Coach Teresa, what happened on Friday Feb. 17, 2012 at San Francisco Writers Conference?

Coach Teresa LeYung-Ryan here . . . this is what happened from my POV. Please tell me and my colleagues your point of view by submitting comments to this blog post.  How? Click on the blue title bar of this post, scroll down to get the boxes, fill in boxes and click on “submit comment” button.

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Elisa Sasa Southard arrived at my home before 7:00am and off we went.  I had packed chicken meatball/naan breakfast roll-ups for us. We were inside the Mark Hopkins before 8:00am. Thank you, author Birgit Soyka and Tessa Bertoldi, for helping us distribute session hand-out material and keep track of time at our 9:00am-9:45am presentation “Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book”

Writers' Platform-Building Coach Teresa LeYung-Ryan and Elisa Sasa Southard promote SFWC everywhere--even on Go-With-Sasa's automobile

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Audrey Fairchild & Julaina Kleist & Jordan Bernal gracious reps at SFWC--photo by presenter & Writers' Platform-Building Coach Teresa LeYung-Ryan

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SFWC Heroes make conference a huge success--photo by Story Consultant & Writers-Platform-Building Coach Teresa LeYung-Ryan

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Elisa “Sasa” Southard & Teresa LeYung-Ryan 

Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book

Attend this session if you want to:
•    hook agents, acquisition editors, readers, media attention
•    make your name synonymous with the themes you write about
•    have fun building your writer’s platform

YOUR NAME: _________________________________________________________

Before Talking Tagline: _{_______________________________________________________________________________________}

AFTER crafting your personalized “talking tagline” from this workshop: ____________________

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Elisa “Sasa”’s definition of talking-tagline: “A one-sentence pitch that transforms every encounter into a marketing moment.”

Coach Teresa’s definition of platform: “Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”

My next steps:
•    Go to http://BreakThroughTheNoise.com and watch Elisa’s TV clip about talking-taglines.
•    Go to http://WritingCoachTeresa.com click on “Coach Teresa’s Blog” and bookmark it.
•    I shall ____________________________________________________________

Elisa Sasa Southard & Teresa LeYung-Ryan’s session—crafting your talking-tagline & building writer’s platform & fanbase

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Elisa Sasa Southard & Teresa LeYung-Ryan show how using talking-taglines & building writer's platform are as fun as keeping balloons in the air--photo by Tessa Bertoldi

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Elisa Sasa Southard & Teresa LeYung-Ryan attract writers who want to create their talking taglines and build their platforms and fanbases--photo by Tessa Bertoldi

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Elisa “Sasa” Southard wears 2 hats:

•    As author of Break Through the Noise, 9 Tools to Propel Your Marketing Message, she helps writers turn personal skills into marketing talent http://BreakThroughTheNoise.com

•    As creator of Big City Travel Skills Project, Sasa helps young travelers turn into smart and savvy adventurers

http://elisaonassignment.com/

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Teresa LeYung-Ryan also wears 2 hats:

•    As author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW, she coaches writers on making their names synonymous with the themes/subject matters/issues they write about.

•    As editor/story consultant, she helps writers polish their manuscripts by identifying their themes and archetypes

Her novel Love Made of Heart is used in college composition classes.

http://writingcoachteresa.com

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testimonials from Elisa Sasa Southard & Teresa LeYung-Ryan's USE Your Talking Tagline to Build Your Writer's Platform session at SFWC

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story consultant & writers' platform-building coach Teresa LeYung-Ryan and Birgit Sokya (author of To Drink the Wild Air) are colleagues at Women's National Book Association

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Author & SFWC Marketing Director Barbara Santos works out details with Mark Hopkins staff

presenters Elisa Sasa Southard and Teresa LeYung-Ryan and historical novelist Pamela Tartaglio

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At lunchtime, the room’s energy fell to deep sadness when Elizabeth Pomada told us that Shirley Fong-Torres (who delighted us last year at SFWC) died a few months after the 2011 conference. Shirley was only 64. I am so sad for her family. Blossom branches in a huge vase on the SFWC stage reminded us of Shirley’s vibrance.

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Lisa See’s keynote speech was most inspiring.  Lisa said when she reads a book she reads the beginning, then the ending, then back and forth until she reaches the middle; then she’ll read the ending again. Coach Teresa here . . . to remind my clients . . . Before you rework the beginning of your novel or memoir, review your ending.  Lisa’s reading m.o. is a helpful trick for writers. As Plot Whisperer Martha Alderson says: “The beginning foreshadows the ending.” “The ending dictates the beginning.”

Read fabulous story-teller Lisa Lee’s books!

Julaina Kleist with Lisa See (author of Peony in Love, Snow Flower and the Secret Fan, On Gold Mountain, Dreams of Joy) and BookShop West Portal Neal Sofman at SFWC -- photo by story consultant & writers' platform-building coach Teresa LeYung-Ryan (presenter, author)

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Cyberspace Genius Linda Lee empowers writers at SFWC--photo by Platform-Building Coach Teresa LeYung-Ryan

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Coach Teresa LeYung-Ryan advises prescriptive nonfiction author Jodi Lobozzo Aman of New York to buy domain names that are synonymous with her themes

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author Margie Yee Webb chats with SFWC advisory board member Harvey Pawl while Barbara Santos works out details with Mark Hopkins rep-- photo by Coach Teresa

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Alexis Masters and Margie Yee Webb author of Cat Mulan's Mindful Musings spread joy at SFWC--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

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Alan Rinzler’s keynote speech at 5:00pm gave us a glimpse into 50 years of the publishing world. Fascinating!  Alan was the acquisition editor who believed in Claude Brown’s 1,400-page manuscript when no one else at the publishing house did. Alan helped Claude edit the book to 400 pages  Manchild in the Promised Land: A Modern Classic of the Black Experience.

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SFWC presenters Teresa LeYung-Ryan & Nina Amir & Mary E. Knippel

Stephanie Carroll & Anna-Marie McLemore & author-- scholarship benefactor Victoria Hudson & Lisa Mattson--photo by Platform-Building Coach Teresa LeYung-Ryan

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I saw Scott James aka Kemble Scott!  Scott is an inspiration and generous mentor in the publishing arena.

actor Will Southard & Elisa Sasa Southard of GO-with-Sasa celebrate SFWC--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

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actor Will Southard & author Elisa Sasa Southard 2012 Feb 17 photo by Story Consultant Teresa LeYung-Ryan

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Sincerely

Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams!”

http://writingcoachteresa.com
author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying themes and archetypes.

Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!

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Coach Teresa and Colleagues at San Francisco Writers Conference

To register for SFWC  San Francisco Writers Conference

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Mentor Mary E. Knippel & Coach Teresa LeYung-Ryan--photo by Anne Campagnet-Reed

Thursday, February 16, 2012  6:00pm

Mary E. Knippel & Teresa LeYung-Ryan

BEING YOUR OWN EDITOR: Ensuring Your Work is 100% Before Taking the Next Step:

Attend this session if you want to Polish Your Manuscripts before:

•             hiring book doctor/developmental editor OR

•             pitching to agents or acquisition editors OR

•             self-publishing

Mary E. Knippel is author of The Secret Artist – Give Yourself Permission to Let Your Creativity Shine!

Teresa LeYung-Ryan is author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW and Love Made of Heart

Also, Mary E. Knippel and Teresa LeYung-Ryan are scheduled to give one-on-one 10-minute consultations at San Francisco Writers Conference!

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Friday, February 17, 2012  9:00am

Elisa “Sasa” Southard & Teresa LeYung-Ryan

BLOWING UP YOUR BALLOON: Writing a Tag-Line That Will Sell You and Your Book

Attend this session if you want to:
• hook agents, acquisition editors, readers, media attention
• make your name synonymous with the themes you write about
• have fun building your writer’s platform & fanbase

To register for SFWC  San Francisco Writers Conference

Elisa “Sasa” Southard is author of Break Through the Noise: 9 Tools to Propel Your Marketing Message

Teresa LeYung-Ryan is author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW and Love Made of Heart

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Listed below are 2 events — free and open to the public.

Thursday, February 16th, 2012 at 5 p.m.

San Francisco Writers Conference Presents a Free Public Reading

Lisa See reads from Dreams of Joy in the California Room at the Mark Hopkins Hotel in San Francisco

 

Saturday, February 18th, 2012 at 6:15 p.m.

San Francisco Writers Conference Mass Booksigning!

Thirty presenters will sign in the Room of the Dons at the Mark Hopkins. Books for sale at the onsite bookstore manned by BookShop West Portal.

 

Look for Teresa LeYung-Ryan, Elisa Southard, Mary E. Knippel, Barbara Santos, Martha Alderson, Linda Lee, Linda Joy Myers, Margie Yee Webb, Verna Dreisbach, Nina Amir, Cara Black, Zoe FitzGerald Carter, Joan Gelfand, Tanya Egan Gibson, Ann Seymour, Ellen Sussman, Wendy Tokunaga, Shulamit Sofia, and other Women’s National Book Association members.

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The following lists are from San Francisco Writers Conference

KEYNOTERS:
Lisa See, author of Peony in Love and Shanghai Girls
Lolly Winston, author of Good Grief and Happiness Sold Elsewhere
Alan Rinzler, independent editor with 50 years experience in the publishing world whose client list is a “Who’s Who” in the publishing industry

PRESENTERS:
Martha Alderson, author The Plot Whisperer: Secerts of Story Structure Any Writer Can Master
Nina Amir, editor, journalist, writing and author coach
Bella Andre, author of From This Moment On
Marilyn R. Atlas, Producer and personal manager in Hollywood
Sam Barry, Marketing Manager at HarperOne
Cara Black, author of Murder in Passy
Helena R. Brantley, Red Pencil PR
Philippa Burgess co-founder of Creative Convergence
Zoe FitzGerald Carter, author of Imperfect Endings: A Daughter’s Story of Love, Loss and Letting Go
Stephanie Chandler, author, online marketing and social networking guru
Laura Cogan from Zyzzyva
Mark Coker, founder and CEO of Smashwords
Deborah Davis, author of Not like You
Drew Dellinger, internationally known speaker, poet, writer and visionary
Robert Dugoni, author of Wrongful Death and Murder One
Brian Felsen, president of BookBaby / CD Baby / HostBaby
Joel Friedlander, Marin Bookworks & author of A Self-Publisher’s Companion
Barbara Freethy, NYT best-selling author
Catherine Friend, author of Barn Boot Blues and Sheepish
Diane Gedymin, The Publisher’s Desk
Joan Gelfand, poet and author of A Dreamer’s Guide to Cities and Streams
Tanya Egan Gibson , author of How to Buy a Love of Reading
Constance Hale is the author of Sin and Syntax and Wired Style
Brad Henderson, UC Davis professor and poet (co-author of Split Stock)
Evan Karp, Quiet Lightning
Kathi Kamen-Goldmark, author of And My Shoes Keep Walking Back to You
Katharine Kerr, author of License to Ensorcell due out in February
Carla King, author of The Self-Publishing Boot Camp Guide for Authors
Bharti Kirchner, author of four novels and four cookbooks
Michael Krasny, author and KQED radio host
Linda Lee, Founder of Askmepc-webdesign & Smart Women Stupid Computers
Wendy Lesser, author of Music For Silenced Voices, editor of The Threepenny Review
Donna Levin, author/writing teacher
Beth Lisick, author, poet and playwright among many of her talents
Tom Meschery, poet – athlete
Michelle Moran, author of Madame Tussaud, A Novel of the French Revolution
Mari Naomi, author/illustrator of Kiss & Tell: A Romantic Resume, Ages 0 – 22
Kathryn Otoshi, author/illustrator of What Emily Saw
Holly Lynn Payne, screenwriter, writing coach and author of Kingdom of Simplicity
Dan Poynter, Para Publishing – Self-Publishing Guru
Lisa Marie Rice, author of Nightfire
Trina Robbins, author of Lily Renee, Escape Artist
Teresa LeYung Ryan, author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW
Robert D. San Souci, author of Robin Hood and the Golden Arrow
Barbara Santos, author of Maui Onion Cookbook and Practice Aloha
Monte Schulz, author of This Side of Jordan
Kemble Scott, author of SOWER 2.0
Ann Seymour, author of I’ve Always Loved You, Nob Hill Gazette journalist
Naheed Senzai, author of Shooting Kabul
Rusty Shelton, President and CEO of Shelton Interactive
Sheldon Siegel, author of Judgment Day
Kevin Smokler, author of Bookmark Now
Elisa Southard, author of Break Through the Noise
Melissa Stonehill, VP Marketing & Publicity at Silver Screen Sizzles
Ransom Stephens, author of The God Patent
Ellen Sussman, author of French Lessons
Patrick Schwerdrfeger, author and international speaker
Wendy Tokunaga, author of Midori by Moonlight
Penny Warner, author of How to Host a Killer Party
Fan Wu, author of Beautiful As Yesterday
Martin Yan, chef. author and TV personality

EDITORS:
Elfrieda Abbe, Publisher, The Writer magazine at Kalmbach Publishing
Charles Adams, Algonquin Publishers
Jennifer Enderlin, VP, Editor-in-Chief at St. Martin’s Press
Valerie Gray, Executive Editor at MIRA Books, a Harlequin imprint
Gabrielle Harbowy, Dragon Moon Press and Pyr
Georgia Hughes, New World Library
Jan Johnson, RedWheel/Weiser
Brenda Knight, Associate Publisher at Cleis Press, Berkeley CA
Heather Lazare, Simon & Schuster
Deborah Lichtman, private writing consultant and editior.
Ross E. Lockhart, Managing Editor at Night Shade Books
Allison Lorentzen, Editor at Penguin Books
Ethan Nosowsky, Editorial Director at McSweeny’s
Chuck Sambuchino, Editor at Writers Digest Books and edits Guide To Literary Agents
Jay Schaefer, Independent editor/writer based in San Francisco
Jill Schwartzman, Editor at Dutton – Penguin Group
Ralph Scott, Executive Editor at Credit The Edit

AGENTS:
Peter Beren, literary agent and publishing consultant (CA)
Kimberley Cameron, President of Kimberley Cameron & Associates (CA)
Minju Chang, Book Stop Literary Agency (CA)
Verna Dreisbach, Dreisbach Literary Management (CA)
April Eberhardt, April Eberhardt Literary (CA/NYC)
Stephany Evans, President/Agent at FinePrint Literary Management (NYC)
Laurie Fox, Linda Chester Literary Agency – West Coast Associate
Mollie Glick, Foundry Literary & Media (NY)
Jeff Kleinman, Folio Literary Management (NYC)
Mary Kole, Andrea Brown Literary Agency (CA/NYC)
Michael Larsen, Larsen/Pomada Literary Agents (SF)
Daniel Lazar, Writers House Literary Agency (NYC)
Taylor Martindale, Full Circle Literary (CA)
Laurie McLean, Larsen/Pomada Literary Agents (SF)
Elizabeth Pomada, Larsen/Pomada Literary Agents (SF)
Jody Rein, President of Jody Rein Books, Inc (CO)
Katharine Sands, Sarah Jane Freymann Agency (NYC)
Ken Sherman, Ken Sherman and Associates
Nephele Tempest, The Knight Agency (Atlanta/CA)
Sally van Haitsma, van Haitsma Literary (CA)
Gordon Warnock, Andrea Hurst & Associates (CA)
Ted Weinstein, Ted Weinstein Literary Management (NYC/SF)

This list is subject to change without notice.

To continue celebrating Asian Pacific American Heritage Month and AsianWeek (the voice of Asian America) I’m thinking about these books and authors:

Woman Warrior by Maxine Hong Kingston

The Joy Luck Club by Amy Tan

China Boy by Gus Lee

The Jade Rubies by Valerie Lee (I’m looking forward to reading this book this year)

Peony In Love by Lisa See

My Splendid Concubine by Lloyd Lofthouse

Wordsworth the Poet by Frances Kakugawa

My Half of the Sky by Jana McBurney-Lin

This Place Called Absence by Lydia Kwa (Ms. Kwa is Canadian)

Kiyo’s Story: A Japanese American Familys Quest for the American Dream by Kiyo Sato

Farewell to Manzanar: A True Story of Japanese American Experience During and After the World War II Internment by Jeanne Wakatsuki Houston & James D. Houston