November 8th, 2011 | Author: admin
In his blog post of October 21, 2011, literary agent/consultant/author Michael Larsen says: “Every word in a nonfiction proposal has to be right. The sample chapter has to be as enjoyable to read as it is informative. The proposal has to generate as much excitement as possible in as few words as possible. But even that may be a small part of the challenge for arousing the interest of agents.”
Michael quotes Jack Canfield and fellow agent Rita Rosenkranz:
Chicken Souperman Jack Canfield says: “A book is like an iceberg: Writing is 10%; marketing is 90%.”
Rita Rosenkranz says: “… publishers aren’t buying promise, they’re buying proof.”
Coach Teresa LeYung-Ryan here to say: “The same demands from publishers on authors of nonfiction also apply to authors of fiction. Why? Publishing is a business. Why wouldn’t publishers prefer to invest in best-selling authors and celebrity-authors? These authors have fanbases. Fans buy books. You too have fans–in your circle of loved ones and friends. The secret is to build your fanbase and fortify it with a platform. WHAT is a platform? Making your name stand for something—to attract targeted consumers who are likely to buy what you have to sell. What are you selling? Your literary work.”
You can sneak preview the 2 exercises for Day 1 from my workbook, Build Your Writer’s Platform & Fanbase In 22 Days, by clicking on this link:
Sincerely,
Coach Teresa
Teresa LeYung-Ryan says: “Reach out, not stress out, when pursuing your dreams!”
Writing Career Coach/Manuscript Consultant
Author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (print edition & eBook edition)
Author of the novel Love Made of Heart (inspires adult children of mentally ill parents to speak openly about the stigmas and find resources for their families)
Posted in About Teresa Jade LeYung aka Teresa LeYung Ryan, Art / Craft / Teaching, writing-career coach / manuscript consultant / writing coach / editor/ book doctor / author / writer's life / publisher | 
Tags: author, best-selling authors, Build Your Writer's Platform & Fanbase In 22 Days, celebrity-authors, Coach Teresa LeYung Ryan, consultant, fanbase, fiction, Jack Canfield, Literary Agent, Making your name stand for something, manuscript consultant, marketing, Michael Larsen, nonfiction proposal, platform, publishers aren't buying promise they're buying proof, Publishing is a business, Rita Rosenkranz, What is a platform, writing, writing career coach, writing is 10% marketing is 90%