Posts Tagged ‘Martha Alderson’

Writing Coach Teresa LeYung-Ryan says: “When a plotline and a theme work exceptionally well together, Hollywood producers invest in remakes.”

These 3 movies – Here Comes Mr. Jordan, Heaven Can Wait, Down to Earth – serve as an example.

THEME [ Be true to yourself and everything will be all right.] + PLOTLINE [a man who is sent to heaven before his time (due to an error by an angel) wants his old life back]  =

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Here Comes Mr. Jordan  1941  protagonist Joe Pendleton (a boxer) portrayed by Robert Montgomery

Writing Credits: Sidney Buchman & Seton I. Miller (screenplay); Harry Segall (from the play Heaven Can Wait)

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Heaven Can Wait  1978 – protagonist Joe Pendleton (a quarterback) portrayed by Warren Beatty

Writing Credits:  Elaine May and Warren Beatty (screenplay); Harry Segall (from the play); Robert Towne

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Down to Earth (2001) protagonist Lance Barton (a stand-up comedian) portrayed by Chris Rock.

Probably to honor the original script, the name (and body) that Lance Barton will use at the end of the movie is “Joe”

Writing Credits:   Chris Rock & Lance Crouther & Ali LeRoi & Louis C.K.

Above data regarding writers’ names are from http://www.imdb.com

 

I, Coach Teresa LeYung-Ryan, recommend:

* Martha Engber’s book and workshops on how to write scenes
* Christopher Vogler’s book The Writer’s Journey (about Hero’s Journey and Archetypes)
* all books and workshops by Martha Alderson on plotting
* your rereading your favorite books and studying that authors’ techniques

Sincerely,

 

Teresa LeYung-Ryan aka Coach Teresa teaches writers how to transform their email signature-blocks, photos, videos, social media, website/blog descriptions into platform statements . . . to attract target audience/readers/fans . . . before and after publication.  http://WritingCoachTeresa.com and  https://www.youtube.com/user/teresaleyung

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She is the creator of:

  • classes, including:
    • *For Theme’s Sake: Edit Your Own Manuscript Before Pitching to Agents or Self-Publishing
    • *Heroes, Tricksters, and Villains – What Do These Archetypes Want in Your Story World?
  • *
  • Immigrant Experience Writing Contest
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  • interactive presentations, including:
    • *Help Your Fans Find YOU
    • *Build & Retrofit Your Writer’s Platform

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the author of:

  • Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (workbook);
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  • Love Made of Heart: a Daughter, a Mother, a Journey Through Mental Illness (novel used in college classes and archived at the San Francisco History Center);
  • *
  • “Talking to My Dead Mom Monologues” (the first monologue received an award from Redwood 10-Minute Play Contest and was staged at the 6th Street Playhouse in Santa Rosa, CA);
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  • her blog (which attracts tens of thousands of writers) at http://WritingCoachTeresa.com helps writers build their platforms before and after publication

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and a proud member of:

  • California Writers Club (3 branches! And a past president of the San Francisco Peninsula Branch); and a recipient of the Jack London Award for outstanding service to California Writers Club;
  • *
  • Women’s National Book Association-San Francisco Chapter (a past board member).

 

 

April 25, 2015

Writing Coach Teresa asks: “How do you hook your reader at the middle of your book?”

Writing Coach Teresa LeYung-Ryan here . . . recording notes . . .  energized from co-teaching with Mary E. Knippel today – Day 2 of “For Theme’s Sake: Edit Your Own Manuscript Before Pitching or Self-Publishing”.

Our students / hardworking authors supplied plenty of inspiration for their own protagonists as well as for fellow-classmates.

Today we focused on the middle of everyone’s manuscripts. Why the middle?

Before I take on the role of the writer, I put on my reader’s hat.  For me, reading a book is like going for a hike on a trail that I’ve never been on before.  By looking at the signs at the trailhead, I know how long I would have to walk in order to get to the end . . .  just as I know how many hours it would take to read a book by seeing the page count.

That hike I’ve started – the sign posts on the first half of the trail are clear and helpful. I know that if I follow the arrows, I will reach the end, and feel great as I always do after a “good” long walk.

I’ve started reading a book. The author hooks me from page one – sometimes that hook is the narrator’s voice/language, other times it’s the subject matter (a topic that I do relate to or one that I would like to know more about).  By page 5 (oftentimes, even sooner) I know what the main character/protagonist wants or needs, and, I want to see what’s going to happen next. So I turn the page.  I am in the story world.

The author had planted “sign posts” to guide me. Those sign posts are called “themes”.

By the middle of the book, that core theme/sign post better be there.  If the story has stopped hooking me, I will put the book down and probably not open it again.  (On my hike, if at midpoint the trail seems to have disappeared, the marker has fallen off its post, and I’m all alone  . . .  do I continue on? By the way, I am not interested in getting lost today. My dinner awaits me at home.)

Such is the task for an author – how to guide the reader with that core theme, scene after scene.

To the dear authors in our class,

That big sheet of paper that Mary gave you today?  Tape the class handouts from Day 1 and Day 2 onto that sheet. Look at those aids every time you meet with your protagonist.  And, ask your protagonist these questions:   “Where are you today on your Hero’s Journey?”  “What do you want ? … in this scene.”

Speaking of “scene” –

Writing Coach Teresa says: “A scene is a compilation of paragraphs that creates a “movie” in the Reader’s mind.  Which means:  action, dialogue, sensory details, and authentic details.

A sequence of scenes guides the Reader in your Story World, and, is a vehicle to show the Hero’s/Protagonist’s transformation.  Go into scene whenever you want to show us what your protagonist is made of.

In real life, if someone says “I’ve changed. Take my word for it.”  . . .  wouldn’t you be thinking . . .  Hmm….    I’ll believe it when I see it.  Instead of telling us how your protagonist has grown, show us through scene, not through summaries.

Summary cannot spark the same emotional responses as a scene would . . . because summary either recaps what has happened or jumps over time in order to get to the next scene.

I recommend:

* Martha Engber’s book on how to write scenes
* Christopher Vogler’s book The Writer’s Journey (about Hero’s Journey and Archetypes)
* all books by Martha Alderson on plotting
* your rereading your favorite book and studying that author’s techniques

The fabulous authors in our class have mighty themes:

* make my own decisions and change my circumstances (author of YA science fiction)

* move on with my life in spite of unanswered questions and a broken heart (author of women’s fiction)

* speaking my truth transforms shame into courage and forgiveness (author of memoir)

* embracing my past and loving myself feed my spirit as well as my marriage’s spirit (Diana Lynn, author of women’s fiction)

Their readers will surely stick by their protagonists and be there at the end of the book.

Cheering for YOU!

Sincerely,

 

 

 

 

 

 

 

Coach Teresa LeYung-Ryan

on behalf of

“For Theme’s Sake” teachers Teresa LeYung-Ryan & Mary E. Knippel

May 2, 2015 Teresa LeYung-Ryan ( Build Your Writer’s Platform & Fanbase In 22 Days – workbook; Love Made of Heart: a Daughter, a Mother, a Journey Through Mental Illness – novel) celebrates Independent Bookstore Day / California Bookstore Day  with other local authors at Laurel Book Store, Oakland, CA  http://WritingCoachTeresa.com  and http://www.laurelbookstore.com

Saturday June 6
Teresa LeYung-Ryan (Fanbase-Building Coach and “Immigrant Experience Writing Contest” sponsor) joins California Writers Club colleagues for Writing Contest Awards Ceremony and Writers Helping Writers Through Mentoring;

June 13, 2015  for Authors Day

June 6 and June 13, 2015  at Literary Stage, Fine Arts Galleria, San Mateo County Fair (Cheers to Bardi Rosman Koodrin, Boris Koodrin, Laurel Anne Hill, David Hirzel, Margie Yee Webb, Wini McCaffrey, et al)  http://WritingCoachTeresa.com http://cwc-peninsula.org/fair.html


 

 

 

 

What an exciting week for writers in San Francisco this week!

February 12, 13, 14, 15, 2015  http://sfwriters.org

“If you’re going to the San Francisco Writers Conference, I’ll see you there!  With smiles.”

Thursday Feb. 12, 2015   I (Coach Teresa LeYung-Ryan) be on the 4:45-5:45 panel  MAKING YOUR WORK REJECTION PROOF: Advice from Freelance EditorsNina Amir, David Colin Carr, Tanya Egan Gibson, Stuart Horwitz, David Landau, Heather Lazare,  Teresa LeYung-Ryan, Mary Rakow, Wendy Nelson Tokunaga, Annie Tucker, Ricky Weisbroth.  Moderator: Mary E. Knippel.    At the end of the session, you can sign up for a free consultation.

Friday Feb. 13 & Saturday Feb. 14    I (Coach Teresa LeYung-Ryan) shall be in the Garden Room giving 8-minute consultations, so, please sign up early in front of the Garden Room on Friday or Saturday OR after the Thursday panel.

If all my 8-minute slots are filled, not to worry… If you see me sitting in the lobby or conference registration areas or near the conference bookstore, come by to ask me questions about your manuscript and how to pitch. Reach out, not stress out.

My books will be at the conference bookstore. Cheers to Bookseller Neal!

Love Made of Heart (mother-daughter love story) by Teresa LeYung-Ryan

Love Made of Heart

the mother-daughter novel that inspires adult children of mentally ill parents to speak openly about stigmas

- use in college courses -

http://writingcoachTeresa.com

Build Your Writer's Platform & Fanbase in 22 Days - workbook

Ask to see Coach Teresa 

for an 8-minute consultation 

Fri. or Sat. in Garden Room 

Go to  http://writingcoachTeresa.com

to see

Coach Teresa LeYung-Ryan 

interviewed on CBS Channel 5

And, I recommend your getting this book for a friend.
Break Through the Noise is also available at conference bookstore
Go to: http://breakthroughthenoise.com

to watch Elisa Sasa Southard demonstrate

“the talking tagline”

 

Author and Coach Teresa LeYung-Ryan says: “Identify the themes and archetypes in your intellectual properties and articulate your platform statement, simultaneously with ease. Show up for the writing, show up for the promoting. I cheer for you.”   

 

Take a look at the impressive list of speakers, presenters, freelance editors, agents, acquisition editors, publishers, and publishing experts. http://sfwriters.org/2015-sfwc-speakers/

Take a look at the impressive list of volunteers http://askmepc.com/sfwc-volunteers/

And of course the superheroes:

Mike Larsen and Elizabeth Pomada, SFWC Co-directors

Barbara Santos, Marketing Director/SFWC Newsletter

Richard Santos, Registration Director/SFWC website

Frances Caballo, Social Media Manager

Joan Gelfand, Poetry Track;    Carla King, Self-Publishing Track

Linda Lee, Volunteer Director;    Jane Glendinning, Volunteer Manager

Mary E. Knippel,  “Conductor!” of One-on-One with Independent Editors

 

Writing Coach / Platform & Fanbase-Building Coach Teresa LeYung-Ryan & Colleagues at San Francisco Writers Conference 2015

Conference bookstore will be open Friday 8:00am through Sunday midday; stop by – say hello to Neal (from Bookshop West Portal, San Francisco) – take a look at novels, memoirs, biographies, how-to books for writers, children’s books, Y/A, graphic novels, romance, historical fiction, science fiction, thrillers, mysteries, photo/gift books, and more.

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Developmental editors & story consultants Mary E. Knippel & Teresa LeYung-Ryan use classics to draw examples for their class "For Theme Sake! BE YOUR OWN EDITOR" -photo by author Margie Yee Webb

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Developmental editors & story consultants Mary E. Knippel & Teresa LeYung-Ryan use classics to draw examples for their class "For Theme Sake! BE YOUR OWN EDITOR" -photo by author Margie Yee Webb

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Cat Mulan's Mindful Musings author/photographer, editor of Not Your Mother's Book on Cats anthology, FEMME: Women Healing the World documentary movie producer Margie Yee Webb

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Plot Whisperer Martha Alderson flanked by Writing & Platform-Building Coach Teresa LeYung-Ryan & Memoirist Luisa Adams

 

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Cyberspace Genius Linda Lee empowers writers at SFWC--photo by Platform-Building Coach Teresa LeYung-Ryan

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Women's National Book Association-San Francisco Chapter members-authors-presenters at past years' SFWC

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Then, on Sunday February 15, 2015, 12:00pm-2:00pm

Free and open to the public – Peacock Court, Lobby level

JOINING THE WRITING COMMUNITY: Connecting with Writers

Members of writer’s organizations, some national, will bring literature and speak about their organization and meet with attendees. Nina Amir, National Nonfiction Writing Month; Cara Black, Mystery Writers of America; Pat Brown, Goodreads; Zoe Fitzgerald Carter, San Francisco Writer’s Grotto; Stephanie Chandler, Nonfiction Authors Association; Gennifer Choldenko, Society of Children’s Book Writers and Illustrators; Randy Dotinga, American Society of Journalists and Authors; Grant Faulkner, National Novel Writing Month (Nanowrimo); Lee Foster, Bay Area Independent Publishers Association, Bay Area Travel Writers Association; Jane Glendinning, California Writers Club; Anne Hill, Bay Area Bloggers Society; Scott James, Litquake; Linda Lee, Women’s National Book Association; Kerry Lonsdale, Women Fiction Writers Association; Kirk Russell, International Thriller Writers

 

 

 

 

 

 

Reach out, not stress out. I’m cheering for you!

Teresa LeYung-Ryan is “Platform & Fanbase-Building Coach Teresa” and Manuscript Consultant and  . . .

author of:

Love Made of Heart: a Mother’s Mental Illness Forges Forgiveness in Daughter Ruby (novel used by college professors)

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (workbook)

Coach Teresa’s Blog at http://writingcoachTeresa.com

 

 

 

 

Author & Platform/Fanbase-Building Coach Teresa LeYung-Ryan celebrates New Year 2015 with dear colleagues

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http://writingcoachTeresa.com

https://lynnscott.wordpress.com

https://feministteaching.wordpress.com

https://www.facebook.com/MargieYeeWebb

Lynn Scott, Linda Harris, Sheryl Fairchild, Teresa LeYung-Ryan, Margie Yee Webb

 

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http://www.rp-author.com/Adams/

http://writingcoachTeresa.com

http://blogblogging.net/martha/

 

authors Luisa Adams, Teresa LeYung-Ryan, Martha Alderson

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http://writingcoachTeresa.com

http://yourwritingmentor.com/

 

Writing Coaches Teresa LeYung-Ryan and Mary E. Knippel designing "For Theme Sake" class for writers and editors

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http://margaretdavisbooks.com

http://winifredmccaffrey.com

http://writingcoachTeresa.com

https://www.facebook.com/diane.warner.948?fref=ts

Carmen Lee of Stamp Out Stigma http://www.stampoutstigma.net/  I look forward to seeing you soon!

 

 

Margaret Davis, Ray Davis, Wini McCaffrey, Teresa LeYung-Ryan, Diane Warner

 

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http://lovemadeofheart.com/Love-Made-of-Heart-Online-Store-&-Gift-Shop.html

Teresa LeYung-Ryan with her Love Made Of Heart trademark - photo by YBK

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Yolande Barial Knight is:

http://just-a-mom.us

http://www.goldenstatenewspapers.com/topic/?q=%22yolande%20barial%22&t=&l=25&d=&d1=&d2=&f=html&s=&sd=desc&s=start_time

Teresa LeYung-Ryan and Yolande Barial Knight - photo by Allen Pulido

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Elisa Sasa Southard (Certified Tour Director) is creator of Big City Travel Skills http://elisaonassignment.com/

https://www.facebook.com/elisa.southard?fref=ts

Sasa Southard and Teresa LeYung-Ryan brainstorm over breakfast at Sunrise Bistro

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Teresa LeYung-Ryan   http://writingcoachTeresa.com

Sheryl Fairchild  https://feministteaching.wordpress.com

Margie Yee Webb  https://www.facebook.com/MargieYeeWebb

Teresa LeYung-Ryan, Professor Sheryl Fairchild, Margie Yee Webb meet in Berkeley

 

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I met with filmmaker / artist Chandra Garsson and had a lively discussion about a new book cover for Love Made of Heart, commenting on facebook to support our colleagues, and movie recommendations.

Chandra-Garsson-takes-photo-of-bookcase-she-painted-for-author-Teresa-LeYung-Ryan

https://www.facebook.com/chandra.garsson?fref=ts

http://flyingpaintproductions.blogspot.com

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Dear Vicki Weiland, I wish to see you soon!

https://vickiweiland.wordpress.com

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Author Teresa LeYung-Ryan wishes everyone excellent mental health!

http://youtu.be/glj79Mb0ZaM

http://youtu.be/MPD_4PrDiSE

 

 

 

 

 

 

Teresa LeYung-Ryan is “Platform & Fanbase-Building Coach Teresa” and Manuscript Consultant and  . . .

author of:

Love Made of Heart: a Mother’s Mental Illness Forges Forgiveness in Daughter Ruby (novel used by college professors)

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (workbook)

Coach Teresa’s Blog at http://writingcoachTeresa.com

 

Author and 22-Day Coach Teresa LeYung-Ryan on “My Writing Process” Blog Tour

Thank you, writer and poet Michelle Wing, for inviting me to the “My Writing Process” blog tour. Hearty congratulations to you and your collection of poetry, Body on the Wall, debuted just yesterday on May 15, 2014!  Everyone, please check out Michelle’s blog www.thepoemwhisperer.com  (about finding the words!), and http://michellewing.com/ . And, here’s her post http://thepoemwhisperer.com/my-writing-process-blog-tour/

Michelle Wing

 

 

 

 

 

 

Author & 22-Day Writing Coach Teresa LeYung-Ryan says: "Work on your craft and build your name at the same time, with ease."--photo by author Lynn Scott

I am delighted to be on this blog tour. My turn to answer the 4 questions about my writing process.

1)      “What are you working on?” 

Teresa LeYung-Ryan:   I’m smiling as I answer this question.  I am working on two projects.  A prescriptive nonfiction project – Build Your Writing Life In 22 Days (the second workbook in my 22-Day series); and a narrative nonfiction project – I’m actually writing my first memoir.  No more hiding behind the protagonist in my first novel Love Made of Heart: a Mother’s Mental Illness Forges Forgiveness in Daughter Ruby.  By the way . . . the working title of my memoir is Moon Crone Driving Without a Steering Wheel: How this Writer Journeyed Through Early Menopause, Depression, and Love.

Looking at my own blog posts, I see that the muse for my memoir first appeared in October 2012:

http://lovemadeofheart.com/blog/coach-teresa-says-please-do-not-give-up-on-yourself-and-your-writing/

http://lovemadeofheart.com/blog/authorwriting-coach-teresa-leyung-ryan-says-talking-about-depression-and-mental-illness-does-not-scare-me-anymore/

http://lovemadeofheart.com/blog/author-teresa-leyung-ryan-says-transforming-depression-into-my-writers-muse/

http://lovemadeofheart.com/blog/helpful-websites-resources-for-mental-health-mental-illness-depression/

 

2)      How does your work differ from others of its genre? 

Teresa LeYung-Ryan:   There must be other authors who have written/are writing about being a writer, surviving menopause, and living with depression. Probably my work carries a distinctive voice because I am a female Chinese-American immigrant from Hong Kong with these experiences  – lived with a beautiful mother who suffered mental illness and the cruel stigmas; escaped from violence when I was a young woman; worked in a government agency, a public agency, as well as in the private sector; blessed with a caring community of extended family members, colleagues and friends; use all my literary works (fiction and nonfiction) to inspire adult-children of mentally-ill parents to speak openly about the stigmas and find resources for their loved ones AND to speak out against injustice and violent behavior.

 

3)      Why do you write the subject matters you write about? 

Teresa LeYung-Ryan:   How can I not write about mental illness, stigmas, rejection, joys and sorrows, the immigrant experience, poverty, and saying NO to everyday meanness, injustice, and violence?  The act of writing is the way I express my memories, observations and intentions.  An artist might employ paint, canvas, wood, and metal to do her/his work. I am a writer; therefore I employ words (choice and placement of words) to do mine.

 

4) What is your writing process? 

Teresa LeYung-Ryan:   As I tell my friends . . . I am pregnant with a memoir.  I write every day.  At bus stops, on public transportation, in waiting rooms (including jury assembly room). I journal to track authentic details, sometimes at the beginning of the day, sometimes at the end.  With the help of Martha Alderson and her Blockbuster Plots and Plot Whisperer books, I am replotting my story. I’ve begun writing scenes and rereading memoirs (including Woven of Water by Luisa Adams)  [ A note to self and all memoirists:  when writing nonfiction, we cannot change the sequence of events for dramatic effect; we cannot embellish or diminish the details; if we do not follow these rules, then we cannot label our work nonfiction. ]

Also, I write editorial memos for manuscript clients and coaching notes for my fanbase-building clients.  I blog as the 22-Day Writing and Platform and Fanbase-Building Coach Teresa. http://lovemadeofheart.com/blog/  I love the act of composing/rewriting/restructuring/more rewriting –  these practices help me to really “reach out, not stress out.”  http://writingcoachTeresa.com

And, I rewrite/update my presentations.  For example, on June 10, 2014, 4:00-5:00om I’ll be in California at the San Mateo County Fair’s Literary Arts Stage  as a feature guest on “3 Short Plays with 3 Playwrights hosted by Darlene Frank” with the other two feature guests Ollie Mae Trost Welch and David Hirzel. I’ll be performing “What Am I Going to Do Now?” which is a new monologue for my “Talking to My Dead Mom” series.

Then on Saturday, June 21, 2014  I morph into Coach Teresa LeYung-Ryan when I present “Build/Fortify Your Writer’s Platform & Fanbase” at California Writers Club – Tri-Valley Branch in Pleasanton, California.

Soon, I shall be working on presentations for the San Francisco Writers Conference!

Please click here for more info about my events. Please click here for resources for writers – including links to California Writers Club and Women’s National Book Association.

My darling friends/colleagues give me writing retreats – I get so much done when I’m with dear hearts, especially the past two years with Elisa Sasa Southard, Margie Yee Webb, Vicki Weiland, Mary E. Knippel, and Lynn Scott. Thank you writing-sisters!

Also, in June, I’ll be with California Writers’ Club colleagues/mentors including Winifred McCaffrey, Margaret Davis, Diane Warner, Darlene Frank, Bardi Rosman Koodrin, Laurel Anne Hill, Christopher Wachlin (president of SF Peninsula Branch), Mary E. Knippel, and thirty other talented writers. Click here for schedule of literary events with CWC members at the San Mateo County Fair.

Click here for a list of my appearances/workshops (including June 10, 2014 at San Mateo County Fair’s Literary Arts Stage;  June 21, 2014 at California Writers’ Club Tri-Valley Branch in Pleasanton, CA)

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Now I pass the torch to two fabulous colleaguesMary E. Knippel and Yolande Barial – who will be on the “My Writing Process” blog tour, so, please visit them at their blogs on and after Friday, May 23, 2014.

Yolande Barial

Yolande Barial is the proud mother of three remarkable children. She is known as the sensually spiritual poet/writer/blogger and columnist, and, has performed spoken word in venues (including Starbucks) throughout the SF-Oakland Bay Area from 2003 to present. Yolande is a contributing author in 3 anthologies – If Women Ruled the World; Oakland’s Neighborhoods; More of Life’s Spices: Seasoned Sistahs Keepin’ It Real.  Also, she is playwright and director of “Images of the King: A Child’s Dream” (a children’s play), a Red Room author, and contributor to the “Stockton Motherhood” column for Examiner.com. Yolande’s column “Mothers Corner” appears monthly in the Tracy Press newspaper. Visit Yolande Barial’s blog http://just-a-mom.us/

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Mary E. Knippel

Mary E. Knippel, author, speaker and writing mentor, is fiercely committed to guiding aspiring authors and entrepreneurs to polish their words so that they sparkle and shine; her clients come to her to get help when they feel paralyzed about where to begin, what to say, and how to make sense of the life-changing messages. A journal writer since the age of eleven, Mary knows the enormous power of the written word. As a two-time breast cancer survivor, she herself relied on writing in her own recovery. Her upcoming book, The Secret Artist: Give Yourself Permission to Let Your Creativity Shine, chronicles the healing results. Check out her online writing classes, writing tips, workshops, upcoming book, and blog http://yourwritingmentor.com

Sincerely,



Cheers from

Coach Teresa LeYung-Ryan is the author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW. Click here for print edition. Click here for Kindle edition. “Reach out, not stress out.”

Teresa’s novel Love Made of Heart: a Mother’s Mental Illness Forges Forgiveness in Daughter Ruby is used in college courses and archived at the San Francisco History Center.

Subscribe to  “Coach Teresa’s blog” Click here to start.

 

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22-Day Writers’ Platform & Fanbase-Building Coach Teresa LeYung-Ryan says:  San Francisco Writers Conference is a 4-day event – February 13-16, 2014. Attending a conference of this caliber leads to happiness. http://sfwriters.org

Coach Teresa LeYung-Ryan has been invited again to co-present 2 sessions (one with Mary E. Knippel; one with Elisa Sasa Southard); esteemed members from a master-mind group that Teresa LeYung-Ryan and Mary E. Knippel belonged to (Martha Alderson, Linda Lee)  will be presenting too.  These experts look forward to seeing their colleagues (especially Margie Yee Webb and Lori Noack) at SFWC!

Cheers to SFWC SuperTeam (Elizabeth Pomada, Michael Larsen,  Barbara Santos, Rich Santos, Linda Lee, Frances Caballo)!

 

Writing Mentor Mary E. Knippel and Manuscript Consultant Teresa LeYung-Ryan

Talking-Tagline Teacher Elisa Sasa Southard and 22-Day Coach Teresa LeYung-Ryan say: "Help your own platform by helping other writers"--photo by Tessa Bertoldi

San Francisco Writers Conference

Join us Presidents’ Day Weekend.  February 13-16, 2014 at the Mark Hopkins Hotel.
Four days of 60+ sessions with major presenters, agents and editors; a glorious opening gala; evening Open Mic, poetry happenings, and pitch sessions… plus an SFWC writer’s bag, 2 keynote luncheons and 2 breakfasts are included.
Registration price (now through December 31, 2013) is $650.
   CLICK HERE to register online.
  Introducing some of the 2014 SFWC Keynote and Featured Speakers
Who will be there?  Over 100 bestselling authors, literary agents, editors and publishers from major publishing houses.  There will be author and book promotion experts.  Connect with leaders in self-publishing and traditional publishing. As presenters are confirmed, they are posted with links to their websites.  CLICK HERE to see the amazing 2014 SFWC Presenters List.

Lists of Books Referenced in Teresa LeYung-Ryan’s & Mary E. Knippel’s “Be Your Own Editor” session at SFWC

Tool #1   Grounding Reader with the four Ws (Who? When? Where? What?) “What does Protagonist want?” (in prescriptive nonfiction “What does Reader need?”)

Tool #2   Hooking Reader from first page to last with core themes. 

Tool #3     In Fiction & Narrative Nonfiction (both genres are forms of  “story-telling”) — Who are your protagonist, antagonist(s), and other archetypes?

Fiction:

The Accidental Tourist by Anne Tyler

Lost In Yonkers – a play by Neil Simon

Wordsworth! Stop the Bulldozer! children’s picture book by Frances Kawugawa

Love Made of Heart – mother-daughter novel by Teresa LeYung-Ryan

Frankenstein by Mary Shelley

Charlotte’s Web – a children’s classic by E. B. White

Where the Heart Is by Billie Letts

Husbands May Come and Go but Friends are Forever by Judith Marshall

Narrative Nonfiction:

Woven of Water by Luisa Adams

Eat, Pray, Love by Elizabeth Gilbert

The Year of Magical Thinking by Joan Didion

The Secret Artist – Give Yourself Permission to Let Your Creativity Shine! by Mary E. Knippel

The Woman Warrior: Memoirs of a Girlhood Among Ghosts by Maxine Hong Kingston

Wisdom Has a Voice: Every Daughter’s Memories of Mother – anthology edited by Kate Farrell

If You Want to Write: A Book about Art, Independence and Spirit by Brenda Ueland

A Joyful Encounter: My Mother, My Alzheimer Clients, and Me by Lynn Scott

A Dreamer’s Guide to Cities and Streams (poetry) by Joan Gelfand

Prescriptive Nonfiction:

Wherever You Go, There You Are by Jon Kabat-Zinn

Cat Mulan’s Mindful Musings: Insight and Inspiration for a Wonderful Life – photo/gift book by Margie Yee Webb

Break Through the Noise: 9 Tools to Propel Your Marketing Message by Elisa Sasa Southard

My Dreams: A Simple Guide to Dream Interpretation by Angie Choi

Help Me Live: 20 Things People with Cancer Want You to Know by Lori Hope

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW  by Teresa LeYung-Ryan

The Plot Whisperer: Secrets of Story Structure Any Writer Can Master by Martha Alderson

TellTale Souls Writing the Mother Memoir: How To Tap Memory and Write Your Story Capturing Character & Spirit by Lynn Cook Henriksen

Correct Me If I’m Wrong: Getting Your Grammar, Punctuation, and Word Usage Right!  by Arlene Miller

Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books by Frances Caballo

The Book Reviewer Yellow Pages: A Book Promotion Reference Guide for Authors and Small Press Publishers  by Christine Pinheiro  e-book published by http://www.stepbystepselfpublishing.net

How to Write a Book Proposal by Michael Larsen

The Power of Memoir by Linda Joy Myers

Marriage Meeting Starter Kit  by Marcia Naomi Berger

Simple Abundance: A Daybook of Comfort and Joy by Sarah Ban Breathnach

The Secret Artist – Give Yourself Permission to Let Your Creativity Shine! by Mary E. Knippel

Also, please refer to the SFWC list of presenters

Mary E. Knippel & Teresa LeYung-Ryan teach 'Be Your Own Editor' at SFWC - photo by Margie Yee Webb

 

Free Webinars –   register with https://www.authorlearningcenter.com

3 Top Tools for Editing Your Manuscript After You’ve Written Your First Draft  with Coach Teresa

·         April 10, 2013  at 10:30am Pacific Time / 1:30pm Eastern Time

·         April 25, 2013  at 4:30pm Pacific Time /  7:30pm Eastern Time

Writing Coach Teresa LeYung-Ryan cares about helping fiction and nonfiction writers build their platforms and work on their craft simultaneously with ease.  She says: “Wear the dual hats as promoter and writer and be happily published. Reach out, not stress out, to materialize your dearest dreams.”

http://writingcoachTeresa.com

 

Coach Teresa here.  At the San Francisco Writers Conference, Elisa Sasa Southard and I presented “GETTING TO FIRST BASE BY BUILDING YOUR FANBASE

In our interactive session, Talking-Tagline Guru Sasa asked me: “Coach Teresa…What is a platform?”

I responded: “Before I define ‘platform,’ let’s talk about fans and what fans do for you.  Fans tell their friends about you.  Fans will pay to see you; they will buy what you have produced; they listen when you speak.  Your name hooks their attention.

“So, how does one build a fanbase?  By making your platform consistent. A platform is not something you step on, it is what you stand forHelp your fans find you by articulating the themes and issues you care about/write about.

* * * * * * * * * * * * * * * * * * * *

I am a fan of many fine writers, with last names starting with A to Z.  From Chinua Achebe, Luisa Adams, Martha Alderson, Jane Austen . . .  to Margie Yee Webb, E. B. White, Anzia Yezierska, and two hundred other authors, including Scott James (fellow presenter at San Francisco Writers Conference).

Scott James writes novels under the name of Kemble Scott; I heard about Kemble when his first novel SoMa was published by Kensington Publishing Corporation New York (also my publisher for my first novel). Scott James, the journalist, writes about San Francisco, including contributions to the New York Times.

http://media.baycitizen.org/uploaded/images/profiles/2010/5/scott-james/kemble_scott_square.600x800.png

I am a fan because Scott James speaks/writes eloquently. His latest article is enlightening and compelling.

Scott says:  The latest of my new columns on Medium is now up. This one is on gay marriage, and gets a bit personal.  It’s called “My Big Gay Shotgun Wedding.”

Since I am a fan, I shall tell my friends about Scott’s columns.

 

Coach Teresa LeYung-Ryan cheering for you!

 

Writing Coach Teresa LeYung-Ryan cares about helping fiction and nonfiction writers build their platforms and work on their craft simultaneously with ease.  She says: “Wear the dual hats as promoter and writer and be happily published. Reach out, not stress out, to materialize your dearest dreams.”

 

http://writingcoachTeresa.com

 



 

 Who will be teaching and entertaining at the San Francisco Writers Conference February 14-17, 2013?

Writing Coach Teresa LeYung-Ryan here . . .  honored to be invited to present at the San Francisco Writers Conference again.   I will get to work with talented colleagues and friends, ten years in a row!


Friday Feb. 15, 2013  9:00-9:45am

“GETTING TO FIRST BASE BY BUILDING YOUR FANBASE”

presented by:  Writing Coach Teresa LeYung-Ryan, Build Your Writer’s Platform & Fanbase in 22 Days  and  Advisory Board Member Elisa “Sasa” Southard, Break Through the Noise: 9 Tools to Propel Your Marketing Message (free balloons in this interactive session)

 

Writing Mentor Mary E. Knippel and Writing Career Coach Teresa LeYung-Ryan

Sunday Feb. 17, 2013  10:00-10:45am

BE YOUR OWN EDITOR:  Ensuring Agents and Editors Love Your Work”

presented by:  Writing Coach/Manuscript Consultant Teresa LeYung-Ryan, Build Your Writer’s Platform & Fanbase in 22 DaysLove Made of Heart  and Your-Writing-Mentor Mary E. Knippel, The Secret Artist: Give Yourself Permission to Let Your Creativity Shine!

Also, I will be one of the independent editors, giving one-on-one consultation, on:

Friday  11:00am — 11:50am; Friday   2:00pm  –  3:30 or 3:40pm

Saturday  11:00am — 11:50am

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  The 10th Anniversary SFWC February 14-17 (Thursday through Sunday), 2013 !

2013 SFWC Presenters

Here is SFWC’s growing list of authors, agents, editors, publishing professionals and other presenters who will be speaking at the 2013 San Francisco Writers Conference. To find out more about each of them, click on the underlined name.

KEYNOTES:
Bella Andre, author of Let Me Be The One
Guy Kawasaki, author and co-founder of Alltop.com & founder of Garage Technology Ventures 
Anne Perry
historical novelist and author of Blind Justice
R.L. Stine, author of the Goosebumps series

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PRESENTERS:
Martha Alderson, Plot consultant and author of The Plot Whisperer Workbook: Step-by-Step Exercises to Help You Create Compelling Stories
Marilyn R. Atlas, Producer and personal manager in Hollywood
Bob Barner, children’s author/illustrator Dem Bones
Cara Black, author of Murder in Passy
Zoe FitzGerald Carter, author of Imperfect Endings: A Daughter’s Story of Love, Loss and Letting Go
Claire Cavanaugh, author/editor
Stephanie Chandler, author, online marketing and social networking guru
Meg Waite Clayton, author of The Four Ms. Bradwells, and The Wednesday Sisters
Mark Coker, founder and CEO of Smashwords
David Corbett, author of Do They know I’m Running?
Kim Culbertson, author The Liberation of Max McTrue
Deborah Davis, author of Not like You
Robert Dugoni, author of Wrongful Death and Murder One
Camille T. Dungy
, author and professor at San Francisco State University
Brian Felsen, president of BookBaby / CD Baby / HostBaby
Lee Foster, author, award winning travel writer/photographer
Amy Franklin-Willis, author of The Lost Saints of Tennessee
Joel Friedlander, The Marin Bookworks
Diane Gedyman, Owner/Editor at The Publisher’s Desk
Joan Gelfand, author, blogger and poet
Tanya Egan Gibson, Author/Freelance Editor
Constance Haleauthor, journalist and blogger
Brad Henderson, author and UC Davis Professor in Writing
Vicky Hudson, Freelance Writer
Corrine Jackson, author of If I Lie and Touched
Andy Jones, Professor, author, social media consultant
Evan Karp, creator of Litseen.com and Quiet Lightning
Carla King, Adventure travel author and Founder of Self-Publishing Boot Camp
Bharti Kirchner, author and teacher
Mary E. Knippel, author of The Secret Artist – Give Yourself Permission to Let Your Creativity Shine!  Founder of Your-Writing-Mentor
John Korty, Film Director
C.S. Lakin, author, independent editor
Linda Lee, Founder of Askmepc-webdesign & Smart Women Stupid Computers
Karen Leland, best-selling author, speaker and consultant – Sterling Marketing Group
Donna Levin, author/writing teacher
Teresa LeYung-Ryan, manuscript consultant; coach and author of Build Your Writer’s Platform & Fanbase In 22 Days; author of Love Made of Heart
Mary Mackey, author of Sugar Zone  
Ron Martinez, Founder, Aerbook Maker Cloud Publishing
Meredith Maran
, journalist, essayist, author of A Theory of Small Earthquakes
Dalya MassachiFounder, Writing for Community Success
John McAlester, Founder, PigeonLab publishing platform
Joanne McCall, media public relations
Linda Joy Myers
, author & President of National Association of Memoir Writers
Greg Nelson
, author of Living Your Best Life: A 30 day Journey of Personal Growth
Kathryn Otoshi
, author/illustrator of What Emily Saw
Robin Perini, author of Cowboy in the Crossfire
Dan Poynter, Para Publishing – Self-Publishing Guru
Peg Alford Pursell, poet and short story author
Lisa Marie Rice, author of Heart of Danger
Barbara Santos, author of Maui Onion Cookbook and Practice Aloha
Kemble Scott, author of The Sower and So.Ma
Naheed Senzai
, author of Shooting Kabul
Rusty Shelton, President and CEO of Shelton Interactive
Sheldon Siegel, author of The Terrorist Next Door
Kevin Smokler, author of Bookmark Now
Elisa “Sasa” Southard, traveler writer; certified tour director; author of Break Through the Noise:9 Too ls to Propel Your Marketing Message; conference advisory board member
Ransom Stephens
, author of The God Patent
Ellen Sussman, author of French Lessons
Wendy Tokunaga, author of Midori by Moonlight
K.M. Walton, author of Cracked
Penny Warner, author of How to Host a Killer Party
Chef Martin Yan, chef, author, TV personality
Victoria Zackheim, author of Exit Laughing, How Humor Takes the Sting Out of Death
Anne Zimmerman
, author of An Extravagant Hunger: The Passionate Years of M.F.K. Fisher

* * * * * * * * * * * * * * *

EDITORS:
Elfrieda Abbe, Publisher, The Writer magazine at Madavor Publishing.
Chuck AdamsExecutive Editor at Algonquin Books
Yanina Gotulsky, Publish at Numina Press
Lee Foster, at Foster Travel Publishing
Nancy Hancock, editor at HarperOne
Gabrielle HarbowyManaging Editor at Dragon Moon Press
Jan Johnson
, RedWheel/Weiser/Conari/Turning Stone
Brenda Knight, Associate Publisher at Cleis Press, Berkeley CA
Susanne Lakin, Editor
Ross E. Lockhart, Editor at Night Shade Books
Melissa Manlove, Editor at Chronicle Books
Julian Pavia, Editor at Crown Trade/Broadway
Annette Pollert, Editor at Simon-Pulse a division of Simon and Schuster
Chuck Sambuchino, Editor at Writers Digest Books and edits Guide To Literary Agents, author of Create Your Writer Platform
Jill Schwartzman, Executive Editor at Dutton, part of the Penquin Group
Ralph Scott, Executive Editor at Credit The Edit
Charles Spicer, Executive Editor at St. Martins Press
Lauren Spiegel, Editor at Touchstone/Simon & Schuster
Laura Tisdale,
 editor at Reagan Arthur Books at Little Brown

* * * * * * * * * * * * * * *

AGENTS:
Peter Beren, literary agent and publishing consultant (CA)
Andrea Brown, President – Anrdea Brown Literary Agency (CA)
Kimberley Cameron, President of Kimberley Cameron & Associates (CA)
Verna Dreisbach, Dreisbach Literary Management (CA)
Mollie Glick, Foundry Literary and Media (NY)
Mandy Hubbard, agent at D4EO Literary (CT)
Liz Kracht, agent at Kimberely Cameron and Associates (CA)
Michael Larsen, Larsen/Pomada Literary Agents (SF)
Taylor Martindale, Full Circle Literary (CA)
Jill Marsal, Marsal-Lyon Literary (CA)
Laurie McLean, Larsen/Pomada Literary Agents (SF)
Michael Neff, AEI Films and Books
Lara Perkins, Associate Agent, Digital Manager, Andrea Brown Literary Agency (CA)
Elizabeth Pomada, Larsen/Pomada Literary Agents (SF)
Jody Rein, President of Jody Rein Books, Inc (CO)
Rayhane Sanders, Literary Manager at WSK Management, LLC (NY)
Katharine Sands, Sarah Jane Freymann Agency (NYC)
Ken Sherman, Ken Sherman and Associates
Nephele Tempest, The Knight Agency (Atlanta/CA)
Becky Vinter, agent at FinePrint Literary Management (NY)
Gordon Warnock, Andrea Hurst & Associates (CA)
Pamela van Hylckama Vlieg, Larsen/Pomada Agency (CA)

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Goosebumps author R.L. Stine offers a free talk for his young fans

on February 16th at the 2013 San Francisco Writers Conference

 

While he is in town as a keynoter for the 2013 San Francisco Writers Conference, the shadowy R.L. Stine will offer a frightfully delightful session for his young fans. We promise there is nothing to fear from the master of horror. It all begins promptly at 10 a.m. on February 16th at the Mark Hopkins Hotel. His talk is free, but rules must be followed! (See below.)

            Mr. Stine is best known as the author of the popular Goosebumps series of books for young readers. He has sold over 350 million books, making him one of the best-selling children’s authors in history. In fact, he was named the #1 best-selling author in America by USA Today for three straight years outselling John Grisham, Stephen King and Tom Clancy.

The FREE session for students during the SFWC is made possible by the San Francisco Writers Conference which is a 501(c)3 nonprofit organization, the InterContinental Mark Hopkins and the many companies and individuals who are sponsors of the 2013 San Francisco Writers Conference.

RULES for the R.L. STINE session during the 2013 San Francisco Writers Conference:

The event starts PROMPTLY at 10 a.m. at the Mark Hopkins Hotel on Saturday, February 16th, 2013. The session is open to students in 3rd to 8th grade and is limited to the first 200 confirmed RSVPs.

You MUST RSVP following these rules or something bad may happen (perhaps you won’t get in!)   Go to www.SFWriters.org.  Click on ‘Register Here for R.L. Stine’ option on the right side of the homepage.  Fill out the form.  List all the students who will be attending in the box provided. Submit the form.  A thank you page will appear.  We suggest you bring a copy of the thank you page with you.

Mandatory:  If you are bringing a group, there must be 1 adult per 10 children.

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Who else will be helping writers at the 2013 San Francisco Writers Conference?

Published authors and publishing experts who generously volunteer their time! Click here to see who they are!

Members from Women’s National Book Association!

Members from California Writers Club!

Sincerely,

Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams.”   http://writingcoachteresa.com


Coach Teresa LeYung-Ryan on CBS Bay Sunday with Host Frank Mallicoat

Writers’ Platform & Fanbase-Building Coach Teresa LeYung-Ryansays:

Click here to read the interview with Coach Teresa for StepByStepPublishing

As coach and author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW,  she says: “Whether you are writing fiction or nonfiction, make your name synonymous with the issues you write about.”

Teresa has built her own platform happily. Her first novel Love Made of Heart  is used in college composition classes; available at public libraries; recommended by the CA School Library Association and the CA Reading Association; and archived at the San Francisco History Center. Love Made of Heart and her short play Answer Me Now carry the themes closest to her heart:  mother-daughter relationship; Chinese-American immigrant experience; helping adult-children (of mentally-ill parents) speak openly about the stigmas and find resources for their loved ones.

(Clicking on underscored text in this post will open a new window to get to referenced site.)

Meet Teresa LeYung-Ryan, Book Marketing Coach!

1. Why don’t you tell us a little bit about your background in the industry?
My name is Teresa LeYung-Ryan and my clients call me Writing-and-Platform-Building Coach Teresa. I wish to thank Christy Pinheiro-Silva of www.StepByStepSelfPublishing.net for this interview, and, I encourage everyone to look for the core messages in my responses—which are:  Reach out, not stress out, to material your dreams;  and, wear your two hats as a writer and be happy (whether you’re writing fiction, narrative nonfiction, or prescription nonfiction also known as “how to” books/articles).

This is what happened to me, over ten years ago, and the choices I’ve made.

I had a dream—a dream of connecting with readers the way Maxine Hong Kingston touched me with her memoir The Woman Warrior.  My writer’s journey started with learning the components of a story in a ten-week course Writing Children’s Literature at the community center and forming a critique group with three classmates after the course ended.

Fast forward.  After seven years of writing and rewriting, showing up at critique meetings twice a month,  I received a gift from a friend—a brochure for the Jack London Writers’ Conference with an entry form for their writing contest.   Two months later, at the conference, I met members from California Writers’ Club and I received “Second Prize” in the Novel Category in the writing contest. I thought that by being a winner in a contest, surely I would attract mentors and be “discovered” by an agent the following week.  (Are you laughing?)

Fast forward.  After sending query letters and the first two chapters of my novel to dozens of agents over a year, and, receiving “rejection letters” and getting very depressed, I took a friend’s advice and registered for a workshop “How to Get Published.” Also, I got together with two other contest-winners (Luisa Adams and Martha Alderson) and we pledged to help each other on our writers’ journeys.

I took a six-week leave of absence from my job to perform the last big rewrite of my manuscript.  (Note: Surround yourself with people who really support your dreams. My husband and my friends were cheering for me.)

Fast forward.  My first novel Love Made of Heart (a mother-daughter love story) is used in college composition classes; available at public libraries; recommended by the CA School Library Association and the CA Reading Association; and archived at the San Francisco History Center.   October 2012 marks the tenth anniversary of Love Made of Heart.  The book is still in print, and, I continue to meet new fans.

For the past nine years, through my coaching  and my workbook Build Your Writer’s Platform & Fanbase In 22 Days, I have been helping writers reach out, not stress out, to attract agents, editors, publishers, readers, and media attention.

2. What is your opinion on self-publishing vs. traditional publishing and represented by an agent?

The advantage of identifying the right agent who will pitch your intellectual property to the right publishers— agents have their specialties and their relationships with acquisition editors at publishing houses; established publishers have relationships with book distributors.

Note: An agent gets 15% of what the author receives from the publisher (similar to a finder’s fee). Agents are not publicists, marketing managers or promoters.  The publisher, not the agent, offers you the contract (to buy the rights to publish your book).

Note: Hire a literary attorney to interpret and negotiate the contract for you if your agent doesn’t have access to legal counsel. Know what rights you are selling to the publisher.

*
The advantage of being your own publisher—you have full control regarding:

  • rights to publish and re-print
  • how to promote your book, when, and to whom
  • publication date and publication format
  • book layout, cover design, jacket copy
  • cover price; discounts to booksellers
  • budget and profits

Consider Your and Other People’s Timetables:
It might take years to find your agent; it might take years before your agent finds the publisher.  By the way, my super-agent Stacey Glick tells me that only 2% of her clients would receive contracts from publishers.  When Stacey negotiated the deal with acquisition editor John Scognamiglio at Kensington Publishing Corp. New York (a publisher who releases 500+ new titles each year) for my  mother-daughter novel Love Made of Heart, my book title got onto the “conveyor belt” (it would take 18 months from when I sign the contract to when the book would show up in bookstores).

Note: A publisher could “fast track” a new title,  releasing the book within months or even weeks.  An example of releasing a book within weeks would be when a super-famous person dies and big publishers would forego some of the stops in the conveyor belt process.

How much attention are you going to get and give?
The bigger the publisher, the more new titles they release each year, the less attention each author gets.  Their best-selling authors, celebrity-authors, and new authors to whom they have given huge advances would get the most attention of course.

A decade ago when John Scognamiglio told me “You have six weeks to get on the radar”  I thought I knew what that meant.  You see, I was one of the lucky authors.  Kensington had bought “front of the store” shelf space at chain-stores for Love Made of Heart.  Chain-stores would rotate inventory every six weeks.  If a book sells during those six weeks, then the store would order more copies through their distributor.  Independent sales representatives (especially Nancy Suib and Anne Shulenberger) introduced Love Made of Heart to their accounts (independent booksellers).  “Indies” also had to rotate their inventory every few weeks.  What does this mean?  Unsold books are returned to the distributors (warehouses).  Publishers have to pay taxes on inventory—it is a costly business—selling printed books.

To stay on that “radar” meant making one’s name and the subject matter/issues/themes in one’s book visible in media attention over those precious six weeks. Which also meant having lined up interviews—in print, radio, television.  You’re probably saying . . . Wouldn’t the publisher handle all that?  Yes, if you are one of their best-selling authors, a celebrity, or a new author who has been given a huge advance.

Note:  Cyberspace magic provides opportunities galore for authors to broadcast ourselves (build our platforms and fanbases). What is a platform?  The definition is on page 1 from my workbook  Build Your Writer’s Platform & Fanbase In 22 Days“Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”

3. What do you feel is the most important thing that authors can do to promote their books?
The simple yet powerful tool is:  Making your name synonymous with the  themes/subject matter/issues in your literary works.

In my interview on CBS Channel 5, I talked about:  “What I care about … leads to my writing about those themes/subject matters/issues.  What I write about …   attracts my fans because they also care about what I care about.  Help your fans find you.”

Introduce yourself with your full name.  Then use these three words:  “I care about . . . ”

Example: (as a writer of fiction, narrative nonfiction, including memoirs )
I am Teresa LeYung-Ryan, author of Love Made of Heart (a mother-daughter love story).   I care about helping adult-children (of mentally-ill parents) speak openly about the stigmas and find resources for their loved ones.
Example: (as a writer of prescriptive nonfiction  a.k.a. “how to” )
I am Coach Teresa LeYung-Ryan, author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW.   I care about helping writers thrive in today’s publishing arena.

I call these self-introductions my platform-statement.
Where to “show” your platform-statement? 

  • Your email signature-block! 
  • Your letterhead! 
  • Your website and blog slogan/tagline/description! 
  • Your bio! 
  • Your business cards! 
  • The caption for your photographs! 
  • Headline for press releases!
  • Social media pages! 
  • And, let’s hear it on your voicemail!

Even when I’m emailing my loved ones (my biggest fans), I show them my platform-statement in my signature block.  Help your fans brag about you with ease.

4. What are your feelings on Social Media? (Facebook, Google+, Twitter, etc)
I thank creators and users of social media.  How else could our fans from faraway places find us?  Be consistent.  Update your bio in all these forums to reflect your current platform-statement. A picture speaks a thousand words; be sure to rename photo-files (show your full name and book title, and even keywords from your platform-statement)

5. Do you feel that book marketing for fiction is different than book marketing for non-fiction?

No difference in today’s markets.
How do I choose books as a consumer?
As Teresa-the-consumer, I pay attention when:

  • friends recommend a book
  • I read about or hear or meet the author and I appreciate what the author has to say
  • I need information on a particular subject, so  I use a search engine (like Google.com) to find those books or I ask my favorite booksellers and librarians.

How would I help these consumers find me if I am an author?
Please see the answers to Question # 3—“What do you feel is the most important thing that authors can do to promote their books?”

6. What are some of the biggest mistakes that authors make when trying to promote their books?

  • One big mistake is misdirecting your energy pitching to book reviewers or radio or television producers who are not interested in the subject matter /issues/ themes that you are promoting.  Do your homework; seek advice from mentors, colleagues, and yours truly Coach Teresa; use The Book Reviewer Yellow Pages; listen and watch shows you’d like to be invited to, and, please study their format
  • Another common mistake is what my colleague Elisa Sasa Southard calls “killing a marketing moment.”   Her book Break Through the Noise shows you the 9 tools to propel your marketing message.
  • The third common mistake is tiring yourself out when promoting at events where there is traveling, schlepping, and setting up involved. I have lots of fun with colleagues/co-presenters at writers’ conferences, book festivals, and community events. Recently I shared a booth with Margie Yee Webb and Rita Lakin at the Sonoma County Book Festival.  Every year I join forces with co-presenters Sasa Southard and Mary E. Knippel at the San Francisco Writers Conference.  On December 15, 2012 I’ll be sharing a table with Margie Yee Webb (she’s the author of the gift-book Cat Mulan’s Mindful Musings) at a Local Authors event.  Please check my events page.

7. Do you have any other useful advice for beginning authors?

  • Get yourself a calendar (month at a glance) with big squares to write in, and, schedule time to work on your craft and your platform.
  • Get to know members in writers’ organizations (my favorite ones are California Writers Club and Women’s National Book Association)
  • Please read my blog post:  Wear Two Hats as a Writer and Be Happy


8. How can authors contact you if they have any questions?

I encourage you to ask me question by posting a comment on any of my blog posts. That way, my fans will see your name and questions (so, promote yourself).  To submit a comment: click on the headline/blue title bar of the post, scroll down to the end of the post, fill in the boxes, and press the [submit comment] button.

Here’s a blog post you might like to submit a comment/question:  Who Really Is the Most Qualified Person to Build the Author’s Platform and Fanbase?

My email address:   WritingCoachTeresag   at    gmail.com

You will find links to the organizations referenced in this interview on my “Writers’ Resources” page at  http://writingcoachteresa.com

In closing, I wish to reiterate my thanks to Christy Pinheiro and to say “I cheer for all writers!”

Reach out, not stress out!
Sincerely,

Coach Teresa LeYung-Ryan

http://writingcoachTeresa.com

Christy Pinheiro-Silva of www.StepByStepSelfPublishing.net  says:

“Thanks, Teresa, for a great interview!!!”

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