Coach Teresa, what happened on Friday Feb. 17, 2012 at San Francisco Writers Conference?

Coach Teresa LeYung-Ryan here . . . this is what happened from my POV. Please tell me and my colleagues your point of view by submitting comments to this blog post.  How? Click on the blue title bar of this post, scroll down to get the boxes, fill in boxes and click on “submit comment” button.

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Elisa Sasa Southard arrived at my home before 7:00am and off we went.  I had packed chicken meatball/naan breakfast roll-ups for us. We were inside the Mark Hopkins before 8:00am. Thank you, author Birgit Soyka and Tessa Bertoldi, for helping us distribute session hand-out material and keep track of time at our 9:00am-9:45am presentation “Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book”

Writers' Platform-Building Coach Teresa LeYung-Ryan and Elisa Sasa Southard promote SFWC everywhere--even on Go-With-Sasa's automobile

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Audrey Fairchild & Julaina Kleist & Jordan Bernal gracious reps at SFWC--photo by presenter & Writers' Platform-Building Coach Teresa LeYung-Ryan

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SFWC Heroes make conference a huge success--photo by Story Consultant & Writers-Platform-Building Coach Teresa LeYung-Ryan

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Elisa “Sasa” Southard & Teresa LeYung-Ryan 

Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book

Attend this session if you want to:
•    hook agents, acquisition editors, readers, media attention
•    make your name synonymous with the themes you write about
•    have fun building your writer’s platform

YOUR NAME: _________________________________________________________

Before Talking Tagline: _{_______________________________________________________________________________________}

AFTER crafting your personalized “talking tagline” from this workshop: ____________________

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Elisa “Sasa”’s definition of talking-tagline: “A one-sentence pitch that transforms every encounter into a marketing moment.”

Coach Teresa’s definition of platform: “Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”

My next steps:
•    Go to http://BreakThroughTheNoise.com and watch Elisa’s TV clip about talking-taglines.
•    Go to http://WritingCoachTeresa.com click on “Coach Teresa’s Blog” and bookmark it.
•    I shall ____________________________________________________________

Elisa Sasa Southard & Teresa LeYung-Ryan’s session—crafting your talking-tagline & building writer’s platform & fanbase

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Elisa Sasa Southard & Teresa LeYung-Ryan show how using talking-taglines & building writer's platform are as fun as keeping balloons in the air--photo by Tessa Bertoldi

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Elisa Sasa Southard & Teresa LeYung-Ryan attract writers who want to create their talking taglines and build their platforms and fanbases--photo by Tessa Bertoldi

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Elisa “Sasa” Southard wears 2 hats:

•    As author of Break Through the Noise, 9 Tools to Propel Your Marketing Message, she helps writers turn personal skills into marketing talent http://BreakThroughTheNoise.com

•    As creator of Big City Travel Skills Project, Sasa helps young travelers turn into smart and savvy adventurers

http://elisaonassignment.com/

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Teresa LeYung-Ryan also wears 2 hats:

•    As author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW, she coaches writers on making their names synonymous with the themes/subject matters/issues they write about.

•    As editor/story consultant, she helps writers polish their manuscripts by identifying their themes and archetypes

Her novel Love Made of Heart is used in college composition classes.

http://writingcoachteresa.com

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testimonials from Elisa Sasa Southard & Teresa LeYung-Ryan's USE Your Talking Tagline to Build Your Writer's Platform session at SFWC

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story consultant & writers' platform-building coach Teresa LeYung-Ryan and Birgit Sokya (author of To Drink the Wild Air) are colleagues at Women's National Book Association

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Author & SFWC Marketing Director Barbara Santos works out details with Mark Hopkins staff

presenters Elisa Sasa Southard and Teresa LeYung-Ryan and historical novelist Pamela Tartaglio

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At lunchtime, the room’s energy fell to deep sadness when Elizabeth Pomada told us that Shirley Fong-Torres (who delighted us last year at SFWC) died a few months after the 2011 conference. Shirley was only 64. I am so sad for her family. Blossom branches in a huge vase on the SFWC stage reminded us of Shirley’s vibrance.

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Lisa See’s keynote speech was most inspiring.  Lisa said when she reads a book she reads the beginning, then the ending, then back and forth until she reaches the middle; then she’ll read the ending again. Coach Teresa here . . . to remind my clients . . . Before you rework the beginning of your novel or memoir, review your ending.  Lisa’s reading m.o. is a helpful trick for writers. As Plot Whisperer Martha Alderson says: “The beginning foreshadows the ending.” “The ending dictates the beginning.”

Read fabulous story-teller Lisa Lee’s books!

Julaina Kleist with Lisa See (author of Peony in Love, Snow Flower and the Secret Fan, On Gold Mountain, Dreams of Joy) and BookShop West Portal Neal Sofman at SFWC -- photo by story consultant & writers' platform-building coach Teresa LeYung-Ryan (presenter, author)

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Cyberspace Genius Linda Lee empowers writers at SFWC--photo by Platform-Building Coach Teresa LeYung-Ryan

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Coach Teresa LeYung-Ryan advises prescriptive nonfiction author Jodi Lobozzo Aman of New York to buy domain names that are synonymous with her themes

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author Margie Yee Webb chats with SFWC advisory board member Harvey Pawl while Barbara Santos works out details with Mark Hopkins rep-- photo by Coach Teresa

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Alexis Masters and Margie Yee Webb author of Cat Mulan's Mindful Musings spread joy at SFWC--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

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Alan Rinzler’s keynote speech at 5:00pm gave us a glimpse into 50 years of the publishing world. Fascinating!  Alan was the acquisition editor who believed in Claude Brown’s 1,400-page manuscript when no one else at the publishing house did. Alan helped Claude edit the book to 400 pages  Manchild in the Promised Land: A Modern Classic of the Black Experience.

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SFWC presenters Teresa LeYung-Ryan & Nina Amir & Mary E. Knippel

Stephanie Carroll & Anna-Marie McLemore & author-- scholarship benefactor Victoria Hudson & Lisa Mattson--photo by Platform-Building Coach Teresa LeYung-Ryan

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I saw Scott James aka Kemble Scott!  Scott is an inspiration and generous mentor in the publishing arena.

actor Will Southard & Elisa Sasa Southard of GO-with-Sasa celebrate SFWC--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

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actor Will Southard & author Elisa Sasa Southard 2012 Feb 17 photo by Story Consultant Teresa LeYung-Ryan

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Sincerely

Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams!”

http://writingcoachteresa.com
author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying themes and archetypes.

Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!

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I went to Diablo Actors Ensemble with  Elisa’s father-in-law and sister-in-law Kaer Soutthard of Executive Support Solutions and CardkinArts.

http://executivesupportsolutions.biz/

Twelve Angry Men is one of the plays I would watch again and again.  Reginald Rose’s lines/expressions of prejudices are raw and timeless.  Every moment in the play is layered with dramatic tension.

What is the play Twelve Angry Men about?

Twelve jurors in deliberation.   A sixteen-year-old Latino is charged with murder/stabbing his father in the chest with a switchblade. Will the jurors find him “not guilty”?  Or will they vote “guilty”?   The verdict of guilty will mean the death penalty for the boy. One juror stands alone to say: “I have reasonable doubt.”

Will Southard as Juror 8 in what I'd call symbolism in stage direction of "looking out" and "thinking outside the box"

Fine performances by Will Southard and his fellow cast members.  Bravo, Will !

This engagement is pretty much sold-out.  Contact the Diablo Actors Ensemble (a 50-seat theater) in Walnut Creek, CA

If I were given the opportunity to audition for a part in this play, I would want to be Juror #5 (portrayed by Eddie Peabody for Diablo Actors Ensemble, by Jack Klugman in the film, and by Lee Philips in the teleplay.)

I applaud the cast, director Vince Faso, the crew, Artistic Director Scott Fryer (who was also Foreman in the cast), Managing Director Samantha Fryer, and DAE board members and volunteers.

Elisa Southard, recent-keynote speaker at the Redwood Writers Conference, I thank you again for inviting me to this powerful performance.   My party afterward (stimulating conversations with playwright/director Kathryn McCarty, Elisa’s and Will’s siblings, their in-laws and friends) was icing on the cake!

http://www.enotes.com/twelve-angry-men

In the teleplay, Robert Cummings was Juror #8,  Franchot Tone Juror #3, and Edward Arnold Juror #10. I’m going to look for a copy of teleplay.

Sincerely,

Teresa LeYung Ryan

Book Doctor/Manuscript Consultant, Writing Career Coach, Author, Publisher

Teresa specializes in editing fiction with universal themes; women’s memoirs; novels for young adults; short stories.  She likes spunky protagonists.

Love Made of Heart is:
• recommended by the California School Library Association and the California Reading Association

• read by students at Stanford University, U.C. Berkeley, CCSF, and many other colleges and high schools.

• used in Advanced Composition English-as-a-Second-Language classes
• archived at the San Francisco History Center

GraceArt Publishing is the publisher of Build My Name, Beat the Game: 22 Days to Identify & Develop My Writer’s Platform to Attract Agents, Acquisition Editors, Publishers, Readers, and Media Attention.

Teresa says: “Reach out, not stress out, when building your writer’s name/platform.”  

To comment on any of my columns (blog posts), just click on the blue title bar of the post, fill in the boxes and press “submit.”  Please click here for my blog http://lovemadeofheart.com/blog/

Playwright Kathryn McCarty on Rivets set

Powerful lines in Kathryn G. McCarty’s play RIVETS.

Relationships between female coworkers, sisters, mothers and daughters, management and union, Caucasians and Blacks, women and the men being shipped out to fight, women and the men at home front . . . wartime in U.S.A.

Tension, conflict, drama, comedy, songs, dance, poignancy, history, resilience, patriotism, love, hope.

Will Southard played multiple parts skillfully–fun to watch him. Entire cast did superb job. Behind-the-stage crew deserves applause too.

Thank you, Elisa, for orchestrating the day!

RIVETS!

Celebrating Rosie the Riveter

& the Home Front Soldiers of WW II

book & lyrics by Kathryn G. McCarty

music by Mitchell Covington

director Clay David

music director Peter Maleitzke

Teresa LeYung Ryan with cast members of Rivets

SS RED OAK VICTORY

Kaiser Shipyards

Aug. 28 – Sept. 27, 2009

Friday & Saturday Nights at 8 pm.

Sundays at 3 p.m.

Saturday Matinees Sept. 12, 19, 26 at 3 p.m.

http://rivets.homestead.com/

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