I had redesigned one of my signature presentations for California Writers Club-Redwood Branch and created a new template for Writing Career Make-Over with Coach Teresa LeYung-Ryan.

I so wanted to help every writer in the audience see how simple building one’s platform could be.  To get familiar with my audience, I read every word of Redwood Writers’ January 2012 newsletter and looked at the names of the entire membership roster on the branch’s website.  The exciting programs created by the members are synonymous with Redwood Writers. I spent weeks preparing for my presentation.

But I goofed!   Even though my definition of platform was on the template, I didn’t say it!  And, because I didn’t say: “A platform is making your name stand for something—to attract targeted consumers who are likely to buy what you have to sell,”  my talk was missing  structure.

Whether you write fiction, narrative nonfiction or prescriptive nonfiction (how to books) or poetry or plays or anthologies. . . whether you want to land an agent or acquisition editor at a publishing house . . . whether you want to be your own publisher . . . you’re going to need a platform.

Let’s dissect the definition of a platform.  “Making your name stand for something—to attract targeted consumers who are likely to buy what you have to sell.” (page 1 of my workbook Build Your Writer’s Platform & Fanbase In 22 Days)

The last part “what you have to sell” — what you’re selling is your literary works or services.

The middle part “to attract targeted consumers” — the targeted consumers are the folks who read and buy the kind of material you write about.

The first part “Making your name stand for something” — that was the heart of my presentation–to help each writer identify the themes/subject matters/issues that he/she writes about. For my template, I had found on Google Images the perfect hard hat  to illustrate my point that the hardest job in platform-building is asking yourself and answering these questions: What is it that I write about? What are my themes/subject matters/issues? What will readers gain from reading my work?

So, there I was, asking 7 delightful authors (Marcia Naomi Berger, Deborah Taylor-French, Amanda McTigue, Robbi Sommers Bryant, Paul Greenberg,  Ana Manwaring, Heidi Roth) to come up to the stage to speak their full names. I guided them on how to identify: her/his picture of success; the themes/subject matters/issues that he/she writes about;  his/her motivators & modus operandi; her/his fans and where to find them.

Making one’s name synonymous with the themes/subject matters/issues one writes about.

If I had prepared everyone with the “why” for doing the exercises, then more writers in the audience would have gained their “aha moments” too.

When I coach my clients  . . .prescriptive nonfiction (how to books) authors usually answer those questions with ease. It’s not so easy for fiction and narrative nonfiction authors. I’d say: “Instead of telling me the plotline or the character sketch, think about the issues and the themes.  What does your protagonist have to deal with?  What will your protagonist learn in story world?  What your main character learns, your readers will also learn!”  The answers will help you form your mission statement.

So, Coach Teresa, define a writer’s platform!  “Making your name stand for something—to attract targeted consumers who are likely to buy what you have to sell.”

Understanding what a platform is gives you a fresh look at your writing career.

And you’ll be ready to have more fun doing the exercises in my workbook. Day I exercises:  “Who am I?” and “What I Have in Common with Super Famous People” (take a sneak peek at Amazon’s “look inside” of Build Your Writer’s Platform & Fanbase In 22 Days

I wish to thank these folks again:

Linda C. McCabe for inviting me to present

The entire Redwood Writers Board

Everyone in the audience yesterday

Kate Farrell for helping me format my template on her MAC and being a loving friend

Everyone who gave me their comments on the evaluation sheet.

Everyone who told me about their themes before and after the presentation.

Everyone who bought Build Your Writer’s Platform & Fanbase In 22 Days and will start Day I exercises:  “Who am I?” and “What I Have in Common with Super Famous People”

Everyone who bought Love Made of Heart (my novel to inspire adult children of mentally ill parents to speak openly about the stigmas and find resources for their families)

Kate Farrell made my day by showing me Lindsay Pasdera Marquez’s email to Redwood Writers’ listserver.

Mon, Jan 9, 2012 at 8:57 AM

Re: [RWmembers] glad to have found RWC

I joined RWC a few months back, and was able to attend my first meeting yesterday.  Wow!  I feel very fortunate to have access to such a vibrant community of passionate writers in my own backyard.

I appreciated Teresa LeYung-Ryan’s perspective and am thrilled to have a written mission statement (Dream) for my work. Mine is: to dramatically increase the percentage of Americans who are aware that humans have a rich history of cooperation, egalitarianism, and non-violence. Writing that statement helped me see the coherence between my two current writing projects: one, a historical fiction set in sixth century Scotland among a matrilineal tribal people, and two, my blog (www.ancientabundance.blogspot.com) on the true nature of pre-agricultural humanity.  I have chosen a pen name for both the novel and the blog.

I look forward to taking advantage of all the wonderful growth opportunities that RWC has to offer and to getting to know each of you over time.

Happy New Year!

Lindsay Pasdera Marquez

Here’s my response:

Mon, Jan 9, 2012 at 8:57 AM

Good Day Fabulous Redwood Writers!

Thank you for your participation yesterday for my “Writing Career Make-Over with Coach Teresa LeYung-Ryan” presentation.
Thank you for your comments on the evaluation sheets.

Lindsay, I am jumping for joy seeing your mission statement; it speaks with clarity. Be sure to add your mission statement to your signature block in emails (even emails to personal friends). Why? You want all your fans to see what you are passionate about. Fans talk about passionate people.

I will write a follow-up to yesterday’s session and submit it to Robin Moore and/or Lynn Millar for those who could not make it yesterday.

“Reach out, not stress out, when building your writer’s platform!”
Sincerely,
Coach Teresa 

http://writingcoachteresa.com

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (in print edition and E-book)

More rewards:

I’m going to submit my 10-minute play to 2012 Redwood Writers 2nd Playwriting Contest. Thank you, Linda Loveland Reid, for creating the contest!

Today, after Kate Farrell fed me breakfast and got me to Golden Gate Transit Mall in plenty of time (Thank you, Kate!), I met up with another dear friend–author Lynn Scott. I told Lynn about my goof-up yesterday; she laughed at me, lovingly. Thank you, Lynn! “Focus on the positive,” reminded Lynn.  Once again, writers brighten my day. I am a happy and thankful coach/author/friend.

To participate in this blog post (article), submit a comment by: clicking on the blue title bar of this post, scrolling down to get the boxes, filling in the boxes and click on “submit comment” button — so that thousands of my fans will see your name, URL (your website/blog address if you have one), and what themes/subject matters/issues you write about.

I’m cheering for you!

Happy New Year to You!

January 5, 2012 6:00-7:30pm Women’s National Book Association SF Chapter members and prospective members welcomed to “Authors Exchange Solutions” discussions with Birgit Soyka, Teresa LeYung-Ryan and Mary E. Knippel at San Francisco Main Library, Latino/Hispanic Room A – free event

January 8, 2012 “Writing Career Make-Over with Coach Teresa LeYung-Ryan” at California Writers Club Redwood Branch in Santa Rosa, CA  $5 for CWC member; $8 non-member

January 12, 2012 roundtable discussion “Building Your Writer’s Platform with Coach Teresa LeYung-Ryan“  free Internet event. Sign up at National Assn. of Memoir Writers

January 29, 2012 10:00am–5:00pm Half Moon Bay, CA  “Create Your Success Story from the Inside Out” with Mary E. Knippel, founder of Your Writing Mentor, sponsored by Women’s National Book Assn-San Francisco Chapter $35 for WNBA member; $55 non-member

February 2, 2012 6:00-7:30pm Women’s National Book Association SF Chapter members and prospective members welcomed to “Authors Exchange Solutions” discussions with Birgit Soyka, Teresa LeYung-Ryan and Mary E. Knippel at San Francisco Main Library, Latino/Hispanic Room A — free event

Arts in the Valley is hosted by Kim McMillon on 1480 KYOS in Merced, CA. Merced County has a vibrant arts community that Arts in the Valley showcases along with local and national authors. Arts in the Valley often has theme shows where topics of health, healing, women’s issues, and topics of interest to our listeners are discussed.  http://artsinthevalley.wordpress.com/

California Writers Club CWC http://calwriters.org/ 10 branches in northern California and 9 branches in southern California. CWC shall foster professionalism in writing, promote networking of writers with the writing community, mentor new writers, and provide literary support for writers and the writing community as is appropriate through education and leadership.

Sincerely,

Coach Teresa LeYung-Ryan

http://writingcoachTeresa.com

Teresa is author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (in print edition and E-book)

Leigh Anne Lindsey, founder of SeaStorm Press (an ‘author-centric, indie epublisher & emarketer), publishes ebooks, establishes and manages social media accounts and creates websites and marketing materials.

Leigh Anne is a mover-and-shaker with a kind heart; I’m fortunate to know her through Women’s National Book Association.

Leigh Anne Lindsey was interviewed by California Writers Club–Redwood Branch

Member in the Spotlight : Leigh Anne Lindsey

Sci-fi/fantasy writer Leigh Anne Lindsey is also the founder of SeaStorm Press, an epublishing and emarketing company whose very first ebook was picked up by a traditional publisher just after its release. As you’ll see from this interview, her success is the result of effort, cooperation, skill, and much determination.

What led to your smashing success with SeaStorm?

It’s due to the great partnership I have with my brother, Jim T. Lindsey, the author of SeaStorm’s first ebook, The Flaw in the Fabric – Book 1 of A Traveller’s Guide for Lost Souls. He had a manuscript ready to go that he’d worked on for the past six years and had edited by professionals for the past year.

To read the entire interview, please visit http://redwoodwriters.org/newsletter/member-in-the-spotlight/ in August.

Cheers to you, Leigh Anne Lindsey!

Sincerely,

Writing Career Coach Teresa LeYung-Ryan who says: “Reach out, not stress out, when pursuing your dreams!”

Build Your Writer’s Platform & Fanbase In 22 Days