Posts Tagged ‘Book buyers’

Coach Teresa LeYung-Ryan says: “What is a Writer’s Platform, Why Do You Need One, How Do You Get One?”

The blog posts from Dystel & Goderich Literary Management and Fuse Literary are examples of the level of support that experts give to writers so that you can navigate this dynamic world of publishing.

So, you have a finished manuscript. Oh happy day!  Celebrate!

What next? If you want your book to be more than a personal legacy for your family and friends, there are two sets of tasks to perform on your writer’s journey.

·         Hire an editor who has experience editing your genre.

·         While your editor is busy at work, you are also busy at work taking care of the business side of being a writer. If you haven’t been building your platform, it’s time now (before pitching and sending queries to agents and acquisition editors at publishing houses).

The focus of this post is on platform-building.  What is a writer’s platform? Why do you need one? How do you get one?

The question: “What kind of platform does this author have?” (asked by agents and acquisition editors)  = “How many books can this author sell right now, on her own/his own?” At this point, your manuscript (a polished one) becomes a commodity (whether your book is fiction or nonfiction).

Of course if you are already a celebrity author or a best-selling author, the agent can pitch you to acquisition editors with ease, and in turn, acquisition editor can pitch you to the sales team and publisher with ease. The publisher will then offer you a big advance (because they know that your fans are likely to buy your book); they’ll make money, you’ll make money.

However, what if you do not have a huge fanbase? What can you do to attract the people who have the power to help you and your book go far and wide?

The answer is: Making your name stand for something—to attract target consumers— who are likely to buy what you have to sell (from page 1 of my workbook Build Your Writer’s Platform & Fanbase In 22 Days).

Let’s take a look – making your name stand for something –  that “something” is the core theme in your book. If you do not know what your core theme is, hopefully members in your critique group and the editor you have hired will know. You need to know what your book is about.

Example:  the core themes in my novel Love Made of Heart are: daughter-mother relationship; mental illness; family violence.

The core theme in a book is the bait that attracts your target consumers. The target consumers are your fans.

Fact:  Your loyal fans (people who care about you) are likely to buy what you have produced.

Fact:  Your prospective fans (people who care about what you care about / the core themes in your book) also are likely to buy what you have produced.

1.    You know who your loyal fans are. However, do you know how to articulate your themes to them so that they can broadcast for you? I say: “You can ‘train’ them.”

2.    How do you find your prospective fans? I say: “Reach out, not stress out. Help them find you.”

You can accomplish both… through the appearance of your platform statement.

I reiterate: “Make your name stand for something—to attract target consumers— who are likely to buy what you have to sell.”

Example (for my fiction and narrative nonfiction): My name is Teresa LeYung-Ryan. Through my books and monologues, I encourage adult children of mentally ill parents to speak openly about the stigmas.

Another example: My name is Teresa LeYung-Ryan. Through my novel Love Made of Heart, I help survivors of family violence speak openly about the stigmas.

Example (for my how-to books):  I am Coach Teresa LeYung-Ryan. Through my workbook Build Your Writer’s Platform & Fanbase In 22 Days, I teach writers how to attract attention from agents, editors, publishers, media, book buyers, and readers.

Where would you showcase your platform statement?

Email signature block; business card; website; blog; YouTube channel; press releases; social media; query letters; book proposals; your bio; photo file names and photo captions . . .  Where else?

Learn more.  On Sunday, August 28, 2016, 2:00-5:00pm -

Join me (Coach Teresa LeYung-Ryan Build Your Writer’s Platform & Fanbase In 22 Days) and Valerie Haynes PerryWrite the Book You Want: Be Your Own Coach   and Luan Stauss--owner of and book buyer for Laurel Book Store in a three-hour workshop -


for you and your friends who identify yourselves as serious writers

at Laurel Book Store (near the 12th St. BART station in Oakland, California)

We will address the following topics:

  • Build your name, platform, and fanbase to hook attention before publication
  • Maintain clarity, self-confidence, and motivation to bring your own book into being
  • Expand your knowledge of the moving parts that comprise the publishing industry and make savvy choices

Register online: $25.00 SKU: EVENT828

I cheer for you!

Reach out, not stress out. I wish you a joyful writer’s journey!


Coach Teresa LeYung-Ryan

Here’s a tip from me—Writing Career Coach Teresa… One way to build your name/platform is to write book reviews.  Who reads book reviews?  Book buyers, book sellers, teachers, librarians, agents, publishers, sales reps, wholesalers, distributors, and of course your fans/readers.

My clients ask me:  “How do I write book reviews on Amazon to build my name/platform?”

To write a review for a book listed on
After you get to the Amazon-page dedicated to the book, scroll down and look for the rectangular button: Create your own review
You’ll be asked to sign-in. If you don’t want an account at Amazon, then, you can’t write reviews on Amazon.
After you sign-in, you’ll be asked:
Are you over 13?
Then, you’re asked: “How do you rate this item?” 1 to 5 stars

Example: I studied Christy Pinheiro’s & Nick Russell’s book The Step-by-Step Guide to Self-Publishing for Profit! Start Your Own Home-Based Publishing Company and Publish Your Non-Fiction Book with CreateSpace and Amazon

I rated Christy Pinheiro’s & Nick Russell’s book 5-stars
The title of the review I used: Most Helpful Guide on Self-Publishing
My review:
“Thank you, Christy Pinheiro & Nick Russell, for helping me through my self-publishing journey with your wonderful ‘page-turning’ guide on how to succeed in the Amazon CreateSpace program. Your tips, especially on identifying a publisher’s name and your interviews with other experts, were all priceless.” Teresa LeYung Ryan, writing-career coach, author of Build My Writer’s Name and Platform: Attract Agents, Acquisition Editors, Publishers, Readers, and Media Attention
Tags: self-publishing, amazon createspace, christy pinheiro, nick russell, step by step guide, book publishing, print on demand

Here’s the link to all the book reviews I’ve written on

Teresa LeYung Ryan, author & writing-career coach, founder of GraceArt Publishing

Build My Writer’s Name and Platform: Attract Agents, Acquisition Editors, Publishers, Readers, and Media Attention
is the 22 minutes for 22 days workbook.
“Reach out, not stress out, when building your writer’s name.”

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