I started a new format for my blog posts on November 16, 2011. Once a month, I will write a post to include 3 sections.

As 22-day Platform-Building Coach– Build Your Writer’s Platform & Fanbase In 22 Days:

Write Your Story Now! PLAYshop with Mary E. Knippel

Are you frustrated trying to find just exactly the right words
- for your blog posts?
-for that end-of-the-year letter to family or customers?
-to update your profile on your website or social media site?

Come and explore how you can overcome your writing challenges and have fun at the same time!

Nov. 19, 2011   9 a.m. -4 p.m. Free Event
$20 holds your seat (refunded at the door)
Workshop in Half Moon Bay, CA

What Is a Talking Tagline for Writers of Fiction and Nonfiction?

Every year at the exciting San Francisco Writers Conference, Talking-Tagline Teacher Elisa Southard and Platform-Building Coach Teresa LeYung Ryan (yours truly) show writers of all genres how to hook attention–in person, in emails & voicemail, on their websites, blogs, facebook, Twitter, LinkedIn, YouTube, and other social-media forums.  Hook attention with your talking-tagline!

When someone asks: “Elisa, what do you do?”  Elisa responds with: “Through my book Break Through the Noise, I help professionals power up their marketing messages.” (she doesn’t say “I’m a writer” because… what if the other person doesn’t ask her more questions. )

When someone asks: “Teresa, what do you do?” Teresa responds with: “Through my book, I help writers build their platforms and fanbase in 22 days.”

As a novelist and memoirist, Teresa says: “Through my book Love Made of Heart, I inspire adult-children of mentally-ill parents to speak openly about the stigmas.” (When I was newbie, my playwright friend Kim McMillon would invite me to parties.  Someone would come up to me and ask “So, Teresa, what do you do?”  I would answer “I write novels.” Then the other person would ask “Are you published?” and I would shyly say “Not yet.” Where did that conversation take me? Nowhere.  Many times, the other person would corner me and tell me what he/she writes (a monologue).

Here are other examples of  how to engage with the talking-tagline:

As a travel writer, Elisa says: “I help people turn curiosity into confidence when they travel.”

As a guest speaker to schools, Teresa uses: “Through my book, I help survivors of family violence find their own voices.”

Elisa Southard says: "Break through the noise" and Teresa LeYung Ryan says: "Build your writer's platform & fanbase in 22 days."

*** This year our interactive presentation at SFWC was publicized as: Get a Grip: Be Your Own Best Promoter ***

Writers who:

• were in our session
• received one-on-one coaching from us
• bought the CD or MP3 of our session http://www.vwtapes.com
• learned Talking-Tagline from us at other conferences or workshops . . .

… here’s your chance to tell tens of thousands of my fans what your Talking-Tagline is. Click on the title bar of this post, fill in the boxes and press “submit.”

Also, Elisa and I are both on facebook.  Request

to be “Friends” and remind us where you met us.

Elisa loves Twitter, so, connect with her that way too.

More resources to help you and your writer-friends gain a competitive edge in the publishing industry:

http://breakthroughthenoise.com Watch Elisa’s interview on television–how to deliver your talking-tagline for any profession. Helping you create your talking-tagline is Elisa Southard’s unique talent. Get Elisa’s book Break Through the Noise, 9 Tools to Propel Your Marketing Message

http://writingcoachteresa.com You will giggle when you see how fun it is to build your platform and attract more fans while you’re writing your project. Order my workbook from Amazon  Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW . Why 22 days? When you stick to a program, you develop new habits. Look at the reviews from writers who have used the program.

I say:  Reach out, not stress out!  Help your fans find you!

Let’s hear your talking-tagline.  Click on the blue title bar of this post to get the comment box, fill in all the boxes and press “submit.”

To read other posts in my blog (about writing contests, publishing opportunities, more tips on platform-building), click on [ Home ] and scroll down  OR key in words in the search box to find specific posts. Example: if you key in the words: poetry anthology 2011 into my blog’s search box and click [search], you will see my post containing info about the  Las Positas College Anthology and other contests for other genres (Thank you, Poet Laureate Deborah Grossman!) To read the entire version of a post, click on the title bar of that post.

To see my website for all my books, go to:  http://writingcoachteresa.com

http://sfwriters.org — future San Francisco Writers Conference, San Francisco Writers University, contests, scholarships, recordings of past conferences.

http://www.sfwritingforchange.org – for authors of non-fiction – Writing for Change Conference.

Saturday March 26, 2011 in San Francisco  “Meet the Agents & Acquisition Editors!”
Teresa LeYung Ryan, Mary E. Knippel and Tanya Egan Gibson will coach writers before they pitch at this event. http://www.wnba-sfchapter.org/

Reach out, not stress out!

Sincerely,

Build-Your-Writer’s-Platform Coach Teresa

What's Teresa's talking tagline for her novel Love Made of Heart?

Conference registrants have described us as “The Elisa & Teresa Show” because we do skits to demonstrate our points, and, our sessions are always interactive.“Writing-Career Coach Teresa & Talking-Tagline Coach Elisa Southard love helping authors hook attention from agents and publishers.”

This year, SFWC creators Elizabeth Pomada & Michael Larsen want us to present: UPPING YOUR PLATFORM: Building Your Visibility Online and Off with YOUR Talking Tagline.
Fun! As a pre-conference exercise, I ask registrants to Google our names and see what our talking-taglines are.

Elisa Southard IS the Talking-Tagline Queen and the author of  Break Through the Noise: 9 Tools to Propel Your Marketing Message.

She’s my coach when I need to hook attention. She even dreamed up the main part of the title of my new guide !  Build Your Name, Beat the Game.  What a gift!  Thank you, Elisa!

Elisa’s working on a new book herself. Meanwhile I’d like to remind all writers (and anyone who has a service to provide) to visit her website.  http://breakthroughthenoise.com/

Elisa is often quoted as saying, “Don’t kill a marketing moment, execute it.”

Happy New Year, Elisa!  And Happy Writing your new book!

Coach Teresa & Coach Elisa

Sincerely,

Teresa