Posts Tagged ‘food’

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Coach Teresa, how do I continue promoting myself after an event or a book signing or a reading?

Here’s my answer:

You’ve spent weeks, maybe even months, publicizing your event.  You deliver the event (and I hope you had fun), then you, the audience, everyone involved in coordination . . .  you all go home or on to another event. Have you forgotten something? That something is “follow up” work.  Who did you talk to at the event?  What did you promise? Below is an example – how to follow up. Angela Pang and her coworkers at AsianWeek work extremely hard each year orchestrating the Asian Heritage Street Celebration.  This is my Email to her; I cc’ed my booth partners Margie Yee Webb and Patricia Tsang, M.D.

May 22, 2011

Dear Angela,

If you need quotes from us for post-event newsletter . . . here goes;  also, 3 photos attached.

Who were the authors at this year’s AHSC? Margie Yee Webb (Cat Mulan’s Mindful Musings: Insight and Inspiration for a Wonderful Life), Teresa LeYung Ryan (Love Made of Heart; Build Your Writer’s Platform & Fanbase In 22 Days), and Patricia Tsang, M.D. (Optimal Healing: A Guide to Traditional Chinese Medicine).  Margie Yee Webb says: “California Writers Club is proud to once again be part of the Asian Heritage Street Celebration to encourage everyone to write their stories.  We are also pleased to support schools through donations to the School Raffle Program.” Teresa LeYung Ryan says: “I thank Margie and Asian-Week Foundation for re-connecting me to the Asian-American community. My third year at AHSC, I had so much fun with my friends.”  Patricia Tsang, M.D. says: “A street fair with food, culture, art, literature, martial arts, health science, and more. What can be more enticing to an Asian?  The celebration gave me a chance to reconnect with my roots as well as share information about my book.”

Angela, thanks again for making our experience enjoyable!   Margie & Pat, I’ll email you more photos later  :)


Coach Teresa LeYung Ryan  on facebook!

Check out Teresa’s YouTube videos

You notice how I embedded our URLs in our names? (so that if Angela or AsianWeek e-newsletter readers want to read more about us and California Writers Club. . . they’d be taken to our websites).  By the way, my two booth partners and I are also members of Women’s National Book Association -San Francisco Chapter.

Coach Teresa here has a lot of follow-up emails to send and photos to resize and rename. To see a partial list of people I met at the Asian Heritage Street Celebration, please go to my May 22, 2011 post . Thanks.

Have fun building your writer’s platform!

Coach Teresa LeYung-Ryan (click on my name to get to my YouTube videos)



Click on book cover to go to Amazon


Every day I am reminded of the power of literacy.  This week, a colleague (thanks, Kate) through Women’s National Book Association emailed me about something I knew little about.  She asked me to sign an online petition, but, before I proceeded, I asked a dear friend (thanks, Sue), a wizard at researching and summarizing key points, what she  knew about the subject.

What is the problem? Billions of bees are being killed off across the country, threatening our crops and food.

The villain? The use of neonicotinoid pesticides.

This is how I took action and exercised the power of literacy:

I could have signed a petition at:

but I chose to write to EPA via:

Dear EPA Administrator Lisa Jackson:

I am asking that use of neonicotinoid pesticide be outlawed until the registration review is completed. Michael Pollan points out that 1 out of every 3 bites of food we eat are dependent on bee pollination.  If 1 in 8 Americans already go hungry, why are we killing off pollinators?

Thank you for taking my comment and vote to outlaw neonicotinoid pesticides.


Teresa LeYung Ryan

Me, a manuscript consultant and writing-career coach, writing to the U.S. Environmental Protection Agency, and asking my fellow writers to exercise their power of literacy? Oh yes!

The words “Merry Christmas” sound like music, and, I like saying them myself. Yet, those two words also represent hard times for many.

Growing up in the late 1960s Christmas meant reassembling our 3′ aluminum tree, decorating it with silver and gold-tone tinsels and red tinfoil balls. We were new immigrants in San Francisco. One year, a relative told my mother (in Cantonese) to take us to Emporium. This aunt said to me: “Professionally wrapped presents, in bins marked for boys and for girls and sorted by age.” I was the oldest (and had learned English quickly the first year in school–third grade), so, I felt it was my duty to interpret and to voice my vote to MaMa that she should take the three of us to this department store and let us each choose a wrapped gift. So, the next day while BaBa was at work, MaMa counted coins for bus fare and took a ten-dollar bill from the cookie tin (our family piggy bank), bundled me and my brother and sister in wool coats and scarves, and off we went onto the #15 bus. Emporium was one-and-a-half extremely long blocks from the bus stop. Inside the store, my cold face warmed up instantly. We rode the escalator all the way to the sixth, or, was it the seventh floor? Excitement would have been an understatement. I saw tables and tables of presents– lovely boxes, wrapped with Christmas paper, possibly containing dolls or dump trucks or Tinkertoy kits or porcelain tea sets or any number of toys that my siblings and I had seen at the Woolworth toy department.

MaMa did not speak English, but, the signs on the tables did not require knowledge of the language. Big signs: “$5 per gift” and “$10 per gift.” A sick feeling was churning in my stomach. I looked up at my mother’s face. Her expression reminded me of the time the driver told us that he had to return his bus to the yard and that we all had to get off. A saleswoman came up to us. She looked at my mother in a strange way. I wondered if it was because MaMa was wearing a thin coat, not like the other mothers who had big coats, with fur collars. “Merry Christmas,” the woman said. I had my smarts that moment. “Let’s go,” I said to my siblings. I led the way as we descended the escalator, all the way to the first floor. “Woolworth’s toys are better,” I said to our mother. She smiled. That sickly feeling in my gut was gone.

Looking back . . . we were poor, but, we three children never had to wear tattered clothes or shiver inside our apartment or go to bed hungry. BaBa had a job and MaMa was home for us.

I’ve been fortunate. Many families haven’t been. Many families still are not. I salute organizations that help families-in-need. Local. Statewide. National. International. Do you know about others?

  • FESCO — the Family Emergency Shelter Coalition — is a nonprofit organization comprised of over 30 churches and community members in the Hayward, Castro Valley, San Lorenzo and San Leandro, California area…reaching out to serve homeless families with food, shelter, clothing, counseling and links to community resources.
  • Western Service Workers Association 510-832-2111 Oakland, CA. WSWA helps thousands of low-income workers during the holiday season with “Pledge A Turkey Campaign”
  • CARE’s Work Last year, CARE programs improved the lives of more than 55 million people in 66 countries. CARE not only feeds the hungry, we also help tackle underlying causes of poverty so that people can become self-sufficient. Recognizing that women and children suffer disproportionately from poverty, CARE places special emphasis on working with women to create permanent social change.

Cheers to the heroic folks at these organizations! Christmas is just the beginning of winter. May we all be fortunate and continue helping our communities through winter and into following seasons.

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