hopkins by 12:30pm–saw dear friends; rehearsed with Mary E. Knippel and fine-tuned my portion of our presentation “Be Your Own Editor” (scheduled for 6:00pm that day). What happened? Here’s that post.

On the second day of SFWC (Friday Feb. 17, 2012) My presentation ” Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book” with Elisa Sasa Southard was scheduled for 9:00am and I put on my “Story Consultant/Platform-Building Coach” combo hat and met with over a dozen authors one on one. Here’s that post.

On the third day of SFWC (Saturday Feb. 18, 2012)  I put on my “Story Consultant/Platform-Building Coach” combo hat again and met with over 30 authors one on one.  Here’s that post.

On the fourth and last day of SFWC (Sunday Feb. 19, 2012) . . . here are some highlights:

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Sasa Southard checks details for her San Francisco Literary Tour scheduled for 11:00am Feb. 19, 2012 for SFWC registrants

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Sasa Southard (wearing blue beret) gives SFWC registrants her signature San Francisco Literary Tour 2012 Feb 19--tour begins in front of Club Fugazi

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Sasa Southard makes her SF Literary Walking Tour fun for everyone--photo by Coach Teresa LeYung-Ryan

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I said goodbye to Tour Director Sasa Southard, Joyce Turley and the other folks at Washington Square. Then I walked to Mason Street to catch a cable car.  While walking up Mason Street toward the Mark Hopkins, I ran into Lori Henriksen and her partner. Lori, I can’t wait to read your book! Happy platform-building!

Coach Teresa LeYung-Ryan so delighted to run into novelist Lori Henriksen (right) and her partner on Mason Street on last day of SFWC

I got to the Six Continents room and was delighted to see Rebecca Martin & Lori Noack assisting our pal Martha Alderson.  Mary E. Knippel was there too. Linda Lee had been with them in the morning, while I was with Sasa Southard.

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Plot Whisperer Martha Alderson presents at SFWC

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Also, I was happy to see Kenneth Ogalvie, Christopher Eng and Joanne Huspek at Plot Whisperer Martha’s enlightening session. Creating plotline is “a must” not only for fiction but also for narrative nonfiction.

Plot Whisperer Martha Alderson answers questions from fans

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master-mind members Mary Knippel, Rebecca Martin, Plot Whisperer Martha Alderson, Lori Noack, Teresa LeYung-Ryan at SFWC 2012 (Linda Lee was somewhere in the building helping other writers; Luisa Adams was with her family)

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Story Consultant & Editor Teresa LeYung-Ryan happy to see Joanne Huspek at Martha Alderson's breakout session "How to Plot"--photo by Christopher Eng

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In the hallway I ran into dear Kathi Kamen-Goldmark (so good to see Kathi!) and Sam Barry (good to see Sam too). I’ll be blogging about Kathi real soon.

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Kimberly Edwards & Nina Amir & Margie Yee Webb with Marty Castleberg at SFWC--last day of the most wonderful conference

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Practice Aloha / SuperWoman Barbara Santos gets shoulder massage from Plot Whisperer Martha Alderson

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Martha Alderson & Teresa LeYung-Ryan & Lolly Winston & Laurie Fox inspire SFWC writers--photo by Tara Farquhar thepennedartist

One of the biggest rewards was having a moment with dear Laurie Fox and Lolly Winston with my pal Martha Alderson. I was overjoyed.

Vicki Weiland and Luisa Adams, how I missed you both.  You both had emailed/called before the conference commenced. I love you gals.

Andy Jones invites Plot Whisperer Martha Alderson to his radio show--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

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Just when Martha and I were about to walk out of the Rooms of the Dons (a.k.a. SFWC’s Café Ferlinghetti), Leigh Anne Lindsey of SeaStorm Press entered with a “real” video camera and asked me about the 2 sessions I co-presented on Thursday night and Friday morning. Leigh Anne is a colleague through Women’s National Book Association (WNBA) and California Writers Club (CWC).  Robbi Bryant was with Leigh Anne–always fun to see them.

From reviewing the program, I know there were another 20 WNBA members who were at SFWC but I didn’t get to chat with them.  Linda Joy Myers, co-president of WNBA-SF Chapter and founder of National Association of Memoir Writers (NAMW), had orchestrated the WNBA exhibit at the conference!

Story Consultant & Writers' Platform-Building Coach Teresa LeYung-Ryan & Plot Whisperer Martha Alderson at Nob Hill Cafe SF--photo by author Margie Yee Webb

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Cat Mulan's Mindful Musings Margie Yee Webb, Kimberly Edwards & Sheila McDonald meet at Nob Hill Cafe after working 4 days and inspiring writers at SFWC--photo by Coach Teresa LeYung-Ryan

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the end of a lovely conference--lovely food at Nob Hill Cafe--thank you, Plot Whisperer, for the delicious treat.

When the 5 of us got back to the Mark Hopkins, Elizabeth Pomada asked if we wanted the lush centerpieces (garden-in-pots).  I was already schlepping my-show-in-suitcase, so, I didn’t have room for one.  However thank you so much, Elizabeth!  Buddy Martha Alderson gave me a ride to downtown San Francisco; I  walked into Nordstrom, found a quiet spot to unwind, read some pages from Mary Jo McConahay’s Maya Roads: One Woman’s Journey Among the People of the Rainforest (cannot put down this spellbinding read) before meeting with Birgit Soyka to return her camera tripod.

Thank you, buddy Mary E. Knippel, for orchestrating the independent editors program and to all the wonderful volunteers who kept everyone on schedule on Friday and Saturday in the Garden Room!

Thank you, Elizabeth Pomada & Michael Larsen, Barbara Santos & Richard Santos, Laurie McLean, Linda Lee, every volunteer, every SFWC advisory board member and sponsor, SFWC organizational team, Patrick and his team, all fellow co-presenters, speakers, registrants, Mark Hopkins team, and everyone (online, in-person) who played a role in making the conference the most delightful event of the year!

I was “high” going home. It’s two weeks later, I’m still high.  How I love being the Story Consultant & Writers’ Platform-Building Coach.

Sincerely,

Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams!”

http://writingcoachteresa.com

to sneak preview the exercises for Day 1 & Day 2, go to Amazon books

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying their themes, universal archetypes, front-story and back-story.  http://writingcoachteresa.com

Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!

Coach Teresa and Colleagues at San Francisco Writers Conference

To register for SFWC  San Francisco Writers Conference

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Mentor Mary E. Knippel & Coach Teresa LeYung-Ryan--photo by Anne Campagnet-Reed

Thursday, February 16, 2012  6:00pm

Mary E. Knippel & Teresa LeYung-Ryan

BEING YOUR OWN EDITOR: Ensuring Your Work is 100% Before Taking the Next Step:

Attend this session if you want to Polish Your Manuscripts before:

•             hiring book doctor/developmental editor OR

•             pitching to agents or acquisition editors OR

•             self-publishing

Mary E. Knippel is author of The Secret Artist – Give Yourself Permission to Let Your Creativity Shine!

Teresa LeYung-Ryan is author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW and Love Made of Heart

Also, Mary E. Knippel and Teresa LeYung-Ryan are scheduled to give one-on-one 10-minute consultations at San Francisco Writers Conference!

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Friday, February 17, 2012  9:00am

Elisa “Sasa” Southard & Teresa LeYung-Ryan

BLOWING UP YOUR BALLOON: Writing a Tag-Line That Will Sell You and Your Book

Attend this session if you want to:
• hook agents, acquisition editors, readers, media attention
• make your name synonymous with the themes you write about
• have fun building your writer’s platform & fanbase

To register for SFWC  San Francisco Writers Conference

Elisa “Sasa” Southard is author of Break Through the Noise: 9 Tools to Propel Your Marketing Message

Teresa LeYung-Ryan is author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW and Love Made of Heart

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Listed below are 2 events — free and open to the public.

Thursday, February 16th, 2012 at 5 p.m.

San Francisco Writers Conference Presents a Free Public Reading

Lisa See reads from Dreams of Joy in the California Room at the Mark Hopkins Hotel in San Francisco

 

Saturday, February 18th, 2012 at 6:15 p.m.

San Francisco Writers Conference Mass Booksigning!

Thirty presenters will sign in the Room of the Dons at the Mark Hopkins. Books for sale at the onsite bookstore manned by BookShop West Portal.

 

Look for Teresa LeYung-Ryan, Elisa Southard, Mary E. Knippel, Barbara Santos, Martha Alderson, Linda Lee, Linda Joy Myers, Margie Yee Webb, Verna Dreisbach, Nina Amir, Cara Black, Zoe FitzGerald Carter, Joan Gelfand, Tanya Egan Gibson, Ann Seymour, Ellen Sussman, Wendy Tokunaga, Shulamit Sofia, and other Women’s National Book Association members.

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The following lists are from San Francisco Writers Conference

KEYNOTERS:
Lisa See, author of Peony in Love and Shanghai Girls
Lolly Winston, author of Good Grief and Happiness Sold Elsewhere
Alan Rinzler, independent editor with 50 years experience in the publishing world whose client list is a “Who’s Who” in the publishing industry

PRESENTERS:
Martha Alderson, author The Plot Whisperer: Secerts of Story Structure Any Writer Can Master
Nina Amir, editor, journalist, writing and author coach
Bella Andre, author of From This Moment On
Marilyn R. Atlas, Producer and personal manager in Hollywood
Sam Barry, Marketing Manager at HarperOne
Cara Black, author of Murder in Passy
Helena R. Brantley, Red Pencil PR
Philippa Burgess co-founder of Creative Convergence
Zoe FitzGerald Carter, author of Imperfect Endings: A Daughter’s Story of Love, Loss and Letting Go
Stephanie Chandler, author, online marketing and social networking guru
Laura Cogan from Zyzzyva
Mark Coker, founder and CEO of Smashwords
Deborah Davis, author of Not like You
Drew Dellinger, internationally known speaker, poet, writer and visionary
Robert Dugoni, author of Wrongful Death and Murder One
Brian Felsen, president of BookBaby / CD Baby / HostBaby
Joel Friedlander, Marin Bookworks & author of A Self-Publisher’s Companion
Barbara Freethy, NYT best-selling author
Catherine Friend, author of Barn Boot Blues and Sheepish
Diane Gedymin, The Publisher’s Desk
Joan Gelfand, poet and author of A Dreamer’s Guide to Cities and Streams
Tanya Egan Gibson , author of How to Buy a Love of Reading
Constance Hale is the author of Sin and Syntax and Wired Style
Brad Henderson, UC Davis professor and poet (co-author of Split Stock)
Evan Karp, Quiet Lightning
Kathi Kamen-Goldmark, author of And My Shoes Keep Walking Back to You
Katharine Kerr, author of License to Ensorcell due out in February
Carla King, author of The Self-Publishing Boot Camp Guide for Authors
Bharti Kirchner, author of four novels and four cookbooks
Michael Krasny, author and KQED radio host
Linda Lee, Founder of Askmepc-webdesign & Smart Women Stupid Computers
Wendy Lesser, author of Music For Silenced Voices, editor of The Threepenny Review
Donna Levin, author/writing teacher
Beth Lisick, author, poet and playwright among many of her talents
Tom Meschery, poet – athlete
Michelle Moran, author of Madame Tussaud, A Novel of the French Revolution
Mari Naomi, author/illustrator of Kiss & Tell: A Romantic Resume, Ages 0 – 22
Kathryn Otoshi, author/illustrator of What Emily Saw
Holly Lynn Payne, screenwriter, writing coach and author of Kingdom of Simplicity
Dan Poynter, Para Publishing – Self-Publishing Guru
Lisa Marie Rice, author of Nightfire
Trina Robbins, author of Lily Renee, Escape Artist
Teresa LeYung Ryan, author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW
Robert D. San Souci, author of Robin Hood and the Golden Arrow
Barbara Santos, author of Maui Onion Cookbook and Practice Aloha
Monte Schulz, author of This Side of Jordan
Kemble Scott, author of SOWER 2.0
Ann Seymour, author of I’ve Always Loved You, Nob Hill Gazette journalist
Naheed Senzai, author of Shooting Kabul
Rusty Shelton, President and CEO of Shelton Interactive
Sheldon Siegel, author of Judgment Day
Kevin Smokler, author of Bookmark Now
Elisa Southard, author of Break Through the Noise
Melissa Stonehill, VP Marketing & Publicity at Silver Screen Sizzles
Ransom Stephens, author of The God Patent
Ellen Sussman, author of French Lessons
Patrick Schwerdrfeger, author and international speaker
Wendy Tokunaga, author of Midori by Moonlight
Penny Warner, author of How to Host a Killer Party
Fan Wu, author of Beautiful As Yesterday
Martin Yan, chef. author and TV personality

EDITORS:
Elfrieda Abbe, Publisher, The Writer magazine at Kalmbach Publishing
Charles Adams, Algonquin Publishers
Jennifer Enderlin, VP, Editor-in-Chief at St. Martin’s Press
Valerie Gray, Executive Editor at MIRA Books, a Harlequin imprint
Gabrielle Harbowy, Dragon Moon Press and Pyr
Georgia Hughes, New World Library
Jan Johnson, RedWheel/Weiser
Brenda Knight, Associate Publisher at Cleis Press, Berkeley CA
Heather Lazare, Simon & Schuster
Deborah Lichtman, private writing consultant and editior.
Ross E. Lockhart, Managing Editor at Night Shade Books
Allison Lorentzen, Editor at Penguin Books
Ethan Nosowsky, Editorial Director at McSweeny’s
Chuck Sambuchino, Editor at Writers Digest Books and edits Guide To Literary Agents
Jay Schaefer, Independent editor/writer based in San Francisco
Jill Schwartzman, Editor at Dutton – Penguin Group
Ralph Scott, Executive Editor at Credit The Edit

AGENTS:
Peter Beren, literary agent and publishing consultant (CA)
Kimberley Cameron, President of Kimberley Cameron & Associates (CA)
Minju Chang, Book Stop Literary Agency (CA)
Verna Dreisbach, Dreisbach Literary Management (CA)
April Eberhardt, April Eberhardt Literary (CA/NYC)
Stephany Evans, President/Agent at FinePrint Literary Management (NYC)
Laurie Fox, Linda Chester Literary Agency – West Coast Associate
Mollie Glick, Foundry Literary & Media (NY)
Jeff Kleinman, Folio Literary Management (NYC)
Mary Kole, Andrea Brown Literary Agency (CA/NYC)
Michael Larsen, Larsen/Pomada Literary Agents (SF)
Daniel Lazar, Writers House Literary Agency (NYC)
Taylor Martindale, Full Circle Literary (CA)
Laurie McLean, Larsen/Pomada Literary Agents (SF)
Elizabeth Pomada, Larsen/Pomada Literary Agents (SF)
Jody Rein, President of Jody Rein Books, Inc (CO)
Katharine Sands, Sarah Jane Freymann Agency (NYC)
Ken Sherman, Ken Sherman and Associates
Nephele Tempest, The Knight Agency (Atlanta/CA)
Sally van Haitsma, van Haitsma Literary (CA)
Gordon Warnock, Andrea Hurst & Associates (CA)
Ted Weinstein, Ted Weinstein Literary Management (NYC/SF)

This list is subject to change without notice.

A gracious author emailed me a poignant question after today’s tele-roundtable discussions (sponsored by Linda Joy Myers and National Association of Memoir Writers http://www.namw.org ).

I will reveal her name if she wishes. For now, I’ll respond to Gracious Author’s concerns in a way that will hopefully help her and other hardworking writers to “reach out, not stress out, while building your platform.”

I’ll paraphrase  Gracious Author’s dilemma:

“Coach Teresa, you said we are experts of our experiences and to make our names synonymous with the themes/subject matters/issues we write about.  I don’t want to blog about my traumatic experiences; and, I’m writing a genre that makes me happy. What to do?”

Remember my closing statement at the tele-roundtable discussions?

“You deserve to make your dearest dreams come true. Wear your 2 hats:  polish the craft; building your platform to help your fans find you.”

If a task doesn’t give you joy, do something else.

Who was the author on the tele-roundtable discussions who said she has written a happy story (growing up in the 1950s)? This author could be blogging about other books, movies, music, art, world events from that decade. Or focusing on that city/town/neighborhood.  Be the expert. Be the resource.

You love writing screenplays or plays?

Who are the screenwriters and playwrights you respect?

What are the themes in their projects?

What are the themes in your project?

What if I blogged about these writers who inspire me and about their protagonists?

What if I blogged about the writers who inspired the writers who inspire me?

Blog about the music or the setting or the historical figures in your work and the works similar to yours.

Example:  I have many books in my library that I want to read. Bastard Out of Carolina (by Dorothy Allison) is one of them. Last year I was a presenter at San Francisco Writers Conference.   A month before the event, I found out that Dorothy Allison was going to be a keynote speaker. So, I started reading her novel. What a page-turner!

At the conference I ran into Dorothy in the hallway and I told her what page I was on. I saw her again when she was on a panel about banned books (moderated by Barbara Santos). Dorothy Allison is someone I wanted to blog about.

In my blog post What to Do Before Hiring an Editor for My Manuscript? under the section “Paying Attention to Language and Rules,” this is what I said about Dorothy.

In Bastard Out of Carolina, Dorothy Allison’s protagonist Bone is a girl.  Bone’s voice is convincing in dialogue and in internal monologue. Brilliant use of dialect.

Then, when author Vicki Hudson told me that she created “I Sent Bastard to School” Fund, I blogged to show support.

Your blog posts, book reviews, movie reviews, stage play reviews, comments on other people’s blogs . . . can be short.  Talk about how the themes hooked you or what you learned from the characters; then sign off with your full name and your mission statement (by Day 9 in my workbook, you’ll have your brilliant mission statement)

A blog is just one of the “venues” for your fans to experience you. Fans can interact with you through your blog (the way you can interact with me with this blog–by submitting a comment). A blog keeps count of number of visitors.

What other venues keep count of number of visitors/viewers?

Websites (a blog is an interactive website)

YouTube !  facebook!   Twitter!  Here’s my YouTube channel: http://www.youtube.com/teresaleyung

Name some more venues. . .

Gracious Author who is writing screenplays–perhaps instead of blogging, you’ll invest time creating one-minute videos of your articulating the themes in the screenplays that hook you; write a description for each video. Write reviews on Amazon; publish the same reviews on your blog or YouTube channel. You become a resource center.

More examples – why you want to help your fans find you:

Two years ago I went to see Carol Sheldon’s 15-minute play at Fringe of Marin One Act Plays. I invited friends. Carol’s play was delightful. I blogged about my theatre experience. Two weeks later, I received an email from a theatre goer who couldn’t find Fringe of Marin’s website but she found information about the theatre company from my blog!  She couldn’t find their website because there wasn’t one.  I am happy to say that Fringe of Marin has a lovely website now.

A week after beloved Effie Lee Morris (retired children’s librarian/visionary/advocate/author) died, I received an email from a reporter half-way across the country who wanted to talk to a family member of Effie Lee.   He said that even though he found many websites showing Effie Lee’s biographies and interviews, he couldn’t find anyone who knew how to contact her relatives. He found some of the information he needed through my blog posts; so, he emailed me to get more.  I was a resource.  I knew Effie Lee as the founder-president of Women’s National Book Association-San Francisco Chapter. She inspired the Friends of SFPL to create the annual Effie Lee Morris Lecture–to honor a children’s book author.

So you see how blogs connect people and serve as resource centers? Make your blog whatever you want it to be.  Julie Powell cooked one Julia Child recipe each day–that in itself was already an accomplishment.  Guess what? Julie blogged about cooking a Julia recipe each day.  Publishers found her.  She received a big advance to write the memoir.

Your platform-building style is unique. Developing a new habit though, does require effort/consistency.  That is why I designed a workbook with exercises for at least  21 consecutive days. The 22nd day is celebrations.

To participate in this blog post, submit a comment by: clicking on the blue title bar of this post, scrolling down to get the boxes, filling in the boxes and click on “submit comment” button — so that thousands of my fans will see your name, URL (your website/blog address if you have one), what themes/subject matters/issues hook you, and, what themes/subject matters/issues you want to spotlight.

I wish you joy, light, and a dancing heart.

Sincerely,
Coach Teresa LeYung-Ryan

http://writingcoachteresa.com

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (the fun workbook)