Posts Tagged ‘mission statement’


Fanbase-Building Coach Teresa LeYung-Ryan says:

“What is the purpose of creating a writer’s platform?  Your writer’s platform hooks attention from readers who care about the issues, subjects, themes that you write about.  What does your name stand for? When you make your name synonymous with what you care to write about, you are helping your fans find you.”

Example – Here’s my platform statement:

“I, Teresa LeYung-Ryan, use my novel Love Made of Heart, essays, short plays/monologues to encourage adult children of mentally ill parents to speak openly about the stigmas and find resources for their loved ones.”

My friends, colleagues, and fans know this about me and my work.  These wonderful people think of my name when they see or hear the words “mental health,” “mental illness” and “stigmas.”

Recently, author and documentary movie producer Margie Yee Webb gave me a print edition of an article written by Julie Samrick because Margie saw some keywords in Ms. Samrick’s piece (“Community partners work to end mental health stigma”) that are also in my platform statement. Thank you, Margie dear.

Ms. Samrick hooked my attention with a subject matter that I deeply care about.  And, her first line included the name of a powerful advocate whose messages I wholeheartedly support — actress Glenn Close who uses her international fame to shed light on  “ending the stigma of mental illness.”

Here’s an excerpt from the online edition of Ms. Samrick’s article.

Community partners work to end mental health stigma

Posted by Julie Samrick on Jul 7, 2014 Village Life is a weekly publication covering the communities of El Dorado Hills and Folsom, CA
Filed under Featured Stories, News.

“One out of four families will experience mental health challenges. My family is one,” narrates actress Glenn Close at the start of the documentary A New State of Mind: Ending the Stigma of Mental Illness, which was shown to residents at the El Dorado Hills Community Services District pavilion earlier this year in an effort to get more people to seek help when they or their loved ones are suffering with mental illness. Fifteen such forums were held throughout El Dorado County so far this year.  “My sister Jessie wasn’t diagnosed with bipolar disorder until she was 51 and her son was diagnosed with schizophrenia at 19,” Close continued.

From Olympic diver Greg Louganis to retired congressman Patrick Kennedy, high-profile individuals spoke openly about their struggles with mental illness in the Mental Health Services Act sponsored film.

Coach Teresa LeYung-Ryan here with another example. 

Ms. Glenn Close’s platform statements for her organization BringChange2Mind  are:  “Change A Mind About Mental Illness” and “Start the conversation. End the stigma.”

You see how simple building one’s platform is? 

For me . . .

  • I write about and I read about “speaking openly about mental illness and stigmas” because I have a personal connection with the subject. I broadcast what I write about and read about with this blog, in social media, my YouTube channel, and in interviews.
  • My friends, colleagues, and fans connect my name (Teresa LeYung-Ryan) with the subject I deeply care about.
  • With help from my friends, colleagues, and fans, I continue to connect with other advocates who also speak openly about mental illness and stigmas, thus, my platform grows bigger and bigger.

Links to Ms. Close’s and many other helpful organizations are listed on my blog page


Teresa LeYung-Ryan

Author Teresa LeYung-Ryan’s platform statement connects with Ms. Glenn Close’s mission statement
Teresa’s book Love Made of Heart: a Mother’s Mental Illness Forges Forgiveness in Daughter Ruby is used in college courses and archived at the San Francisco History Center.  Please ask your public librarian to find a copy for you.

Fanbase-Building Coach Teresa LeYung-Ryan helps writers transform email signature blocks, photos, website descriptions, and YouTube videos into platform statements . . . before and after publication.

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW. Click here for print edition. Click here for Kindle edition. “Reach out, not stress out.”

Subscribe to  “Coach Teresa’s blog” Click here to start.

Give yourself a New Year gift.  Give a friend a New Year gift.

Even if you are employed, please take a look at the table of contents of What Color Is Your Parachute?  A Practical Manual for Job-Hunters and Career Changers 2013 edition, published by Ten Speed Press.

This miraculous book is updated every year by Mr. Richard N. Bolles (I call him the Yoda for job seekers)

Coach Teresa says: “What Color Is Your Parachute? is for Writers and Artists”

Go to  for resources and be inspired by Mr. Richard N. Bolles’s warm and engaging writing style.


‘You’re Hired!’ television show episode #45: Host Steve Piazzale, Ph.D. interviews Richard Bolles, author of What Color Is Your Parachute?  2007 edition

Mr. Richard Nelson Bolles loves to give us hope.

Richard Nelson Bolles (What Color Is Your Parachute?  2012 edition) describes career as being the expression of “an artist at work” and reflects on the medium he most enjoys working with in this information conversation with Jenni Proctor  of Clarity Career Management

Mr. Richard Nelson Bolles loves to help us express who we are.

Other Books by Richard N. Bolles

The Job-Hunter’s Survival Guide: How to Find Hope and Rewarding Work, Even When “There Are No Jobs” (2009)

How to Find Your Mission in Life (2005)

The Three Boxes of Life, and How to Get Out of Them: An Introduction to Life/Work Planning (1981)

Books by Richard Bolles with Co-authors

The Career Counselor’s Handbook (2007, Second edition)
(Howard Figler is co-author)

What Color Is Your Parachute? For Teens (2010)
(Carol Christen, with Jean M. Blomquist are co-authors)

What Color Is Your Parachute? For Retirement (2010)
(John E. Nelson is co-author)

Job-Hunting Online (2011)
(Mark Emery Bolles is co-author)

Job-Hunting for the So-Called Handicapped (2001, Second edition)
(Dale S. Brown is co-author)

Where Do I Go from Here with My Life? A systematic and practical workbook for counselors, instructors, and job club leaders. (1974; essentially out of print)
(The late John C. Crystal is co-author)


Coach Teresa here . . .  Recently I found a treasure – a letter to me from Mr. Richard Nelson Bolles dated April 1, 1994!  That letter (along with current emails from the Yoda  for job seekers) has given me new inspiration in my own work.  Thank you, Mr. Bolles!


I’ll be blogging about Rebecca Martin, Founder/CEO of Dear Jane Inc. soon !

Dear Jane Inc.’s mission statement:   dear jane… is a comprehensive career advisement company dedicated to helping individuals and corporations meet their personal and financial goals in order to improve the overall quality of the global workforce.

By training, coaching and educating individual workers, as well as companies, dear jane… is committed to improving human welfare, values and dignity.


Coach Teresa LeYung-Ryan says: “Reach out, not stress out, to materialize your dearest dreams.”

As coach and author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW , Teresa says: “Whether you are writing fiction or nonfiction, make your name synonymous with the issues you write about.”

As author of Love Made of Heart, creator of Love Made of Heart gift items and the Talking to My Dead Mom Monologues, Teresa encourages writers to speak out (in print) for those who cannot speak for themselves. What is the Center for Asian American Media’s Mission Statement?

The Center for Asian American Media (CAAM) is a non-profit organization dedicated to presenting stories that convey the richness and diversity of Asian American experiences to the broadest audience possible. We do this by funding, producing, distributing and exhibiting works in film, television and digital media.

September 13th through Sunday September 19th, 2010
Different aspects of Japanese and Asian film, anime, fashion, music, and other forms of pop culture will be celebrated.
Sunday Sept 19, 2010 – Check out the CAAM outdoor screening of HOWL’S MOVING CASTLE at Japantown Peace Plaza, San Francisco!  8:30pm and is free for everyone. Early arrival is highly suggested as seating is on a first-come, first-served basis.

Sept. 22, 2010   6:30 PM to 8:00 PM 500 Courtland Avenue, San Francisco, 415.355.2810

SPEAKING IN TONGUES screening at the Bernal Heights Public Library

Free Film Screening and Q & A with the filmmakers
* * * * * * *
To learn more about the Center for Asian American Media (CAAM):
Educational Distribution more than 250 titles, constituting the country’s largest collection of Asian American films and videos for educational distribution.
Film Festival San Francisco International Asian American Film Festival (SFIAAFF) every March.
Media Fund funding and support for provocative and engaging Asian American film and media projects from independent producers.
Public Broadcast presents innovative, engaging Asian American works on public television.
James T. Yee Fellowship funding coupled with a mentorship for first-time or emerging filmmakers.
* * * * * * *
Thank you, folks at CAAM, for your dedication to your work!
Teresa LeYung Ryan
Chinese-American author Teresa LeYung Ryan says: “Speak out for those who cannot speak for themselves through our writings.”
author of Love Made of Heart; writing-career coach, founder of GraceArt Publishing
author Teresa LeYung Ryan speaks out for those who cannot speak for themselves through her writings.

author Teresa LeYung Ryan speaks out for those who cannot speak for themselves through her writings.

This post is dedicated to the writers who have completed the work in the guide Build Your Name, Beat the Game: Be Happily Published.  My heart feels light and joy for you. I celebrate you.  I invite you to sign in the “Build Your Name Hall of Fame” with your acceptance speech [ click on the title of this post and scroll down to get the comment boxes ] by:

  1. Introducing yourself with your new mission statement.
  2. Telling us the top 3 exercises from the guide that were most useful to you.
  3. Giving us a glimpse into your hopes and dreams for your illustrious writing career.

After you sign in the Hall of Fame, do your writer-friends a favor; tell them about the guide and how they can build their names too.  You’re on your way to other endeavors, and, because you’ve developed a new wonderful habit, every project you touch will benefit from your new energy.

I am available for individual coaching and group coaching. To E-mail me, key in WritingcoachTeresa then @, then In the subject line–show your full name and purpose of your e-mail.

May your work be read by many and preserved in libraries!

May your work be read by many and preserved in libraries!


Teresa LeYung Ryan

“Make your name synonymous with the themes/subject matters/issues you write about.”

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