Posts Tagged ‘platform’


Coach Teresa LeYung-Ryan / February, March, and April 2016 Events for Writers in California

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Teresa LeYung-Ryan   and    Margie Yee Webb

March 21, 2016, 6:00-8:30pm 

California Writers Club - North State Branch

Butte County Library,  1108 Sherman Ave., Chico, CA


Teresa LeYung-Ryan and Margie Yee Webb



By Building Your Name

- an interactive workshop for writers, artists, and entrepreneurs -

*REFRAME your notions about who your fans are

*CREATE or refresh your platform by identifying the themes synonymous with your name

*”TRAIN” your fans to promote you before and after publication or launching your business

Wi-Fi is available. If you have a laptop or tablet, please bring it and a flash drive.
“Thank you, President Tom Watson and board members, for inviting us to speak! Thank you, Kathi Hiatt, for creating stunning publicity material for our presentation!”


Coach Teresa LeYung-Ryan

Margie Yee Webb’s facebook page

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 April 10, 2016   9:30am – 3:30pm

California Writers Club – Marin Branch (at Book Passage, Corte Madera, CA)



Coach Teresa LeYung-Ryan will conduct her interactive presentation for the Marketing / Promotion segment of the workshop

“Thank you, President Joan Steidinger and board members, for inviting me to speak!”


Coach Teresa LeYung-Ryan


Coach Teresa LeYung-Ryan teaches writers how to identity & focus on their themes – to make editing their manuscripts and building their platforms & fanbases joyful tasks. Watch her television interview and read her blog

  • Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (workbook in print and Kindle editions)
  •  Love Made of Heart (mother-daughter novel used in Women’s Studies)

Author & Fanbase-Building Coach Teresa LeYung-Ryan says: “Reach out, not stress out. Enjoy your writer’s journey.”

Teresa LeYung-Ryan says: “As the author of Love Made of Heart and a community spirit, I advocate speaking up for the folks who cannot speak for themselves. YES to speaking openly about the stigmas associated with mental illness.  YES to speaking out to END family violence and child abuse.”






In his blog post of October 21, 2011, literary agent/consultant/author Michael Larsen says: “Every word in a nonfiction proposal has to be right. The sample chapter has to be as enjoyable to read as it is informative. The proposal has to generate as much excitement as possible in as few words as possible. But even that may be a small part of the challenge for arousing the interest of agents.”

Michael quotes Jack Canfield and fellow agent Rita Rosenkranz:

Chicken Souperman Jack Canfield says: “A book is like an iceberg: Writing is 10%; marketing is 90%.”

Rita Rosenkranz says: “… publishers aren’t buying promise, they’re buying proof.”

Coach Teresa LeYung-Ryan here to say: “The same demands from publishers on authors of nonfiction also apply to authors of fiction. Why? Publishing is a business. Why wouldn’t publishers prefer to invest in best-selling authors and celebrity-authors?  These authors have fanbases. Fans buy books. You too have fans–in your circle of loved ones and friends. The secret is to build your fanbase and fortify it with a platform.  WHAT is a platform? Making your name stand for something—to attract targeted consumers who are likely to buy what you have to sell. What are you selling?  Your literary work.”

You can sneak preview the 2 exercises for Day 1 from my workbook, Build Your Writer’s Platform & Fanbase In 22 Days, by clicking on this link:



Coach Teresa

Teresa LeYung-Ryan says: “Reach out, not stress out, when pursuing your dreams!”

Writing Career Coach/Manuscript Consultant

Author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (print edition & eBook edition)
Author of the novel Love Made of Heart (inspires adult children of mentally ill parents to speak openly about the stigmas and find resources for their families)

Last week while my husband was at a music workshop, I started a new writing project–a guide for writers to build their names so that they’d have the competitive edge when pitching to an agent or an
acquisition editor at a publishing house  or pursuing the independent publishing route. The guide will serve my clients as well as writers who prefer to learn from written instructions.

The catalyst for my coaching came from their reports:

  • “I landed a big acquisition editor. He helped me with the book proposal over months. Everything looked promising until he pitched my book to the sales people at the publishing house and they asked him: ‘What kind of platform does this author have?’ Just like that I was rejected. I hope they won’t take my idea and let a big-name author write it before I build my fame.”
  • “I’m tired of getting rejection letters from agents. They tell me I’m a fine writer, but, they also tell me that fiction is very competitive . . .”
  • “I’m an expert in my field, and, still I can’t get a publisher to take my book. They asked me: ‘How big is your readership?’ Isn’t that their job, to find the readers?”
  • “I was a ghost writer for a celebrity. He got the big advance from the publisher. I got paid one time, a small sum, and, I’m supposed to keep my mouth shut that I did the work.”
Writing-Career-Coach Teresa LeYung Ryan

Writing-Career-Coach Teresa LeYung Ryan

Here’s a tip from my upcoming guide:  Whether you’re writing fiction or non-fiction, identify the themes in your work.  In my all-time -favorite story, Charlotte’s Web, the themes included: cycle of life; friendship;
self-esteem; courage; loyalty. In Love Made of Heart, the themes included: daughter wanting mother’s approval; woman carrying guilt; traumas from domestic-violence and effects on children; stigmas with mental illness; struggles and courage of immigrants.

When you’re describing your book to anyone, focus on the themes. When  you’re calling in a talk show, make your comment or question relevant to the themes of the program as well as to your book. Be sure to say your full name.

What is fame, really?  Fame is when people hear or see your name, again and again.

Are you writing letters to newspaper editors? Read the paper and see what your community is most concerned with; then write the letter and offer a solution. Pure complaints usually don’t help; succinct proposals offering resources often do help (and get published).

I hope to see writers and readers in the next few months, at these events:

Sunday, August 23, 2009 1:00-3:00pm

Three Stories, Three Writers, Three Paths.

Teresa LeYung Ryan, Martha Alderson, Luisa Adams at San Mateo County Fair/Peninsula Festival

Teresa LeYung Ryan, Martha Alderson, Luisa Adams at San Mateo County Fair/Peninsula Festival

with Luisa Adams, author of Woven of Water; Martha Alderson, author of Blockbuster Plots—Pure & Simple; Teresa LeYung Ryan, author of Love Made of Heart; Moderator: Tory Hartmann, author of The Ghost of Harvey Milk and president of California Writers Club-SF Peninsula Branch
Expo Hall–Creative Arts Stage (west of #13 on festival map)—-at San Mateo County Fair/Peninsula Festival
They met through the Jack London Writers Conference and the California Writers Club over 10 years ago.
How are they inspiring the reading and writing community today?

Thank you, CWC SF Peninsula Branch President Tory Hartmann, Bardi Rosman Koodrin and Alexandra King,  for orchestrating this fun gig for us!  Other CWC members at the festival will include:  Tory Hartmann, Christopher Wachlin, Laurel Anne Hill, Joyce Robins, Geri Spieler, Inés Villafañe-León, Jo Carpignano, Lucy Murray, and Linda Okerlund.

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Thursday, Sept. 3rd, 2009  6:00-8:00pm
Library Advocates MEET!
Oakland Main Library – West Auditorium
125 14th Street, Oakland, CA

Teresa LeYung Ryan and fellow library advocates show up at Save-the-Libraries meetings

Teresa LeYung Ryan and fellow library advocates show up at Save-the-Libraries meetings

Find out how we can help the folks who have lost Book Mobile.

Find out how we can help the learners and tutors at Second Start-the adult literary program in Oakland.

Find out how our might voices can influence city council members.

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Saturday,  September 19, 2009,  10:00am–4:00pm in Santa Rosa

Sonoma County Book Festival,  Old Courthouse Square, Santa Rosa, CA


Teresa LeYung Ryan, author of Love Made of Heart

Mary Lunning, aka “Shyne” the poet, author of My Human Heart

Kate Farrell, author of Girl in the Mirror

Marcia E. Canton, Ph.D., co-author of Mentoring in Higher Education: Best Practices

Stop by and say hello to these 4 authors and members of Women’s National Book Association.

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Saturday & Sunday, October 10 & 11, 2009

Jack London Writers Conference
Saturday October 10, 2009  11:00-11:45am


Map Out Your Career NOW:
3 Easy Steps for Fiction and Nonfiction Writers

with Author and Coach Teresa LeYung Ryan

Learn how to:
• identify advocates, endorsers and fans.
• gain recognition through your words and your community.
• build your platform by reaching out, not stressing out.

How do writers thrive in the fiercely competitive industry?  Find out for yourself in this fun

interactive session.

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