Teresa Jade LeYung's BLOG

Posts Tagged ‘Media Attention’

Coach Teresa LeYung-Ryan who says “Reach out, not stress out!” will present “Use Your Name and Your Themes to Advance Your Writer’s Platform-Building Journey” on Monday July 10, 2017, 7pm-9pm  at  Sacramento Suburban Writers Club http://www.sactowriters.org/   5501 Dewey Drive, Fair Oaks, CA (in the Fellowship hall, (straight back from the road, through the gate in the white fence).  Sacramento Suburban Writers welcome visitors.

What is platform-building and fanbase-building and how you can make yours prosperous. I, Theme Consultant and Writing Coach Teresa LeYung-Ryan, thank Catharine Bramkamp for interviewing me as  Women’s National Book Association-San Francisco Chapter  Featured Member this month. Thank you, Simona Carini, for publishing and for your kindness. Thank you to all Women’s National Book Association colleagues!

Teresa LeYung-Ryan has been helping authors with their platforms for years: Her own platform – reach out, not stress out – speaks to her focus on authors and how to make their promotion, their sales and even their conversations more productive and natural.

Writers’ Platform and Fanbase-Building Coach Teresa LeYung-Ryan says:

“When I was an aspiring writer, playwright Kim McMillon would invite me to literary parties. ‘Make connections,’ Kim said to me. ‘Have fun.’ I was too stressed out to have fun. I’d introduce myself by my first name only, and, I didn’t know how to articulate what I was writing about. Then, I would go home, dreading the next networking event. Kim did not give up on me. She even put me in the line-up at her open mic events. True friends are your biggest fans.

“Through watching Kim’s plays, I discovered what makes a performance/story memorable. Those recurring themes! What is theme? The subject matter/topic/issue discussed repeatedly in a piece of writing. Theme answers the question ‘What’s your point?’ Whether you are writing fiction (as in novels), narrative nonfiction (as in memoirs) or prescriptive nonfiction (as in workbooks/how-to books), theme is the thread with which you weave your chapters. For example:

• In E.B. White’s Charlotte’s Web (fiction/classic children’s book), the core themes are: true friendship; cycles of life; believing in one’s self.
• In Maxine Hong Kingston’s The Woman Warrior (narrative nonfiction), the core themes are: Chinese myths; being a Chinese-American youth in California; losing and gaining one’s own voice.
• In Angie Choi’s My Dreams: A Simple Guide to Dream Interpretation (prescriptive nonfiction), the core themes are: understanding personal dream symbols; solving problems; transformation

“So, the platform statements I would create for these brilliant authors would be:

• Through his children’s books, E.B. White teaches young readers how to be a real friend.
• Through her memoirs and novels, Maxine Hong Kingston inspires us to reclaim our voices.
• Through her book My Dreams, Angie Choi shows us how to interpret personal dream symbols and transform our waking worlds.

“Side note: The Woman Warrior was the book that inspired me to write my first book Love Made of Heart. Thank you, Maxine Hong Kingston!

“To writers, I say: ‘Make your name stand for something—to attract target consumers—who are likely to buy what you have to sell.’

• The something = themes you write about
• Target consumers = readers who read about the themes you write about
• What you have to sell = your intellectual properties

“Your platform statements will attract attention before and after publication, whether you’re going to self-publish or sell rights to a publisher.

“When I teach ‘For Theme’s Sake: Edit Your Own Manuscript Before Pitching to Agents OR Self-Publishing’ the first assignment I give is: Reread one of your favorite books (especially a classic children’s book). What is the author’s point? What are the topics /subject matters/issues running through the entire story? Then, tackle your own story! Knowing how to weave core themes makes rewriting enjoyable.

“Authors of fiction need to work doubly hard building their platforms. With more than 3 million titles in the Literature/Fiction category for readers to choose from, how will they find you if you aren’t already an award-winning author, bestselling author or celebrity? My first book Love Made of Heart is a novel. I was a newbie. My agent believed in me. However, I had to demonstrate to Kensington Publishing in New York my platform statements:

• Teresa LeYung-Ryan encourages adult children of mentally ill parents to speak openly about the stigmas.
• Teresa LeYung-Ryan helps survivors of family violence find their own voices.

“It is challenging to enter the fiercely competitive bookselling arena. The other players include authors with proven track records / established platforms / big fanbases / celebrity status and authors who are also seasoned publishers or promoters. That said, ‘Don’t worry, be happy’. Yes, you can transform challenges into opportunities that feel right for you. And turn off the noise in the brain. I recommend Elisa Sasa Southard’s book Break Through the Noise: 9 Tools to Propel Your Marketing Message. Elisa has taught me well.

“The Internet helps your fans find you. They find you when you broadcast your platform statement on cyberspace. After all, where do we go when we need to find something or someone? My workbook Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW shows you how to create and broadcast your platform statement / how to reach out, not stress out. Some best practices from this workbook:

• Who are you? Not a year ago. Who are you today? If you want others to notice you, you need to notice yourself.
• What are tags? Tags are keywords and phrases. Understand the function of tags on cyberspace (especially in your blog/website) and you will rejoice over your name and platform statements.
• Celebrities reach out. Organizations reach out. You reach out.

“Here are a few excellent platform statements because each one fulfills the definition from my workbook – Make your name stand for something—to attract target consumers—who are likely to buy what you have to sell.

• Writing Coach & Chief Storytelling Officer Catharine Bramkamp helps small business owners tell their stories on social media platforms to attract more clients/customers.
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• Through her books, Margie Yee Webb promotes pet awareness and encourages people to make a difference in the lives of cats and other companion animals.
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• Linda Lee of Askmepc-Webdesign says: Whether you are a novice or veteran Internet user, I can help you optimize and monetize your website.
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• Mary E. Knippel (Your Writing Mentor and founder of The Unleashed Homemaker) is fiercely committed to guiding women—who have been silent too long—to polish their words so that they sparkle and shine.
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• Travel writer and professional Tour Director Elisa Sasa Southard turns student travelers into explorers.
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• Author and art teacher Connie Smith Siegel says: ‘You do not have to be an artist to reclaim your unique creative language. Drawing and the use of color is for everyone.’
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• Author Jo Chandler uses her novel This Side of Forever to shed light on a teenager’s alcohol addiction and what she discovers on her surprising journey.
  

“Enjoy the benefits of being a WNBA member. I have had the privilege of working on the board and committees, co-presenting, and connecting with members of the San Francisco Chapter (by the way, many members are also colleagues through California Writers Club and San Francisco Writers Conference). I have served WNBA by doing what was enjoyable for me – using my organization skills, knack for taking pictures, and platform/fanbase-building expertise. Get to know other WNBA members by attending mixers and other WNBA events, and subscribing to the weekly blog posts.”

WNBA-SF Member Coach Teresa LeYung-Ryan teaches her clients (writers, artists) how to reach out, not stress out, before and after publication — identify themes in their intellectual properties and create scripts for pitches, query letters, press releases, talking-points, one-minute videos, photo slideshows, and the all-mighty blog. Visit http://WritingCoachTeresa.com and http://lovemadeofheart.com/blog/ for more resources. Teresa’s upcoming speaking events are listed on this page.

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Sunday, June 11, 2017, 1:00pm-7:00pm

Annual Writers Mini Conference at San Mateo County Fair Literary Stage, San Mateo, CA https://sanmateocountyfair.com/pdf/2017/literary_17.pdf

1:00-2:00pm  “Use Core Themes to Rewrite Your Story and Query Letters” with Theme Consultant and Writers’ Platform-Building Coach Teresa LeYung-Ryan

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 Monday, July 10, 2017, 7:00pm—9:00pm

for Sacramento Suburban Writers Club  http://www.sactowriters.org/

at Crossroads Fellowship Christian Church, 5501 Dewey Drive, Fair Oaks, CA

For other posts in my blog, please go to: https://lovemadeofheart.com/blog

If you’re looking for my blog posts pertaining to our Beautiful Brains and Neuroplasticity… https://lovemadeofheart.com/blog  look at right side of screen, you’ll see the category “Beautiful Brains Neuroplasticity”.  Please click on that category to get those posts.

“April 2, 2017 Writer’s Life Conference, California Writers’ Club for Fiction and Nonfiction Authors,” says Coach Teresa LeYung-Ryan

The one-day writers’ conference to help authors before and after publication. Learn from experts in the industry.

http://cwcmarin.com/writerslife/

Conference Chair – Dr. Joan Steidinger

Keynote Speaker

CONSTANCE HALE “The Seven Stages of Manuscript Grief”

Presenters

LINDA WATANABE MCFERRIN “Writing about Places Real and Imagined”

ROBERT PIMM – literary and trademark attorney

MARY RAKOW, Ph.D. – freelance editor

TANYA EGAN GIBSON - freelance editor

DAVID COLIN CARR - freelance editor

TERESA LEYUNG-RYAN  “Where Are YOU and Your THEMES on Your Writer’s Platform-Building Journey?”

JENNIFER MARCH SOLOWAY is an associate agent at Andrea Brown Literary Agency.

ANDY ROSS started his literary agency in February, 2008. Prior to becoming an agent, Andy was the owner of Cody’s Books in Berkeley, California for 30 years.

The Writer’s Life Conference sponsored by California Writers Club–Marin Branch  at Book Passage, 51 Tamal Vista, Corte Madera, CA

If you miss this writers’ conference, here are other opportunities to attend my presentation “Where Are YOU & Your THEMES on Your Writer’s Platform-Building Journey?” and meet the members of these writers’ organizations:

• June 11, 2017, 1:00-6:00pm Writers Mini Conference at San Mateo County Fair Literary Stage https://www.sanmateocountyfair.com/pdf/2017/literary_17.pdf
  
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• July 10, 2017 Sacramento Suburban Writers Club, Fair Oaks, CA) http://www.sactowriters.org/

Cheering for all writers and readers!

Reach out, not stress out.

Sincerely,

Coach Teresa LeYung-Ryan

I am Coach Teresa LeYung-Ryan who teaches my clients (writers, artists) how to reach out, not stress out, before and after publication — identify themes in their intellectual properties and create scripts for pitches, query letters, press releases, talking-points, one-minute videos, photo slideshows, and the all-mighty blog. Please visit http://WritingCoachTeresa.com  and http://LoveMadeOfHeart.com/blog for resources.

The workbook:
Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW – available at http://www.laurelbookstore.com in Oakland, CA and http://www.bookpassage.com in Corte Madera, CA and on Amazon – print edition and Kindle edition!

If you’d like to email me . . .   WritingCoachTeresa  then @, then Gmail.com

• What email subject line will attract my attention?  Tell me where you’ve met me (which conference? which workshop? which community event?) or tell me who referred you.

•  In the body of your email, please include your full name and your URL (website or blog address) so that I can see what you’re already doing to build your writer’s platform and fanbase. I like concise and gracious emails. Thank you so much.

 Coach Teresa says: “Fortify Your Platform with New Tags for Your Books and All Your Writings.”

How do you attract new fans?  When your friends and colleagues brag about you?  Yes!   What else?  How do you help your prospective fans find you?  By making your name synonymous with the issues / themes / subject matter you write about?  Yes!!  After all, when folks need something, don’t they go to search engines and type keywords and key phrases (aka “tags”) to find what they need?  Those folks will find you through the tags associated with your name!

Here’s an excellent example — let’s look at author Wendy D. Walter and her tags.  Wendy writes fantasy / adventure stories for young adults / teens.  Her protagonist is fourteen-year-old Ambril Derwyn.

I hosted Wendy D. Walter (author of Ambril’s Tale, Return of the Dullaith) in a live-blog event on January 5, 2013.  Nineteen fans (old and new) showed up to greet her and cheer for her and to ask questions.

Thank you, Anne M. Beggs, Bardi Rosman Koodrin, Christopher Wachlin, Deborah Taylor-French, Diane LeBow, Dorcas Cheng-Tozun, Eugenia Budman, Eve Visconti, Janine, Jean Morrow, Kate Farrell, LakshmiLove, Linda C. McCabe, Margie Yee Webb, Maria, Tera, Thonie Hevron, Yolande Barial, for participating on January 5th, 2013!

To see complete questions and answers and  comments from please click on: http://lovemadeofheart.com/blog/please-help-me-welcome-author-wendy-d-walter-to-this-live-blog-appearance/

To read my interview with Wendy, please click on:

http://lovemadeofheart.com/blog/coach-teresas-interview-questions-for-author-wendy-d-walter-ambrils-tale-the-return-of-the-dullaith/

Here are some tags associated with Wendy D. Walter’s writings

• Ambril’s Tale, Return of the Dullaith
• father’s death
• half-truth
• ancient Celtic magic and nature-based magic
• introverts
• Global Warming, rising seas, raging storms
• Utah in the middle of winter
• taking on the bullies
• fictional California town Trelawnyd
• fantasy stories
• monsters
• young adult Y/A
• secret warriors
• human morality

Thank you,Wendy, for having written a compelling story. What a page-turner!

Look for more “tags” in Wendy D. Walter‘s answers to the questions asked by fans:

“My all time favorite writer is Jane Austen. It’s been over 200 years since she was first published and her stories still enthrall me. From her books, I learned that the most important thing a writer can do is to make your readers care about what happens to your character and to never underestimate your reader.”

“I’m also a great admirer of Diana Wynne Jones, my favorite fantasy writer. She also never underestimated her readers and gave us incredibly intricate and original stories. Her books are often funny as well!”

“And that is why Ambril’s Tail has a very robust plot, with lots of twists and turns and strives to be humorous as often as possible!”

“Some of my characters are right out of my imagination, but some of them have roots in mythology. The Aunties, for instance, are the seers of the story, who share one pair of glasses. Perseus runs into three crones who share one eye and a tooth in one of his adventures, but groupings of three witches/hags/seers appear in all sorts of ancient Nordic and Germanic stories as well!”

“The Cerberus, the guardians of the underworld, is one of my favorite Greek legends.”

“I’m not sure why this is, but if you take a simple bullying exchange off the playground in our world and give the characters fangs and fairy wings, the issue becomes much clearer. In fantasy, we get a bit heavy handed at times and tend to make our bullies actual monsters (it’s more fun that way). Also, as bullying is an obvious abuse of power, it works well within worlds where it’s clear who the good and bad guys are, at least most of the time! Check out the Q & A Teresa posted on this blog for more on bullying: http://lovemadeofheart.com/blog/coach-teresas-interview-questions-for-author-wendy-d-walter-ambrils-tale-the-return-of-the-dullaith/  Bullying appears to be a behavior that some mistake for strength, particularly the immature (of all ages).”

“And there is a great male main character called Ygg. My beta readers all chose him as their favorite character!”

“Ambril’s Tale is for the 10-14 marketplace, just right for middle schoolers!”

Get your copy of Wendy D. Walter's book or ask your library to carry it!

Where to Find the book Ambril’s Tale, Return of the Dullaith:

http://www.amazon.com/Ambrils-Tale-Return-Dullaith-ebook/dp/B008EALE3A/

Ambril’s Tale, Return of the Dullaith at Barnes and Noble

http://www.smashwords.com/books/view/174750

“Book 2, Ambril’s Tale, Riding the Cursed Shoots, is coming out in March, 2013!”

Cheers to Wendy D. Walter, protagonist Ambril and everyone she cares about!

Sincerely,

Coach Teresa LeYung-Ryan says: “Reach out, not stress out, to materialize your dearest dreams.”
http://writingcoachteresa.com

As author of Love Made of Heart, creator of Love Made of Heart gift items and the “Talking to My Dead Mom Monologues,” Teresa encourages writers to speak out (in print) for those who cannot speak for themselves.

As coach and author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW , Teresa says: “Whether you are writing fiction or nonfiction, make your name synonymous with the issues you write about.”

What Is Happening this Weekend November 16, 17, 18, 2012 for Writers and Readers in northern California?

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The award-winning guidebook TellTale Souls Writing the Mother Memoir: How to Tap Memory and Write Your Story Capturing Character & Spirit

If you could tell just one  small story that would reveal the essence of your mother’s character and keep her spirit alive, what would it be?

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Saturday, November 17, 2012, 9:30 am–1:30 pm

“The Narrator’s Tale: All About Point of View” Workshop at Redwood Writers

Presented by Ana Manwaring

Flamingo Conference Resort & Spa,
2777 Fourth Street, Santa Rosa, CA 95405  

$25 members, $35 non-members

Register: http://redwoodwriters.org/workshops/november-2012-workshop/

A workshop on the intricacies of Point of View. This will be a hands on workshop so come prepared with pen, paper, and a scene from your original writing (double spaced) that includes plenty of narration.

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Saturday, November 17, 2012 10:00am Belmont, CA Library

San Francisco Peninsula Branch of California Writers Club presents:
Tanya Egan Gibson: Author, Editor, Writing Coach

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Learn the various ways you can get the details of places right (even without a travel budget), how to make your world exciting, and and how to use your world to strengthen both plot and characterization. For more: tanyaegangibson.com  Tanya is the author of How To Buy a Love of Reading.

Members $15, Non-Members $18, Students $10 with ID
http://www.cwc-peninsula.org/events_pay.html

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Saturday, November 17th, 2012 11:00 AM-1:00 PM

Sacramento Branch of California Writers Club

Luncheon November 2012: Karl Palachuk, publisher

Topic: Publishing Your Own Book: What’s new, what’s important, what’s essential?

Members $12.00,  Non-Members $14.00

Meetings are held at:

Tokyo Buffet restaurant
7217 Greenback Ln., Citrus Heights, CA 95621

http://www.cwcsacramentowriters.org

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Nov. 2 – 18, 2012  Fringe of Marin Festival of New Bay Area One-Act Plays and Solos

http://www.fringeofmarin.com/index.html

http://www.fringeofmarin.com/performanceschedule.html

Coach Teresa LeYung-Ryan and author Lynn Scott will catch a show in Program 2 to cheer for playwrights Carol Sheldon (On With the Wind) and Ollie Mae Trost Welch (Shaw).  Annette Lust, I cheer for you always!

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Sunday, November 18, 2012, 2:00pm

Berkeley Branch of California Writers Club

Speaker — “Scenes for the Novel and the Screen” with James Dalessandro

at the Oakland Main Library, Bradley C. Walters Community Room, also known as the West Auditorium, Oakland, CA

Monthly Speaker Programs (FREE)

http://cwc-berkeley.org/

1:05 p.m. Doors Open, Marketing Group

1:30-2:00 pm Social Time

2:00  to 4:30 pm Announcements, Program & More Social Time

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Happy Thanksgiving, Everyone! 

print edition ISBN: 978-0983010005

Sincerely,

Coach Teresa LeYung-Ryan

As coach and author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW,  Teresa says: “Whether you are writing fiction or nonfiction, make your name synonymous with the issues you write about.”

Coach Teresa LeYung-Ryan, what happened on Sunday Feb. 19, 2012 at San Francisco Writers Conference?

Here’s another example on how to help yourself by helping your loyal pals.  It’s the fourth and last day of the fabulous conference.

On the first day  of SFWC (Thursday Feb. 16, 2012) I had arrived at the Mark Hopkins by 12:30pm–saw dear friends; rehearsed with Mary E. Knippel and fine-tuned my portion of our presentation “Be Your Own Editor” (scheduled for 6:00pm that day). What happened? Here’s that post.

On the second day of SFWC (Friday Feb. 17, 2012) My presentation ” Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book” with Elisa Sasa Southard was scheduled for 9:00am and I put on my “Story Consultant/Platform-Building Coach” combo hat and met with over a dozen authors one on one. Here’s that post.

On the third day of SFWC (Saturday Feb. 18, 2012)  I put on my “Story Consultant/Platform-Building Coach” combo hat again and met with over 30 authors one on one.  Here’s that post.

On the fourth and last day of SFWC (Sunday Feb. 19, 2012) . . . here are some highlights:

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Sasa Southard checks details for her San Francisco Literary Tour scheduled for 11:00am Feb. 19, 2012 for SFWC registrants

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Sasa Southard (wearing blue beret) gives SFWC registrants her signature San Francisco Literary Tour 2012 Feb 19--tour begins in front of Club Fugazi

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Sasa Southard makes her SF Literary Walking Tour fun for everyone--photo by Coach Teresa LeYung-Ryan

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I said goodbye to Tour Director Sasa Southard, Joyce Turley and the other folks at Washington Square. Then I walked to Mason Street to catch a cable car.  While walking up Mason Street toward the Mark Hopkins, I ran into Lori Henriksen and her partner. Lori, I can’t wait to read your book! Happy platform-building!

Coach Teresa LeYung-Ryan so delighted to run into novelist Lori Henriksen (right) and her partner on Mason Street on last day of SFWC

I got to the Six Continents room and was delighted to see Rebecca Martin & Lori Noack assisting our pal Martha Alderson.  Mary E. Knippel was there too. Linda Lee had been with them in the morning, while I was with Sasa Southard.

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Plot Whisperer Martha Alderson presents at SFWC

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Also, I was happy to see Kenneth Ogalvie, Christopher Eng and Joanne Huspek at Plot Whisperer Martha’s enlightening session. Creating plotline is “a must” not only for fiction but also for narrative nonfiction.

Plot Whisperer Martha Alderson answers questions from fans

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master-mind members Mary Knippel, Rebecca Martin, Plot Whisperer Martha Alderson, Lori Noack, Teresa LeYung-Ryan at SFWC 2012 (Linda Lee was somewhere in the building helping other writers; Luisa Adams was with her family)

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Story Consultant & Editor Teresa LeYung-Ryan happy to see Joanne Huspek at Martha Alderson's breakout session "How to Plot"--photo by Christopher Eng

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In the hallway I ran into dear Kathi Kamen-Goldmark (so good to see Kathi!) and Sam Barry (good to see Sam too). I’ll be blogging about Kathi real soon.

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Kimberly Edwards & Nina Amir & Margie Yee Webb with Marty Castleberg at SFWC--last day of the most wonderful conference

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Practice Aloha / SuperWoman Barbara Santos gets shoulder massage from Plot Whisperer Martha Alderson

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Martha Alderson & Teresa LeYung-Ryan & Lolly Winston & Laurie Fox inspire SFWC writers--photo by Tara Farquhar thepennedartist

One of the biggest rewards was having a moment with dear Laurie Fox and Lolly Winston with my pal Martha Alderson. I was overjoyed.

Vicki Weiland and Luisa Adams, how I missed you both.  You both had emailed/called before the conference commenced. I love you gals.

Andy Jones invites Plot Whisperer Martha Alderson to his radio show--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

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Just when Martha and I were about to walk out of the Rooms of the Dons (a.k.a. SFWC’s Café Ferlinghetti), Leigh Anne Lindsey of SeaStorm Press entered with a “real” video camera and asked me about the 2 sessions I co-presented on Thursday night and Friday morning. Leigh Anne is a colleague through Women’s National Book Association (WNBA) and California Writers Club (CWC).  Robbi Bryant was with Leigh Anne–always fun to see them.

From reviewing the program, I know there were another 20 WNBA members who were at SFWC but I didn’t get to chat with them.  Linda Joy Myers, co-president of WNBA-SF Chapter and founder of National Association of Memoir Writers (NAMW), had orchestrated the WNBA exhibit at the conference!

Story Consultant & Writers' Platform-Building Coach Teresa LeYung-Ryan & Plot Whisperer Martha Alderson at Nob Hill Cafe SF--photo by author Margie Yee Webb

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Cat Mulan's Mindful Musings Margie Yee Webb, Kimberly Edwards & Sheila McDonald meet at Nob Hill Cafe after working 4 days and inspiring writers at SFWC--photo by Coach Teresa LeYung-Ryan

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the end of a lovely conference--lovely food at Nob Hill Cafe--thank you, Plot Whisperer, for the delicious treat.

When the 5 of us got back to the Mark Hopkins, Elizabeth Pomada asked if we wanted the lush centerpieces (garden-in-pots).  I was already schlepping my-show-in-suitcase, so, I didn’t have room for one.  However thank you so much, Elizabeth!  Buddy Martha Alderson gave me a ride to downtown San Francisco; I  walked into Nordstrom, found a quiet spot to unwind, read some pages from Mary Jo McConahay’s Maya Roads: One Woman’s Journey Among the People of the Rainforest (cannot put down this spellbinding read) before meeting with Birgit Soyka to return her camera tripod.

Thank you, buddy Mary E. Knippel, for orchestrating the independent editors program and to all the wonderful volunteers who kept everyone on schedule on Friday and Saturday in the Garden Room!

Thank you, Elizabeth Pomada & Michael Larsen, Barbara Santos & Richard Santos, Laurie McLean, Linda Lee, every volunteer, every SFWC advisory board member and sponsor, SFWC organizational team, Patrick and his team, all fellow co-presenters, speakers, registrants, Mark Hopkins team, and everyone (online, in-person) who played a role in making the conference the most delightful event of the year!

I was “high” going home. It’s two weeks later, I’m still high.  How I love being the Story Consultant & Writers’ Platform-Building Coach.

Sincerely,

Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams!”

http://writingcoachteresa.com

to sneak preview the exercises for Day 1 & Day 2, go to Amazon books

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying their themes, universal archetypes, front-story and back-story.  http://writingcoachteresa.com

Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!

Coach Teresa, what happened on Saturday Feb. 18, 2012 at San Francisco Writers Conference?

Coach Teresa LeYung-Ryan here . . . this is what happened from my POV. Please tell me and my colleagues your point of view by submitting comments to this blog post.  How? Click on the blue title bar of this post, scroll down to get the boxes, fill in boxes and click on “submit comment” button.

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Story Consultant & Writers' Platform-Building Coach Teresa LeYung-Ryan and Elisa Sasa Southard of Go-With-Sasa at Lori's Diner on Powell Street in San Francisco to fuel up before Day III of helping SFWC attendees

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authors & independent editors Kate Farrell, Mary E Knippel and Wendy Nelson Tokunaga--photo by author & independent editor Teresa LeYung-Ryan

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historical novelist Liz Newman receives cheers and advice from Story Consultant & Writers-Platform-Building Coach Teresa LeYung-Ryan

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Mary E. Knippel answers questions with smiles at SFWC Independent Editors Central

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Shannon Johnson receives cheers and advice from Story Consultant Teresa LeYung-Ryan at SFWC Independent Editors Central--photo by Tara Farquhar

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At lunchtime, we heard announcements of scholarship winners! Congratulations to winners!  Cheers to generous benefactors!

Martin Yan said lovely words about vibrant Shirley Fong-Torres, about how she smiled, how she enjoyed meeting her fans.  Martin reminded us to smile when we’re autographing books.  Smile.

Elizabeth Pomada introduced Laurie Fox (famous literary agent who also writes novels)–more about Laurie in another post (she is another super kind soul).  Laurie introduced Lolly Winston. Lolly delivered a heartfelt speech about her encouraging teachers and her perseverance. She is funny, sweet, and serious.

What a memorable hour–from picturing Shirley’s smile through Martin’s tribute; hearing Elizabeth speak fondly of Laurie; Laurie speaking fondly of Lolly; Lolly expressing her appreciation for relationships and the craft. So beautiful.

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Marty Castleberg & Linda Lee & Richard Santos inspire writers at SFWC

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presenters-authors-teachers Tanya Egan Gibson & Holly Payne meet up at SFWC and shine!

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Danine Manette shine at SFWC--photo by Coach Teresa LeYung-Ryan

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author / presenter / SFWC Marketing Director Barbara Santos with presenter / SFWC Volunteer Director / cyberspace genius Linda Lee

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Lynn Henriksen and Shulamit Sofia at SFWC (look who are sitting in back row! Sheldon Siegel, Elisa Sasa Southard and Kate Farrell!)--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

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Historical novelist Daniel Roddick receives Coach Teresa LeYung-Ryan's editing advice on first 2 pages of his manuscript

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Lisa Marie Pontier receives encouragement on her story from Coach Teresa LeYung-Ryan

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Nina Amir gives advice to author at SFWC--photo by Coach Teresa LeYung-Ryan

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memoirist and novelist Ann Tashi Slater with independent editors Mary E. Knippel and Gabrielle Harbowy--photo by Story Consultant Teresa LeYung-Ryan

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Agent Gordon Warnock answers questions from author while Mark Hopkins rep and Elizabeth Pomada go over details for autograph party--photo by Coach Teresa

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Andrew Rose chats with Kimberly Edwards & Sheila McDonald--photo by Coach Teresa LeYung-Ryan

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Margie Yee Webb & Michael Larsen & Harvey Pawl & Kimberly Edwards & Elisa Sasa Southard inspire writers--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

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Teresa LeYung-Ryan & Martha Alderson & Elisa Sasa Southard & Lynn Henriksen & Nina Amir all love to encourage writers at SFWC

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Women's National Book Association-San Francisco Chapter members-authors-presenters (back row: Margie Yee Webb, Lynn Henriksen, Tanya Egan Gibson, Verna Dreisbach; center Mary E. Knippel, Nina Amir, Apala Egan, Jane Omerod; front row: Elizabeth Pomada behind Barbara Santos, Teresa LeYung-Ryan, Linda Lee, Elisa "Sasa" Southard, Joan Gelfand) at SFWC --photo by Don Hudson who says Western Women Save the World

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authors Joan Gelfand & Teresa LeYung-Ryan & Cara Black having fun at SFWC autograph party--photo by Adam Hertz

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Teresa LeYung-Ryan & Elisa Sasa Southard & Shari Dunn & Margie Yee Webb at Thai dinner on Powell Street in SF after inspiring registrants at SFWC Day III

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Sincerely

Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams!”

http://writingcoachteresa.com

to preview the exercises for Day 1 & Day 2, go to Amazon books

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying their themes, universal archetypes, front-story and back-story.  http://writingcoachteresa.com

Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!

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Coach Teresa and Colleagues at San Francisco Writers Conference

To register for SFWC  San Francisco Writers Conference

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Mentor Mary E. Knippel & Coach Teresa LeYung-Ryan--photo by Anne Campagnet-Reed

Thursday, February 16, 2012  6:00pm

Mary E. Knippel & Teresa LeYung-Ryan

BEING YOUR OWN EDITOR: Ensuring Your Work is 100% Before Taking the Next Step:

Attend this session if you want to Polish Your Manuscripts before:

•             hiring book doctor/developmental editor OR

•             pitching to agents or acquisition editors OR

•             self-publishing

Mary E. Knippel is author of The Secret Artist – Give Yourself Permission to Let Your Creativity Shine!

Teresa LeYung-Ryan is author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW and Love Made of Heart

Also, Mary E. Knippel and Teresa LeYung-Ryan are scheduled to give one-on-one 10-minute consultations at San Francisco Writers Conference!

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Friday, February 17, 2012  9:00am

Elisa “Sasa” Southard & Teresa LeYung-Ryan

BLOWING UP YOUR BALLOON: Writing a Tag-Line That Will Sell You and Your Book

Attend this session if you want to:
• hook agents, acquisition editors, readers, media attention
• make your name synonymous with the themes you write about
• have fun building your writer’s platform & fanbase

To register for SFWC  San Francisco Writers Conference

Elisa “Sasa” Southard is author of Break Through the Noise: 9 Tools to Propel Your Marketing Message

Teresa LeYung-Ryan is author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW and Love Made of Heart

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Listed below are 2 events — free and open to the public.

Thursday, February 16th, 2012 at 5 p.m.

San Francisco Writers Conference Presents a Free Public Reading

Lisa See reads from Dreams of Joy in the California Room at the Mark Hopkins Hotel in San Francisco

 

Saturday, February 18th, 2012 at 6:15 p.m.

San Francisco Writers Conference Mass Booksigning!

Thirty presenters will sign in the Room of the Dons at the Mark Hopkins. Books for sale at the onsite bookstore manned by BookShop West Portal.

 

Look for Teresa LeYung-Ryan, Elisa Southard, Mary E. Knippel, Barbara Santos, Martha Alderson, Linda Lee, Linda Joy Myers, Margie Yee Webb, Verna Dreisbach, Nina Amir, Cara Black, Zoe FitzGerald Carter, Joan Gelfand, Tanya Egan Gibson, Ann Seymour, Ellen Sussman, Wendy Tokunaga, Shulamit Sofia, and other Women’s National Book Association members.

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The following lists are from San Francisco Writers Conference

KEYNOTERS:
Lisa See, author of Peony in Love and Shanghai Girls
Lolly Winston, author of Good Grief and Happiness Sold Elsewhere
Alan Rinzler, independent editor with 50 years experience in the publishing world whose client list is a “Who’s Who” in the publishing industry

PRESENTERS:
Martha Alderson, author The Plot Whisperer: Secerts of Story Structure Any Writer Can Master
Nina Amir, editor, journalist, writing and author coach
Bella Andre, author of From This Moment On
Marilyn R. Atlas, Producer and personal manager in Hollywood
Sam Barry, Marketing Manager at HarperOne
Cara Black, author of Murder in Passy
Helena R. Brantley, Red Pencil PR
Philippa Burgess co-founder of Creative Convergence
Zoe FitzGerald Carter, author of Imperfect Endings: A Daughter’s Story of Love, Loss and Letting Go
Stephanie Chandler, author, online marketing and social networking guru
Laura Cogan from Zyzzyva
Mark Coker, founder and CEO of Smashwords
Deborah Davis, author of Not like You
Drew Dellinger, internationally known speaker, poet, writer and visionary
Robert Dugoni, author of Wrongful Death and Murder One
Brian Felsen, president of BookBaby / CD Baby / HostBaby
Joel Friedlander, Marin Bookworks & author of A Self-Publisher’s Companion
Barbara Freethy, NYT best-selling author
Catherine Friend, author of Barn Boot Blues and Sheepish
Diane Gedymin, The Publisher’s Desk
Joan Gelfand, poet and author of A Dreamer’s Guide to Cities and Streams
Tanya Egan Gibson , author of How to Buy a Love of Reading
Constance Hale is the author of Sin and Syntax and Wired Style
Brad Henderson, UC Davis professor and poet (co-author of Split Stock)
Evan Karp, Quiet Lightning
Kathi Kamen-Goldmark, author of And My Shoes Keep Walking Back to You
Katharine Kerr, author of License to Ensorcell due out in February
Carla King, author of The Self-Publishing Boot Camp Guide for Authors
Bharti Kirchner, author of four novels and four cookbooks
Michael Krasny, author and KQED radio host
Linda Lee, Founder of Askmepc-webdesign & Smart Women Stupid Computers
Wendy Lesser, author of Music For Silenced Voices, editor of The Threepenny Review
Donna Levin, author/writing teacher
Beth Lisick, author, poet and playwright among many of her talents
Tom Meschery, poet – athlete
Michelle Moran, author of Madame Tussaud, A Novel of the French Revolution
Mari Naomi, author/illustrator of Kiss & Tell: A Romantic Resume, Ages 0 – 22
Kathryn Otoshi, author/illustrator of What Emily Saw
Holly Lynn Payne, screenwriter, writing coach and author of Kingdom of Simplicity
Dan Poynter, Para Publishing – Self-Publishing Guru
Lisa Marie Rice, author of Nightfire
Trina Robbins, author of Lily Renee, Escape Artist
Teresa LeYung Ryan, author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW
Robert D. San Souci, author of Robin Hood and the Golden Arrow
Barbara Santos, author of Maui Onion Cookbook and Practice Aloha
Monte Schulz, author of This Side of Jordan
Kemble Scott, author of SOWER 2.0
Ann Seymour, author of I’ve Always Loved You, Nob Hill Gazette journalist
Naheed Senzai, author of Shooting Kabul
Rusty Shelton, President and CEO of Shelton Interactive
Sheldon Siegel, author of Judgment Day
Kevin Smokler, author of Bookmark Now
Elisa Southard, author of Break Through the Noise
Melissa Stonehill, VP Marketing & Publicity at Silver Screen Sizzles
Ransom Stephens, author of The God Patent
Ellen Sussman, author of French Lessons
Patrick Schwerdrfeger, author and international speaker
Wendy Tokunaga, author of Midori by Moonlight
Penny Warner, author of How to Host a Killer Party
Fan Wu, author of Beautiful As Yesterday
Martin Yan, chef. author and TV personality

EDITORS:
Elfrieda Abbe, Publisher, The Writer magazine at Kalmbach Publishing
Charles Adams, Algonquin Publishers
Jennifer Enderlin, VP, Editor-in-Chief at St. Martin’s Press
Valerie Gray, Executive Editor at MIRA Books, a Harlequin imprint
Gabrielle Harbowy, Dragon Moon Press and Pyr
Georgia Hughes, New World Library
Jan Johnson, RedWheel/Weiser
Brenda Knight, Associate Publisher at Cleis Press, Berkeley CA
Heather Lazare, Simon & Schuster
Deborah Lichtman, private writing consultant and editior.
Ross E. Lockhart, Managing Editor at Night Shade Books
Allison Lorentzen, Editor at Penguin Books
Ethan Nosowsky, Editorial Director at McSweeny’s
Chuck Sambuchino, Editor at Writers Digest Books and edits Guide To Literary Agents
Jay Schaefer, Independent editor/writer based in San Francisco
Jill Schwartzman, Editor at Dutton – Penguin Group
Ralph Scott, Executive Editor at Credit The Edit

AGENTS:
Peter Beren, literary agent and publishing consultant (CA)
Kimberley Cameron, President of Kimberley Cameron & Associates (CA)
Minju Chang, Book Stop Literary Agency (CA)
Verna Dreisbach, Dreisbach Literary Management (CA)
April Eberhardt, April Eberhardt Literary (CA/NYC)
Stephany Evans, President/Agent at FinePrint Literary Management (NYC)
Laurie Fox, Linda Chester Literary Agency – West Coast Associate
Mollie Glick, Foundry Literary & Media (NY)
Jeff Kleinman, Folio Literary Management (NYC)
Mary Kole, Andrea Brown Literary Agency (CA/NYC)
Michael Larsen, Larsen/Pomada Literary Agents (SF)
Daniel Lazar, Writers House Literary Agency (NYC)
Taylor Martindale, Full Circle Literary (CA)
Laurie McLean, Larsen/Pomada Literary Agents (SF)
Elizabeth Pomada, Larsen/Pomada Literary Agents (SF)
Jody Rein, President of Jody Rein Books, Inc (CO)
Katharine Sands, Sarah Jane Freymann Agency (NYC)
Ken Sherman, Ken Sherman and Associates
Nephele Tempest, The Knight Agency (Atlanta/CA)
Sally van Haitsma, van Haitsma Literary (CA)
Gordon Warnock, Andrea Hurst & Associates (CA)
Ted Weinstein, Ted Weinstein Literary Management (NYC/SF)

This list is subject to change without notice.

Coach Teresa, how do I, a children’s book author, build my writer’s platform?

My answers will help writers of all genres, so, please read on.  The specifics I’m naming target buyers of children’s books.

I’ll spotlight Deborah Taylor-French.

First, what is a writer’s platform?

Definintion of a platform.  “Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.” (page 1 of my workbook Build Your Writer’s Platform & Fanbase In 22 Days)

Deborah writes mysteries for children 8 to 13.  How does she build her fanbase? Deborah says: “Younger readers do not yet have e-readers nor will they go looking for me on the Web.  My goal this year is to find and agent/publisher for my series.  I know schools and parent-child book groups would be good to connect to, but how to do it in an effective manner?”

Deborah Taylor-French already has a fanbase–through her associations at  California Writers Club, her circle of family and friends, and her resourceful blog Dog Leader Mysteries http://dogleadermysteries.com that has posts in these categories:

• About Deborah Taylor-French
• Book Reviews on Amazon
• Books for Dog Lovers
• Books For Kids
• Give A Dog A Chance
  • Want a Dog? Go Local
• Welcome

I see that Deborah has 1,229 (and counting) fans reading her blog.

Deborah is people-person.  Let’s show her off  “in person” in the community.  I want to hear her/see her  / be entertained by  her.

What if she were to create a 15-minute show for children?  An interactive talk about “Give A Dog A Chance” ?  And a 30-minute version?  Or even a longer version?

Who would Deborah pitch her fun presentation to?

Librarians!  School librarians!  Teachers!   Pet store owners!  Pet supply store’s community relations managers!   Folks at rescue organizations!   Event coordinators at community centers!

• create a fun program
• test it out on a group of fans
• pitch it to people who are more likely to say “Yes!” (See the definition of platform in action? Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.)
• ask rescue organizations to help publicize your events; you’re being an advocate for them
• add a “press room” to your blog so that folks know how to invite you to deliver your interactive talk to their organizations
• collect fans’ email addresses to inform them of your appearances

Agents and publishes want authors with big fanbases.  Fans buy books written by their favorite celebrities.

Start the exercises in my workbook.  Start now. If you don’t have my workbook yet, click on the book title here to go to Amazon and do Day 1′s exercises (for free).  Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW.  When you’re at Amazon, click on the book cover that says “Click to look inside.”  The sneak preview for the print version and the e-book are identical.   Take a look at:

• WHAT is a platform? What you’ll need in order to fully benefit from this workbook
• Build Your Platform, Build Your Name, Stand Out in a Crowd
• What is the game and WHO are the players?
• How Does this Book Work?
• Day  1   Who Am I?  What I Have in Common with Super Famous People

You’ll have so much fun doing the 2 exercises from the pages for Day 1 that you’ll want to do the next exercise and the next.  Your platform is unique; there is only one YOU!

If you need one-on-one coaching, I’m here.  I help clients from west coast to east coast–in person, on Skype, via phone calls and emails.

To participate in this blog post, submit a comment by: clicking on the blue title bar of this post, scrolling down to get the boxes, filling in the boxes and click on “submit comment” button — so that thousands of my fans will see your name, URL (your website/blog address if you have one), what themes/subject matters/issues hook you, and, what themes/subject matters/issues you want to spotlight.

I wish you joy, light, and a dancing heart.

Sincerely,
Coach Teresa LeYung-Ryan

http://writingcoachteresa.com

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (the fun workbook)

“Reach out, not stress out, when building your writer’s platform!”

From Deborah Taylor-French via facebook:
“Wow! Thanks Coach Teresa LeYung-Ryan for terrific answers to my questions. Your ideas pop and sizzle. I’m jumping on these to focus my efforts locally as I build my writer’s platform.”

Coach Teresa, do I really have to blog often to build my platform?

A gracious author emailed me a poignant question after today’s tele-roundtable discussions (sponsored by Linda Joy Myers and National Association of Memoir Writers http://www.namw.org ).

I will reveal her name if she wishes. For now, I’ll respond to Gracious Author’s concerns in a way that will hopefully help her and other hardworking writers to “reach out, not stress out, while building your platform.”

I’ll paraphrase  Gracious Author’s dilemma:

“Coach Teresa, you said we are experts of our experiences and to make our names synonymous with the themes/subject matters/issues we write about.  I don’t want to blog about my traumatic experiences; and, I’m writing a genre that makes me happy. What to do?”

Remember my closing statement at the tele-roundtable discussions?

“You deserve to make your dearest dreams come true. Wear your 2 hats:  polish the craft; building your platform to help your fans find you.”

If a task doesn’t give you joy, do something else.

Who was the author on the tele-roundtable discussions who said she has written a happy story (growing up in the 1950s)? This author could be blogging about other books, movies, music, art, world events from that decade. Or focusing on that city/town/neighborhood.  Be the expert. Be the resource.

You love writing screenplays or plays?

Who are the screenwriters and playwrights you respect?

What are the themes in their projects?

What are the themes in your project?

What if I blogged about these writers who inspire me and about their protagonists?

What if I blogged about the writers who inspired the writers who inspire me?

Blog about the music or the setting or the historical figures in your work and the works similar to yours.

Example:  I have many books in my library that I want to read. Bastard Out of Carolina (by Dorothy Allison) is one of them. Last year I was a presenter at San Francisco Writers Conference.   A month before the event, I found out that Dorothy Allison was going to be a keynote speaker. So, I started reading her novel. What a page-turner!

At the conference I ran into Dorothy in the hallway and I told her what page I was on. I saw her again when she was on a panel about banned books (moderated by Barbara Santos). Dorothy Allison is someone I wanted to blog about.

In my blog post What to Do Before Hiring an Editor for My Manuscript? under the section “Paying Attention to Language and Rules,” this is what I said about Dorothy.

In Bastard Out of Carolina, Dorothy Allison’s protagonist Bone is a girl.  Bone’s voice is convincing in dialogue and in internal monologue. Brilliant use of dialect.

Then, when author Vicki Hudson told me that she created “I Sent Bastard to School” Fund, I blogged to show support.

Your blog posts, book reviews, movie reviews, stage play reviews, comments on other people’s blogs . . . can be short.  Talk about how the themes hooked you or what you learned from the characters; then sign off with your full name and your mission statement (by Day 9 in my workbook, you’ll have your brilliant mission statement)

A blog is just one of the “venues” for your fans to experience you. Fans can interact with you through your blog (the way you can interact with me with this blog–by submitting a comment). A blog keeps count of number of visitors.

What other venues keep count of number of visitors/viewers?

Websites (a blog is an interactive website)

YouTube !  facebook!   Twitter!  Here’s my YouTube channel: http://www.youtube.com/teresaleyung

Name some more venues. . .

Gracious Author who is writing screenplays–perhaps instead of blogging, you’ll invest time creating one-minute videos of your articulating the themes in the screenplays that hook you; write a description for each video. Write reviews on Amazon; publish the same reviews on your blog or YouTube channel. You become a resource center.

More examples – why you want to help your fans find you:

Two years ago I went to see Carol Sheldon’s 15-minute play at Fringe of Marin One Act Plays. I invited friends. Carol’s play was delightful. I blogged about my theatre experience. Two weeks later, I received an email from a theatre goer who couldn’t find Fringe of Marin’s website but she found information about the theatre company from my blog!  She couldn’t find their website because there wasn’t one.  I am happy to say that Fringe of Marin has a lovely website now.

A week after beloved Effie Lee Morris (retired children’s librarian/visionary/advocate/author) died, I received an email from a reporter half-way across the country who wanted to talk to a family member of Effie Lee.   He said that even though he found many websites showing Effie Lee’s biographies and interviews, he couldn’t find anyone who knew how to contact her relatives. He found some of the information he needed through my blog posts; so, he emailed me to get more.  I was a resource.  I knew Effie Lee as the founder-president of Women’s National Book Association-San Francisco Chapter. She inspired the Friends of SFPL to create the annual Effie Lee Morris Lecture–to honor a children’s book author.

So you see how blogs connect people and serve as resource centers? Make your blog whatever you want it to be.  Julie Powell cooked one Julia Child recipe each day–that in itself was already an accomplishment.  Guess what? Julie blogged about cooking a Julia recipe each day.  Publishers found her.  She received a big advance to write the memoir.

Your platform-building style is unique. Developing a new habit though, does require effort/consistency.  That is why I designed a workbook with exercises for at least  21 consecutive days. The 22nd day is celebrations.

To participate in this blog post, submit a comment by: clicking on the blue title bar of this post, scrolling down to get the boxes, filling in the boxes and click on “submit comment” button — so that thousands of my fans will see your name, URL (your website/blog address if you have one), what themes/subject matters/issues hook you, and, what themes/subject matters/issues you want to spotlight.

I wish you joy, light, and a dancing heart.

Sincerely,
Coach Teresa LeYung-Ryan

http://writingcoachteresa.com

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (the fun workbook)