Teresa Jade LeYung's BLOG

What Is Happening this Weekend November 16, 17, 18, 2012 for Writers and Readers in northern California?

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The award-winning guidebook TellTale Souls Writing the Mother Memoir: How to Tap Memory and Write Your Story Capturing Character & Spirit

If you could tell just one  small story that would reveal the essence of your mother’s character and keep her spirit alive, what would it be?

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Saturday, November 17, 2012, 9:30 am–1:30 pm

“The Narrator’s Tale: All About Point of View” Workshop at Redwood Writers

Presented by Ana Manwaring

Flamingo Conference Resort & Spa,
2777 Fourth Street, Santa Rosa, CA 95405  

$25 members, $35 non-members

Register: http://redwoodwriters.org/workshops/november-2012-workshop/

A workshop on the intricacies of Point of View. This will be a hands on workshop so come prepared with pen, paper, and a scene from your original writing (double spaced) that includes plenty of narration.

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Saturday, November 17, 2012 10:00am Belmont, CA Library

San Francisco Peninsula Branch of California Writers Club presents:
Tanya Egan Gibson: Author, Editor, Writing Coach

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Learn the various ways you can get the details of places right (even without a travel budget), how to make your world exciting, and and how to use your world to strengthen both plot and characterization. For more: tanyaegangibson.com  Tanya is the author of How To Buy a Love of Reading.

Members $15, Non-Members $18, Students $10 with ID
http://www.cwc-peninsula.org/events_pay.html

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Saturday, November 17th, 2012 11:00 AM-1:00 PM

Sacramento Branch of California Writers Club

Luncheon November 2012: Karl Palachuk, publisher

Topic: Publishing Your Own Book: What’s new, what’s important, what’s essential?

Members $12.00,  Non-Members $14.00

Meetings are held at:

Tokyo Buffet restaurant
7217 Greenback Ln., Citrus Heights, CA 95621

http://www.cwcsacramentowriters.org

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Nov. 2 – 18, 2012  Fringe of Marin Festival of New Bay Area One-Act Plays and Solos

http://www.fringeofmarin.com/index.html

http://www.fringeofmarin.com/performanceschedule.html

Coach Teresa LeYung-Ryan and author Lynn Scott will catch a show in Program 2 to cheer for playwrights Carol Sheldon (On With the Wind) and Ollie Mae Trost Welch (Shaw).  Annette Lust, I cheer for you always!

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Sunday, November 18, 2012, 2:00pm

Berkeley Branch of California Writers Club

Speaker — “Scenes for the Novel and the Screen” with James Dalessandro

at the Oakland Main Library, Bradley C. Walters Community Room, also known as the West Auditorium, Oakland, CA

Monthly Speaker Programs (FREE)

http://cwc-berkeley.org/

1:05 p.m. Doors Open, Marketing Group

1:30-2:00 pm Social Time

2:00  to 4:30 pm Announcements, Program & More Social Time

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Happy Thanksgiving, Everyone! 

print edition ISBN: 978-0983010005

Sincerely,

Coach Teresa LeYung-Ryan

As coach and author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW,  Teresa says: “Whether you are writing fiction or nonfiction, make your name synonymous with the issues you write about.”

(Clicking on underscored text in this post will open a new window to get to referenced site.)

Meet Teresa LeYung-Ryan, Book Marketing Coach!

1. Why don’t you tell us a little bit about your background in the industry?
My name is Teresa LeYung-Ryan and my clients call me Writing-and-Platform-Building Coach Teresa. I wish to thank Christy Pinheiro-Silva of www.StepByStepSelfPublishing.net for this interview, and, I encourage everyone to look for the core messages in my responses—which are:  Reach out, not stress out, to material your dreams;  and, wear your two hats as a writer and be happy (whether you’re writing fiction, narrative nonfiction, or prescription nonfiction also known as “how to” books/articles).

This is what happened to me, over ten years ago, and the choices I’ve made.

I had a dream—a dream of connecting with readers the way Maxine Hong Kingston touched me with her memoir The Woman Warrior.  My writer’s journey started with learning the components of a story in a ten-week course Writing Children’s Literature at the community center and forming a critique group with three classmates after the course ended.

Fast forward.  After seven years of writing and rewriting, showing up at critique meetings twice a month,  I received a gift from a friend—a brochure for the Jack London Writers’ Conference with an entry form for their writing contest.   Two months later, at the conference, I met members from California Writers’ Club and I received “Second Prize” in the Novel Category in the writing contest. I thought that by being a winner in a contest, surely I would attract mentors and be “discovered” by an agent the following week.  (Are you laughing?)

Fast forward.  After sending query letters and the first two chapters of my novel to dozens of agents over a year, and, receiving “rejection letters” and getting very depressed, I took a friend’s advice and registered for a workshop “How to Get Published.” Also, I got together with two other contest-winners (Luisa Adams and Martha Alderson) and we pledged to help each other on our writers’ journeys.

I took a six-week leave of absence from my job to perform the last big rewrite of my manuscript.  (Note: Surround yourself with people who really support your dreams. My husband and my friends were cheering for me.)

Fast forward.  My first novel Love Made of Heart (a mother-daughter love story) is used in college composition classes; available at public libraries; recommended by the CA School Library Association and the CA Reading Association; and archived at the San Francisco History Center.   October 2012 marks the tenth anniversary of Love Made of Heart.  The book is still in print, and, I continue to meet new fans.

For the past nine years, through my coaching  and my workbook Build Your Writer’s Platform & Fanbase In 22 Days, I have been helping writers reach out, not stress out, to attract agents, editors, publishers, readers, and media attention.

2. What is your opinion on self-publishing vs. traditional publishing and represented by an agent?

The advantage of identifying the right agent who will pitch your intellectual property to the right publishers— agents have their specialties and their relationships with acquisition editors at publishing houses; established publishers have relationships with book distributors.

Note: An agent gets 15% of what the author receives from the publisher (similar to a finder’s fee). Agents are not publicists, marketing managers or promoters.  The publisher, not the agent, offers you the contract (to buy the rights to publish your book).

Note: Hire a literary attorney to interpret and negotiate the contract for you if your agent doesn’t have access to legal counsel. Know what rights you are selling to the publisher.

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The advantage of being your own publisher—you have full control regarding:

• rights to publish and re-print
• how to promote your book, when, and to whom
• publication date and publication format
• book layout, cover design, jacket copy
• cover price; discounts to booksellers
• budget and profits

Consider Your and Other People’s Timetables:
It might take years to find your agent; it might take years before your agent finds the publisher.  By the way, my super-agent Stacey Glick tells me that only 2% of her clients would receive contracts from publishers.  When Stacey negotiated the deal with acquisition editor John Scognamiglio at Kensington Publishing Corp. New York (a publisher who releases 500+ new titles each year) for my  mother-daughter novel Love Made of Heart, my book title got onto the “conveyor belt” (it would take 18 months from when I sign the contract to when the book would show up in bookstores).

Note: A publisher could “fast track” a new title,  releasing the book within months or even weeks.  An example of releasing a book within weeks would be when a super-famous person dies and big publishers would forego some of the stops in the conveyor belt process.

How much attention are you going to get and give?
The bigger the publisher, the more new titles they release each year, the less attention each author gets.  Their best-selling authors, celebrity-authors, and new authors to whom they have given huge advances would get the most attention of course.

A decade ago when John Scognamiglio told me “You have six weeks to get on the radar”  I thought I knew what that meant.  You see, I was one of the lucky authors.  Kensington had bought “front of the store” shelf space at chain-stores for Love Made of Heart.  Chain-stores would rotate inventory every six weeks.  If a book sells during those six weeks, then the store would order more copies through their distributor.  Independent sales representatives (especially Nancy Suib and Anne Shulenberger) introduced Love Made of Heart to their accounts (independent booksellers).  “Indies” also had to rotate their inventory every few weeks.  What does this mean?  Unsold books are returned to the distributors (warehouses).  Publishers have to pay taxes on inventory—it is a costly business—selling printed books.

To stay on that “radar” meant making one’s name and the subject matter/issues/themes in one’s book visible in media attention over those precious six weeks. Which also meant having lined up interviews—in print, radio, television.  You’re probably saying . . . Wouldn’t the publisher handle all that?  Yes, if you are one of their best-selling authors, a celebrity, or a new author who has been given a huge advance.

Note:  Cyberspace magic provides opportunities galore for authors to broadcast ourselves (build our platforms and fanbases). What is a platform?  The definition is on page 1 from my workbook  Build Your Writer’s Platform & Fanbase In 22 Days: “Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”

3. What do you feel is the most important thing that authors can do to promote their books?
The simple yet powerful tool is:  Making your name synonymous with the  themes/subject matter/issues in your literary works.

In my interview on CBS Channel 5, I talked about:  “What I care about … leads to my writing about those themes/subject matters/issues.  What I write about …   attracts my fans because they also care about what I care about.  Help your fans find you.”

Introduce yourself with your full name.  Then use these three words:  “I care about . . . ”

Example: (as a writer of fiction, narrative nonfiction, including memoirs )
I am Teresa LeYung-Ryan, author of Love Made of Heart (a mother-daughter love story).   I care about helping adult-children (of mentally-ill parents) speak openly about the stigmas and find resources for their loved ones.
Example: (as a writer of prescriptive nonfiction  a.k.a. “how to” )
I am Coach Teresa LeYung-Ryan, author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW.   I care about helping writers thrive in today’s publishing arena.

I call these self-introductions my platform-statement.
Where to “show” your platform-statement? 

• Your email signature-block! 
• Your letterhead! 
• Your website and blog slogan/tagline/description! 
• Your bio! 
• Your business cards! 
• The caption for your photographs! 
• Headline for press releases!
• Social media pages! 
• And, let’s hear it on your voicemail!

Even when I’m emailing my loved ones (my biggest fans), I show them my platform-statement in my signature block.  Help your fans brag about you with ease.

4. What are your feelings on Social Media? (Facebook, Google+, Twitter, etc)
I thank creators and users of social media.  How else could our fans from faraway places find us?  Be consistent.  Update your bio in all these forums to reflect your current platform-statement. A picture speaks a thousand words; be sure to rename photo-files (show your full name and book title, and even keywords from your platform-statement)

5. Do you feel that book marketing for fiction is different than book marketing for non-fiction?
No difference in today’s markets.
How do I choose books as a consumer?
As Teresa-the-consumer, I pay attention when:

• friends recommend a book
• I read about or hear or meet the author and I appreciate what the author has to say
• I need information on a particular subject, so  I use a search engine (like Google.com) to find those books or I ask my favorite booksellers and librarians.

How would I help these consumers find me if I am an author?
Please see the answers to Question # 3—“What do you feel is the most important thing that authors can do to promote their books?”

6. What are some of the biggest mistakes that authors make when trying to promote their books?

• One big mistake is misdirecting your energy pitching to book reviewers or radio or television producers who are not interested in the subject matter /issues/ themes that you are promoting.  Do your homework; seek advice from mentors, colleagues, and yours truly Coach Teresa; use The Book Reviewer Yellow Pages; listen and watch shows you’d like to be invited to, and, please study their format
• Another common mistake is what my colleague Elisa Sasa Southard calls “killing a marketing moment.”   Her book Break Through the Noise shows you the 9 tools to propel your marketing message.
• The third common mistake is tiring yourself out when promoting at events where there is traveling, schlepping, and setting up involved. I have lots of fun with colleagues/co-presenters at writers’ conferences, book festivals, and community events. Recently I shared a booth with Margie Yee Webb and Rita Lakin at the Sonoma County Book Festival.  Every year I join forces with co-presenters Sasa Southard and Mary E. Knippel at the San Francisco Writers Conference.  On December 15, 2012 I’ll be sharing a table with Margie Yee Webb (she’s the author of the gift-book Cat Mulan’s Mindful Musings) at a Local Authors event.  Please check my events page.

7. Do you have any other useful advice for beginning authors?

• Get yourself a calendar (month at a glance) with big squares to write in, and, schedule time to work on your craft and your platform.
• Get to know members in writers’ organizations (my favorite ones are California Writers Club and Women’s National Book Association)
• Please read my blog post:  Wear Two Hats as a Writer and Be Happy

8. How can authors contact you if they have any questions?
I encourage you to ask me question by posting a comment on any of my blog posts. That way, my fans will see your name and questions (so, promote yourself).  To submit a comment: click on the headline/blue title bar of the post, scroll down to the end of the post, fill in the boxes, and press the [submit comment] button.

Here’s a blog post you might like to submit a comment/question:  Who Really Is the Most Qualified Person to Build the Author’s Platform and Fanbase?

My email address:   WritingCoachTeresag   at    gmail.com

You will find links to the organizations referenced in this interview on my “Writers’ Resources” page at  http://writingcoachteresa.com

In closing, I wish to reiterate my thanks to Christy Pinheiro and to say “I cheer for all writers!”

Reach out, not stress out!
Sincerely,

Coach Teresa LeYung-Ryan

http://writingcoachTeresa.com

Christy Pinheiro-Silva of www.StepByStepSelfPublishing.net  says:

“Thanks, Teresa, for a great interview!!!”

Coach Teresa LeYung-Ryan wishes she could accept all fun invitations

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Nov. 2 – 18, 2012  Fringe of Marin Festival of New Bay Area One-Act Plays and Solos

http://www.fringeofmarin.com/index.html

http://www.fringeofmarin.com/performanceschedule.html

Coach Teresa LeYung-Ryan and author Lynn Scott will catch a show in Program 2 to cheer for playwrights Carol Sheldon (On With the Wind) and Ollie Mae Trost Welch (Shaw)

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Dear Mary E. Knippel,

I have invited a dozen of my friends to your wonderful event on Nov. 12th!

Cheers to you-the-Secret-Artist and the-Unleashed-Homemaker!

from Teresa LeYung Ryan, author and writers’ platform-building coach

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http://www.facebook.com/events/408527415886844/

Dear Angela Pang of Asian Week Foundation!

Thank you so much for the invitation! I may be able to attend! Grew up in San Francisco but cannot remember ever being inside Great Star Theater.

Sincerely, Teresa LeYung Ryan, author and writers’ platform-building coach

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Author Carla Danziger (Hidden Falls) emailed me about her helping her colleague for this big event:

Wednesday, November 14, 2012 from 7:00 PM to 8:30 PM (EST)

The George Washington University – Jack Morton Auditorium
805 21st St NW
Washington, DC 20037

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The award-winning guidebook TellTale Souls Writing the Mother Memoir: How to Tap Memory and Write Your Story Capturing Character & Spirit

If you could tell just one  small story that would reveal the essence of your mother’s character and keep her spirit alive, what would it be?

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Author/Photographer Margie Yee Webb had fun in October 2012 exhibiting her book in Clarksburg, CA at a winery.  So, when she called two weeks ago to say that author Laurie Hoirup wants to orchestrate another event in December and invited me to exhibit my books . . .  I said “Yes!”  The event will be held over the weekend of Dec. 15 & 16, 2012, but, I will be there on Dec. 15 only.

“Gifts of Words & Wine”
Saturday & Sunday, December 15 & 16, 2012
1 p.m. – 5 p.m. both days

Winery at Old Sugar Mill
35265 Willow Avenue
Clarksburg, CA 95612

no admission fee – shop for great books and fine wines; just in time for Christmas!

Laurie Hoirup,  I Can Dance: My Life with a Disability  www.laurieslegacy.com

Margie Yee Webb, Cat Mulan’s Mindful Musings: Insight and Inspiration for a Wonderful Life    www.catmulan.com

Teresa LeYung-Ryan, Love Made of Heart;  Build Your Writer’s Platform & Fanbase In 22 Days  http://writingcoachteresa.com  Teresa will be exhibiting Saturday only

Amy Gorman,  Aging Artfully  http://agingartfully.com

and 30 other authors

more information soon on Coach Teresa’s Event Page

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Happy Thanksgiving, Everyone! 

Sincerely,

Coach Teresa LeYung-Ryan

As coach and author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW,  Teresa says: “Whether you are writing fiction or nonfiction, make your name synonymous with the issues you write about.”

Dear Writers,

When someone whom I respect asks me to share my expertise (even on short notice), and, I can adjust my schedule, I say “Yes!”

Sincerely,

Coach Teresa

Author & Writers’ Platform & Fanbase-Building Coach Teresa LeYung-Ryan

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Writers’ Coach Teresa LeYung-Ryan was honored to respond to Christy Pinheiro’s interview invitation

I had fun answering your interesting questions.Thank you again for the opportunity to work with you.

Here’s the answer to Question #1; please go to Christy Pinheiro’s StepByStepPublishing for answers to Questions 2 through 8 . . .

Coach Teresa LeYung-Ryan here to say:  “The fun part of being a writer/writing coach is receiving exciting news from friends/colleagues.”

Author Margie Yee Webb (Cat Mulan’s Mindful Musings: Insight and Inspiration for a Wonderful Life), who is an associate-producer of the film FEMME–Women Healing the World,  forwarded this email:

From: Emmanuel Itier
Subject: Fwd: FEMME – “work in progress” screening at The Awareness Film Festival.

Dear Friend:

at The Awareness Film Festival  (http://theawarenessfestival.wix.com/awarenessfestival#!home/mainPage ) on November 4th, 2012 at 7pm.
I will be there for a Q&A after the show and will have surprise guests!

See you at the Awareness Festival!! Hope you can make it!! Invite friends…

September through October 14, 2012

Platform-Building and Writing Coach Teresa LeYung-Ryan says: “My deep gratitude to colleagues who have endorsed me on LinkedIn in September and October 2012.  If other colleagues / clients have endorsed me but I haven’t received notification, please let me know by emailing me or submitting a comment to this post.  Thank you so much! To submit a comment: click on the headline/title bar of this post, scroll down to the end of this post, fill in the boxes, and press the [submit comment] button.”

I thank:

Barbara Toboni  –  video of Barbara reading her poetry

Carol Sheldon, author, playwright, actress, poet, novelist; Carol’s mystery Mother Lode received BAIPA award for Best Fiction

Elaine Webster  President of Redwood Writers; author of multiple books

Kathryn (Kay) Mehl Miller – author of Living with the Stranger In Me: An Exploration of Aging

Kim McMillon – playwright, Arts In the Valley radio show producer, event producer, teaching assistant at U.C. Merced.  Kim is flying to Hawaii to help Vince McMillon, creator of the 1st Annual Hilo Coconut Festival,  Saturday, Oct. 20, 2012 at Mokuola (Coconut Island).  Free to the public.

Linda C. McCabe – author of the historical novel Quest of the Warrior Maid

Mary E. Knippel, founder of The Unleashed Homemaker

Mona Mechling – memoirist; creator of The Fridge Magnet Chronicles

Sandy Baker – author of Mrs. Feeny & the Grubby Garden Gang

Steve (Fredericks) Liddick – author at Top Cat Publications

Thonie Hevron – Suspense stories that navigate the murky waters of right and wrong–on both sides of the law

Here are some organizations that connect these colleagues to me:

California Writers Club – Santa Rosa Branch aka Redwood Writers

California Writers Club – Marin Branch

California Writers Club – Sacramento Branch

California Writers Club – San Francisco Peninsula Branch

Writers Forum Petaluma with Marlene Cullen

Wisdom Has A Voice with Kate Farrell

Napa Writers Network

National Association of Memoir Writers with Linda Joy Myers

Women’s National Book Association

Have you seen Coach Teresa interviewed by Frank Mallicoat on CBS Channel 5?

Cheering for writers and readers and everyone who has a story in her/his heart!

Sincerely,

Coach Teresa LeYung-Ryan

http://WritingCoachTeresa.com

http://www.facebook.com/Teresa.LeYung.Ryan
http://www.youtube.com/teresaleyung

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Coach Teresa LeYung-Ryan says: “Please Do Not Give Up On Yourself and Your Writing.”

No writer is an island; no writer is a self-made woman/man.   Our work is influenced by our role models; our work is influenced by our readers/fans.

Thank you to all my friends, colleagues, mentors, advisors, readers/fans, and all dear hearts.

According to the Chase Calendar of Events, the month of October celebrates these causes/issues. For a full list for October or other months, key in the tags [ Chase Calendar of Events ] in your favorite search engine search box.

My mother-daughter love story (Love Made of Heart), published by Kensington Publishing Corp NY, is alive and well because of the issues in the book. Love Made of Heart turns ten years old this month, embracing the issues I’ve highlighted in red.

October is:

• Antidepressant Death Awareness Month
• Depression Education and Awareness Month, Natl
• Disability Employment Awareness Month, Natl
• Domestic Violence Awareness Month
• Down Syndrome Awareness Month, Natl
• Dyslexia Awareness Month
• Emotional Intelligence Awareness Month
• Emotional Wellness Month
• Gay and Lesbian History Month
• German-American Heritage Month
• Global Diversity Awareness Month
• Health Literacy Month
• Medical Librarians Month, Natl
• Menopause Month, World
• Month of Freethought
• Photographer Appreciation Month
• Polish-American Heritage Month
• Positive Attitude Month
• Reading Group Month, Natl
• Self-Promotion Month
• Strategic Planning Month, Intl
• Work and Family Month, Natl
• Workplace Politics Awareness Month

Cheering for writers and readers and everyone who has a story in her/his heart!

Sincerely,

Coach Teresa LeYung-Ryan

http://WritingCoachTeresa.com

http://www.facebook.com/Teresa.LeYung.Ryan
http://www.youtube.com/teresaleyung

Coach Teresa’s definition of Writer’s Platform:  “Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”

How does Judith Marshall (author of Husbands May Come  and Go but Friends are Forever) Build Her Platform?

Coach Teresa LeYung-Ryan here, so proud of Judith Marshall!  Judith was in our critique group (Lynn Scott, Marcia Naomi Berger, Judith Marshall and me-Teresa LeYung-Ryan).  Judie knew she had written a page-turning novel (and we Critique Gals knew it too).  So, after 2 years of “rejection letters” from literary agents (while receiving writing-contest awards!), Judie took control of her career by becoming a publisher herself.

Fast forward . . .   Husbands May Come and Go but Friends are Forever has been optioned for the big screen. G o, Judie !!!!!

That's Judith Marshall, second from left.

Author Judith Marshall to speak on October 9, 2012,  10:00 a.m. at Clayton Valley Woman’s Club.  Guests welcome at no charge, no r.s.v.p required.

Author Judith Marshall was building her platform while she was writing her novel; Coach Teresa took this photo of Judith at a critique-group meeting; this photo was/is one of Judith's favorite publicity shots. Coach Teresa said/says: "Reach out, not stress out, to be happily published."

The Clayton Valley Woman’s Club invites guests to attend their monthly meeting on Oct. 9, 2012 at 10:00am at the Holy Cross Lutheran Church, 1092 Alberta Way, Concord. to hear guest speaker Judith Marshall.  Judith is a native Californian, raised in Concord, who has gone on from a career in human resources to become a successful book writer and local newspaper columnist. Her book, Husbands May Come and Go but Friends are Forever, won the Jack London Writers Conference Prize awarded by the California Writers Club and has been optioned for the big screen. Also, her column, “Fashion Over 50,” appears in the Clayton Pioneer.

Husbands May Come and Go but Friends are Forever optioned for the big screen.

www.judithmarshall.net

Check out a video of Judith TV Interview on Midday Arizona.

Cheers to author Judith Marshall!

Coach Teresa LeYung-Ryan

http://WritingCoachTeresa.com

http://www.facebook.com/Teresa.LeYung.Ryan
http://www.youtube.com/teresaleyung

More than ten years ago, if my super-agent Stacey Glick hadn’t landed a big publisher–Kensington in New York (insightful editor John Scognamiglio; good-energy publisher Laurie Perkin; Debbie Tobias was Sales Director; Lou Malcangi was art director, by the way . . . booksellers do judge a book by its cover; Libba Bray, who is now a New York Times bestselling author of young adult books, for book jacket copy; Jacquie Edwards for copy editing; and everyone at Kensington and their associates), I would not have had the opportunity to experience the publishing industry from that perspective . . .  which then gave me the credentials to talk about “who” really is the most qualified person to build the author’s platform and fanbase.

Love Made of Heart (a mother-daughter love story) by Teresa LeYung-Ryan

Also, ten years ago . . .  if not for independent sales reps (especially Nancy Suib and Anne Shulenberger), mentors at Kensington Publishing Corp. (especially Mary B. Morrison and Mary Monroe), booksellers (especially Anny Clevens at Borders, Luan Stauss of Laurel Books, Kate at Books, Inc., Mike and Tricia at Barnes & Noble), my husband, family and friends (from my personal circles, California Writers Club/Jack London Writers Conference, Women’s National Book Association, East Bay Regional Park District, Kim McMillon network, teachers, librarians, readers from far and near,  and advocates who cheered for me — whether they revealed themselves, or not, to me) . . . my mother-daughter love story Love Made of Heart would not have “seen” so many birthdays.  I am eternally grateful.

Happy Birthday, protagonist Ruby Lin!

Happy Birthday, Vivien Lin (Ruby’s mom)

Happy Birthday, Mrs. Nussbaum (Ruby’s neighbor / mentor)!

Happy Birthday, Dr. Gloria Thatcher (Ruby’s confidant)!

Happy Birthday, Emily, Vincent, and all supporting characters!

In other words . . .  Happy 10th Anniversary of Love Made of Heart (my first novel)!

I didn’t know it at the time;  my platform was in the closing statement to the audience every time I read a passage from my book Love Made of Heart (even before publication).  A year after the hardcover edition was released, my editor at Kensington told me that they were going to release the trade-paperback edition.  So, I wrote “Author’s Note to Reader” and Kensington added that page to the book.  I thank the dear readers who had read the hardcover edition and asked me what/who was my muse and why I wrote about tabooed subject matter.

“Author’s Note to Reader”

Thank you for letting me share Ruby Lin’s story with you.  Many readers have asked me what the characters in the novel have done for me.  My answer is this: I’ve learned that behind every face is a compelling story.

Please remember me as a writer who says YES! to compassion for mental illness, and, NO! to domestic violence and child abuse.

Who is Mrs. Nussbaum?  She lives in all our hearts.  Just as we have the “child within,” we also have the “wise elder within.”  May you always embrace your compelling story and allow your Mrs. Nussbaum to embrace you.

Sincerely,

Teresa LeYung Ryan

Video on  Coach Teresa’s YouTube channel:  Platform & Fanbase-Building Coach Teresa LeYung-Ryan at Sonoma County Book Festival 2012

I was blessed with loyal supporters during the ten years writing the book. And, I am blessed with loyal supporters (so many big hearts) who continue to cheer for me, even now, ten years after publication.  I encourage every writer to “not give up” and “stay true to the self.”

Video on Bay Sunday’s Youtube channel:   Teresa LeYung-Ryan, author:  Build Your Writer’s Platform & Fanbase in 22 Days

As I said to Bay Sunday Host Frank Mallicoat on CBS Channel 5 and to the writers at Kim McMillon’s “Writers On Writing” workshop . . .  “What I care about will turn into themes I write about. And, the themes I write about will attract my fans.”

So, the foundation of one’s platform-statement begins with three simple-yet-powerful words:  “I care about . . . ”  

You (the author) are the most qualified person to build your platform and fanbase.

Example: (as a writer of fiction, narrative nonfiction, including memoirs )

I am Teresa LeYung-Ryan, author of Love Made of Heart.  I care about helping adult-children (of mentally-ill parents) speak openly about the stigmas and find resources for their loved ones.

Example: (as a writer of prescriptive nonfiction  a.k.a. “how to” )

I am Coach Teresa LeYung-Ryan, author of Build Your Writer’s Platform & Fanbase In 22 Days.  I care about helping writers thrive in today’s publishing arena.

If Love Made of Heart didn’t get published (giving me a forum to learn about “staying alive and well” in the industry), I wouldn’t have developed the expertise to help other writers survive and thrive (through coaching and my workbook Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

To my dear friends, colleagues, mentors who inspire me and rally for me, please let me know how I can pay it forward.

I cheer for everyone who has a dream!

Sincerely,

Coach Teresa

Coach Teresa’s definition of Writer’s Platform:  “Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”

print edition ISBN: 978-0983010005

Kindle ebook edition ASIN: B005J9ZEIA

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