Coach Teresa, how do I continue promoting myself after an event or a book signing or a reading?

Here’s my answer:

You’ve spent weeks, maybe even months, publicizing your event.  You deliver the event (and I hope you had fun), then you, the audience, everyone involved in coordination . . .  you all go home or on to another event. Have you forgotten something? That something is “follow up” work.  Who did you talk to at the event?  What did you promise? Below is an example – how to follow up. Angela Pang and her coworkers at AsianWeek work extremely hard each year orchestrating the Asian Heritage Street Celebration.  This is my Email to her; I cc’ed my booth partners Margie Yee Webb and Patricia Tsang, M.D.

May 22, 2011

Dear Angela,

If you need quotes from us for post-event newsletter . . . here goes;  also, 3 photos attached.

Who were the authors at this year’s AHSC? Margie Yee Webb (Cat Mulan’s Mindful Musings: Insight and Inspiration for a Wonderful Life), Teresa LeYung Ryan (Love Made of Heart; Build Your Writer’s Platform & Fanbase In 22 Days), and Patricia Tsang, M.D. (Optimal Healing: A Guide to Traditional Chinese Medicine).  Margie Yee Webb says: “California Writers Club is proud to once again be part of the Asian Heritage Street Celebration to encourage everyone to write their stories.  We are also pleased to support schools through donations to the School Raffle Program.” Teresa LeYung Ryan says: “I thank Margie and Asian-Week Foundation for re-connecting me to the Asian-American community. My third year at AHSC, I had so much fun with my friends.”  Patricia Tsang, M.D. says: “A street fair with food, culture, art, literature, martial arts, health science, and more. What can be more enticing to an Asian?  The celebration gave me a chance to reconnect with my roots as well as share information about my book.”

Angela, thanks again for making our experience enjoyable!   Margie & Pat, I’ll email you more photos later 

Sincerely,

Coach Teresa LeYung Ryan  on facebook!

Check out Teresa’s YouTube videos http://www.youtube.com/teresaleyung

http://writingcoachteresa.com

You notice how I embedded our URLs in our names? (so that if Angela or AsianWeek e-newsletter readers want to read more about us and California Writers Club. . . they’d be taken to our websites).  By the way, my two booth partners and I are also members of Women’s National Book Association -San Francisco Chapter.

Coach Teresa here has a lot of follow-up emails to send and photos to resize and rename. To see a partial list of people I met at the Asian Heritage Street Celebration, please go to my May 22, 2011 post . Thanks.

Have fun building your writer’s platform!

Coach Teresa LeYung-Ryan (click on my name to get to my YouTube videos)

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