Kim McMillon’s “Writers On Writing” event energizes, inspires, delights panelists and audience!

• Playwright and Arts In the Valley radio host Kim McMillon

• Award-winning Australian author and journalist Stephanie Dale will help authors find their inner voice as writers

• Coach Teresa LeYung-Ryan will define “writer’s platform” and guide audience in an exercise to identify their fans, brands, and write their platform-statements (for authors of fiction and nonfiction, before and after publication ).
  

• Author and columnist Yolande Barial will demonstrate the importance of finding your passion

• Author and educator Joan Gelfand will deconstruct the process of getting published

• Poet and composer Judith Cody will discuss how to write for and publish an anthology

What else do Joan Gelfand, Yolande Barial and Teresa LeYung-Ryan have in common?  They are proud members of Women’s National Book Association-San Francisco Chapter!

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writers' platform-building coach Teresa LeYung-Ryan says: "Reach out, not stress out, to materialize your dearest dreams!"

Writers’ Platform-Building Coach Teresa LeYung-Ryan . . . energized from being with writers today at Rockridge Library, Oakland, CA.

"Writers On Writing" panelists Teresa LeYung-Ryan, Joan Gelfand, producer Kim McMillon, Judith Cody, Stephanie Dale and Yolande Barial -- photo by Dave Peterson

Writers' Platform-Building Coach Teresa LeYung-Ryan asks "What do fans do for you?"

Coach Teresa’s definition of Writer’s Platform:  “Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”

Start with:  “I care about . . . ”

Example: (as a writer of fiction, narrative nonfiction, including memoirs )

I am Teresa LeYung-Ryan, author of Love Made of Heart.  I care about helping adult-children (of mentally-ill parents) speak openly about the stigmas and find resources for their loved ones.

Example: (as a writer of prescriptive nonfiction  a.k.a. “how to” )

I am Coach Teresa LeYung-Ryan, author of Build Your Writer’s Platform & Fanbase In 22 Days.  I care about helping writers thrive in today’s publishing arena.

Your Turn:

Click on the blue title bar of this post so that you see the full post and empty boxes.
Please broadcast to my fans what you care about (themes you write about) by filling in the boxes:
•    your name; email address (you must have an email address in order to submit comments to a blog post)
•    your website address (you don’t have to have a website address to submit comments, but, do get one if you don’t already have one…my workbook shows you how to get a free site and what to do with it);
•    compose your comment ( copy your comment and save it for future use)
•    when you’re satisfied with your composition, click the “submit comment” button. Voila!
I will receive a notification that there’s a new comment waiting for me to moderate and publish.

Playwright and Arts In the Valley radio host Kim McMillon with Pat Lichter, Rockridge Branch Manager, Oakland Public Library

A room full of courageous writers at "Writers on Writing" (produced by Kim McMillon) at Oakland Library, Rockridge Branch, on 14 July 2012--photo by Writing Coach Teresa LeYung-Ryan

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Dear Kim McMillon, thank you so much for having orchestrated the “Writers On Writing” panel.  Thank you, Rockridge Branch Manager Pat Lichter & Reggie!

Yours truly (Coach Teresa LeYung-Ryan) had sooo much fun with Kim and fellow-panelists Yolande Barial, Joan Gelfand, Judith Cody, Stephanie Dale (from Australia!).  Seeing talented friends in the audience– Lori Overgaard Noack, Laurel Anne Hill, Sally, Rosie, D.C., Lakshmi Kerner, and all the brave writers in the room– made my heart sing!

Poet & Columnist Yolande Barial, Writers' Platform-Building Coach Teresa LeYung-Ryan, and "My Video Talk" Rep. Lakshmi Kerner

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Teresa LeYung-Ryan, Kim McMillon, Sally Faubion, Rosie, Yolande Barial, Linda Messick, Judith Cody cheer for writers and readers --photo by Paradise

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Award-winning Australian author and journalist Stephanie Dale (My Pilgrim's Heart) chats with artist Wanda Sabir at "Writers On Writing"

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Writing Coach Teresa LeYung-Ryan with Cynthia Johnson-Colston (children's stories) at "Writers on Writing"

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Author Laurel Anne Hill (Heroes Arise) and Sally cheer for writers and readers at "Writers on Writing" July 14, 2012

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Author and educator Joan Gelfand inspires writers by deconstructing the process of getting published with the 4 Cs: craft; commitment; community; confidence -- photo by Dave Peterson

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Poet and columnist Yolande Barial uses humor and frankness to inspire writers at "Writers on Writing" produced by Kim McMillon - photo by Dave Peterson

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producer Kim McMillon introduces poet and composer Judith Cody at "Writers on Writing" photo by Dave Peterson

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Davida with poet/columnist Yolande Barial, artist Wanda Sabir and playwright/Arts In the Valley radio host Kim McMillon cheer for all writers at "Writers On Writing" -- photo by Writer's Platform-Building Coach Teresa LeYung-Ryan

courageous writers Kerry Messer and Molly Anne Messer show up at Kim McMillon's "Writers On Writing" -- photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

Writers who filled out my evaluation forms (thank you!), I’ll be emailing you more writer’s platform-building coaching tips.

Please send me facebook Friend’s Request so that we can connect and you can access photos from today’s “Writers On Writing”

Sincerely,

Writers’ Platform-Building Coach Teresa LeYung-Ryan

http://writingcoachteresa.com

Coach Teresa says: “I love helping writers build their platforms and published authors fortify theirs with individualized coaching.”

As coach and author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW, she advices: “Make your name synonymous with the issues you write about.”

Teresa has built her own platform happily; her novel Love Made of Heart and her short play Answer Me Now carry the theme closest to her heart: mother-daughter relationship.

Teresa LeYung-Ryan helps clients identify themes, universal archetypes, front-story and back-story in their manuscripts.

Coach Teresa LeYung-Ryan here . . . this is what happened from my point of view. Tell me and my colleagues your point of view by submitting comments to this blog post.  How? Click on the blue title bar of this post, scroll down to get the boxes, fill in boxes and click on “submit comment” button.

I took BART into The City and then MUNI #1 to meet co-presenter & colleague Mary E. Knippel.  At 6:00pm we were to deliver BE YOUR OWN EDITOR at the San Francisco Writers Conference at the Mark Hopkins Hotel at top of Nob Hill.

Authentic details for writers who want to get to the top of Nob Hill: If you off-board BART at Embarcadero station, come up to street level that is closest to Drumm Street. Walk northward on Drumm, then westward on Sacramento Street (a one-way street). At Sacramento St. (near Davis St.), you’d catch the MUNI #1 bus that travels westward on Sacramento Street. $2 fare (driver gives  y0u a transfer that’s good for 4 hours).

The ride is about 10 blocks or .7 mile (through Financial District and Chinatown, and up the hills).  If you’re concerned about not knowing how to push the bell or pull the cord to request your stop, ask the bus driver or fellow passengers to look out for you. Off-board at Mason; walk a block southward on Mason to get to California St. (California St. is parallel to Sacramento St.).  Wait for signals to cross the street.  There you are–at the International Mark Hopkins.

As soon as you step onto the bricked courtyard, courteous hotel employees will greet you.

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Linda Lee and Jane Glendinning among the first to arrive to help make SFWC THE writers conference

Story Consultant and Writers' Platform-Building Coach Teresa LeYung-Ryan happy to present at SFWC again

presenters Mary E Knippel & Linda Lee solve mystery over their luggage at Mark Hopkins

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I saw Laurie McLean, Barbara Santos & Richard Santos, Nina Amir, Neal Sofman, dear mentors Michael Larsen & Elizabeth Pomada, Stephanie Chandler and other colleagues.  Our session was to begin at 6:00pm.  Among the writers who attended our session “Be Your Own Editor” were memoirist Jing Li,  journalist and novelist Don Hudson and Margie Yee Webb (author of Cat Mulan’s Mindful Musings)!

Thank you, Patrick, for setting up the microphone–the room was long–without the microphone, the writers sitting in the back would have had difficulty hearing us.

Thank you to each writer in the room!  Here’s an offer to you if you were in our session on Feb. 16, 2012 –  I’ll be happy to read and give feedback to the first 2 pages (double spaced; pages numbered; manuscript title and your full name in the header) of your manuscript.  Email me: your full name; your project’s genre; list of your themes.  Then I’ll let you know when would be the best time to email me your first 2 pages. I’ll arrange my schedule so that I can focus on one writer a day.  My email address is at gmail.com  My User Name is:  WritingCoachTeresa

Session hand-out for Mary E. Knippel & Teresa LeYung-Ryan’s presentation BE YOUR OWN EDITOR

Mary E. Knippel & Teresa LeYung-Ryan
Being Your Own Editor
Ensure Your Manuscript 100% Ready For the Next Step
•    hire a book doctor/developmental editor OR
•     pitch to agents or acquisition editors OR
•     be  your own publisher

fiction / narrative nonfiction / prescriptive nonfiction (“how-to” books)

YOUR NAME: ______________________________ Your Project: ________________________________

Tool #1   Grounding Reader with the three Ws (Who? When? Where?)
Tool #2   Hooking Reader from first page to last with core theme and “What does Protagonist want?” (in prescriptive nonfiction “What does Reader need?”)
Tool #3     In Fiction & Narrative Nonfiction (both genres are forms of  “story-telling”) Who are your protagonist, antagonist, and other archetypes?
Tool #4    In Fiction & Narrative Nonfiction (front story / back story)
Tool #5    Foreshadows  Metaphors   Recurring Images
Tool #6    Authentic Details
Tool #7   Monologue   Dialogue   Vernacular
Tool #8   Misspelled words; misplaced modifiers; other frights

and 15 minutes for Questions & Answers

Thank you, dear mentors Michael Larsen & Elizabeth Pomada, for inviting Mary and me to deliver our signature presentation “Be Your Own Editor”!

Thank you, dear Birgit Soyka author of To Drink the Wild Air, for bringing your camera tripod!

Thank you, dear Margie Yee Webb, author of Cat Mulan’s Mindful Musings: Insight and Inspiration for a Wonderful Life, for introducing Mary and me, for taking photos, for having written the purr-fect gift book and letting me show in our session how every page of a prescriptive nonfiction book ought to contain inspiration, wisdom or a metaphor.

Thank you, Camille Thompson, columnist at SanRamonPatch.com, for your gracious help, making our session an enjoyable one.

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authors & story consultants Mary E. Knippel & Teresa LeYung-Ryan use classics to draw examples for BE YOUR OWN EDITOR at SFWC--photo by author Margie Yee Webb

authors & story consultants Mary E. Knippel & Teresa LeYung-Ryan give 8 tools at BE YOUR OWN EDITOR packed house session SFWC–photo by author Margie Yee Webb

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authors & story consultants Mary E Knippel & Teresa LeYung-Ryan attract writers at BE YOUR OWN EDITOR packed house session SFWC-photo by author Margie Yee Webb

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testimonials from Mary E Knippel & Teresa LeYung-Ryan's BE YOUR OWN EDITOR session

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Coach Teresa LeYung-Ryan says: "Wearing your 2 hats as a writer---to polish your manuscript and to build your platform---can be as fun as riding a San Francisco cable car."

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Across the street at the Fairmont Hotel –  LEARNING & the BRAIN Conference–Connecting Educators to Neuroscientists and Researchers

Vehicular traffic was blocked off in the area because President Obama was to speak at the Masonic Auditorium that evening!

Coach Teresa here took the cable car to go home and pack for Day II of San Francisco Writers Conference.  Please see next post.

Sincerely

Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams!”

http://writingcoachteresa.com
author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying themes and archetypes.

Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!

I had redesigned one of my signature presentations for California Writers Club-Redwood Branch and created a new template for Writing Career Make-Over with Coach Teresa LeYung-Ryan.

I so wanted to help every writer in the audience see how simple building one’s platform could be.  To get familiar with my audience, I read every word of Redwood Writers’ January 2012 newsletter and looked at the names of the entire membership roster on the branch’s website.  The exciting programs created by the members are synonymous with Redwood Writers. I spent weeks preparing for my presentation.

But I goofed!   Even though my definition of platform was on the template, I didn’t say it!  And, because I didn’t say: “A platform is making your name stand for something—to attract targeted consumers who are likely to buy what you have to sell,”  my talk was missing  structure.

Whether you write fiction, narrative nonfiction or prescriptive nonfiction (how to books) or poetry or plays or anthologies. . . whether you want to land an agent or acquisition editor at a publishing house . . . whether you want to be your own publisher . . . you’re going to need a platform.

Let’s dissect the definition of a platform.  “Making your name stand for something—to attract targeted consumers who are likely to buy what you have to sell.” (page 1 of my workbook Build Your Writer’s Platform & Fanbase In 22 Days)

The last part “what you have to sell” — what you’re selling is your literary works or services.

The middle part “to attract targeted consumers” — the targeted consumers are the folks who read and buy the kind of material you write about.

The first part “Making your name stand for something” — that was the heart of my presentation–to help each writer identify the themes/subject matters/issues that he/she writes about. For my template, I had found on Google Images the perfect hard hat  to illustrate my point that the hardest job in platform-building is asking yourself and answering these questions: What is it that I write about? What are my themes/subject matters/issues? What will readers gain from reading my work?

So, there I was, asking 7 delightful authors (Marcia Naomi Berger, Deborah Taylor-French, Amanda McTigue, Robbi Sommers Bryant, Paul Greenberg,  Ana Manwaring, Heidi Roth) to come up to the stage to speak their full names. I guided them on how to identify: her/his picture of success; the themes/subject matters/issues that he/she writes about;  his/her motivators & modus operandi; her/his fans and where to find them.

Making one’s name synonymous with the themes/subject matters/issues one writes about.

If I had prepared everyone with the “why” for doing the exercises, then more writers in the audience would have gained their “aha moments” too.

When I coach my clients  . . .prescriptive nonfiction (how to books) authors usually answer those questions with ease. It’s not so easy for fiction and narrative nonfiction authors. I’d say: “Instead of telling me the plotline or the character sketch, think about the issues and the themes.  What does your protagonist have to deal with?  What will your protagonist learn in story world?  What your main character learns, your readers will also learn!”  The answers will help you form your mission statement.

So, Coach Teresa, define a writer’s platform!  “Making your name stand for something—to attract targeted consumers who are likely to buy what you have to sell.”

Understanding what a platform is gives you a fresh look at your writing career.

And you’ll be ready to have more fun doing the exercises in my workbook. Day I exercises:  “Who am I?” and “What I Have in Common with Super Famous People” (take a sneak peek at Amazon’s “look inside” of Build Your Writer’s Platform & Fanbase In 22 Days

I wish to thank these folks again:

Linda C. McCabe for inviting me to present

The entire Redwood Writers Board

Everyone in the audience yesterday

Kate Farrell for helping me format my template on her MAC and being a loving friend

Everyone who gave me their comments on the evaluation sheet.

Everyone who told me about their themes before and after the presentation.

Everyone who bought Build Your Writer’s Platform & Fanbase In 22 Days and will start Day I exercises:  “Who am I?” and “What I Have in Common with Super Famous People”

Everyone who bought Love Made of Heart (my novel to inspire adult children of mentally ill parents to speak openly about the stigmas and find resources for their families)

Kate Farrell made my day by showing me Lindsay Pasdera Marquez’s email to Redwood Writers’ listserver.

Mon, Jan 9, 2012 at 8:57 AM

Re: [RWmembers] glad to have found RWC

I joined RWC a few months back, and was able to attend my first meeting yesterday.  Wow!  I feel very fortunate to have access to such a vibrant community of passionate writers in my own backyard.

I appreciated Teresa LeYung-Ryan’s perspective and am thrilled to have a written mission statement (Dream) for my work. Mine is: to dramatically increase the percentage of Americans who are aware that humans have a rich history of cooperation, egalitarianism, and non-violence. Writing that statement helped me see the coherence between my two current writing projects: one, a historical fiction set in sixth century Scotland among a matrilineal tribal people, and two, my blog (www.ancientabundance.blogspot.com) on the true nature of pre-agricultural humanity.  I have chosen a pen name for both the novel and the blog.

I look forward to taking advantage of all the wonderful growth opportunities that RWC has to offer and to getting to know each of you over time.

Happy New Year!

Lindsay Pasdera Marquez

Here’s my response:

Mon, Jan 9, 2012 at 8:57 AM

Good Day Fabulous Redwood Writers!

Thank you for your participation yesterday for my “Writing Career Make-Over with Coach Teresa LeYung-Ryan” presentation.
Thank you for your comments on the evaluation sheets.

Lindsay, I am jumping for joy seeing your mission statement; it speaks with clarity. Be sure to add your mission statement to your signature block in emails (even emails to personal friends). Why? You want all your fans to see what you are passionate about. Fans talk about passionate people.

I will write a follow-up to yesterday’s session and submit it to Robin Moore and/or Lynn Millar for those who could not make it yesterday.

“Reach out, not stress out, when building your writer’s platform!”
Sincerely,
Coach Teresa 

http://writingcoachteresa.com

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (in print edition and E-book)

More rewards:

I’m going to submit my 10-minute play to 2012 Redwood Writers 2nd Playwriting Contest. Thank you, Linda Loveland Reid, for creating the contest!

Today, after Kate Farrell fed me breakfast and got me to Golden Gate Transit Mall in plenty of time (Thank you, Kate!), I met up with another dear friend–author Lynn Scott. I told Lynn about my goof-up yesterday; she laughed at me, lovingly. Thank you, Lynn! “Focus on the positive,” reminded Lynn.  Once again, writers brighten my day. I am a happy and thankful coach/author/friend.

To participate in this blog post (article), submit a comment by: clicking on the blue title bar of this post, scrolling down to get the boxes, filling in the boxes and click on “submit comment” button — so that thousands of my fans will see your name, URL (your website/blog address if you have one), and what themes/subject matters/issues you write about.

I’m cheering for you!

22-Day Platform-Building Coach Teresa LeYung Ryan helps authors with their pitches at "Speed Dating with Agents & Acquisition Editors" at WNBA's signature event

Andria Wagner
Barbara Brunetti
Belinda “Bee” Hylinski
Brittany Pettibone
Nicole Pettibone
Danny Garon
Diana Franco
Jennifer Hewitt
Joan Steidinger
Kimber Simpkins
Rasa Gustaitis
Ronnie Lovler

How to Pitch a Novel, Memoir, Narrative Nonfiction, or How-To Book to Agents and Acquisition Editors

Saturday March 26, 2011

This morning colleague Jane Glendinning and I had a chance to catch up since October last year when I met the delightful writers (and saw Sarah Clark!) at California Writers Club Berkeley Branch.

Jane and I had shared  an adventure when Oakland public libraries were in danger of severe budget cuts.  This morning 7:40am our walk from BART Embarcadero station to Sinbad’s Restaurant was another adventure in San Francisco.  Rain. Puddles.  We were on our way to help authors pitch their projects at the WNBA signature event “Meet the Agents & Acquisition Editors”

The reward was working with fellow members at Women’s National Book Association. Jane Glendinning and Birgit Soyka helped Meet-the-Agents Event Chair Judith Marshall and  Chapter President Lynn Henriksen set up while Treasurer Christopher Payne and beloved Vicki Weiland greeted attendees at registration.  VP Kate Britton had worked miracles pulling online registration data.  Mary Jo McConahay took photos (We are so happy for Mary Jo. Two years ago at this same event, Mary Jo met agent Andy Ross.  Her book, Maya Roads, will be published on August 1, 2011.)

Tanya Egan Gibson, Mary E. Knippel and yours truly Teresa LeYung Ryan helped authors fine-tune their pitches.

Karen Folger Jacobs & Diane LeBow I always get a kick seeing you two power-women.

Talking Tagline Coach Elisa Southard couldn’t be there because she was at the Bay Area Travel Writing planning retreat. Diane LeBow also headed to that meeting after the pitch fest.

Mathilde Schmidt and Carla Danziger – great seeing you both.   I met new member Janine Kovac.  Welcome aboard!

Valerie Mihalache, it was wonderful seeing you.

The 11 agents/acquisition editors/publishers included WNBA members Elizabeth Pomada and Michael Larsen (who are co-founders of San Francisco Writers Conference and Writing for Change Conference), Laurie McLean, Jennifer Joseph, Amy Burkhardt, Andy Ross, Brooke Warner, Georgia Hughes, Gordon Warnock, Jeanette Perez, and Peter Beren!

Zoe Fitzgerald Carter, author of Imperfect Endings, gifted us with a candid talk about her publishing journal, the folks who helped her share her remarkable story with readers, and what she’s working on now.

Coach Teresa LeYung Ryan and Agent Laurie McLean

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW is available through Amazon.  Read success stories (on Amazon) from writers who have finished the 22-day workbook I created to help fiction and nonfiction authors gain a competitive edge.  Whether you want to be your own publisher or sell rights to another publisher, attract readers and more readers now!  http://writingcoachteresa.com

http://lovemadeofheart.com/blog/is-there-a-book-to-help-a-writer-build-platform-and-fanbase/