Posts Tagged ‘Nancy Suib’

 

Friday November 29, 2013

Author and 22-Day Writing Coach Teresa LeYung-Ryan thanks Stacey Glick, John Scognamiglio and the Folks associated with Kensington Publishing Corp.

I thank powerhouse agent Stacey Glick

Stacey Glick, VP at Dystel & Goderich Literary Management

who found insightful acquisition editor John Scognamiglio

John Scognamiglio of Kensington Publishing Corp.

at Kensington Publishing Corp. 

who guided my mother-daughter novel Love Made of Heart to the Sales Team, good-energy publisher Laurie Perkin, president Steven Zacharius, Debbie Tobias was Sales Director, Lou Malcangi was art director, by the way . . . booksellers do judge a book by its cover, Libba Bray, who is now a New York Times bestselling author of young adult books, for book jacket copy, Jacquie Edwards for copy editing, marketing team, production team, Jessica in Sales, Michelle who was Webmaster,and EVERYONE at Kensington and their associates, especially Nancy Suib & Anne Shulenberger, and Kensington Publishing Corp.’s superstars Lydia Kwa, Jeanne Wakatsuki Houston, Mary B. Morrison, Mary Monroe, Carl Weber . . .

If not for these people, I would not have had the opportunity to experience the publishing industry from the author’s perspective . . .  which then gave me the credentials to talk about “who” really is the most qualified person to build the author’s platform and fanbase.

I thank you all!

Love Made of Heart (mother-daughter love story) by Teresa LeYung-Ryan

 

 

 

 

 

 

 

 

 

 

 

 

Love Made of Heart  is:

  • a 2002 nominee of the Asian American Literary Award
  • recommended by the California School Library Association and the California Reading Association
  • used in college composition, women’s studies, and advanced composition English-as-a-Second-Language classes
  • read by students at Stanford University, U.C. Berkeley, San Francisco State University, City College of San Francisco, City College of Sacramento, Lowell High School, and many other wonderful institutions
  • archived at the San Francisco History Center

 

Teresa LeYung Ryan  uses her novel Love Made of Heart to:

  • celebrate the immigrant experience
  • inspire adult children of mentally ill parents to speak openly about the stigmas and find resources for their loved ones
  • help survivors of family violence find their own voices

 

 

 

 

 

 

 

 

 

author & 22-Day Coach Teresa LeYung-Ryan cheers for dear friend/colleague Margie Yee Webb (producer of FEMME: Women Healing the World) at the movie screening in Sacramento, CA

 

 

 

 

 

 

 

 

 

 

Reach out, not stress out.

Sincerely,

Author & 22-Day Writing & Fanbase-Building Coach Teresa LeYung-Ryan

 

 

 

(Clicking on underscored text in this post will open a new window to get to referenced site.)

Meet Teresa LeYung-Ryan, Book Marketing Coach!

1. Why don’t you tell us a little bit about your background in the industry?
My name is Teresa LeYung-Ryan and my clients call me Writing-and-Platform-Building Coach Teresa. I wish to thank Christy Pinheiro-Silva of www.StepByStepSelfPublishing.net for this interview, and, I encourage everyone to look for the core messages in my responses—which are:  Reach out, not stress out, to material your dreams;  and, wear your two hats as a writer and be happy (whether you’re writing fiction, narrative nonfiction, or prescription nonfiction also known as “how to” books/articles).

This is what happened to me, over ten years ago, and the choices I’ve made.

I had a dream—a dream of connecting with readers the way Maxine Hong Kingston touched me with her memoir The Woman Warrior.  My writer’s journey started with learning the components of a story in a ten-week course Writing Children’s Literature at the community center and forming a critique group with three classmates after the course ended.

Fast forward.  After seven years of writing and rewriting, showing up at critique meetings twice a month,  I received a gift from a friend—a brochure for the Jack London Writers’ Conference with an entry form for their writing contest.   Two months later, at the conference, I met members from California Writers’ Club and I received “Second Prize” in the Novel Category in the writing contest. I thought that by being a winner in a contest, surely I would attract mentors and be “discovered” by an agent the following week.  (Are you laughing?)

Fast forward.  After sending query letters and the first two chapters of my novel to dozens of agents over a year, and, receiving “rejection letters” and getting very depressed, I took a friend’s advice and registered for a workshop “How to Get Published.” Also, I got together with two other contest-winners (Luisa Adams and Martha Alderson) and we pledged to help each other on our writers’ journeys.

I took a six-week leave of absence from my job to perform the last big rewrite of my manuscript.  (Note: Surround yourself with people who really support your dreams. My husband and my friends were cheering for me.)

Fast forward.  My first novel Love Made of Heart (a mother-daughter love story) is used in college composition classes; available at public libraries; recommended by the CA School Library Association and the CA Reading Association; and archived at the San Francisco History Center.   October 2012 marks the tenth anniversary of Love Made of Heart.  The book is still in print, and, I continue to meet new fans.

For the past nine years, through my coaching  and my workbook Build Your Writer’s Platform & Fanbase In 22 Days, I have been helping writers reach out, not stress out, to attract agents, editors, publishers, readers, and media attention.

2. What is your opinion on self-publishing vs. traditional publishing and represented by an agent?

The advantage of identifying the right agent who will pitch your intellectual property to the right publishers— agents have their specialties and their relationships with acquisition editors at publishing houses; established publishers have relationships with book distributors.

Note: An agent gets 15% of what the author receives from the publisher (similar to a finder’s fee). Agents are not publicists, marketing managers or promoters.  The publisher, not the agent, offers you the contract (to buy the rights to publish your book).

Note: Hire a literary attorney to interpret and negotiate the contract for you if your agent doesn’t have access to legal counsel. Know what rights you are selling to the publisher.

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The advantage of being your own publisher—you have full control regarding:

  • rights to publish and re-print
  • how to promote your book, when, and to whom
  • publication date and publication format
  • book layout, cover design, jacket copy
  • cover price; discounts to booksellers
  • budget and profits

Consider Your and Other People’s Timetables:
It might take years to find your agent; it might take years before your agent finds the publisher.  By the way, my super-agent Stacey Glick tells me that only 2% of her clients would receive contracts from publishers.  When Stacey negotiated the deal with acquisition editor John Scognamiglio at Kensington Publishing Corp. New York (a publisher who releases 500+ new titles each year) for my  mother-daughter novel Love Made of Heart, my book title got onto the “conveyor belt” (it would take 18 months from when I sign the contract to when the book would show up in bookstores).

Note: A publisher could “fast track” a new title,  releasing the book within months or even weeks.  An example of releasing a book within weeks would be when a super-famous person dies and big publishers would forego some of the stops in the conveyor belt process.

How much attention are you going to get and give?
The bigger the publisher, the more new titles they release each year, the less attention each author gets.  Their best-selling authors, celebrity-authors, and new authors to whom they have given huge advances would get the most attention of course.

A decade ago when John Scognamiglio told me “You have six weeks to get on the radar”  I thought I knew what that meant.  You see, I was one of the lucky authors.  Kensington had bought “front of the store” shelf space at chain-stores for Love Made of Heart.  Chain-stores would rotate inventory every six weeks.  If a book sells during those six weeks, then the store would order more copies through their distributor.  Independent sales representatives (especially Nancy Suib and Anne Shulenberger) introduced Love Made of Heart to their accounts (independent booksellers).  “Indies” also had to rotate their inventory every few weeks.  What does this mean?  Unsold books are returned to the distributors (warehouses).  Publishers have to pay taxes on inventory—it is a costly business—selling printed books.

To stay on that “radar” meant making one’s name and the subject matter/issues/themes in one’s book visible in media attention over those precious six weeks. Which also meant having lined up interviews—in print, radio, television.  You’re probably saying . . . Wouldn’t the publisher handle all that?  Yes, if you are one of their best-selling authors, a celebrity, or a new author who has been given a huge advance.

Note:  Cyberspace magic provides opportunities galore for authors to broadcast ourselves (build our platforms and fanbases). What is a platform?  The definition is on page 1 from my workbook  Build Your Writer’s Platform & Fanbase In 22 Days“Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”

3. What do you feel is the most important thing that authors can do to promote their books?
The simple yet powerful tool is:  Making your name synonymous with the  themes/subject matter/issues in your literary works.

In my interview on CBS Channel 5, I talked about:  “What I care about … leads to my writing about those themes/subject matters/issues.  What I write about …   attracts my fans because they also care about what I care about.  Help your fans find you.”

Introduce yourself with your full name.  Then use these three words:  “I care about . . . ”

Example: (as a writer of fiction, narrative nonfiction, including memoirs )
I am Teresa LeYung-Ryan, author of Love Made of Heart (a mother-daughter love story).   I care about helping adult-children (of mentally-ill parents) speak openly about the stigmas and find resources for their loved ones.
Example: (as a writer of prescriptive nonfiction  a.k.a. “how to” )
I am Coach Teresa LeYung-Ryan, author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW.   I care about helping writers thrive in today’s publishing arena.

I call these self-introductions my platform-statement.
Where to “show” your platform-statement? 

  • Your email signature-block! 
  • Your letterhead! 
  • Your website and blog slogan/tagline/description! 
  • Your bio! 
  • Your business cards! 
  • The caption for your photographs! 
  • Headline for press releases!
  • Social media pages! 
  • And, let’s hear it on your voicemail!

Even when I’m emailing my loved ones (my biggest fans), I show them my platform-statement in my signature block.  Help your fans brag about you with ease.

4. What are your feelings on Social Media? (Facebook, Google+, Twitter, etc)
I thank creators and users of social media.  How else could our fans from faraway places find us?  Be consistent.  Update your bio in all these forums to reflect your current platform-statement. A picture speaks a thousand words; be sure to rename photo-files (show your full name and book title, and even keywords from your platform-statement)

5. Do you feel that book marketing for fiction is different than book marketing for non-fiction?

No difference in today’s markets.
How do I choose books as a consumer?
As Teresa-the-consumer, I pay attention when:

  • friends recommend a book
  • I read about or hear or meet the author and I appreciate what the author has to say
  • I need information on a particular subject, so  I use a search engine (like Google.com) to find those books or I ask my favorite booksellers and librarians.

How would I help these consumers find me if I am an author?
Please see the answers to Question # 3—“What do you feel is the most important thing that authors can do to promote their books?”

6. What are some of the biggest mistakes that authors make when trying to promote their books?

  • One big mistake is misdirecting your energy pitching to book reviewers or radio or television producers who are not interested in the subject matter /issues/ themes that you are promoting.  Do your homework; seek advice from mentors, colleagues, and yours truly Coach Teresa; use The Book Reviewer Yellow Pages; listen and watch shows you’d like to be invited to, and, please study their format
  • Another common mistake is what my colleague Elisa Sasa Southard calls “killing a marketing moment.”   Her book Break Through the Noise shows you the 9 tools to propel your marketing message.
  • The third common mistake is tiring yourself out when promoting at events where there is traveling, schlepping, and setting up involved. I have lots of fun with colleagues/co-presenters at writers’ conferences, book festivals, and community events. Recently I shared a booth with Margie Yee Webb and Rita Lakin at the Sonoma County Book Festival.  Every year I join forces with co-presenters Sasa Southard and Mary E. Knippel at the San Francisco Writers Conference.  On December 15, 2012 I’ll be sharing a table with Margie Yee Webb (she’s the author of the gift-book Cat Mulan’s Mindful Musings) at a Local Authors event.  Please check my events page.

7. Do you have any other useful advice for beginning authors?

  • Get yourself a calendar (month at a glance) with big squares to write in, and, schedule time to work on your craft and your platform.
  • Get to know members in writers’ organizations (my favorite ones are California Writers Club and Women’s National Book Association)
  • Please read my blog post:  Wear Two Hats as a Writer and Be Happy


8. How can authors contact you if they have any questions?

I encourage you to ask me question by posting a comment on any of my blog posts. That way, my fans will see your name and questions (so, promote yourself).  To submit a comment: click on the headline/blue title bar of the post, scroll down to the end of the post, fill in the boxes, and press the [submit comment] button.

Here’s a blog post you might like to submit a comment/question:  Who Really Is the Most Qualified Person to Build the Author’s Platform and Fanbase?

My email address:   WritingCoachTeresag   at    gmail.com

You will find links to the organizations referenced in this interview on my “Writers’ Resources” page at  http://writingcoachteresa.com

In closing, I wish to reiterate my thanks to Christy Pinheiro and to say “I cheer for all writers!”

Reach out, not stress out!
Sincerely,

Coach Teresa LeYung-Ryan

http://writingcoachTeresa.com

Christy Pinheiro-Silva of www.StepByStepSelfPublishing.net  says:

“Thanks, Teresa, for a great interview!!!”

More than ten years ago, if my super-agent Stacey Glick hadn’t landed a big publisher–Kensington in New York (insightful editor John Scognamiglio; good-energy publisher Laurie Perkin; Debbie Tobias was Sales Director; Lou Malcangi was art director, by the way . . . booksellers do judge a book by its cover; Libba Bray, who is now a New York Times bestselling author of young adult books, for book jacket copy; Jacquie Edwards for copy editing; and everyone at Kensington and their associates), I would not have had the opportunity to experience the publishing industry from that perspective . . .  which then gave me the credentials to talk about “who” really is the most qualified person to build the author’s platform and fanbase.

Love Made of Heart (a mother-daughter love story) by Teresa LeYung-Ryan

Also, ten years ago . . .  if not for independent sales reps (especially Nancy Suib and Anne Shulenberger), mentors at Kensington Publishing Corp. (especially Mary B. Morrison and Mary Monroe), booksellers (especially Anny Clevens at Borders, Luan Stauss of Laurel Books, Kate at Books, Inc., Mike and Tricia at Barnes & Noble), my husband, family and friends (from my personal circles, California Writers Club/Jack London Writers Conference, Women’s National Book Association, East Bay Regional Park District, Kim McMillon network, teachers, librarians, readers from far and near,  and advocates who cheered for me — whether they revealed themselves, or not, to me) . . . my mother-daughter love story Love Made of Heart would not have “seen” so many birthdays.  I am eternally grateful.

Happy Birthday, protagonist Ruby Lin!

Happy Birthday, Vivien Lin (Ruby’s mom)

Happy Birthday, Mrs. Nussbaum (Ruby’s neighbor / mentor)!

Happy Birthday, Dr. Gloria Thatcher (Ruby’s confidant)!

Happy Birthday, Emily, Vincent, and all supporting characters!

In other words . . .  Happy 10th Anniversary of Love Made of Heart (my first novel)!

I didn’t know it at the time;  my platform was in the closing statement to the audience every time I read a passage from my book Love Made of Heart (even before publication).  A year after the hardcover edition was released, my editor at Kensington told me that they were going to release the trade-paperback edition.  So, I wrote “Author’s Note to Reader” and Kensington added that page to the book.  I thank the dear readers who had read the hardcover edition and asked me what/who was my muse and why I wrote about tabooed subject matter.

“Author’s Note to Reader”

Thank you for letting me share Ruby Lin’s story with you.  Many readers have asked me what the characters in the novel have done for me.  My answer is this: I’ve learned that behind every face is a compelling story.

Please remember me as a writer who says YES! to compassion for mental illness, and, NO! to domestic violence and child abuse.

Who is Mrs. Nussbaum?  She lives in all our hearts.  Just as we have the “child within,” we also have the “wise elder within.”  May you always embrace your compelling story and allow your Mrs. Nussbaum to embrace you.

Sincerely,

Teresa LeYung Ryan

Video on  Coach Teresa’s YouTube channel:  Platform & Fanbase-Building Coach Teresa LeYung-Ryan at Sonoma County Book Festival 2012

I was blessed with loyal supporters during the ten years writing the book. And, I am blessed with loyal supporters (so many big hearts) who continue to cheer for me, even now, ten years after publication.  I encourage every writer to “not give up” and “stay true to the self.”

Video on Bay Sunday’s Youtube channel:   Teresa LeYung-Ryan, author:  Build Your Writer’s Platform & Fanbase in 22 Days

As I said to Bay Sunday Host Frank Mallicoat on CBS Channel 5 and to the writers at Kim McMillon’s “Writers On Writing” workshop . . .  “What I care about will turn into themes I write about. And, the themes I write about will attract my fans.”

So, the foundation of one’s platform-statement begins with three simple-yet-powerful words:  “I care about . . . ”  

You (the author) are the most qualified person to build your platform and fanbase.

Example: (as a writer of fiction, narrative nonfiction, including memoirs )

I am Teresa LeYung-Ryan, author of Love Made of HeartI care about helping adult-children (of mentally-ill parents) speak openly about the stigmas and find resources for their loved ones.

Example: (as a writer of prescriptive nonfiction  a.k.a. “how to” )

I am Coach Teresa LeYung-Ryan, author of Build Your Writer’s Platform & Fanbase In 22 DaysI care about helping writers thrive in today’s publishing arena.

If Love Made of Heart didn’t get published (giving me a forum to learn about “staying alive and well” in the industry), I wouldn’t have developed the expertise to help other writers survive and thrive (through coaching and my workbook Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

To my dear friends, colleagues, mentors who inspire me and rally for me, please let me know how I can pay it forward.

I cheer for everyone who has a dream!

Sincerely,

Coach Teresa

Coach Teresa’s definition of Writer’s Platform:  “Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”

print edition ISBN: 978-0983010005

 

 

 

 

 

 

 

Kindle ebook edition ASIN: B005J9ZEIA

 

 

 

 

 

 

 

 

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More September Birthdays in My Literary Community

Dear Writers,

Eight years ago when my novel Love Made of Heart was about to “hit the streets,” my publisher (Kensington in New York) had purchased front-store-shelf -space at Borders and Barnes & NobleNancy Suib & Anne Shulenberger, the independent sales reps for Kensington, had recommended my novel to their accounts/independent bookstores.

An author is lucky to get shelf-space (and to be “face out” so that customers would see the book cover), but, because new releases from publishers arrive every day, those precious high-visibility shelf-spaces usually cannot be reserved for one particular book for more than what is paid for by the publisher.

And, even if a new book gets into a bookstore, how do customers know about it?   One way is for the author to appear at the bookstore.  But, bookstore appearance aren’t easy to land because, as I said before, new releases from publishers arrive every day.

Two booksellers gave me my first break.  Kate Kelley from Books Inc. on Chestnut Street in San Francisco and Luan Stauss, owner of Laurel Book Store.

Luan says in her wonderful e-newsletter this week:

“Nine years ago, on September 15, 2001 the Laurel Book Store opened the doors for the first time.  And yes, it really has been that long. Babies then are now reading. 10 year olds then are now in college. Some of the college students then are now parents. While a whole swath of us haven’t aged a bit.
It’s been quite a ride and I’m planning for bigger and better things for the future.  We’re trying hard to roll with the economic punches and it’s made better by all of you who have been here supporting us all this time.  And by all the great books that come out each year making it tough to decide what to sell!
Rather than have a party this year, which by the way is the pottery year, we’re going to start planning for the 10 year anniversary. But do come by for a cookie, wish us well, and tell us what you’re reading!
Happy reading, and thank you for 9 years worth of your support.” Luan

http://www.facebook.com/pages/Oakland-CA/Laurel-Bookstore/137434275283

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Leigh Anne Lindsey, a new member of Women’s National Book Association-San Francisco Chapter, celebrates her birthday. Leigh Anne writes novels,  including  Futuristic and Suspense-Thrillers.  WNBA is lucky to have her in our chapter–she attended our September board meeting, assisted the board members at our Sept. 12 publishing panel at the SF Public Library, and, with Kate Britton (VP of SF Chapter) will represent WNBA at the Redwood Writers Conference on Oct. 30, 2010.

Also, Leigh Anne is a Member of & Social Media Wizard for the Redwood Writers – the second largest branch of the California Writers Club; she’ s a member of San Francisco Writers Community

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To Writers,

Keep writing, keep networking, keep building your name/platform, keep learning about the industry through the experts (including published authors, bookseller, librarians, teachers, literary agents, acquisition editors and folks in publishing houses, members in writers’ organizations, and folks in their circles of influence).  Celebrate being a writer!

Hope to see you at October 2010 events!

Sincerely,
Teresa LeYung Ryan, author, writing-career coach, founder of GraceArt Publishing

Build My Writer’s Name and Platform: Attract Agents, Acquisition Editors, Publishers, Readers, and Media Attention
is the 22 minutes for 22 days workbook.
“Reach out, not stress out, when building your writer’s name.”

http://lovemadeofheart.com/blog/

My first book turned seven on October 1, 2009.  So much has happened since. I wish to publicly thank the following people for helping me bring Love Made of Heart into the world and sending her to wonderful places:

archived in the San Francisco History Center

archived in the San Francisco History Center

  • Everyone recognized on the acknowledgment page of Love Made of Heart
  • My agent Stacey Glick and all her colleagues at Dystel & Goderich Literary Management
  • Editor John Scognamiglio, president Steven Zacharius, publisher Laurie Perkin, art director Lou Malcangi, sales director Debbie Tobias then, sales director Doug Mendini, author Libba Bray, copy-editor Jacquie Edwards, and Everyone who were at (or associated with) Kensington Publishing Corp. NY (so many talented folks).
  • Nancy Suib, Anne Shulenberger and all independent sales reps;
  • Folk who are associated with booksellers, libraries, schools, book groups.
  • My darling husband, sister & brother-in-law, family members, friends, mentors and colleagues
  • Folks related to Women’s National Book Association, California Writers Club, California Reading Association, California School Library Association, San Francisco History Center
  • Teachers & students in Advanced Composition/English-as-a-Second-Language classes
  • Readers
  • Everyone who helped me quietly (the secret angels)

I wish you all a healthful & prosperous New Year!

Sincerely,

Teresa LeYung Ryan
http://WritingCoachTeresa.com
http://LoveMadeOfHeart.com

As an author and a community member, I use my novel Love Made of Heart to:
• help mothers and daughters speak from the heart
• shed light on stigmas suffered by immigrants
• advocate compassion for mental illness
• help survivors of family violence find their own voices
http://LoveMadeOfHeart.com

Love Made of Heart is the story of Ruby Lin, a Chinese-immigrant-daughter, and her journey to self-forgiveness.

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