Posts Tagged ‘Kevin Smokler’

 Who will be teaching and entertaining at the San Francisco Writers Conference February 14-17, 2013?

Writing Coach Teresa LeYung-Ryan here . . .  honored to be invited to present at the San Francisco Writers Conference again.   I will get to work with talented colleagues and friends, ten years in a row!

Friday Feb. 15, 2013  9:00-9:45am


presented by:  Writing Coach Teresa LeYung-Ryan, Build Your Writer’s Platform & Fanbase in 22 Days  and  Advisory Board Member Elisa “Sasa” Southard, Break Through the Noise: 9 Tools to Propel Your Marketing Message (free balloons in this interactive session)


Writing Mentor Mary E. Knippel and Writing Career Coach Teresa LeYung-Ryan

Sunday Feb. 17, 2013  10:00-10:45am

BE YOUR OWN EDITOR:  Ensuring Agents and Editors Love Your Work”

presented by:  Writing Coach/Manuscript Consultant Teresa LeYung-Ryan, Build Your Writer’s Platform & Fanbase in 22 DaysLove Made of Heart  and Your-Writing-Mentor Mary E. Knippel, The Secret Artist: Give Yourself Permission to Let Your Creativity Shine!

Also, I will be one of the independent editors, giving one-on-one consultation, on:

Friday  11:00am — 11:50am; Friday   2:00pm  –  3:30 or 3:40pm

Saturday  11:00am — 11:50am

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  The 10th Anniversary SFWC February 14-17 (Thursday through Sunday), 2013 !

2013 SFWC Presenters

Here is SFWC’s growing list of authors, agents, editors, publishing professionals and other presenters who will be speaking at the 2013 San Francisco Writers Conference. To find out more about each of them, click on the underlined name.

Bella Andre, author of Let Me Be The One
Guy Kawasaki, author and co-founder of & founder of Garage Technology Ventures 
Anne Perry
historical novelist and author of Blind Justice
R.L. Stine, author of the Goosebumps series

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Martha Alderson, Plot consultant and author of The Plot Whisperer Workbook: Step-by-Step Exercises to Help You Create Compelling Stories
Marilyn R. Atlas, Producer and personal manager in Hollywood
Bob Barner, children’s author/illustrator Dem Bones
Cara Black, author of Murder in Passy
Zoe FitzGerald Carter, author of Imperfect Endings: A Daughter’s Story of Love, Loss and Letting Go
Claire Cavanaugh, author/editor
Stephanie Chandler, author, online marketing and social networking guru
Meg Waite Clayton, author of The Four Ms. Bradwells, and The Wednesday Sisters
Mark Coker, founder and CEO of Smashwords
David Corbett, author of Do They know I’m Running?
Kim Culbertson, author The Liberation of Max McTrue
Deborah Davis, author of Not like You
Robert Dugoni, author of Wrongful Death and Murder One
Camille T. Dungy
, author and professor at San Francisco State University
Brian Felsen, president of BookBaby / CD Baby / HostBaby
Lee Foster, author, award winning travel writer/photographer
Amy Franklin-Willis, author of The Lost Saints of Tennessee
Joel Friedlander, The Marin Bookworks
Diane Gedyman, Owner/Editor at The Publisher’s Desk
Joan Gelfand, author, blogger and poet
Tanya Egan Gibson, Author/Freelance Editor
Constance Haleauthor, journalist and blogger
Brad Henderson, author and UC Davis Professor in Writing
Vicky Hudson, Freelance Writer
Corrine Jackson, author of If I Lie and Touched
Andy Jones, Professor, author, social media consultant
Evan Karp, creator of and Quiet Lightning
Carla King, Adventure travel author and Founder of Self-Publishing Boot Camp
Bharti Kirchner, author and teacher
Mary E. Knippel, author of The Secret Artist – Give Yourself Permission to Let Your Creativity Shine!  Founder of Your-Writing-Mentor
John Korty, Film Director
C.S. Lakin, author, independent editor
Linda Lee, Founder of Askmepc-webdesign & Smart Women Stupid Computers
Karen Leland, best-selling author, speaker and consultant – Sterling Marketing Group
Donna Levin, author/writing teacher
Teresa LeYung-Ryan, manuscript consultant; coach and author of Build Your Writer’s Platform & Fanbase In 22 Days; author of Love Made of Heart
Mary Mackey, author of Sugar Zone  
Ron Martinez, Founder, Aerbook Maker Cloud Publishing
Meredith Maran
, journalist, essayist, author of A Theory of Small Earthquakes
Dalya MassachiFounder, Writing for Community Success
John McAlester, Founder, PigeonLab publishing platform
Joanne McCall, media public relations
Linda Joy Myers
, author & President of National Association of Memoir Writers
Greg Nelson
, author of Living Your Best Life: A 30 day Journey of Personal Growth
Kathryn Otoshi
, author/illustrator of What Emily Saw
Robin Perini, author of Cowboy in the Crossfire
Dan Poynter, Para Publishing – Self-Publishing Guru
Peg Alford Pursell, poet and short story author
Lisa Marie Rice, author of Heart of Danger
Barbara Santos, author of Maui Onion Cookbook and Practice Aloha
Kemble Scott, author of The Sower and So.Ma
Naheed Senzai
, author of Shooting Kabul
Rusty Shelton, President and CEO of Shelton Interactive
Sheldon Siegel, author of The Terrorist Next Door
Kevin Smokler, author of Bookmark Now
Elisa “Sasa” Southard, traveler writer; certified tour director; author of Break Through the Noise:9 Too ls to Propel Your Marketing Message; conference advisory board member
Ransom Stephens
, author of The God Patent
Ellen Sussman, author of French Lessons
Wendy Tokunaga, author of Midori by Moonlight
K.M. Walton, author of Cracked
Penny Warner, author of How to Host a Killer Party
Chef Martin Yan, chef, author, TV personality
Victoria Zackheim, author of Exit Laughing, How Humor Takes the Sting Out of Death
Anne Zimmerman
, author of An Extravagant Hunger: The Passionate Years of M.F.K. Fisher

* * * * * * * * * * * * * * *

Elfrieda Abbe, Publisher, The Writer magazine at Madavor Publishing.
Chuck AdamsExecutive Editor at Algonquin Books
Yanina Gotulsky, Publish at Numina Press
Lee Foster, at Foster Travel Publishing
Nancy Hancock, editor at HarperOne
Gabrielle HarbowyManaging Editor at Dragon Moon Press
Jan Johnson
, RedWheel/Weiser/Conari/Turning Stone
Brenda Knight, Associate Publisher at Cleis Press, Berkeley CA
Susanne Lakin, Editor
Ross E. Lockhart, Editor at Night Shade Books
Melissa Manlove, Editor at Chronicle Books
Julian Pavia, Editor at Crown Trade/Broadway
Annette Pollert, Editor at Simon-Pulse a division of Simon and Schuster
Chuck Sambuchino, Editor at Writers Digest Books and edits Guide To Literary Agents, author of Create Your Writer Platform
Jill Schwartzman, Executive Editor at Dutton, part of the Penquin Group
Ralph Scott, Executive Editor at Credit The Edit
Charles Spicer, Executive Editor at St. Martins Press
Lauren Spiegel, Editor at Touchstone/Simon & Schuster
Laura Tisdale,
 editor at Reagan Arthur Books at Little Brown

* * * * * * * * * * * * * * *

Peter Beren, literary agent and publishing consultant (CA)
Andrea Brown, President – Anrdea Brown Literary Agency (CA)
Kimberley Cameron, President of Kimberley Cameron & Associates (CA)
Verna Dreisbach, Dreisbach Literary Management (CA)
Mollie Glick, Foundry Literary and Media (NY)
Mandy Hubbard, agent at D4EO Literary (CT)
Liz Kracht, agent at Kimberely Cameron and Associates (CA)
Michael Larsen, Larsen/Pomada Literary Agents (SF)
Taylor Martindale, Full Circle Literary (CA)
Jill Marsal, Marsal-Lyon Literary (CA)
Laurie McLean, Larsen/Pomada Literary Agents (SF)
Michael Neff, AEI Films and Books
Lara Perkins, Associate Agent, Digital Manager, Andrea Brown Literary Agency (CA)
Elizabeth Pomada, Larsen/Pomada Literary Agents (SF)
Jody Rein, President of Jody Rein Books, Inc (CO)
Rayhane Sanders, Literary Manager at WSK Management, LLC (NY)
Katharine Sands, Sarah Jane Freymann Agency (NYC)
Ken Sherman, Ken Sherman and Associates
Nephele Tempest, The Knight Agency (Atlanta/CA)
Becky Vinter, agent at FinePrint Literary Management (NY)
Gordon Warnock, Andrea Hurst & Associates (CA)
Pamela van Hylckama Vlieg, Larsen/Pomada Agency (CA)

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Goosebumps author R.L. Stine offers a free talk for his young fans

on February 16th at the 2013 San Francisco Writers Conference


While he is in town as a keynoter for the 2013 San Francisco Writers Conference, the shadowy R.L. Stine will offer a frightfully delightful session for his young fans. We promise there is nothing to fear from the master of horror. It all begins promptly at 10 a.m. on February 16th at the Mark Hopkins Hotel. His talk is free, but rules must be followed! (See below.)

            Mr. Stine is best known as the author of the popular Goosebumps series of books for young readers. He has sold over 350 million books, making him one of the best-selling children’s authors in history. In fact, he was named the #1 best-selling author in America by USA Today for three straight years outselling John Grisham, Stephen King and Tom Clancy.

The FREE session for students during the SFWC is made possible by the San Francisco Writers Conference which is a 501(c)3 nonprofit organization, the InterContinental Mark Hopkins and the many companies and individuals who are sponsors of the 2013 San Francisco Writers Conference.

RULES for the R.L. STINE session during the 2013 San Francisco Writers Conference:

The event starts PROMPTLY at 10 a.m. at the Mark Hopkins Hotel on Saturday, February 16th, 2013. The session is open to students in 3rd to 8th grade and is limited to the first 200 confirmed RSVPs.

You MUST RSVP following these rules or something bad may happen (perhaps you won’t get in!)   Go to  Click on ‘Register Here for R.L. Stine’ option on the right side of the homepage.  Fill out the form.  List all the students who will be attending in the box provided. Submit the form.  A thank you page will appear.  We suggest you bring a copy of the thank you page with you.

Mandatory:  If you are bringing a group, there must be 1 adult per 10 children.

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Who else will be helping writers at the 2013 San Francisco Writers Conference?

Published authors and publishing experts who generously volunteer their time! Click here to see who they are!

Members from Women’s National Book Association!

Members from California Writers Club!


Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams.”

Coach Teresa LeYung-Ryan on CBS Bay Sunday with Host Frank Mallicoat

Writers’ Platform & Fanbase-Building Coach Teresa LeYung-Ryansays:

Click here to read the interview with Coach Teresa for StepByStepPublishing

As coach and author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW,  she says: “Whether you are writing fiction or nonfiction, make your name synonymous with the issues you write about.”

Teresa has built her own platform happily. Her first novel Love Made of Heart  is used in college composition classes; available at public libraries; recommended by the CA School Library Association and the CA Reading Association; and archived at the San Francisco History Center. Love Made of Heart and her short play Answer Me Now carry the themes closest to her heart:  mother-daughter relationship; Chinese-American immigrant experience; helping adult-children (of mentally-ill parents) speak openly about the stigmas and find resources for their loved ones.


Coach Teresa, what happened on Friday Feb. 17, 2012 at San Francisco Writers Conference?

Coach Teresa LeYung-Ryan here . . . this is what happened from my POV. Please tell me and my colleagues your point of view by submitting comments to this blog post.  How? Click on the blue title bar of this post, scroll down to get the boxes, fill in boxes and click on “submit comment” button.


Elisa Sasa Southard arrived at my home before 7:00am and off we went.  I had packed chicken meatball/naan breakfast roll-ups for us. We were inside the Mark Hopkins before 8:00am. Thank you, author Birgit Soyka and Tessa Bertoldi, for helping us distribute session hand-out material and keep track of time at our 9:00am-9:45am presentation “Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book”

Writers' Platform-Building Coach Teresa LeYung-Ryan and Elisa Sasa Southard promote SFWC everywhere--even on Go-With-Sasa's automobile


Audrey Fairchild & Julaina Kleist & Jordan Bernal gracious reps at SFWC--photo by presenter & Writers' Platform-Building Coach Teresa LeYung-Ryan












SFWC Heroes make conference a huge success--photo by Story Consultant & Writers-Platform-Building Coach Teresa LeYung-Ryan












Elisa “Sasa” Southard & Teresa LeYung-Ryan 

Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book

Attend this session if you want to:
•    hook agents, acquisition editors, readers, media attention
•    make your name synonymous with the themes you write about
•    have fun building your writer’s platform

YOUR NAME: _________________________________________________________

Before Talking Tagline: _______________________________________________________________________________________

AFTER crafting your personalized “talking tagline” from this workshop: ____________________


Elisa “Sasa”’s definition of talking-tagline: “A one-sentence pitch that transforms every encounter into a marketing moment.”

Coach Teresa’s definition of platform: “Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”

My next steps:
•    Go to and watch Elisa’s TV clip about talking-taglines.
•    Go to click on “Coach Teresa’s Blog” and bookmark it.
•    I shall ____________________________________________________________


Elisa Sasa Southard & Teresa LeYung-Ryan’s session—crafting your talking-tagline & building writer’s platform & fanbase



Elisa Sasa Southard and Teresa LeYung-Ryan say: "Help yourself by helping other writers"


Elisa Sasa Southard & Teresa LeYung-Ryan show how using talking-taglines & building writer's platform are as fun as keeping balloons in the air--photo by Tessa Bertoldi


Elisa Sasa Southard & Teresa LeYung-Ryan attract writers who want to create their talking taglines and build their platforms and fanbases--photo by Tessa Bertoldi


Elisa “Sasa” Southard wears 2 hats:

•    As author of Break Through the Noise, 9 Tools to Propel Your Marketing Message, she helps writers turn personal skills into marketing talent

•    As creator of Big City Travel Skills Project, Sasa helps young travelers turn into smart and savvy adventurers


Teresa LeYung-Ryan also wears 2 hats:

•    As author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW, she coaches writers on making their names synonymous with the themes/subject matters/issues they write about.

•    As editor/story consultant, she helps writers polish their manuscripts by identifying their themes and archetypes

Her novel Love Made of Heart is used in college composition classes.


testimonials from Elisa Sasa Southard & Teresa LeYung-Ryan's USE Your Talking Tagline to Build Your Writer's Platform session at SFWC


story consultant & writers' platform-building coach Teresa LeYung-Ryan and Birgit Sokya (author of To Drink the Wild Air) are colleagues at Women's National Book Association


Author & SFWC Marketing Director Barbara Santos works out details with Mark Hopkins staff






author and writing coach Catharine Bramkamp with career advisor Rebecca Martin of at SFWC–photo by Writers’ Platform-Building Coach Teresa LeYung-Ryan






presenters Elisa Sasa Southard and Teresa LeYung-Ryan and historical novelist Pamela Tartaglio


At lunchtime, the room’s energy fell to deep sadness when Elizabeth Pomada told us that Shirley Fong-Torres (who delighted us last year at SFWC) died a few months after the 2011 conference. Shirley was only 64. I am so sad for her family. Blossom branches in a huge vase on the SFWC stage reminded us of Shirley’s vibrance.

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Lisa See’s keynote speech was most inspiring.  Lisa said when she reads a book she reads the beginning, then the ending, then back and forth until she reaches the middle; then she’ll read the ending again. Coach Teresa here . . . to remind my clients . . . Before you rework the beginning of your novel or memoir, review your ending.  Lisa’s reading m.o. is a helpful trick for writers. As Plot Whisperer Martha Alderson says: “The beginning foreshadows the ending.” “The ending dictates the beginning.”

Read fabulous story-teller Lisa Lee’s books!


Julaina Kleist with Lisa See (author of Peony in Love, Snow Flower and the Secret Fan, On Gold Mountain, Dreams of Joy) and BookShop West Portal Neal Sofman at SFWC -- photo by story consultant & writers' platform-building coach Teresa LeYung-Ryan (presenter, author)



Cyberspace Genius Linda Lee empowers writers at SFWC--photo by Platform-Building Coach Teresa LeYung-Ryan



Coach Teresa LeYung-Ryan advises prescriptive nonfiction author Jodi Lobozzo Aman of New York to buy domain names that are synonymous with her themes

**                                                                                                     **

author Margie Yee Webb chats with SFWC advisory board member Harvey Pawl while Barbara Santos works out details with Mark Hopkins rep-- photo by Coach Teresa


Alexis Masters and Margie Yee Webb author of Cat Mulan's Mindful Musings spread joy at SFWC--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan























Alan Rinzler’s keynote speech at 5:00pm gave us a glimpse into 50 years of the publishing world. Fascinating!  Alan was the acquisition editor who believed in Claude Brown’s 1,400-page manuscript when no one else at the publishing house did. Alan helped Claude edit the book to 400 pages  Manchild in the Promised Land: A Modern Classic of the Black Experience.


SFWC presenters Teresa LeYung-Ryan & Nina Amir & Mary E. Knippel

Stephanie Carroll & Anna-Marie McLemore & author-- scholarship benefactor Victoria Hudson & Lisa Mattson--photo by Platform-Building Coach Teresa LeYung-Ryan











I saw Scott James aka Kemble Scott!  Scott is an inspiration and generous mentor in the publishing arena.

actor Will Southard & Elisa Sasa Southard of GO-with-Sasa celebrate SFWC--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan


actor Will Southard & author Elisa Sasa Southard 2012 Feb 17 photo by Story Consultant Teresa LeYung-Ryan

















Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams!”
author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying themes and archetypes.

Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!


to sneak preview the exercises for Day 1 & Day 2, go to Amazon books





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