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	<title>Teresa Jade LeYung&#039;s BLOG &#187; What is branding?</title>
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	<description>Story Consultant Teresa Jade LeYung on Wellness, Themes, Archetypes -  Love Made Of Heart ®</description>
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		<title>10 Talking-Points from Writing Coach Teresa for Bay Sunday on CBS 5</title>
		<link>https://lovemadeofheart.com/blog/10-talking-points-from-writing-coach-teresa-for-bay-sunday-on-cbs-5/</link>
		<comments>https://lovemadeofheart.com/blog/10-talking-points-from-writing-coach-teresa-for-bay-sunday-on-cbs-5/#comments</comments>
		<pubDate>Mon, 23 Jul 2012 04:15:22 +0000</pubDate>
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				<category><![CDATA[About Teresa Jade LeYung aka Teresa LeYung Ryan]]></category>
		<category><![CDATA[Art / Craft / Teaching]]></category>
		<category><![CDATA[writing-career coach / manuscript consultant / writing coach / editor/ book doctor / author / writer's life / publisher]]></category>
		<category><![CDATA[Akilah Bolden-Monifa]]></category>
		<category><![CDATA[Bay Sunday on CBS 5]]></category>
		<category><![CDATA[Build Your Writer's Platform & Fanbase In 22 Days]]></category>
		<category><![CDATA[CA]]></category>
		<category><![CDATA[Can I build my platform without having to appear in person?]]></category>
		<category><![CDATA[Elizabeth Wenger]]></category>
		<category><![CDATA[Frank Mallicoat]]></category>
		<category><![CDATA[Ishmael Reed]]></category>
		<category><![CDATA[Joan Gelfand]]></category>
		<category><![CDATA[Kim McMillon]]></category>
		<category><![CDATA[Pireeni Sundaralingam]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Teresa LeYung Ryan]]></category>
		<category><![CDATA[What is branding?]]></category>
		<category><![CDATA[What is Coach Teresa’s definition of a writer’s platform?]]></category>
		<category><![CDATA[Why does a writer need to promote?]]></category>

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		<description><![CDATA[10 Talking-Points from Writing Coach Teresa for Bay Sunday on CBS 5 Writing Coach Teresa LeYung-Ryan here, ready for tomorrow&#8217;s taping for Bay Sunday at  CBS 5 in San Francisco, CA! Thank you, producer Akilah Bolden-Monifa! Yours truly ( Teresa LeYung-Ryan) &#8230;  honored to have been chosen with Joan Gelfand, Ishmael Reed, and Pireeni Sundaralingam! Thank [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">10 Talking-Points from Writing Coach Teresa for Bay Sunday on CBS 5</p>
<p>Writing Coach Teresa LeYung-Ryan here, ready for tomorrow&#8217;s taping for <strong><em>Bay Sunday</em></strong> at  CBS 5 in San Francisco, CA!</p>
<p><img src="http://profile.ak.fbcdn.net/hprofile-ak-snc4/373598_54490817754_385251900_n.jpg" alt="Profile Picture" width="249" height="160" /><br />
Thank you, producer Akilah Bolden-Monifa!</p>
<p>Yours truly ( Teresa LeYung-Ryan) &#8230;  honored to have been chosen with Joan Gelfand, Ishmael Reed, and Pireeni Sundaralingam!</p>
<p>Thank you, Kim McMillon, for pitching us to Akilah!</p>
<p>My first appearance on television was on <em>Bay Sunday</em> in 2003; Kim had pitched me then!</p>
<p>* * * * * *</p>
<p>Producer Akilah Bolden-Monifa emailed:</p>
<p>Our regular host Frank Mallicoat is on assignment so Elizabeth Wenger will host, she will be familiar with all of your books.  It should be a great show.</p>
<p>Thanks to all and thank you, Kim, for helping me book this excellent show.  I am honored to have you all on.  I will be mainly in the control room producing but hope to say hi to each of you.  And I will let you know when we have an air date.</p>
<p><span>* * * * * *<br />
</span></p>
<p>10 talking-points that Coach Teresa submitted:</p>
<p>•    What is Coach Teresa’s definition of a writer’s platform?<br />
“Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”</p>
<p>•    Why does a writer need to promote? Wouldn’t an agent or the publisher handle that?</p>
<p>•    Aren’t platforms only for “how to” books?</p>
<p>•    I write fiction; I have received awards; wouldn’t great writing speak for itself?</p>
<p>•    How much does it cost to build my writer’s platform?</p>
<p>•    I’m an introvert. Can I build my platform without having to appear in person?</p>
<p>•    What is branding?</p>
<p>•    Why do I need fans before my book is published?</p>
<p>•    Which is the “better” route – find an agent who will find the publisher OR find the publisher myself OR be my own publisher?</p>
<p>•    Coach Teresa, your workbook is <em>Build Your Writer’s Platform &amp; Fanbase In 22 Days</em> .    Why 22 days?</p>
<p>Sincerely,<br />
Coach Teresa</p>
<p>“Reach out, not stress out, to materialize your dearest dreams.”</p>
<p>Writing Coach Teresa LeYung-Ryan helps her clients identify themes, universal archetypes, front-story and back-story. As coach and author of <strong><em>Build Your Writer’s Platform &amp; Fanbase In 22 Days</em></strong>, she says: “Make your name synonymous with the issues you write about, whether  you’re writing fiction or nonfiction.”<br />
Teresa has built her own platform happily;  her novel  <strong><em>Love Made of Heart</em></strong> and her short play <em><strong>Answer Me Now</strong></em> carry the themes closest to her heart:   mother-daughter relationship, and, speaking openly about stigmas attached to mental illness.</p>
<p>Please visit her website &amp;  blog  <strong><a href="http://writingcoachteresa.com/" target="_blank"><strong>http://writingcoachteresa.com</strong></a></strong></p>
<p>* * * * * *</p>
<p>CBS 5&#8242;s <strong><em>Bay Sunday</em></strong> is an eclectic mix of light news, arts and community information all tossed up in lively conversation.  The show airs on Sundays at 5:30am.</p>
<p><a href="http://www.twitter.com/BaySunday" target="_blank">www.twitter.com/BaySunday</a></p>
<p>Become a fan:  <a href="http://www.facebook.com/BaySunday" target="_blank">www.facebook.com/BaySunday</a></p>
<p>Archived shows:  <a href="http://www.facebook.com/BaySunday" target="_blank">www.facebook.com/BaySunday</a></p>
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