Posts Tagged ‘Your mission statement is the foundation of your platform’

Coach Teresa here.

On Sunday at California Writers Club–Redwood Branch, I met dozens of talented authors.  One author told me that because there are other folks with her name, she added her middle name.  Then, she Googled her name (with her middle name) and was surprised that there were even more people with that name than the number of people with her first and last name only.

I will reveal the name of this delightful writer soon.  She is using my workbook to create her mission statement so that her name will be synonymous with the themes/issues/subject matters that she writes about.

Your mission statement is the foundation of your platform.

Let’s dissect the definition of a platform.  “Making your name stand for something—to attract targeted consumerswho are likely to buy what you have to sell.” (page 1 of my workbook Build Your Writer’s Platform & Fanbase In 22 Days)

The last part “what you have to sell” — what you’re selling is your literary works or services.

The middle part “to attract targeted consumers” — the targeted consumers are the folks who read and buy the kind of material you write about.

The first part “Making your name stand for something” — identifying and articulating the themes/subject matters/issues that you write about.

Understanding what a platform is gives you a fresh look at your writing career.

And you’ll be ready to have more fun doing the exercises in my workbook. Day I exercises:  “Who am I?” and “What I Have in Common with Super Famous People” (take a sneak peek at Amazon’s “look inside” of Build Your Writer’s Platform & Fanbase In 22 Days

“Reach out, not stress out, when building your writer’s platform!”

Your Platform is Unique; There is Only One YOU!

Coach Teresa LeYung-Ryan

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW


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