Teresa Jade LeYung's BLOG

Posts Tagged ‘Elisa “Sasa” Southard’

 Who will be teaching and entertaining at the San Francisco Writers Conference February 14-17, 2013?

Writing Coach Teresa LeYung-Ryan here . . .  honored to be invited to present at the San Francisco Writers Conference again.   I will get to work with talented colleagues and friends, ten years in a row!

Friday Feb. 15, 2013  9:00-9:45am

“GETTING TO FIRST BASE BY BUILDING YOUR FANBASE”

presented by:  Writing Coach Teresa LeYung-Ryan, Build Your Writer’s Platform & Fanbase in 22 Days  and  Advisory Board Member Elisa “Sasa” Southard, Break Through the Noise: 9 Tools to Propel Your Marketing Message (free balloons in this interactive session)

Sunday Feb. 17, 2013  10:00-10:45am

“BE YOUR OWN EDITOR:  Ensuring Agents and Editors Love Your Work”

presented by:  Writing Coach/Manuscript Consultant Teresa LeYung-Ryan, Build Your Writer’s Platform & Fanbase in 22 Days;  Love Made of Heart  and Your-Writing-Mentor Mary E. Knippel, The Secret Artist: Give Yourself Permission to Let Your Creativity Shine!

Also, I will be one of the independent editors, giving one-on-one consultation, on:

Friday  11:00am — 11:50am; Friday   2:00pm  –  3:30 or 3:40pm

Saturday  11:00am — 11:50am

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  The 10th Anniversary SFWC February 14-17 (Thursday through Sunday), 2013 !

Goosebumps author R.L. Stine offers a free talk for his young fans

on February 16^th at the 2013 San Francisco Writers Conference

While he is in town as a keynoter for the 2013 San Francisco Writers Conference, the shadowy R.L. Stine will offer a frightfully delightful session for his young fans. We promise there is nothing to fear from the master of horror. It all begins promptly at 10 a.m. on February 16^th at the Mark Hopkins Hotel. His talk is free, but rules must be followed! (See below.)

            Mr. Stine is best known as the author of the popular Goosebumps series of books for young readers. He has sold over 350 million books, making him one of the best-selling children’s authors in history. In fact, he was named the #1 best-selling author in America by USA Today for three straight years outselling John Grisham, Stephen King and Tom Clancy.

The FREE session for students during the SFWC is made possible by the San Francisco Writers Conference which is a 501(c)3 nonprofit organization, the InterContinental Mark Hopkins and the many companies and individuals who are sponsors of the 2013 San Francisco Writers Conference.

RULES for the R.L. STINE session during the 2013 San Francisco Writers Conference:

The event starts PROMPTLY at 10 a.m. at the Mark Hopkins Hotel on Saturday, February 16^th, 2013. The session is open to students in 3rd to 8th grade and is limited to the first 200 confirmed RSVPs.

You MUST RSVP following these rules or something bad may happen (perhaps you won’t get in!)   Go to www.SFWriters.org.  Click on ‘Register Here for R.L. Stine’ option on the right side of the homepage.  Fill out the form.  List all the students who will be attending in the box provided. Submit the form.  A thank you page will appear.  We suggest you bring a copy of the thank you page with you.

Mandatory:  If you are bringing a group, there must be 1 adult per 10 children.

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Who else will be helping writers at the 2013 San Francisco Writers Conference?

Published authors and publishing experts who generously volunteer their time! Click here to see who they are!

Members from Women’s National Book Association!

Members from California Writers Club!

Sincerely,

Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams.”   http://writingcoachteresa.com

Coach Teresa LeYung-Ryan on CBS Bay Sunday with Host Frank Mallicoat
Writers’ Platform & Fanbase-Building Coach Teresa LeYung-Ryansays:

Click here to read the interview with Coach Teresa for StepByStepPublishing

As coach and author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW,  she says: “Whether you are writing fiction or nonfiction, make your name synonymous with the issues you write about.”

Teresa has built her own platform happily. Her first novel Love Made of Heart  is used in college composition classes; available at public libraries; recommended by the CA School Library Association and the CA Reading Association; and archived at the San Francisco History Center. Love Made of Heart and her short play Answer Me Now carry the themes closest to her heart:  mother-daughter relationship; Chinese-American immigrant experience; helping adult-children (of mentally-ill parents) speak openly about the stigmas and find resources for their loved ones.

• Please visit Coach Teresa’s Events Page

• http://WritingCoachTeresa.com  Click on “Coach Teresa’s Blog”
• http://www.facebook.com/Teresa.LeYung.Ryan
• http://www.youtube.com/teresaleyung

(Clicking on underscored text in this post will open a new window to get to referenced site.)

Meet Teresa LeYung-Ryan, Book Marketing Coach!

1. Why don’t you tell us a little bit about your background in the industry?
My name is Teresa LeYung-Ryan and my clients call me Writing-and-Platform-Building Coach Teresa. I wish to thank Christy Pinheiro-Silva of www.StepByStepSelfPublishing.net for this interview, and, I encourage everyone to look for the core messages in my responses—which are:  Reach out, not stress out, to material your dreams;  and, wear your two hats as a writer and be happy (whether you’re writing fiction, narrative nonfiction, or prescription nonfiction also known as “how to” books/articles).

This is what happened to me, over ten years ago, and the choices I’ve made.

I had a dream—a dream of connecting with readers the way Maxine Hong Kingston touched me with her memoir The Woman Warrior.  My writer’s journey started with learning the components of a story in a ten-week course Writing Children’s Literature at the community center and forming a critique group with three classmates after the course ended.

Fast forward.  After seven years of writing and rewriting, showing up at critique meetings twice a month,  I received a gift from a friend—a brochure for the Jack London Writers’ Conference with an entry form for their writing contest.   Two months later, at the conference, I met members from California Writers’ Club and I received “Second Prize” in the Novel Category in the writing contest. I thought that by being a winner in a contest, surely I would attract mentors and be “discovered” by an agent the following week.  (Are you laughing?)

Fast forward.  After sending query letters and the first two chapters of my novel to dozens of agents over a year, and, receiving “rejection letters” and getting very depressed, I took a friend’s advice and registered for a workshop “How to Get Published.” Also, I got together with two other contest-winners (Luisa Adams and Martha Alderson) and we pledged to help each other on our writers’ journeys.

I took a six-week leave of absence from my job to perform the last big rewrite of my manuscript.  (Note: Surround yourself with people who really support your dreams. My husband and my friends were cheering for me.)

Fast forward.  My first novel Love Made of Heart (a mother-daughter love story) is used in college composition classes; available at public libraries; recommended by the CA School Library Association and the CA Reading Association; and archived at the San Francisco History Center.   October 2012 marks the tenth anniversary of Love Made of Heart.  The book is still in print, and, I continue to meet new fans.

For the past nine years, through my coaching  and my workbook Build Your Writer’s Platform & Fanbase In 22 Days, I have been helping writers reach out, not stress out, to attract agents, editors, publishers, readers, and media attention.

2. What is your opinion on self-publishing vs. traditional publishing and represented by an agent?

The advantage of identifying the right agent who will pitch your intellectual property to the right publishers— agents have their specialties and their relationships with acquisition editors at publishing houses; established publishers have relationships with book distributors.

Note: An agent gets 15% of what the author receives from the publisher (similar to a finder’s fee). Agents are not publicists, marketing managers or promoters.  The publisher, not the agent, offers you the contract (to buy the rights to publish your book).

Note: Hire a literary attorney to interpret and negotiate the contract for you if your agent doesn’t have access to legal counsel. Know what rights you are selling to the publisher.

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The advantage of being your own publisher—you have full control regarding:

• rights to publish and re-print
• how to promote your book, when, and to whom
• publication date and publication format
• book layout, cover design, jacket copy
• cover price; discounts to booksellers
• budget and profits

Consider Your and Other People’s Timetables:
It might take years to find your agent; it might take years before your agent finds the publisher.  By the way, my super-agent Stacey Glick tells me that only 2% of her clients would receive contracts from publishers.  When Stacey negotiated the deal with acquisition editor John Scognamiglio at Kensington Publishing Corp. New York (a publisher who releases 500+ new titles each year) for my  mother-daughter novel Love Made of Heart, my book title got onto the “conveyor belt” (it would take 18 months from when I sign the contract to when the book would show up in bookstores).

Note: A publisher could “fast track” a new title,  releasing the book within months or even weeks.  An example of releasing a book within weeks would be when a super-famous person dies and big publishers would forego some of the stops in the conveyor belt process.

How much attention are you going to get and give?
The bigger the publisher, the more new titles they release each year, the less attention each author gets.  Their best-selling authors, celebrity-authors, and new authors to whom they have given huge advances would get the most attention of course.

A decade ago when John Scognamiglio told me “You have six weeks to get on the radar”  I thought I knew what that meant.  You see, I was one of the lucky authors.  Kensington had bought “front of the store” shelf space at chain-stores for Love Made of Heart.  Chain-stores would rotate inventory every six weeks.  If a book sells during those six weeks, then the store would order more copies through their distributor.  Independent sales representatives (especially Nancy Suib and Anne Shulenberger) introduced Love Made of Heart to their accounts (independent booksellers).  “Indies” also had to rotate their inventory every few weeks.  What does this mean?  Unsold books are returned to the distributors (warehouses).  Publishers have to pay taxes on inventory—it is a costly business—selling printed books.

To stay on that “radar” meant making one’s name and the subject matter/issues/themes in one’s book visible in media attention over those precious six weeks. Which also meant having lined up interviews—in print, radio, television.  You’re probably saying . . . Wouldn’t the publisher handle all that?  Yes, if you are one of their best-selling authors, a celebrity, or a new author who has been given a huge advance.

Note:  Cyberspace magic provides opportunities galore for authors to broadcast ourselves (build our platforms and fanbases). What is a platform?  The definition is on page 1 from my workbook  Build Your Writer’s Platform & Fanbase In 22 Days: “Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”

3. What do you feel is the most important thing that authors can do to promote their books?
The simple yet powerful tool is:  Making your name synonymous with the  themes/subject matter/issues in your literary works.

In my interview on CBS Channel 5, I talked about:  “What I care about … leads to my writing about those themes/subject matters/issues.  What I write about …   attracts my fans because they also care about what I care about.  Help your fans find you.”

Introduce yourself with your full name.  Then use these three words:  “I care about . . . ”

Example: (as a writer of fiction, narrative nonfiction, including memoirs )
I am Teresa LeYung-Ryan, author of Love Made of Heart (a mother-daughter love story).   I care about helping adult-children (of mentally-ill parents) speak openly about the stigmas and find resources for their loved ones.
Example: (as a writer of prescriptive nonfiction  a.k.a. “how to” )
I am Coach Teresa LeYung-Ryan, author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW.   I care about helping writers thrive in today’s publishing arena.

I call these self-introductions my platform-statement.
Where to “show” your platform-statement? 

• Your email signature-block! 
• Your letterhead! 
• Your website and blog slogan/tagline/description! 
• Your bio! 
• Your business cards! 
• The caption for your photographs! 
• Headline for press releases!
• Social media pages! 
• And, let’s hear it on your voicemail!

Even when I’m emailing my loved ones (my biggest fans), I show them my platform-statement in my signature block.  Help your fans brag about you with ease.

4. What are your feelings on Social Media? (Facebook, Google+, Twitter, etc)
I thank creators and users of social media.  How else could our fans from faraway places find us?  Be consistent.  Update your bio in all these forums to reflect your current platform-statement. A picture speaks a thousand words; be sure to rename photo-files (show your full name and book title, and even keywords from your platform-statement)

5. Do you feel that book marketing for fiction is different than book marketing for non-fiction?
No difference in today’s markets.
How do I choose books as a consumer?
As Teresa-the-consumer, I pay attention when:

• friends recommend a book
• I read about or hear or meet the author and I appreciate what the author has to say
• I need information on a particular subject, so  I use a search engine (like Google.com) to find those books or I ask my favorite booksellers and librarians.

How would I help these consumers find me if I am an author?
Please see the answers to Question # 3—“What do you feel is the most important thing that authors can do to promote their books?”

6. What are some of the biggest mistakes that authors make when trying to promote their books?

• One big mistake is misdirecting your energy pitching to book reviewers or radio or television producers who are not interested in the subject matter /issues/ themes that you are promoting.  Do your homework; seek advice from mentors, colleagues, and yours truly Coach Teresa; use The Book Reviewer Yellow Pages; listen and watch shows you’d like to be invited to, and, please study their format
• Another common mistake is what my colleague Elisa Sasa Southard calls “killing a marketing moment.”   Her book Break Through the Noise shows you the 9 tools to propel your marketing message.
• The third common mistake is tiring yourself out when promoting at events where there is traveling, schlepping, and setting up involved. I have lots of fun with colleagues/co-presenters at writers’ conferences, book festivals, and community events. Recently I shared a booth with Margie Yee Webb and Rita Lakin at the Sonoma County Book Festival.  Every year I join forces with co-presenters Sasa Southard and Mary E. Knippel at the San Francisco Writers Conference.  On December 15, 2012 I’ll be sharing a table with Margie Yee Webb (she’s the author of the gift-book Cat Mulan’s Mindful Musings) at a Local Authors event.  Please check my events page.

7. Do you have any other useful advice for beginning authors?

• Get yourself a calendar (month at a glance) with big squares to write in, and, schedule time to work on your craft and your platform.
• Get to know members in writers’ organizations (my favorite ones are California Writers Club and Women’s National Book Association)
• Please read my blog post:  Wear Two Hats as a Writer and Be Happy

8. How can authors contact you if they have any questions?
I encourage you to ask me question by posting a comment on any of my blog posts. That way, my fans will see your name and questions (so, promote yourself).  To submit a comment: click on the headline/blue title bar of the post, scroll down to the end of the post, fill in the boxes, and press the [submit comment] button.

Here’s a blog post you might like to submit a comment/question:  Who Really Is the Most Qualified Person to Build the Author’s Platform and Fanbase?

My email address:   WritingCoachTeresag   at    gmail.com

You will find links to the organizations referenced in this interview on my “Writers’ Resources” page at  http://writingcoachteresa.com

In closing, I wish to reiterate my thanks to Christy Pinheiro and to say “I cheer for all writers!”

Reach out, not stress out!
Sincerely,

Coach Teresa LeYung-Ryan

http://writingcoachTeresa.com

Christy Pinheiro-Silva of www.StepByStepSelfPublishing.net  says:

“Thanks, Teresa, for a great interview!!!”

Dear Writers,

When someone whom I respect asks me to share my expertise (even on short notice), and, I can adjust my schedule, I say “Yes!”

Sincerely,

Coach Teresa

Author & Writers’ Platform & Fanbase-Building Coach Teresa LeYung-Ryan

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Writers’ Coach Teresa LeYung-Ryan was honored to respond to Christy Pinheiro’s interview invitation

I had fun answering your interesting questions.Thank you again for the opportunity to work with you.

Here’s the answer to Question #1; please go to Christy Pinheiro’s StepByStepPublishing for answers to Questions 2 through 8 . . .

Coach Teresa LeYung-Ryan here.  Who do I coach?  Writers.  I help clients polish their manuscripts and map out their publishing journeys.

Teaching at San Francisco Writers Conference every year gives me the joy of seeing colleagues and meeting other fascinating writers, one of whom being Greg Marcus.  He hooked my attention with his mission statement: “I am a modern-day Abraham who smashes corporate idols and help the chronically overworked find a more fulfilling life.”

I checked out Greg’s http://idolbuster.com  and his May 25, 2012 post “Why Work More Than 50 Hours Per week?” got me thinking about . . .

I was delighted when Greg asked me to guest-blog.

Read more  . . .  about:

Unraveling the Mystery Of Platform

First Step – Understand Your Values and Who You Are

Sincerely,

Coach Teresa LeYung-Ryan

Editor, Story Consultant, Platform-Building Coach

http://writingcoachteresa.com

Coach Teresa LeYung-Ryan has helped over 1,000 writers.

“Reach out, not stress out, to materialize your dearest dreams.”

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Greg Marcus says:

Thank you Coach Teresa for a great post. I’ve found that advice for writers is often applicable in business and life. Your post is no exception. Writers are a one-person business, and can’t separate the product from the platform.

Greg,

Thank you again for giving me the opportunity to guest-blog.  You are so right — the business of being a writer does require the balancing act of writing (producing) and platform-building (hooking attention).  Why get stressed out?  Instead, reach out.

Bethany Lee comments:

Thank you Greg for bringing Teresa to guest post here. This was a very informative post, and as a writer/blogger, I found myself soaking this up because I’m starting to think more about services I can sell via my blog. This idea about having a platform–making your name stand for something–is something I’ve been thinking about lately, and I’m trying to focus in on that. I think I’m close, but I also think there’s more to it than just discovering it yourself–that once you discover it, you have to promote the idea and get people to believe it too–right? Also, I was wondering about these two exercises. How do they help you to discover your platform? In other words, how do I take the stuff I come up with here and apply it to make it a tagline?

Hi, Bethany,

Greg is right-on — your honest responses to the 2 exercises from Day 1 of my 22-day workbook are eye-openers.

Your question:  ” . . . how do I take the stuff I come up with here and apply it to make it a tagline?
My questions to you:
What themes/subject matters compel you to write?
What themes/subject matters hook your attention when you’re the reader?

As my colleague Elisa Sasa Southard (the talking-tagline guru) would say: “Start with I CAN . . . ”
And I say: Speak your name; add the action-verb; complete the statement with how your work helps people.

From now on, introduce yourself with your full name. When someone asks you: “What do you do?”  . . . you answer with a sentence that includes an action verb.

Examples:

(as a novelist) Through my book Love Made of Heart, I can help mothers and daughters speak from the heart.
(as a narrative nonfiction writer)  Through my essays and speeches, I speak out for those who cannot speak for themselves.
(as a prescriptive nonfiction aka “how to” writer) Through my coaching and workbook, I show writers how to gain fans before and after publication.

Also, you may be asking: “Why 22 days?”
Because . . . when we stick to something for 21 consecutive days, we develop a new habit. Why not gain the wonderful habit of building our platform/name?  On the 22nd day, we celebrate. Everyday is a good day to build your name / fanbase / platform!

Sincerely,

Coach Teresa LeYung-Ryan
Editor, Story Consultant, Platform-Building Coach
http://writingcoachteresa.com

Bethany commented again:

Teresa and Greg, thank you for your responses here. This is excellent. Here’s my answer to the who are you question: I’m Bethany Jo Lee and I can encourage you to keep moving forward in your endeavors. That’s a start, maybe not perfect, but I like the lesson here. I need your 22 day book!

I just bought her book and tweeted it! I’m very excited to read it. Thanks Greg.

Bethany Jo Lee,
Your tagline: “I can encourage you to keep moving forward in your endeavors” is wonderful !
You’ll see how your tagline and the 5 secret keys in my workbook will lead you to bigger and bigger connections.
I’m cheering for you!
Sincerely,
Coach Teresa LeYung-Ryan
“Reach out, not stress out, to materialize your dearest dreams.”
http://writingcoachteresa.com

A Weekend In the Life of this Writing-Career Coach

Coach Teresa LeYung-Ryan here, wishing all writers new vitality to write and promote your work.

On the evening of May 2nd, 2012, I received my sister’s text-message “Nayati is home!” (kidnapped boy had been released, thank God!) I text’ed back “Get some rest” because I knew she must be  exhausted (joining forces and taking action to help find Nayati, conducting class, and comforting her own students).

That evening I got onto facebook to broadcast the news of Nayati’s safe return, called friends who don’t use facebook, and updated my webpage and blog posts. Thank you, Everyone, for your powerful prayers.

The next day (after a long sleep), I went about my day with a lighter heart.

So, I wrote cards (created by Rosemary C.) to Elaine M. (retired teacher), Luisa Adams (author of Woven of Water), Vicki Weiland (developmental editor of nonfiction books) and Lori Hope (author of Help Me Live)

I sent Bardi Rosman Koodrin scoring sheets for the “Immigrant Experience Writing Contest” which I created and sponsored. I understand that winners from all the writing contests through the San Mateo County Fair Literary Arts Division will be published in Carry the Light San Mateo County Fair Literary Anthology 2012.

And, I continue to read Mary Jo McConahay‘s mesmerizing memoir Maya Roads: One Woman’s Journey Among the People of the Rainforest.

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Linda Joy Myers made it possible for me (Teresa LeYung-Ryan) to attend Lynn Cook Henriksen's book launch at Joyce Turley's, and, when we arrived, I was tickled to see Patricia Morin and my dear friend Lynn Scott (right)!

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Another dear friend to me and my sister!  Jonathan was able to go to Norway Day Festival to cheer for my client Carla Danziger too.

Jonathan and Teresa LeYung-Ryan at Fort Mason Center for Norway Day in San Francisco. Cheers to Carla Danziger!

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authors Irene Berman and Carla Danziger talk to fans at Norway Day Festival--photo by Coach Teresa

Carla Danziger, Julie K. Rose, Astrid Karlsen Scott, Norman Ronneberg at Norway Day Festival

Karin Stahl with Carla Danziger author of Hidden Falls

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Coach Teresa LeYung-Ryan with featured author Carla Danziger and journalist Cindy Warner at Norway Day Festival

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Jonathan and Teresa LeYung-Ryan cheer for authors Irene Levin Berman and Carla Danziger at Norway Day

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Italian French Baking Company in North Beach, San Francisco

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Teresa LeYung-Ryan and pal Michelle enjoy dining at North Beach San Francisco

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   I emailed my publicity sheet to colleague Laurel Anne Hill who is helping Bardi Rosman Koodrin.  “Teresa LeYung-Ryan and California Writers Club colleagues will be at Author Day June 16, 2012 at the San Mateo County Fair“

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My pal Elisa Sasa Southard (travel writer and certified tour director) called to schedule our next work session. Our conversation reminded me to post these links:

http://valerieleeworks.wordpress.com Valerie Lee is the author of The Jade Rubies. Here’s a book review by Robert A. Garfinkle of Valerie Lee’s book The Jade Rubies.

Jonathan Fung‘s film Hark is a powerful story that will raise awareness of human trafficking and change lives.

http://www.acf.hhs.gov/trafficking/index.html Human trafficking is a form of modern-day slavery. Victims of human trafficking are subjected to force, fraud, or coercion for the purpose of commercial sex or forced labor. They are young children, teenagers, men and women. Trafficking in persons occurs throughout the world, including in the United States.

http://www.polarisproject.org   Polaris Project’s client services department has been providing survivors of human trafficking with the support necessary to rebuild lives and regain hope for the future.

NPR’s Talk of the Nation

Polaris Project’s Executive Director Bradley Myles discusses human trafficking in the United States, the NHTRC and what you can do if you suspect some one is being trafficked.

Here’s my webpage with links to The Administration for Children and Families (ACF), the Department of Health and Human Services (HHS), National Coalition Against Domestic Violence, National Alliance on Mental Illness, Stamp Out Stigma, and BringChange2Mind.org

Sincerely,

Coach Teresa LeYung-Ryan says:
“Reach out, not stress out, to materialize your dearest dreams.”
http://writingcoachteresa.com
Coach Teresa has helped over 1,000 writers.

As editor/story consultant, Teresa LeYung-Ryan identifies themes, universal archetypes, front-story & back-story in clients’ manuscripts.

• As author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW, she says: “Whether you are writing fiction or nonfiction, make your name synonymous with the issues you write about.”
  

• Teresa has built her own platform happily. Her first novel Love Made of Heart is used in college composition classes; recommended by the California School Library Association and the California Reading Association; and archived at the San Francisco History Center

• Teresa’s 10-minute play Answer Me Now has been selected to be part of the 2012 Redwood Writers Play Festival. Tickets to June 29, 30 and July 1 performances will be on sale as of May 1st through the 6th Street Playhouse in Santa Rosa, CA

Coach Teresa’s Blog is abundant resources for you.

Coach Teresa LeYung-Ryan here to encourage you to wear your 2 hats as a writer — work on the craft and your platform at the same time.  Pursue more and more resources . . . by visiting my website and this blog on a regular basis.  If you are not in the vicinity of the events I blog about . . . please look at the names of the people who are referenced in my posts, go to their websites by clicking on the links I provide or your keying their names in a search engine.  The people  I blog about will lead you to their colleagues, and so on.  More ways to build your platform?  See the exercises in Build Your Writer’s Platform & Fanbase In 22 Days.  I can help you polish your manuscript and coach you on platform-building – click here.

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Coach Teresa says: “You can write any genre that hooks you. Just write.”

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Just recently I remembered that in a college English class, the teacher gave us this assignment… to write about any book or story we had read in class. She had said: “No rules. Just give me a 3-page paper.”  I didn’t want to write a summary or a book report, so, I wrote a monologue (a speech–what I would have said if I were Othello on Judgment Day). The teacher gave me a B and wrote next to it “Creative.”

That was three decades ago.

Since then . . . I have:

• taken a 10-week course “Writing Children’s Literature” and have written 2 children’s stories; someday I’ll publish them. [ rewards: learned how to craft a story for any age group; formed a critique group with 3 classmates--we met twice each month for 10 years ]

• taking my counselor’s recommendation to read Maxine Hong Kingston’s memoir

• received an award for my fiction [ rewards: joined California Writers Club which opened my networking world ]

• found my agent for my novel Love Made of Heart and she landed a contract for me with Kensington Publishing Corp. New York [ rewards: being represented by respected experts in the book industry and receiving advance praise from celebrated authors before publication of my novel]

• written and delivered keynote speeches for Denim Day and Take Back the Night during Sexual-Violence-Awareness-Month on behalf of the folks at Community Violence Solutions [ rewards: making my name synonymous with subject matters I write about; speaking out for folks who cannot speak for themselves;  ]

• writing President’s Message for monthly newsletter of California Writers Club-San Francisco Peninsula Branch [ rewards: building my name as writing-career-coach and advocate for writers  ]

• sold my signature article “The Perfect Pitch” to Writer’s Digest [ rewards:  gaining recognition as an expert on how to pitch to agents, acquisition editors and publishers ]

• submitting short pieces and getting published in San Jose Mercury News and San Francisco Chronicle [ rewards: making my name visible to general readership ]

• started my own publishing company and launched my workbook Build Your Name Beat the Game which a year later became Build Your Writer’s Platform & Fanbase In 22 Days [ rewards: being Coach Teresa who provides a 22-day program for writers to make their names synonymous with issues they write about ]

• on January 8, 2012 when I presented”Writing-Career-Make-Over with Coach Teresa” at California Writers Club– Redwood Branch, I heard that  Linda Loveland Reid was sponsoring the 3rd annual Redwood Writers Playwriting Contest.  The entries had to be 10-minute pieces.  Hmm… I would like to write a 10-minute play.  So, the following week . . . I wrote the play in 30 minutes, but, it took several weeks to rewrite (after receiving critique from Lynn Scott).  Answer Me Now (a 10-minute monologue) is about a middle-aged woman asking her dead mom a question. [ rewards: I will get to hang out with directors, actors, producers, set designers, theater folks and theater supporters ]

Playwright Teresa LeYung-Ryan and Creator of Redwood Writers Play Contest & Festival / Playwright / Novelist Linda Loveland Reid. Thank you, Linda!

Teresa LeYung-Ryan says: "Thank you, Elisa Sasa Southard, for going to awards ceremony with me even though you have so much to do after having led Washington D.C. and New York City tours for students!"

Thank you, Sasa!  I’m on Cloud Nine and I plan to stay there/here . . .  long after the performances at the Redwood Writers Play Festival of  June 29, 30 and July 1, 2012.

The 4 shows will be at the 6th Street Playhouse in Santa Rosa, CA:

June 29, Friday at 8pm; June 30, Saturday at 2pm and 8pm; and July 1, Sunday at 2pm.  Tickets will be on sale starting May 1st, 2012.  $16 per person.

the 9 contest winners: Elaine Maikovska, Harry Reid, Jean Wong, Amanda McTigue, Nancy Lockard Gallop, Malena Eljumaily, Elizabeth VanPatten, Teresa LeYung-Ryan; Gene Griffith was not at awards ceremony

Again, thank you, Linda Loveland Reid, contest judges Lennie Dean, Natasha Carter-Yim, Michael Fontaine (who couldn’t attend the awards ceremony), Redwood Writers, fellow playwrights, Lynn Scott, Elisa Sasa Southard, my MaMa, and my friends who send me good wishes.

Teresa LeYung-Ryan and Redwood Writers Playwriting Contest Judge & Playwright Natasha Carter Yim. Thank you, Natasha!

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Redwood Writers Playwriting Contest Judge & Festival Director Lennie Dean tells Teresa LeYung-Ryan which symbolism in Teresa's play touched her. Thank you, Lennie!

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Redwood Writers Play Festival Director Lennie Dean with Playwright/Writing Coach/Story Consultant Teresa LeYung-Ryan and Travel Writer/Certified Tour Director Elisa Sasa Southard

Teresa,

Congratulations! Answer Me Now is a beautiful sojourn of the mother/daughter soul affinity. I continually seek to be the best of the best of my mother: your play is a tribute to that ongoing relationship of mind, heart and healing spirit. Thank you.

As Festival Director, I am thrilled at the announcement of the collaboration between Redwood Writers President Linda Loveland Reid  and 6th Street Playhouse – Craig Miller, Artistic and Education Director. This match will bring the best of both worlds to serve in the enrichment of our community. It is sure to be an event of the year!

I will update as the process of the creation of this event unfolds!

Lennie Dean

Thank you so much, Lennie!

Thinking back to that monologue (Othello on judgment day) I had written for that English class. . . I wonder where that paper is.

You can write any genre that hooks you. Just write.

Thank you, Elisa Sasa Southard, for helping me (Teresa LeYung-Ryan) do advance publicity for Redwood Writers Play Festival at 6th Street Playhouse in Santa Rosa, CA

Sincerely,

Teresa LeYung-Ryan

As editor/story consultant, Teresa LeYung-Ryan identifies themes and universal archetypes for clients. As author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW, she says: “Make your name synonymous with the issues you write about.” Teresa has built her own platform happily; her novel Love Made of Heart is used in college composition classes. She says her novel and her play Answer Me Now carry the theme closest to her heart: mother-daughter relationship.  http://writingcoachteresa.com for Coach Teresa’s Blog and other resources.  “Reach out, not stress out, to materialize your dearest dreams.”

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Teresa LeYung-Ryan’s Play (monologue) a Winner of the 2012 Redwood Writers Playwriting Contest

3 April 2012

Coach Teresa LeYung-Ryan here to share sweet news with you.

At 8:19pm this evening I received a phone call from Linda Loveland Reid, telling me that my 10-minute play Answer Me Now has been chosen as one of the nine plays to be produced.  I listened to Linda as she explained that directors will be selected, auditions will be scheduled, then casting, and rehearsals, and that the plays would be performed at the annual Redwood Writers Play Festival on June 29, 30 and July 1, 2012 in California.

Performances will be June 29, Friday at 8pm; June 30, Saturday at 2pm and 8pm; and July 1, Sunday at 2pm.  Tickets will be $16 per person.

at Santa Rosa’s premier theater, 6th Street Playhouse. The plays will be presented on 6th Street’s Studio stage.

I’m feeling proud and sad at the same time; my play is a monologue (middle-aged daughter talking to her mother); I miss my mom so much.

Thank you, Linda Loveland Reid, for your generosity in creating the annual Redwood Writers Playwriting Contest. Thank you, judges Natasha Carter-Yim, Michael Fontaine and Lennie Dean. Thank you to fellow playwrights and everyone involved in this project.

Thank you, dear Lynn Scott, for your editing my play.

Last week I had already asked dear Elisa Sasa Southard to attend the April 15, 2012 meeting with me, winning or not, so that we could cheer for all the playwrights. Tonight, after receiving the call from Linda . . . I called dear Luisa Adams.  Sasa could still be on her trip. It’s too late to call other pals, so, I write this blog post. Gotta email my sis (teaching abroad) and KB in Australia!

Kim McMillon, I’m thinking of you.  Your plays have inspired me so much!

Kathryn G. McCarty, thank you for inspiring me with your writing and directing plays, and for giving me the thrill to be on stage for the fundraiser performance of  Eve Ensler’s The Vagina Monologues to benefit Community Violence Solutions.

Carol Sheldon, you have inspired me too.  I look forward to seeing your new play this month.

Chandra Garsson, I’m thinking of you too. Your films have inspired me so much!  Last month Chandra had offered to film me performing Answer Me Now so that I would have a Chandra Garsson production for my YouTube channel; I guess I better memorize my own lines… in addition to attending some of the rehearsals (as the playwright, not actor) when casting has been completed for the Redwood Writers Play Festival.

Screenwriter and screenwriting teacher Terrel Seltzer, thank you for having coached us on what a compelling story is.

Goodnight, Everyone!

Being a writer is a reward! Keep writing!

Sincerely,

Teresa LeYung-Ryan

As editor/story consultant, Teresa LeYung-Ryan identifies themes and universal archetypes for clients. As author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW, she says: “Make your name synonymous with the issues you write about.” Teresa has built her own platform happily; her novel Love Made of Heart is used in college composition classes. She says her novel and her play Answer Me Now carry the theme closest to her heart: mother-daughter relationship.  http://writingcoachteresa.com for Coach Teresa’s Blog and other resources.  “Reach out, not stress out, to materialize your dearest dreams.”

Here’s the email that I just received from Linda.

Coach Teresa LeYung-Ryan, what happened on Sunday Feb. 19, 2012 at San Francisco Writers Conference?

Here’s another example on how to help yourself by helping your loyal pals.  It’s the fourth and last day of the fabulous conference.

On the first day  of SFWC (Thursday Feb. 16, 2012) I had arrived at the Mark Hopkins by 12:30pm–saw dear friends; rehearsed with Mary E. Knippel and fine-tuned my portion of our presentation “Be Your Own Editor” (scheduled for 6:00pm that day). What happened? Here’s that post.

On the second day of SFWC (Friday Feb. 17, 2012) My presentation ” Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book” with Elisa Sasa Southard was scheduled for 9:00am and I put on my “Story Consultant/Platform-Building Coach” combo hat and met with over a dozen authors one on one. Here’s that post.

On the third day of SFWC (Saturday Feb. 18, 2012)  I put on my “Story Consultant/Platform-Building Coach” combo hat again and met with over 30 authors one on one.  Here’s that post.

On the fourth and last day of SFWC (Sunday Feb. 19, 2012) . . . here are some highlights:

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Sasa Southard checks details for her San Francisco Literary Tour scheduled for 11:00am Feb. 19, 2012 for SFWC registrants

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Sasa Southard (wearing blue beret) gives SFWC registrants her signature San Francisco Literary Tour 2012 Feb 19--tour begins in front of Club Fugazi

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Sasa Southard makes her SF Literary Walking Tour fun for everyone--photo by Coach Teresa LeYung-Ryan

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I said goodbye to Tour Director Sasa Southard, Joyce Turley and the other folks at Washington Square. Then I walked to Mason Street to catch a cable car.  While walking up Mason Street toward the Mark Hopkins, I ran into Lori Henriksen and her partner. Lori, I can’t wait to read your book! Happy platform-building!

Coach Teresa LeYung-Ryan so delighted to run into novelist Lori Henriksen (right) and her partner on Mason Street on last day of SFWC

I got to the Six Continents room and was delighted to see Rebecca Martin & Lori Noack assisting our pal Martha Alderson.  Mary E. Knippel was there too. Linda Lee had been with them in the morning, while I was with Sasa Southard.

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Plot Whisperer Martha Alderson presents at SFWC

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Also, I was happy to see Kenneth Ogalvie, Christopher Eng and Joanne Huspek at Plot Whisperer Martha’s enlightening session. Creating plotline is “a must” not only for fiction but also for narrative nonfiction.

Plot Whisperer Martha Alderson answers questions from fans

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master-mind members Mary Knippel, Rebecca Martin, Plot Whisperer Martha Alderson, Lori Noack, Teresa LeYung-Ryan at SFWC 2012 (Linda Lee was somewhere in the building helping other writers; Luisa Adams was with her family)

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Story Consultant & Editor Teresa LeYung-Ryan happy to see Joanne Huspek at Martha Alderson's breakout session "How to Plot"--photo by Christopher Eng

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In the hallway I ran into dear Kathi Kamen-Goldmark (so good to see Kathi!) and Sam Barry (good to see Sam too). I’ll be blogging about Kathi real soon.

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Kimberly Edwards & Nina Amir & Margie Yee Webb with Marty Castleberg at SFWC--last day of the most wonderful conference

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Practice Aloha / SuperWoman Barbara Santos gets shoulder massage from Plot Whisperer Martha Alderson

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Martha Alderson & Teresa LeYung-Ryan & Lolly Winston & Laurie Fox inspire SFWC writers--photo by Tara Farquhar thepennedartist

One of the biggest rewards was having a moment with dear Laurie Fox and Lolly Winston with my pal Martha Alderson. I was overjoyed.

Vicki Weiland and Luisa Adams, how I missed you both.  You both had emailed/called before the conference commenced. I love you gals.

Andy Jones invites Plot Whisperer Martha Alderson to his radio show--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

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Just when Martha and I were about to walk out of the Rooms of the Dons (a.k.a. SFWC’s Café Ferlinghetti), Leigh Anne Lindsey of SeaStorm Press entered with a “real” video camera and asked me about the 2 sessions I co-presented on Thursday night and Friday morning. Leigh Anne is a colleague through Women’s National Book Association (WNBA) and California Writers Club (CWC).  Robbi Bryant was with Leigh Anne–always fun to see them.

From reviewing the program, I know there were another 20 WNBA members who were at SFWC but I didn’t get to chat with them.  Linda Joy Myers, co-president of WNBA-SF Chapter and founder of National Association of Memoir Writers (NAMW), had orchestrated the WNBA exhibit at the conference!

Story Consultant & Writers' Platform-Building Coach Teresa LeYung-Ryan & Plot Whisperer Martha Alderson at Nob Hill Cafe SF--photo by author Margie Yee Webb

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Cat Mulan's Mindful Musings Margie Yee Webb, Kimberly Edwards & Sheila McDonald meet at Nob Hill Cafe after working 4 days and inspiring writers at SFWC--photo by Coach Teresa LeYung-Ryan

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the end of a lovely conference--lovely food at Nob Hill Cafe--thank you, Plot Whisperer, for the delicious treat.

When the 5 of us got back to the Mark Hopkins, Elizabeth Pomada asked if we wanted the lush centerpieces (garden-in-pots).  I was already schlepping my-show-in-suitcase, so, I didn’t have room for one.  However thank you so much, Elizabeth!  Buddy Martha Alderson gave me a ride to downtown San Francisco; I  walked into Nordstrom, found a quiet spot to unwind, read some pages from Mary Jo McConahay’s Maya Roads: One Woman’s Journey Among the People of the Rainforest (cannot put down this spellbinding read) before meeting with Birgit Soyka to return her camera tripod.

Thank you, buddy Mary E. Knippel, for orchestrating the independent editors program and to all the wonderful volunteers who kept everyone on schedule on Friday and Saturday in the Garden Room!

Thank you, Elizabeth Pomada & Michael Larsen, Barbara Santos & Richard Santos, Laurie McLean, Linda Lee, every volunteer, every SFWC advisory board member and sponsor, SFWC organizational team, Patrick and his team, all fellow co-presenters, speakers, registrants, Mark Hopkins team, and everyone (online, in-person) who played a role in making the conference the most delightful event of the year!

I was “high” going home. It’s two weeks later, I’m still high.  How I love being the Story Consultant & Writers’ Platform-Building Coach.

Sincerely,

Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams!”

http://writingcoachteresa.com

to sneak preview the exercises for Day 1 & Day 2, go to Amazon books

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying their themes, universal archetypes, front-story and back-story.  http://writingcoachteresa.com

Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!

Coach Teresa, what happened on Saturday Feb. 18, 2012 at San Francisco Writers Conference?

Coach Teresa LeYung-Ryan here . . . this is what happened from my POV. Please tell me and my colleagues your point of view by submitting comments to this blog post.  How? Click on the blue title bar of this post, scroll down to get the boxes, fill in boxes and click on “submit comment” button.

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Story Consultant & Writers' Platform-Building Coach Teresa LeYung-Ryan and Elisa Sasa Southard of Go-With-Sasa at Lori's Diner on Powell Street in San Francisco to fuel up before Day III of helping SFWC attendees

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authors & independent editors Kate Farrell, Mary E Knippel and Wendy Nelson Tokunaga--photo by author & independent editor Teresa LeYung-Ryan

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historical novelist Liz Newman receives cheers and advice from Story Consultant & Writers-Platform-Building Coach Teresa LeYung-Ryan

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Mary E. Knippel answers questions with smiles at SFWC Independent Editors Central

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Shannon Johnson receives cheers and advice from Story Consultant Teresa LeYung-Ryan at SFWC Independent Editors Central--photo by Tara Farquhar

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At lunchtime, we heard announcements of scholarship winners! Congratulations to winners!  Cheers to generous benefactors!

Martin Yan said lovely words about vibrant Shirley Fong-Torres, about how she smiled, how she enjoyed meeting her fans.  Martin reminded us to smile when we’re autographing books.  Smile.

Elizabeth Pomada introduced Laurie Fox (famous literary agent who also writes novels)–more about Laurie in another post (she is another super kind soul).  Laurie introduced Lolly Winston. Lolly delivered a heartfelt speech about her encouraging teachers and her perseverance. She is funny, sweet, and serious.

What a memorable hour–from picturing Shirley’s smile through Martin’s tribute; hearing Elizabeth speak fondly of Laurie; Laurie speaking fondly of Lolly; Lolly expressing her appreciation for relationships and the craft. So beautiful.

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Marty Castleberg & Linda Lee & Richard Santos inspire writers at SFWC

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presenters-authors-teachers Tanya Egan Gibson & Holly Payne meet up at SFWC and shine!

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Danine Manette shine at SFWC--photo by Coach Teresa LeYung-Ryan

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author / presenter / SFWC Marketing Director Barbara Santos with presenter / SFWC Volunteer Director / cyberspace genius Linda Lee

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Lynn Henriksen and Shulamit Sofia at SFWC (look who are sitting in back row! Sheldon Siegel, Elisa Sasa Southard and Kate Farrell!)--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

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Historical novelist Daniel Roddick receives Coach Teresa LeYung-Ryan's editing advice on first 2 pages of his manuscript

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Lisa Marie Pontier receives encouragement on her story from Coach Teresa LeYung-Ryan

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Nina Amir gives advice to author at SFWC--photo by Coach Teresa LeYung-Ryan

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memoirist and novelist Ann Tashi Slater with independent editors Mary E. Knippel and Gabrielle Harbowy--photo by Story Consultant Teresa LeYung-Ryan

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Agent Gordon Warnock answers questions from author while Mark Hopkins rep and Elizabeth Pomada go over details for autograph party--photo by Coach Teresa

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Andrew Rose chats with Kimberly Edwards & Sheila McDonald--photo by Coach Teresa LeYung-Ryan

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Margie Yee Webb & Michael Larsen & Harvey Pawl & Kimberly Edwards & Elisa Sasa Southard inspire writers--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

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Teresa LeYung-Ryan & Martha Alderson & Elisa Sasa Southard & Lynn Henriksen & Nina Amir all love to encourage writers at SFWC

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Women's National Book Association-San Francisco Chapter members-authors-presenters (back row: Margie Yee Webb, Lynn Henriksen, Tanya Egan Gibson, Verna Dreisbach; center Mary E. Knippel, Nina Amir, Apala Egan, Jane Omerod; front row: Elizabeth Pomada behind Barbara Santos, Teresa LeYung-Ryan, Linda Lee, Elisa "Sasa" Southard, Joan Gelfand) at SFWC --photo by Don Hudson who says Western Women Save the World

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authors Joan Gelfand & Teresa LeYung-Ryan & Cara Black having fun at SFWC autograph party--photo by Adam Hertz

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Teresa LeYung-Ryan & Elisa Sasa Southard & Shari Dunn & Margie Yee Webb at Thai dinner on Powell Street in SF after inspiring registrants at SFWC Day III

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Sincerely

Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams!”

http://writingcoachteresa.com

to preview the exercises for Day 1 & Day 2, go to Amazon books

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying their themes, universal archetypes, front-story and back-story.  http://writingcoachteresa.com

Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!

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Coach Teresa, what happened on Friday Feb. 17, 2012 at San Francisco Writers Conference?

Coach Teresa LeYung-Ryan here . . . this is what happened from my POV. Please tell me and my colleagues your point of view by submitting comments to this blog post.  How? Click on the blue title bar of this post, scroll down to get the boxes, fill in boxes and click on “submit comment” button.

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Elisa Sasa Southard arrived at my home before 7:00am and off we went.  I had packed chicken meatball/naan breakfast roll-ups for us. We were inside the Mark Hopkins before 8:00am. Thank you, author Birgit Soyka and Tessa Bertoldi, for helping us distribute session hand-out material and keep track of time at our 9:00am-9:45am presentation “Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book”

Writers' Platform-Building Coach Teresa LeYung-Ryan and Elisa Sasa Southard promote SFWC everywhere--even on Go-With-Sasa's automobile

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Audrey Fairchild & Julaina Kleist & Jordan Bernal gracious reps at SFWC--photo by presenter & Writers' Platform-Building Coach Teresa LeYung-Ryan

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SFWC Heroes make conference a huge success--photo by Story Consultant & Writers-Platform-Building Coach Teresa LeYung-Ryan

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Elisa “Sasa” Southard & Teresa LeYung-Ryan 

Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book

Attend this session if you want to:
•    hook agents, acquisition editors, readers, media attention
•    make your name synonymous with the themes you write about
•    have fun building your writer’s platform

YOUR NAME: _________________________________________________________

Before Talking Tagline: _{_______________________________________________________________________________________}

AFTER crafting your personalized “talking tagline” from this workshop: ____________________

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Elisa “Sasa”’s definition of talking-tagline: “A one-sentence pitch that transforms every encounter into a marketing moment.”

Coach Teresa’s definition of platform: “Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”

My next steps:
•    Go to http://BreakThroughTheNoise.com and watch Elisa’s TV clip about talking-taglines.
•    Go to http://WritingCoachTeresa.com click on “Coach Teresa’s Blog” and bookmark it.
•    I shall ____________________________________________________________

Elisa Sasa Southard & Teresa LeYung-Ryan’s session—crafting your talking-tagline & building writer’s platform & fanbase

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Elisa Sasa Southard & Teresa LeYung-Ryan show how using talking-taglines & building writer's platform are as fun as keeping balloons in the air--photo by Tessa Bertoldi

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Elisa Sasa Southard & Teresa LeYung-Ryan attract writers who want to create their talking taglines and build their platforms and fanbases--photo by Tessa Bertoldi

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Elisa “Sasa” Southard wears 2 hats:

•    As author of Break Through the Noise, 9 Tools to Propel Your Marketing Message, she helps writers turn personal skills into marketing talent http://BreakThroughTheNoise.com

•    As creator of Big City Travel Skills Project, Sasa helps young travelers turn into smart and savvy adventurers

http://elisaonassignment.com/

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Teresa LeYung-Ryan also wears 2 hats:

•    As author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW, she coaches writers on making their names synonymous with the themes/subject matters/issues they write about.

•    As editor/story consultant, she helps writers polish their manuscripts by identifying their themes and archetypes

Her novel Love Made of Heart is used in college composition classes.

http://writingcoachteresa.com

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testimonials from Elisa Sasa Southard & Teresa LeYung-Ryan's USE Your Talking Tagline to Build Your Writer's Platform session at SFWC

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story consultant & writers' platform-building coach Teresa LeYung-Ryan and Birgit Sokya (author of To Drink the Wild Air) are colleagues at Women's National Book Association

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Author & SFWC Marketing Director Barbara Santos works out details with Mark Hopkins staff

presenters Elisa Sasa Southard and Teresa LeYung-Ryan and historical novelist Pamela Tartaglio

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At lunchtime, the room’s energy fell to deep sadness when Elizabeth Pomada told us that Shirley Fong-Torres (who delighted us last year at SFWC) died a few months after the 2011 conference. Shirley was only 64. I am so sad for her family. Blossom branches in a huge vase on the SFWC stage reminded us of Shirley’s vibrance.

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Lisa See’s keynote speech was most inspiring.  Lisa said when she reads a book she reads the beginning, then the ending, then back and forth until she reaches the middle; then she’ll read the ending again. Coach Teresa here . . . to remind my clients . . . Before you rework the beginning of your novel or memoir, review your ending.  Lisa’s reading m.o. is a helpful trick for writers. As Plot Whisperer Martha Alderson says: “The beginning foreshadows the ending.” “The ending dictates the beginning.”

Read fabulous story-teller Lisa Lee’s books!

Julaina Kleist with Lisa See (author of Peony in Love, Snow Flower and the Secret Fan, On Gold Mountain, Dreams of Joy) and BookShop West Portal Neal Sofman at SFWC -- photo by story consultant & writers' platform-building coach Teresa LeYung-Ryan (presenter, author)

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Cyberspace Genius Linda Lee empowers writers at SFWC--photo by Platform-Building Coach Teresa LeYung-Ryan

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Coach Teresa LeYung-Ryan advises prescriptive nonfiction author Jodi Lobozzo Aman of New York to buy domain names that are synonymous with her themes

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author Margie Yee Webb chats with SFWC advisory board member Harvey Pawl while Barbara Santos works out details with Mark Hopkins rep-- photo by Coach Teresa

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Alexis Masters and Margie Yee Webb author of Cat Mulan's Mindful Musings spread joy at SFWC--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

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Alan Rinzler’s keynote speech at 5:00pm gave us a glimpse into 50 years of the publishing world. Fascinating!  Alan was the acquisition editor who believed in Claude Brown’s 1,400-page manuscript when no one else at the publishing house did. Alan helped Claude edit the book to 400 pages  Manchild in the Promised Land: A Modern Classic of the Black Experience.

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SFWC presenters Teresa LeYung-Ryan & Nina Amir & Mary E. Knippel

Stephanie Carroll & Anna-Marie McLemore & author-- scholarship benefactor Victoria Hudson & Lisa Mattson--photo by Platform-Building Coach Teresa LeYung-Ryan

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I saw Scott James aka Kemble Scott!  Scott is an inspiration and generous mentor in the publishing arena.

actor Will Southard & Elisa Sasa Southard of GO-with-Sasa celebrate SFWC--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

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actor Will Southard & author Elisa Sasa Southard 2012 Feb 17 photo by Story Consultant Teresa LeYung-Ryan

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Sincerely

Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams!”

http://writingcoachteresa.com
author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying themes and archetypes.

Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!

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