Archive for the ‘Art / Craft / Teaching’ Category

Coach Teresa LeYung-Ryan who says “Reach out, not stress out!” will present “Use Your Name and Your Themes to Advance Your Writer’s Platform-Building Journey” on Monday July 10, 2017, 7pm-9pm  at  Sacramento Suburban Writers Club http://www.sactowriters.org/   5501 Dewey Drive, Fair Oaks, CA (in the Fellowship hall, (straight back from the road, through the gate in the white fence).  Sacramento Suburban Writers welcome visitors.

What is platform-building and fanbase-building and how you can make yours prosperous. I, Theme Consultant and Writing Coach Teresa LeYung-Ryan, thank Catharine Bramkamp for interviewing me as  Women’s National Book Association-San Francisco Chapter  Featured Member this month. Thank you, Simona Carini, for publishing and for your kindness. Thank you to all Women’s National Book Association colleagues!

Teresa LeYung-Ryan has been helping authors with their platforms for years: Her own platform – reach out, not stress out – speaks to her focus on authors and how to make their promotion, their sales and even their conversations more productive and natural.

Writers’ Platform and Fanbase-Building Coach Teresa LeYung-Ryan says:

“When I was an aspiring writer, playwright Kim McMillon would invite me to literary parties. ‘Make connections,’ Kim said to me. ‘Have fun.’ I was too stressed out to have fun. I’d introduce myself by my first name only, and, I didn’t know how to articulate what I was writing about. Then, I would go home, dreading the next networking event. Kim did not give up on me. She even put me in the line-up at her open mic events. True friends are your biggest fans.

“Through watching Kim’s plays, I discovered what makes a performance/story memorable. Those recurring themes! What is theme? The subject matter/topic/issue discussed repeatedly in a piece of writing. Theme answers the question ‘What’s your point?’ Whether you are writing fiction (as in novels), narrative nonfiction (as in memoirs) or prescriptive nonfiction (as in workbooks/how-to books), theme is the thread with which you weave your chapters. For example:

• In E.B. White’s Charlotte’s Web (fiction/classic children’s book), the core themes are: true friendship; cycles of life; believing in one’s self.
• In Maxine Hong Kingston’s The Woman Warrior (narrative nonfiction), the core themes are: Chinese myths; being a Chinese-American youth in California; losing and gaining one’s own voice.
• In Angie Choi’s My Dreams: A Simple Guide to Dream Interpretation (prescriptive nonfiction), the core themes are: understanding personal dream symbols; solving problems; transformation

“So, the platform statements I would create for these brilliant authors would be:

• Through his children’s books, E.B. White teaches young readers how to be a real friend.
• Through her memoirs and novels, Maxine Hong Kingston inspires us to reclaim our voices.
• Through her book My Dreams, Angie Choi shows us how to interpret personal dream symbols and transform our waking worlds.

“Side note: The Woman Warrior was the book that inspired me to write my first book Love Made of Heart. Thank you, Maxine Hong Kingston!

“To writers, I say: ‘Make your name stand for something—to attract target consumers—who are likely to buy what you have to sell.’

• The something = themes you write about
• Target consumers = readers who read about the themes you write about
• What you have to sell = your intellectual properties

“Your platform statements will attract attention before and after publication, whether you’re going to self-publish or sell rights to a publisher.

“When I teach ‘For Theme’s Sake: Edit Your Own Manuscript Before Pitching to Agents OR Self-Publishing’ the first assignment I give is: Reread one of your favorite books (especially a classic children’s book). What is the author’s point? What are the topics /subject matters/issues running through the entire story? Then, tackle your own story! Knowing how to weave core themes makes rewriting enjoyable.

“Authors of fiction need to work doubly hard building their platforms. With more than 3 million titles in the Literature/Fiction category for readers to choose from, how will they find you if you aren’t already an award-winning author, bestselling author or celebrity? My first book Love Made of Heart is a novel. I was a newbie. My agent believed in me. However, I had to demonstrate to Kensington Publishing in New York my platform statements:

• Teresa LeYung-Ryan encourages adult children of mentally ill parents to speak openly about the stigmas.
• Teresa LeYung-Ryan helps survivors of family violence find their own voices.

“It is challenging to enter the fiercely competitive bookselling arena. The other players include authors with proven track records / established platforms / big fanbases / celebrity status and authors who are also seasoned publishers or promoters. That said, ‘Don’t worry, be happy’. Yes, you can transform challenges into opportunities that feel right for you. And turn off the noise in the brain. I recommend Elisa Sasa Southard’s book Break Through the Noise: 9 Tools to Propel Your Marketing Message. Elisa has taught me well.

“The Internet helps your fans find you. They find you when you broadcast your platform statement on cyberspace. After all, where do we go when we need to find something or someone? My workbook Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW shows you how to create and broadcast your platform statement / how to reach out, not stress out. Some best practices from this workbook:

• Who are you? Not a year ago. Who are you today? If you want others to notice you, you need to notice yourself.
• What are tags? Tags are keywords and phrases. Understand the function of tags on cyberspace (especially in your blog/website) and you will rejoice over your name and platform statements.
• Celebrities reach out. Organizations reach out. You reach out.

“Here are a few excellent platform statements because each one fulfills the definition from my workbook – Make your name stand for something—to attract target consumers—who are likely to buy what you have to sell.

• Writing Coach & Chief Storytelling Officer Catharine Bramkamp helps small business owners tell their stories on social media platforms to attract more clients/customers.
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• Through her books, Margie Yee Webb promotes pet awareness and encourages people to make a difference in the lives of cats and other companion animals.
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• Linda Lee of Askmepc-Webdesign says: Whether you are a novice or veteran Internet user, I can help you optimize and monetize your website.
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• Mary E. Knippel (Your Writing Mentor and founder of The Unleashed Homemaker) is fiercely committed to guiding women—who have been silent too long—to polish their words so that they sparkle and shine.
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• Travel writer and professional Tour Director Elisa Sasa Southard turns student travelers into explorers.
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• Author and art teacher Connie Smith Siegel says: ‘You do not have to be an artist to reclaim your unique creative language. Drawing and the use of color is for everyone.’
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• Author Jo Chandler uses her novel This Side of Forever to shed light on a teenager’s alcohol addiction and what she discovers on her surprising journey.
  

“Enjoy the benefits of being a WNBA member. I have had the privilege of working on the board and committees, co-presenting, and connecting with members of the San Francisco Chapter (by the way, many members are also colleagues through California Writers Club and San Francisco Writers Conference). I have served WNBA by doing what was enjoyable for me – using my organization skills, knack for taking pictures, and platform/fanbase-building expertise. Get to know other WNBA members by attending mixers and other WNBA events, and subscribing to the weekly blog posts.”

WNBA-SF Member Coach Teresa LeYung-Ryan teaches her clients (writers, artists) how to reach out, not stress out, before and after publication — identify themes in their intellectual properties and create scripts for pitches, query letters, press releases, talking-points, one-minute videos, photo slideshows, and the all-mighty blog. Visit http://WritingCoachTeresa.com and http://lovemadeofheart.com/blog/ for more resources. Teresa’s upcoming speaking events are listed on this page.

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Sunday, June 11, 2017, 1:00pm-7:00pm

Annual Writers Mini Conference at San Mateo County Fair Literary Stage, San Mateo, CA https://sanmateocountyfair.com/pdf/2017/literary_17.pdf

1:00-2:00pm  “Use Core Themes to Rewrite Your Story and Query Letters” with Theme Consultant and Writers’ Platform-Building Coach Teresa LeYung-Ryan

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 Monday, July 10, 2017, 7:00pm—9:00pm

for Sacramento Suburban Writers Club  http://www.sactowriters.org/

at Crossroads Fellowship Christian Church, 5501 Dewey Drive, Fair Oaks, CA

For other posts in my blog, please go to: https://lovemadeofheart.com/blog

If you’re looking for my blog posts pertaining to our Beautiful Brains and Neuroplasticity… https://lovemadeofheart.com/blog  look at right side of screen, you’ll see the category “Beautiful Brains Neuroplasticity”.  Please click on that category to get those posts.

“April 2, 2017 Writer’s Life Conference, California Writers’ Club for Fiction and Nonfiction Authors,” says Coach Teresa LeYung-Ryan

The one-day writers’ conference to help authors before and after publication. Learn from experts in the industry.

http://cwcmarin.com/writerslife/

Conference Chair – Dr. Joan Steidinger

Keynote Speaker

CONSTANCE HALE “The Seven Stages of Manuscript Grief”

Presenters

LINDA WATANABE MCFERRIN “Writing about Places Real and Imagined”

ROBERT PIMM – literary and trademark attorney

MARY RAKOW, Ph.D. – freelance editor

TANYA EGAN GIBSON - freelance editor

DAVID COLIN CARR - freelance editor

TERESA LEYUNG-RYAN  “Where Are YOU and Your THEMES on Your Writer’s Platform-Building Journey?”

JENNIFER MARCH SOLOWAY is an associate agent at Andrea Brown Literary Agency.

ANDY ROSS started his literary agency in February, 2008. Prior to becoming an agent, Andy was the owner of Cody’s Books in Berkeley, California for 30 years.

The Writer’s Life Conference sponsored by California Writers Club–Marin Branch  at Book Passage, 51 Tamal Vista, Corte Madera, CA

If you miss this writers’ conference, here are other opportunities to attend my presentation “Where Are YOU & Your THEMES on Your Writer’s Platform-Building Journey?” and meet the members of these writers’ organizations:

• June 11, 2017, 1:00-6:00pm Writers Mini Conference at San Mateo County Fair Literary Stage https://www.sanmateocountyfair.com/pdf/2017/literary_17.pdf
  
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• July 10, 2017 Sacramento Suburban Writers Club, Fair Oaks, CA) http://www.sactowriters.org/

Cheering for all writers and readers!

Reach out, not stress out.

Sincerely,

Coach Teresa LeYung-Ryan

I am Coach Teresa LeYung-Ryan who teaches my clients (writers, artists) how to reach out, not stress out, before and after publication — identify themes in their intellectual properties and create scripts for pitches, query letters, press releases, talking-points, one-minute videos, photo slideshows, and the all-mighty blog. Please visit http://WritingCoachTeresa.com  and http://LoveMadeOfHeart.com/blog for resources.

The workbook:
Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW – available at http://www.laurelbookstore.com in Oakland, CA and http://www.bookpassage.com in Corte Madera, CA and on Amazon – print edition and Kindle edition!

If you’d like to email me . . .   WritingCoachTeresa  then @, then Gmail.com

• What email subject line will attract my attention?  Tell me where you’ve met me (which conference? which workshop? which community event?) or tell me who referred you.

•  In the body of your email, please include your full name and your URL (website or blog address) so that I can see what you’re already doing to build your writer’s platform and fanbase. I like concise and gracious emails. Thank you so much.

Dear Writers,

Please share this news with friends who might be interested in my “Immigrant Experience Writing Contest” or any of the writing contests offered through The Literary Stage at the San Mateo County Fair. All entries are due Monday, April 3, 2017, 11:59pm.  Please read all rules https://www.sanmateocountyfair.com/pdf/2017/literary_17.pdf

Literary Director Bardi Rosman Koodrin says: “The San Francisco Peninsula Writers is the only California Writers Club branch in the state utilizing a weeklong, 18,000 sq. ft. Fine Arts Galleria with a stage and seating for 125. Now entering our 9th year, we’ve conducted over 150 free “events within the event” on our Literary Stage: workshops, panels, author presentations, one-act plays, and interviews, annual author day book sales, poetry readings, musical groups, and individual song and dance performances.”

Please go to https://www.sanmateocountyfair.com/pdf/2017/literary_17.pdf

Top half of page 68 of the 2017 Literary Arts Contest Book Information

is  description of DIVISION 336

Entry for Literary Arts  https://sanmateocountyfair.com/literary-arts

click on

• What You Need To Know
• Online Entry
• How to Submit Your Online Entry and Questions & Answers

Q: Do I have to register online to enter my work in the Literary Arts Contests?

Yes, it’s the ONLY way to participate.

Q: Does my file need to be PDF format?

YES you must convert your document into PDF format and upload that. If you upload

anything other than a PDF, the document will not submit to the fair.

Wishing all contest entrants a joyful experience through the Literary Stage!

Teresa LeYung-Ryan’s “Immigrant Experience Writing Contest” and Other Contests through 2017 Literary Stage at San Mateo County Fair

Sincerely,

 

 

 

 

 

 

 

 

 

Coach Teresa LeYung-Ryan says: “I can help you identity your themes – to make rewriting your first draft and building your writer’s platform joyful tasks. Make your name stand for something—to attract target consumers who are likely to buy what you have to sell. Reach out, not stress out. I cheer for you!“

http://lovemadeofheart.com/blog/teresa-leyung-ryans-events/
Coach Teresa LeYung-Ryan who says “Reach out, not stress out!” will present “Where Are YOU & Your THEMES on Your Writer’s Platform- Building Journey?” for:

• California Writers Club-SF Peninsula Branch (March 18, 2017 Redwood City, CA)

• The Writer’s Life Conference sponsored by California Writers Club–Marin Branch  (April 2, 2017 at Book Passage in Corte Madera, CA)

• SacramentoSuburban Writers Club (July 10, 2017 Fair Oaks, CA)

The workbook:
Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW – available at http://www.laurelbookstore.com in Oakland, CA and http://www.bookpassage.com in Corte Madera, CA and on Amazon – print edition and Kindle edition!

Dear Everyone,

Today January 21, 2017  women and men are marching (and rallying, standing, speaking, cheering from home) all over the world to celebrate The Women’s March On Washington. I am so proud of everyone.  I am so proud to be a writer and reader. I am so proud to be a daughter, granddaughter, a niece, a sister, a cousin, a wife, and friend and a neighbor. I am so proud to be an American woman.

I am Coach Teresa LeYung-Ryan, wishing everyone abundant joy, excellent health and courage!

Teresa LeYung-Ryan with her Love Made Of Heart tote bag - photo by YBK

Sincerely,

Theme Consultant & Writing Coach & Platform-Building Coach  Teresa LeYung-Ryan

“Where Are YOU On Your Writer’s Platform-Building Journey?”

Coach Teresa LeYung-Ryan says: “With 32,000,000+ titles already on the market, how do you attract readers and all the folks who can help you compete with authors who are promoters, best-selling or celebrity authors?  The answer is in how you articulate the themes you write about (in your fiction and nonfiction) AND linking your name to your themes through your platform statement—BEFORE and AFTER publication. Reach out, not stress out. You and your intellectual property deserve a joyful journey! ”

For a preview of Coach Teresa’s interactive presentations — visit her website: http://WritingCoachTeresa.com, watch her television interview on CBS “Bay Sunday” with host Frank Mallicoat , read her blog: http://lovemadeofheart.com/blog/,  watch her on YouTube: www.youtube.com/user/TeresaLeYung, and, do the two exercises (see below) for Day 1 from her workbook Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

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Here’s 2 of 2 of Day 1 Exercises from Coach Teresa LeYung-Ryan’s workbook Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

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The workbook:
Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW -  print edition and ebook edition through Amazon https://www.amazon.com/Build-Your-Writers-Platform-Fanbase-ebook/dp/B005J9ZEIA/ref=sr_1_1?keywords=Build+Your+Writer%27s+Platform+and+Fanbase+in+22+Days&qid=1570061789&s=books&sr=1-1

• SacramentoSuburban Writers Club (July 10, 2017 Fair Oaks, CA)

Please tell your writer-friends who live in or near those counties.

I cheer for YOU!

Sincerely,

Coach Teresa LeYung-Ryan cheers for all hardworking writers!

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Teresa LeYung-Ryan is the author of:

• the mother-daughter novel Love Made of Heart (used as required reading in colleges)
• the workbook Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW  https://www.amazon.com/Build-Your-Writers-Platform-Fanbase-ebook/dp/B005J9ZEIA/ref=sr_1_1?keywords=Build+Your+Writer%27s+Platform+and+Fanbase+in+22+Days&qid=1570061789&s=books&sr=1-1
  
• Coach Teresa’s Blog at http://lovemadeofheart.com/blog/
• her monologue series “Talking to My Dead Mom” (her monologue “Answer Me Now” received an award from CWC Redwood Writers)

Creator of:

• the “Immigrant Experience” Writing Contest
• workshops including:
  • “For Theme’s Sake: Edit Your Own Manuscript Before Pitching to Agents or Self-Publishing”
  • “Heroes, Tricksters, Villains – Know Your Archetypes”
  • “Where Are You on Your Writer’s Journey?”
  • “Build/Retrofit Your Writer’s Platform”
  • “Help Your Fans Find YOU!”

  and her trademark Love Made of Heart

Affiliated with:

• Women’s National Book Association-San Francisco Chapter (member and past board member and officer)
• California Lawyers for the Arts (member)
• California Writers Club (member, San Francisco Peninsula Branch and Redwood Branch; a past president of the San Francisco Peninsula Branch); a recipient of the Jack London Award for outstanding service to California Writers Club

Advocate for:

• public schools and public libraries!

We’ll always have Paris, my darling friends. And themes.

Blog post by Teresa LeYung-Ryan

The date that Elisa Sasa Southard had written on the first page of the notebook (with drawing of Eiffel Tower on the cover) that she had given me is 20 April 2015. The words she penned in purple ink included pieces from my mental wish list:

“Must See – Notre Dame, Eiffel Tower, Rodin’s, Sainte-Chapelle, Shakespeare and Company

Must Do – Museum pass, Walking tour

Movies to Watch – Midnight In Paris, French Kiss, Irma La Douce, Populaire, The Closet ”

Aah I had seen Woody Allen’s movie Midnight In Paris in a theater, and, later, rented it several times just to see the first four minutes (shots of arrondissements “neighborhoods”) with 3 minutes and 20 seconds of composer Sidney Bechet’s saxophone magic  “Si Tu Vois Ma Mere”

Then Margie Yee Webb gifted me 3 books – The Most Beautiful Walk in the World: A Pedestrian in Paris by John Baxter; Forever Paris: 25 Walks in the Footsteps of Chanel, Hemingway, Picasso, and More by Christina Henry de Tessan; The Sweet Life in Paris: Delicious Adventures in the World’s Most Glorious – and Perplexing – City by David Lebovitz

Even if I cannot go...reading David Lebovitz's most beautifully written book THE SWEET LIFE IN PARIS made me smile happy tears.

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The plan was to go to gay Paris (pronounced “Paree”) in 2016.  In May 2015, my papa received a diagnosis of Parkinson’s Disease – that explains his leg weakness, tremors, and freezing, as well as the “shuffling”. As my darling friends were talking dates and flights, I heard myself saying “I can’t go…What if I am in Paris…and Papa falls…” My friends were sympathetic. Trip planning was terminated.

I created a blog series “Parkinson’s Disease, My Chinese Papa, and My practicing The Four Agreements” (you know, the book The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz)

One day, after Papa had assembled a pedal-exerciser (I was so happy for him), he got up too fast…plop.  He fell, right in front of me. His recliner broke his fall. What a lucky fellow! I was in shock for two whole seconds. Gosh, a lot of worrisome thoughts raced through my brain as he popped up to standing position, with a look that said “That did not happen, you did not see that.”

Later that week, I had my epiphany – I could hear my mom telling me “You cannot worry about what might or might not happen.”  She’s been my muse every since she showed up in a mighty healing dream – a dream that inspired my “Talking to My Mom Monologues”.

Here she was again, being the muse.  I started a new monologue “Papa Fell Down, I’m Going to Paris”

I called my darling friends. “Let’s look at calendars. How’s September 2016?”

Teresa LeYung-Ryan here, inspired by the arrondissments we walked in and everyone who have made my 8-day trip to Paris a most remarkable experience. The “everyone” includes my papa, sister, friends (including Margie, Sasa et Will, Linda, Vicki, Lynn, Luisa, Martha, Olga, Kristiane, Cousin Howard, JB, my darling mom of course), colleagues, vendors, and strangers who have given me their well wishes or assistance or greetings of “bonjour” or all the above. Traveling with Elisa “Sasa” Southard (certified tour director and travel writer) who speaks Français and is such a fun and  thoughtful leader and Margie Yee Webb (author, photographer, documentary film producer) who pays attention to details and is also so thoughtful =  joy and delight for me (whose knowledge of magical Paris had been from watching Hollywood, English and French movies…until now).

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Aah, we (Elisa Sasa Southard, yours truly Teresa LeYung-Ryan, Margie Yee Webb) did go. Thank you, lovely AirFrance flight attendant, for taking photo minutes before landing at Charles de Gaulle airport.

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Oui! La Tour Eiffel ("tour" is French word for "tower") is really that beautiful - by day, by night, in sun, in rain! Oui! that is Sasa with Chronicle Books bag (that Margie gifted us) over her right shoulder.

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Parisian architecture, sandstone buildings, trees trees trees, Eiffel Tower!

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The most yummy-looking and truly delicious quiche we enjoyed in Paris was at Café de Flore

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The themes that I got from being in “The City of Light” are:

* sandstone buildings, why maximum height is eight-stories

* what to eat at a boulangerie, pâtisserie, bistrot, traiteur, brasserie, or a restaurant

* art is beauty for all the senses

Forthcoming:

Part 2 What I learned about the Eiffel Tower and the architect

Part 3 Musee d’Orsay, the Louvre, Musée Rodin, museum passes

Part 4 Croissants in Paris and my being wheat gluten intolerant

Part 5 Walked, Walking, Will Walk

Part 6 Airplane, Batobus (ferries), Metro (subway), buses, train, elevators

Part 7 I want to look at everything at the U Express supermarket s’il vous plaît

Part 8 “Make Your Name Stand for Something,” says Writers’ Platform-Building Coach Teresa LeYung-Ryan

Part 9 “I’ll always cherish my time in Paris,” says Teresa LeYung-Ryan

For the slideshow  “We’ll always have Paris, my darling friends,” says author Teresa LeYung-Ryan on Teresa’s Youtube channel, please click on https://youtu.be/LbX50ojbc84

à bientôt!

Teresa LeYung-Ryan uses her fiction and nonfiction to advocate speaking openly about the stigmas associated with mental illness and the repercussions from family violence.

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She is the author of:

• the mother-daughter novel Love Made of Heart (used as required reading in colleges)
• the workbook Build Your Writer’s Platform & Fanbase In 22 Days
• Coach Teresa’s Blog at http://lovemadeofheart.com/blog/
• her monologue series “Talking to My Dead Mom” (her monologue “Answer Me Now” received an award from CWC Redwood Writers)

Creator of:

• the “Immigrant Experience” Writing Contest
• workshops including:
  • “For Theme’s Sake: Edit Your Own Manuscript Before Pitching to Agents or Self-Publishing”
  • “Heroes, Tricksters, Villains – Know Your Archetypes”
  • “Where Are You on Your Writer’s Journey?”
  • Build/Retrofit Your Writer’s Platform
  • her trademark Love Made of Heart

Affiliated with:

• Women’s National Book Association-San Francisco Chapter (member and past board member and officer)
• California Lawyers for the Arts (member)
• California Writers Club (member, San Francisco Peninsula Branch and Redwood Branch; a past president of the San Francisco Peninsula Branch); a recipient of the Jack London Award for outstanding service to California Writers Club

Advocate for:

• public schools and public libraries!

For other posts in my blog, please go to: https://lovemadeofheart.com/blog

If you’re looking for my blog posts pertaining to our Beautiful Brains and Neuroplasticity… https://lovemadeofheart.com/blog  look at right side of screen, you’ll see the category “Beautiful Brains Neuroplasticity”.  Please click on that category to get those posts.

Coach Teresa LeYung-Ryan says: “What is a Writer’s Platform, Why Do You Need One, How Do You Get One?”

The blog posts from Dystel & Goderich Literary Management www.dystel.com and Fuse Literary http://www.fuseliterary.com/blog are examples of the level of support that experts give to writers so that you can navigate this dynamic world of publishing.

So, you have a finished manuscript. Oh happy day!  Celebrate!

What next? If you want your book to be more than a personal legacy for your family and friends, there are two sets of tasks to perform on your writer’s journey.

·         Hire an editor who has experience editing your genre.

·         While your editor is busy at work, you are also busy at work taking care of the business side of being a writer. If you haven’t been building your platform, it’s time now (before pitching and sending queries to agents and acquisition editors at publishing houses).

The focus of this post is on platform-building.  What is a writer’s platform? Why do you need one? How do you get one?

The question: “What kind of platform does this author have?” (asked by agents and acquisition editors)  = “How many books can this author sell right now, on her own/his own?” At this point, your manuscript (a polished one) becomes a commodity (whether your book is fiction or nonfiction).

Of course if you are already a celebrity author or a best-selling author, the agent can pitch you to acquisition editors with ease, and in turn, acquisition editor can pitch you to the sales team and publisher with ease. The publisher will then offer you a big advance (because they know that your fans are likely to buy your book); they’ll make money, you’ll make money.

However, what if you do not have a huge fanbase? What can you do to attract the people who have the power to help you and your book go far and wide?

The answer is: Making your name stand for something—to attract target consumers— who are likely to buy what you have to sell (from page 1 of my workbook Build Your Writer’s Platform & Fanbase In 22 Days).

Let’s take a look – making your name stand for something –  that “something” is the core theme in your book. If you do not know what your core theme is, hopefully members in your critique group and the editor you have hired will know. You need to know what your book is about.

Example:  the core themes in my novel Love Made of Heart are: daughter-mother relationship; mental illness; family violence.

The core theme in a book is the bait that attracts your target consumers. The target consumers are your fans.

Fact:  Your loyal fans (people who care about you) are likely to buy what you have produced.

Fact:  Your prospective fans (people who care about what you care about / the core themes in your book) also are likely to buy what you have produced.

1.    You know who your loyal fans are. However, do you know how to articulate your themes to them so that they can broadcast for you? I say: “You can ‘train’ them.”

2.    How do you find your prospective fans? I say: “Reach out, not stress out. Help them find you.”

You can accomplish both… through the appearance of your platform statement.

I reiterate: “Make your name stand for something—to attract target consumers— who are likely to buy what you have to sell.”

Example (for my fiction and narrative nonfiction): My name is Teresa LeYung-Ryan. Through my books and monologues, I encourage adult children of mentally ill parents to speak openly about the stigmas.

Another example: My name is Teresa LeYung-Ryan. Through my novel Love Made of Heart, I help survivors of family violence speak openly about the stigmas.

Example (for my how-to books):  I am Coach Teresa LeYung-Ryan. Through my workbook Build Your Writer’s Platform & Fanbase In 22 Days, I teach writers how to attract attention from agents, editors, publishers, media, book buyers, and readers.

Where would you showcase your platform statement?

Email signature block; business card; website; blog; YouTube channel; press releases; social media; query letters; book proposals; your bio; photo file names and photo captions . . .  Where else?

Learn more.  On Sunday, August 28, 2016, 2:00-5:00pm -

Join me (Coach Teresa LeYung-Ryan– Build Your Writer’s Platform & Fanbase In 22 Days) and Valerie Haynes Perry–Write the Book You Want: Be Your Own Coach   and Luan Stauss--owner of and book buyer for Laurel Book Store in a three-hour workshop -

“Where are YOU on YOUR WRITER’S JOURNEY?”

for you and your friends who identify yourselves as serious writers

at Laurel Book Store (near the 12th St. BART station in Oakland, California)

We will address the following topics:

• Build your name, platform, and fanbase to hook attention before publication
• Maintain clarity, self-confidence, and motivation to bring your own book into being
• Expand your knowledge of the moving parts that comprise the publishing industry and make savvy choices

Register online: http://www.laurelbookstore.com/event/where-are-you-your-writers-journey $25.00 SKU: EVENT828

I cheer for you!

Reach out, not stress out. I wish you a joyful writer’s journey!

Sincerely,

Coach Teresa LeYung-Ryan
http://WritingCoachTeresa.com
youtube.com/user/TeresaLeYung
http://LoveMadeOfHeart.com/blog

Dear Writers,

Teresa LeYung-Ryan here wishing you “Happy writing, rewriting, and building your name!” I am teaming up with Valerie Haynes Perry and Luan Stauss to deliver a new version of  my workshop “Where Are You On Your Writer’s Journey?” I remember having fun conducting my monthly class at Boadecia’s Books (I am thinking of you, angel Suzanne Corson) and I am excited now to collaborate with Valerie and Luan.

Please tell your writer-friends about:

Where are YOU on YOUR WRITER’S JOURNEY?

Sunday, August 28^th , 2016,  2:00pm-5:00pm

Laurel Book Store, 1423 Broadway, near the 12th St. BART station in Oakland

COST:  $25.00 with a capacity for 20 writers

Sign up by Wed, Aug. 24^th http://www.laurelbookstore.com/event/where-are-you-your-writers-journey

Valerie Haynes Perry, Teresa LeYung-Ryan, Luan Stauss - photo by artist Teresa Norris

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I cheer for YOU!

Sincerely,

Writers’ Fanbase-Building Coach Teresa LeYung-Ryan says: “Make your name stand for something—to attract target consumers who are likely to buy what you have to sell. Reach out, not stress out. Rewrite for theme’s sake. Enjoy your writer’s journey.”

Watch Teresa’s television interview and read her blog http://WritingCoachTeresa.com

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The workbook:  Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

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The novel:  Love Made of Heart: a Daughter Finds Herself Through Witnessing Her Mother’s Mental Illness

http://WritingCoachTeresa.com
https://www.youtube.com/user/TeresaLeYung
http://LoveMadeOfHeart.com/BLOG/

 

 

Dear Writers,

Do submit your work to writing contests run by reputable organizations. Do choose contest categories that match your genre or themes.

Congratulations to all the 2016 Literary Award winners  at the Literary Arts Stage at the San Mateo County Fair, San Mateo, California. To see the list of the many writing contests and the winners -  https://sanmateocountyfair.com/contests/departments/literary-arts.  Bardi Rosman Koodrin (Literary Director, Fine Arts Galleria at the San Mateo County Fair) says: “Winning entries will be displayed during the County Fair June 11-19, 2016. Winners will receive prizes and will be published in our Carry the Light anthology published by Sand Hill Review Press.”

Each year, I, Teresa LeYung-Ryan, sponsor the “Immigrant Experience Writing Contest”

 DIVISION 358 – THE IMMIGRANT EXPERIENCE: SHORT STORY, ESSAY, OR MONOLOGUE

 This contest is to honor immigrants who struggle over language barriers, poverty, stigmas, and injustice. Your entry could be a firsthand account or a retelling of someone else’s experience. Show how your protagonist goes about pursuing what she/he wants while confronting antagonists (persons or circumstances); use authentic details to show protagonist’s recollection or attitude of “the old country”; foreshadow the core theme in the first paragraph. ELIGIBILITY:  Submit a 1,500 word maximum unpublished short story, essay or monologue. Must have a title.

Sponsored by 22-Day Writing Coach Teresa LeYung-Ryan www.writingcoachTeresa.com

Love Made of Heart: a Daughter Finds Herself Through Witnessing Her Mother’s Mental Illness (novel); 

Build Your Writer’s Platform & Fanbase in 22 Days (workbook);

Talking to My Dead Mom Monologues;

 Coach Teresa’s Blog http://lovemadeofheart.com/blog

Judges’ comments to 2016 Winners of the “Immigrant Experience Writing Contest”:

1^st Place: “A Little Water goes a Long Way” by Ellen Six

Poignant. Excellent show of theme – protagonist connecting with faraway relatives solely through letters sent to her mother. Story clearly shows “immigrant experience” from narrator’s point of view. Brava! Thank you for entering Immigrant Experience Writing Contest sponsored by Writing Coach Teresa LeYung-Ryan. http://WritingCoachTeresa.com  Judges: authors Teresa LeYung-Ryan and Luisa Adams

 2^nd Place: “Immigrating to America, 1960” by Rosina Weiskopf

Nice job showing protagonist’s determination. Would have liked to hear her voice, know her name, whether she had previous waitressing experience, and what she looked like through dialogue. Engaging story. Thank you for entering Immigrant Experience Writing Contest. http://WritingCoachTeresa.com Judges: authors Teresa LeYung-Ryan and Luisa Adams

 Honorable Mention:  “Belly Dance” by Marcela Dickerson

Enticing hook – widow from Chile becomes newlywed in CA, U.S.A. However, help reader connect with protagonist even though she says she’s a sociable person and that she worked as an interpreter for the UN. Show her reactions to the TV programs and especially interaction with her husband. Stay with your enticing hook. Thank you for entering Immigrant Experience Writing Contest http://WritingCoachTeresa.com Judges: Teresa LeYung-Ryan and Luisa Adams

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Thank you, Bardi Rosman Koodrin (Literary Director, Fine Arts Galleria at the San Mateo County Fair), for helping me refine my contest description.

Thank you, Luisa Adams, for being co-judge this year 2016.

Thank you, Mary E. Knippel, Prof. Sheryl Fairchild, and Margie Yee Webb, for being co-judges in past years.

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by Teresa LeYung-Ryan

This is 4 of 4 of my blog posts entitled “Parkinson’s Disease, My Chinese Papa, and My practicing The Four Agreements”

I didn’t know that I would be enjoying my new part-time job as my father’s exercise coach, appointment escort, and advocate OR that I would be practicing The Four Agreements (from Don Miguel Ruiz’s timeless

Agreement #4 Always Do Your Best. Your best is going to change from moment to moment; it will be different when you are healthy as opposed to sick. Under any circumstance, simply do your best, and you will avoid self-judgment, self-abuse and regret….

From August to December of last year, I felt a great sense of accomplishment (after reading Dr. Norman Doidge’s book The Brain’s Way of Healing and learning how to ask Papa’s neurologist the right questions). Questions that led Dr. White to  order specific physical therapy to help Papa reverse the Parkinson’s “shuffling” gait and “freezing” gait as well as improve posture. Thank you, Dr. White!

Papa had learned new tricks (to retrain the brain) from Physical Therapist Brenda. I bragged about my being Papa’s exercise/walk coach.

During the same months, at my half-time day job, unbeknownst to me, my right hand was developing acute and chronic tendinitis. By mid-December my right wrist was in great pain, so much so that I was using my left hand for almost every task. Turning a key or a doorknob was asking for torture.

I no longer felt strong enough to “spot” Papa when he did his exercises. Thank goodness Papa’s new helper Mr. Chen walked with him and watched him exercise.

Over the next three months, I would still visit Papa and escort him to his appointments; however, instead of initiating “Papa, let’s walk stairs!” or “How about walking with walker down the block?” or “Show me your strengthening exercises,” I would ask him “May I watch ME TV channel?” Sitcoms like “Family Ties” (Michael J. Fox portrayed son Alex), “The Jeffersons” (Sherman Hemsley portrayed George) and “The Partridge Family” (Shirley Jones portrayed the mom) comforted me while a cold pack relieved pain and inflammation of my wrists.

On more than three occasions, I called Papa to cancel. I just did not feel well

It’s March (four months since Physical Therapist Brenda last saw Papa). She says: “Teresa, even though your father has been doing his exercises and he has good posture, his legs have gotten weaker and he has lost muscle mass.”  I want to cry.

The loving part of me says: “You have been showing up for Papa. You have to show up for yourself too.”

The judgmental part of me says: “You’ve been neglecting your duty as his exercise coach.”

Occupational Therapist/Hand Specialist Susan has taught me tricks to prevent re-injuring both thumbs and wrists. I too am exercising and healing.

It’s April. Wednesday evening I visited Papa. After we ate dinner (lamb and Chinese carrots over white rice for him; chicken meatballs and brocollini for me) and he watched news on a Chinese channel while I filled his pill boxes and updated his medical appointment list, I said, “Let me see your ‘fancy walk’ in the hallway.”

“Fancy walk” is:  his holding onto handrail with right hand; taking three steps forward (pick up feet); putting both hands on handrail to pivot (pick up feet); then, while holding onto handrail with left hand, take three steps backward (pick up feet); then putting both hands on handrail to pivot (pick up feet); repeat sequence until he gets to the end of the hallway. His legs tremor during pivoting; I say: “no hurry, pick up one foot.”

After that, we went downstairs to the mail room. Just a postcard for how to register to vote by mail. I said, “Let’s go to the lunchroom, slowly.” My heart was lifted seeing him pick up left foot, then right (his left leg is stronger than right). We walked through the lunchroom, down to the computer and stationary bike room. “Papa, why don’t you sit and rest? I’ll look at the birthday bulletin board.” To my surprise, he got onto one of the stationary bikes, put his feet into stirrups and began to peddle. I filmed him with my phone. Last year, he would have biked ten minutes. Tonight, three minutes. I felt happy – that he did not push himself.

Slowly we reversed our direction – down the hall, go through the lunchroom, and turn left.  As we neared the mailroom, he took his left hand off the rail and mildly swung his arms. “You go, Papa!”

He is doing his best.  I am doing my best.

To share your comments, please click on the blue title box on top of this blog post, then scroll down, fill in the boxes, and click “submit” . . .  Thank you so much!

For other posts in my blog, please go to: https://lovemadeofheart.com/blog

If you’re looking for my blog posts pertaining to our Beautiful Brains and Neuroplasticity… https://lovemadeofheart.com/blog  look at right side of screen, you’ll see the category “Beautiful Brains Neuroplasticity”.  Please click on that category to get those posts.

Author & Fanbase-Building Coach Teresa LeYung-Ryan says: “Reach out, not stress out. Enjoy your writer’s journey.”
http://WritingCoachTeresa.com

http://lovemadeofheart.com/blog/

https://www.youtube.com/user/teresaleyung

Teresa LeYung-Ryan is the author of:

·          Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (workbook);

·          Love Made of Heart: a Daughter Finds Herself Through Witnessing Her Mother’s Mental Illness (novel used in college classes, recommended by the California School Library Association and the California Reading Association, and archived at the San Francisco History Center);

·          “Talking to My Dead Mom” Monologues (the first monologue received an award from Redwood 10-Minute Play Contest and was staged at the 6th Street Playhouse in Santa Rosa, CA);

·         Coach Teresa’s Blog (which attracts tens of thousands of writers) at http://lovemadeofheart.com/blog/  helps writers build their platforms before and after publication

Teresa LeYung-Ryan is the creator and owner of the trademark LOVE MADE OF HEART

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