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	<title>Teresa Jade LeYung&#039;s BLOG &#187; Lori Henriksen</title>
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	<description>Story Consultant Teresa Jade LeYung on Wellness, Themes, Archetypes -  Love Made Of Heart ®</description>
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		<title>Coach Teresa, what happened on Sunday Feb. 19, 2012 at San Francisco Writers Conference?</title>
		<link>https://lovemadeofheart.com/blog/coach-teresa-what-happened-on-sunday-feb-19-2012-at-san-francisco-writers-conference/</link>
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		<pubDate>Fri, 02 Mar 2012 21:35:26 +0000</pubDate>
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				<category><![CDATA[About Teresa Jade LeYung aka Teresa LeYung Ryan]]></category>
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		<category><![CDATA[Writing a Tagline That Will Sell You and Your Book]]></category>

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		<description><![CDATA[Coach Teresa LeYung-Ryan, what happened on Sunday Feb. 19, 2012 at San Francisco Writers Conference? &#160; Here&#8217;s another example on how to help yourself by helping your loyal pals.  It&#8217;s the fourth and last day of the fabulous conference. On the first day  of SFWC (Thursday Feb. 16, 2012) I had arrived at the Mark [...]]]></description>
			<content:encoded><![CDATA[<p>Coach Teresa LeYung-Ryan, what happened on Sunday Feb. 19, 2012 at San Francisco Writers Conference?</p>
<p>&nbsp;</p>
<p>Here&#8217;s another example on how to help yourself by helping your loyal pals.  It&#8217;s the fourth and last day of the fabulous conference.</p>
<p>On the first day  of SFWC (Thursday Feb. 16, 2012) I had arrived at the Mark Hopkins by 12:30pm&#8211;saw dear friends; rehearsed with Mary E. Knippel and fine-tuned my portion of our presentation <strong>&#8220;Be Your Own Editor&#8221;</strong> (scheduled for 6:00pm that day). What happened? Here&#8217;s <a href="http://lovemadeofheart.com/blog/coach-teresa-what-happened-on-feb-16-2012-at-san-francisco-writers-conference/" target="_blank">that post</a>.</p>
<p>On the second day of SFWC (Friday Feb. 17, 2012) My presentation &#8221; <strong>Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book&#8221; </strong>with Elisa Sasa Southard was scheduled for 9:00am and I put on my &#8220;Story Consultant/Platform-Building Coach&#8221; combo hat and met with over a dozen authors one on one. Here&#8217;s <a href="http://lovemadeofheart.com/blog/coach-teresa-what-happened-on-friday-feb-17-2012-at-san-francisco-writers-conference/" target="_blank">that post</a>.</p>
<p>On the third day of SFWC (Saturday Feb. 18, 2012)  I put on my &#8220;Story Consultant/Platform-Building Coach&#8221; combo hat again and met with over 30 authors one on one.  Here&#8217;s <a href="http://lovemadeofheart.com/blog/coach-teresa-what-happened-on-saturday-feb-18-2012-at-san-francisco-writers-conference/" target="_blank">that post</a>.</p>
<p>On the fourth and last day of SFWC (Sunday Feb. 19, 2012) . . . here are some highlights:</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>**</p>
<div id="attachment_4068" class="wp-caption aligncenter" style="width: 235px"><a href="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Sasa-Southard-checks-details-for-her-San-Francisco-Literary-Tour-photo-by-Writers-Platform-Building-Coach-Teresa-LeYung-Ryan.jpg"><img class="size-medium wp-image-4068" title="Sasa Southard checks details for her San Francisco Literary Tour--photo by Writers' Platform Building Coach Teresa LeYung-Ryan" src="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Sasa-Southard-checks-details-for-her-San-Francisco-Literary-Tour-photo-by-Writers-Platform-Building-Coach-Teresa-LeYung-Ryan-225x300.jpg" alt="" width="225" height="300" /></a><p class="wp-caption-text">Sasa Southard checks details for her San Francisco Literary Tour scheduled for 11:00am Feb. 19, 2012 for SFWC registrants</p></div>
<p>**</p>
<div id="attachment_4069" class="wp-caption aligncenter" style="width: 310px"><a href="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Sasa-Southard-gives-SFWC-registrants-her-signature-San-Francisco-Literary-Tour-2012-Feb-19-photo-by-Coach-Teresa-LeYung-Ryan.jpg"><img class="size-medium wp-image-4069" title="Sasa Southard gives SFWC registrants her signature San Francisco Literary Tour 2012 Feb 19 photo by Coach Teresa LeYung-Ryan" src="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Sasa-Southard-gives-SFWC-registrants-her-signature-San-Francisco-Literary-Tour-2012-Feb-19-photo-by-Coach-Teresa-LeYung-Ryan-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Sasa Southard (wearing blue beret) gives SFWC registrants her signature San Francisco Literary Tour 2012 Feb 19--tour begins in front of Club Fugazi</p></div>
<p>**</p>
<div id="attachment_4071" class="wp-caption aligncenter" style="width: 874px"><a href="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Sasa-Southard-makes-her-SF-Literary-Walking-Tour-fun-for-everyone-photo-by-Story-Consultant-Teresa-LeYung-Ryan.jpg"><img class="size-large wp-image-4071" title="Sasa Southard makes her SF Literary Walking Tour fun for everyone--photo by Story Consultant Teresa LeYung-Ryan" src="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Sasa-Southard-makes-her-SF-Literary-Walking-Tour-fun-for-everyone-photo-by-Story-Consultant-Teresa-LeYung-Ryan-1024x768.jpg" alt="" width="864" height="648" /></a><p class="wp-caption-text">Sasa Southard makes her SF Literary Walking Tour fun for everyone--photo by Coach Teresa LeYung-Ryan</p></div>
<p style="text-align: center;">&nbsp;</p>
<p>**</p>
<p>I said goodbye to Tour Director Sasa Southard, Joyce Turley and the other folks at Washington Square. Then I walked to Mason Street to catch a cable car.  While walking up Mason Street toward the Mark Hopkins, I ran into Lori Henriksen and her partner. Lori, I can&#8217;t wait to read your book! Happy platform-building!</p>
<div id="attachment_4126" class="wp-caption aligncenter" style="width: 310px"><a href="http://lovemadeofheart.com/blog/wp-content/uploads/2012/03/Coach-Teresa-LeYung-Ryan-runs-into-Lori-Henriksen-right-and-her-partner-left-on-Mason-Street-on-last-day-of-SFWC.jpg"><img class="size-medium wp-image-4126" title="Coach Teresa LeYung-Ryan runs into Lori Henriksen (right) and her partner (left) on Mason Street on last day of SFWC" src="http://lovemadeofheart.com/blog/wp-content/uploads/2012/03/Coach-Teresa-LeYung-Ryan-runs-into-Lori-Henriksen-right-and-her-partner-left-on-Mason-Street-on-last-day-of-SFWC-300x246.jpg" alt="" width="300" height="246" /></a><p class="wp-caption-text">Coach Teresa LeYung-Ryan so delighted to run into novelist Lori Henriksen (right) and her partner on Mason Street on last day of SFWC</p></div>
<p>I got to the Six Continents room and was delighted to see Rebecca Martin &amp; Lori Noack assisting our pal Martha Alderson.  Mary E. Knippel was there too. Linda Lee had been with them in the morning, while I was with Sasa Southard.</p>
<p>**</p>
<div id="attachment_4072" class="wp-caption aligncenter" style="width: 207px"><a href="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Plot-Whisperer-Martha-Alderson-presents-at-SFWC-photo-by-presenter-Story-Consultant-Teresa-LeYung-Ryan.jpg"><img class="size-medium wp-image-4072" title="Plot Whisperer Martha Alderson presents at SFWC--photo by presenter &amp; Story Consultant Teresa LeYung-Ryan" src="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Plot-Whisperer-Martha-Alderson-presents-at-SFWC-photo-by-presenter-Story-Consultant-Teresa-LeYung-Ryan-197x300.jpg" alt="" width="197" height="300" /></a><p class="wp-caption-text">Plot Whisperer Martha Alderson presents at SFWC</p></div>
<p>**</p>
<p>Also, I was happy to see Kenneth Ogalvie, Christopher Eng and Joanne Huspek at Plot Whisperer Martha&#8217;s enlightening session. Creating plotline is &#8220;a must&#8221; not only for fiction but also for narrative nonfiction.</p>
<p>&nbsp;</p>
<div id="attachment_4073" class="wp-caption aligncenter" style="width: 310px"><a href="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Plot-Whisperer-Martha-Alderson-answers-questions-from-fans-photo-by-Story-Consultant-Teresa-LeYung-Ryan.jpg"><img class="size-medium wp-image-4073" title="Plot Whisperer Martha Alderson answers questions from fans--photo by Story Consultant Teresa LeYung-Ryan" src="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Plot-Whisperer-Martha-Alderson-answers-questions-from-fans-photo-by-Story-Consultant-Teresa-LeYung-Ryan-300x218.jpg" alt="" width="300" height="218" /></a><p class="wp-caption-text">Plot Whisperer Martha Alderson answers questions from fans</p></div>
<p>**</p>
<div id="attachment_4093" class="wp-caption aligncenter" style="width: 310px"><a href="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Mary-Knippel-Rebecca-Martin-Plot-Whisperer-Martha-Alderson-Lori-Noack-Manuscript-Consultant-Teresa-LeYung-Ryan-at-SFWC-2012.jpg"><img class="size-medium wp-image-4093" title="Mary Knippel, Rebecca Martin, Plot Whisperer Martha Alderson, Lori Noack, Teresa LeYung-Ryan at SFWC 2012" src="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Mary-Knippel-Rebecca-Martin-Plot-Whisperer-Martha-Alderson-Lori-Noack-Manuscript-Consultant-Teresa-LeYung-Ryan-at-SFWC-2012-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">master-mind members Mary Knippel, Rebecca Martin, Plot Whisperer Martha Alderson, Lori Noack, Teresa LeYung-Ryan at SFWC 2012 (Linda Lee was somewhere in the building helping other writers; Luisa Adams was with her family)</p></div>
<p>**</p>
<div id="attachment_4127" class="wp-caption aligncenter" style="width: 235px"><a href="http://lovemadeofheart.com/blog/wp-content/uploads/2012/03/Story-Consultant-Editor-Teresa-LeYung-Ryan-happy-to-see-Joanne-Huspek-at-Martha-Aldersons-breakout-session-How-to-Plot-photo-by-C-Eng.jpg"><img class="size-medium wp-image-4127" title="Story Consultant &amp; Editor Teresa LeYung-Ryan happy to see Joanne Huspek at Martha Alderson's  breakout session How to Plot--photo by C Eng" src="http://lovemadeofheart.com/blog/wp-content/uploads/2012/03/Story-Consultant-Editor-Teresa-LeYung-Ryan-happy-to-see-Joanne-Huspek-at-Martha-Aldersons-breakout-session-How-to-Plot-photo-by-C-Eng-225x300.jpg" alt="" width="225" height="300" /></a><p class="wp-caption-text">Story Consultant &amp; Editor Teresa LeYung-Ryan happy to see Joanne Huspek at Martha Alderson&#39;s  breakout session &quot;How to Plot&quot;--photo by Christopher Eng</p></div>
<p>**</p>
<p><strong>In the hallway I ran into dear Kathi Kamen-Goldmark (so good to see Kathi!) and Sam Barry (good to see Sam too). I&#8217;ll be blogging about Kathi real soon.</strong></p>
<p>**</p>
<div id="attachment_4094" class="wp-caption aligncenter" style="width: 310px"><a href="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Kimberly-Edwards-Nina-Amir-Margie-Yee-Webb-with-Marty-Castleberg-at-SFWC-photo-by-Story-Consultant-Teresa-LeYung-Ryan.jpg"><img class="size-medium wp-image-4094" title="Kimberly Edwards &amp; Nina Amir &amp; Margie Yee Webb with Marty Castleberg at SFWC-photo by Story Consultant Teresa LeYung-Ryan" src="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Kimberly-Edwards-Nina-Amir-Margie-Yee-Webb-with-Marty-Castleberg-at-SFWC-photo-by-Story-Consultant-Teresa-LeYung-Ryan-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Kimberly Edwards &amp; Nina Amir &amp; Margie Yee Webb with Marty Castleberg at SFWC--last day of the most wonderful conference</p></div>
<p>**</p>
<p>&nbsp;</p>
<div id="attachment_4095" class="wp-caption aligncenter" style="width: 310px"><a href="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Practice-Aloha-Barbara-Santos-gets-shoulder-massage-from-Plot-Whisperer-Martha-Alderson-photo-by-Story-Consultant-Teresa-LeYung-Ryan.jpg"><img class="size-medium wp-image-4095" title="Practice Aloha Barbara Santos gets shoulder massage from Plot Whisperer Martha Alderson--photo by Story Consultant Teresa LeYung-Ryan" src="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Practice-Aloha-Barbara-Santos-gets-shoulder-massage-from-Plot-Whisperer-Martha-Alderson-photo-by-Story-Consultant-Teresa-LeYung-Ryan-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Practice Aloha / SuperWoman Barbara Santos gets shoulder massage from Plot Whisperer Martha Alderson</p></div>
<p>**</p>
<div id="attachment_4096" class="wp-caption aligncenter" style="width: 310px"><a href="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Martha-Alderson-Teresa-LeYung-Ryan-Lolly-Winston-Laurie-Fox-inspire-SFWC-writers-photo-by-Tara-Farquhar-thepennedartist.jpg"><img class="size-medium wp-image-4096" title="Martha Alderson &amp; Teresa LeYung-Ryan &amp; Lolly Winston &amp; Laurie Fox inspire SFWC writers--photo by Tara Farquhar thepennedartist" src="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Martha-Alderson-Teresa-LeYung-Ryan-Lolly-Winston-Laurie-Fox-inspire-SFWC-writers-photo-by-Tara-Farquhar-thepennedartist-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Martha Alderson &amp; Teresa LeYung-Ryan &amp; Lolly Winston &amp; Laurie Fox inspire SFWC writers--photo by Tara Farquhar thepennedartist</p></div>
<p>One of the biggest rewards was having a moment with dear Laurie Fox and Lolly Winston with my pal Martha Alderson. I was overjoyed.</p>
<p>Vicki Weiland and Luisa Adams, how I missed you both.  You both had emailed/called before the conference commenced. I love you gals.</p>
<div id="attachment_4132" class="wp-caption aligncenter" style="width: 310px"><a href="http://lovemadeofheart.com/blog/wp-content/uploads/2012/03/Andy-Jones-invites-Plot-Whisperer-Martha-Alderson-to-his-radio-show-photo-by-Writers-Platform-Building-Coach-Teresa-LeYung-Ryan1.jpg"><img class="size-medium wp-image-4132" title="Andy Jones invites Plot Whisperer Martha Alderson to his radio show--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan" src="http://lovemadeofheart.com/blog/wp-content/uploads/2012/03/Andy-Jones-invites-Plot-Whisperer-Martha-Alderson-to-his-radio-show-photo-by-Writers-Platform-Building-Coach-Teresa-LeYung-Ryan1-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Andy Jones invites Plot Whisperer Martha Alderson to his radio show--photo by Writers&#39; Platform-Building Coach Teresa LeYung-Ryan</p></div>
<p>**</p>
<p>Just when Martha and I were about to walk out of the Rooms of the Dons (a.k.a. SFWC&#8217;s Café Ferlinghetti), Leigh Anne Lindsey of SeaStorm Press entered with a &#8220;real&#8221; video camera and asked me about the 2 sessions I co-presented on Thursday night and Friday morning. Leigh Anne is a colleague through Women&#8217;s National Book Association (WNBA) and California Writers Club (CWC).  Robbi Bryant was with Leigh Anne&#8211;always fun to see them.</p>
<p>From reviewing the program, I know there were another 20 WNBA members who were at SFWC but I didn&#8217;t get to chat with them.  Linda Joy Myers, co-president of WNBA-SF Chapter and founder of National Association of Memoir Writers (NAMW), had orchestrated the WNBA exhibit at the conference!</p>
<div id="attachment_4097" class="wp-caption aligncenter" style="width: 310px"><a href="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Writers-Platform-Building-Coach-Teresa-LeYung-Ryan-Plot-Whisperer-Martha-Alderson-at-Nob-Hill-Cafe-SF-photo-by-author-Margie-Yee-Webb.jpg"><img class="size-medium wp-image-4097" title="Writers' Platform-Building Coach Teresa LeYung-Ryan &amp; Plot Whisperer Martha Alderson at Nob Hill Cafe SF--photo by author Margie Yee Webb" src="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Writers-Platform-Building-Coach-Teresa-LeYung-Ryan-Plot-Whisperer-Martha-Alderson-at-Nob-Hill-Cafe-SF-photo-by-author-Margie-Yee-Webb-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Story Consultant &amp; Writers&#39; Platform-Building Coach Teresa LeYung-Ryan &amp; Plot Whisperer Martha Alderson at Nob Hill Cafe SF--photo by author Margie Yee Webb</p></div>
<p>**</p>
<div id="attachment_4098" class="wp-caption aligncenter" style="width: 310px"><a href="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Margie-Yee-Webb-Kimberly-Edwards-Sheila-McDonald-meet-at-Nob-Hill-Cafe-after-working-and-inspiring-writers-at-SFWC-photo-by-TLR.jpg"><img class="size-medium wp-image-4098" title="Cat Mulan's Mindful Musings Margie Yee Webb, Kimberly Edwards &amp; Sheila McDonald meet at Nob Hill Cafe after working and inspiring writers at SFWC--photo by TLR" src="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Margie-Yee-Webb-Kimberly-Edwards-Sheila-McDonald-meet-at-Nob-Hill-Cafe-after-working-and-inspiring-writers-at-SFWC-photo-by-TLR-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Cat Mulan&#39;s Mindful Musings Margie Yee Webb, Kimberly Edwards &amp; Sheila McDonald meet at Nob Hill Cafe after working 4 days and inspiring writers at SFWC--photo by Coach Teresa LeYung-Ryan</p></div>
<p>**</p>
<div id="attachment_4099" class="wp-caption aligncenter" style="width: 258px"><a href="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Caesar-salad-with-grilled-prawns-at-Nob-Hill-Cafe-SF.jpg"><img class="size-medium wp-image-4099" title="Caesar salad with grilled prawns at Nob Hill Cafe SF" src="http://lovemadeofheart.com/blog/wp-content/uploads/2012/02/Caesar-salad-with-grilled-prawns-at-Nob-Hill-Cafe-SF-300x225.jpg" alt="" width="248" height="186" /></a><p class="wp-caption-text">the end of a lovely conference--lovely food at Nob Hill Cafe--thank you, Plot Whisperer, for the delicious treat.</p></div>
<p style="text-align: center;">&nbsp;</p>
<p>When the 5 of us got back to the Mark Hopkins, Elizabeth Pomada asked if we wanted the lush centerpieces (garden-in-pots).  I was already schlepping my-show-in-suitcase, so, I didn&#8217;t have room for one.  However thank you so much, Elizabeth!  Buddy Martha Alderson gave me a ride to downtown San Francisco; I  walked into Nordstrom, found a quiet spot to unwind, read some pages from Mary Jo McConahay&#8217;s <em>Maya Roads: One Woman’s Journey Among the People of the Rainforest </em>(cannot put down this spellbinding read) before meeting with Birgit Soyka to return her camera tripod.</p>
<p>Thank you, buddy Mary E. Knippel, for  orchestrating the independent editors program and to all the wonderful volunteers who kept  everyone on schedule on Friday and Saturday in the Garden Room!</p>
<p>Thank you, Elizabeth Pomada &amp; Michael  Larsen, Barbara Santos &amp; Richard Santos, Laurie McLean, Linda Lee,  every volunteer, every SFWC advisory board member and sponsor, SFWC organizational team, Patrick  and his team, all fellow co-presenters, speakers, registrants, Mark  Hopkins team, and everyone (online, in-person) who played a role in  making the conference the most delightful event of the year!</p>
<p>I was &#8220;high&#8221; going home. It&#8217;s two weeks later, I&#8217;m still high.  How I love being the Story Consultant &amp; Writers&#8217; Platform-Building Coach.</p>
<p>Sincerely,</p>
<p><strong> </strong></p>
<p><strong><a href="http://writingcoachteresa.com/" target="_blank">Coach Teresa LeYung-Ryan</a><br />
</strong></p>
<p><strong>“Reach out, not stress out, to materialize your dearest dreams!”<br />
</strong></p>
<p><a href="http://writingcoachteresa.com/" target="_blank">http://writingcoachteresa.com</a></p>
<div id="attachment_2778" class="wp-caption aligncenter" style="width: 160px"><a href="http://lovemadeofheart.com/blog/wp-content/uploads/2011/07/Build-Your-Writers-Platform-Fanbase-in-22-Days-workbook-cover.jpg"><img class="size-thumbnail wp-image-2778" title="Build Your Writer's Platform &amp; Fanbase in 22 Days available through Amazon" src="http://lovemadeofheart.com/blog/wp-content/uploads/2011/07/Build-Your-Writers-Platform-Fanbase-in-22-Days-workbook-cover-150x150.jpg" alt="" width="150" height="150" /></a><p class="wp-caption-text">to sneak preview the exercises for Day 1 &amp; Day 2, go to Amazon books</p></div>
<p>&nbsp;</p>
<p><em><strong>Build Your Writer’s Platform &amp; Fanbase In 22 Days: </strong></em><em><em><strong>Attract Agents, Editors, Publishers, Readers, and Media Attention NOW</strong></em></em></p>
<p><strong>As editor/story consultant, Coach Teresa</strong> helps her clients polish their manuscripts by <strong> </strong>identifying their themes, universal archetypes, front-story and back-story.  <a href="http://writingcoachteresa.com/" target="_blank">http://writingcoachteresa.com</a><strong> </strong></p>
<p>Her novel <strong><em>Love Made of Heart</em></strong> is used in college composition classes. Thank you, Teachers &amp; Students!</p>
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