Posts Tagged ‘CA’

Coach Teresa LeYung-Ryan says: “What is a Writer’s Platform, Why Do You Need One, How Do You Get One?”

The blog posts from Dystel & Goderich Literary Management www.dystel.com and Fuse Literary http://www.fuseliterary.com/blog are examples of the level of support that experts give to writers so that you can navigate this dynamic world of publishing.

So, you have a finished manuscript. Oh happy day!  Celebrate!

What next? If you want your book to be more than a personal legacy for your family and friends, there are two sets of tasks to perform on your writer’s journey.

·         Hire an editor who has experience editing your genre.

·         While your editor is busy at work, you are also busy at work taking care of the business side of being a writer. If you haven’t been building your platform, it’s time now (before pitching and sending queries to agents and acquisition editors at publishing houses).

The focus of this post is on platform-building.  What is a writer’s platform? Why do you need one? How do you get one?

The question: “What kind of platform does this author have?” (asked by agents and acquisition editors)  = “How many books can this author sell right now, on her own/his own?” At this point, your manuscript (a polished one) becomes a commodity (whether your book is fiction or nonfiction).

Of course if you are already a celebrity author or a best-selling author, the agent can pitch you to acquisition editors with ease, and in turn, acquisition editor can pitch you to the sales team and publisher with ease. The publisher will then offer you a big advance (because they know that your fans are likely to buy your book); they’ll make money, you’ll make money.

However, what if you do not have a huge fanbase? What can you do to attract the people who have the power to help you and your book go far and wide?

The answer is: Making your name stand for something—to attract target consumers— who are likely to buy what you have to sell (from page 1 of my workbook Build Your Writer’s Platform & Fanbase In 22 Days).

Let’s take a look – making your name stand for something –  that “something” is the core theme in your book. If you do not know what your core theme is, hopefully members in your critique group and the editor you have hired will know. You need to know what your book is about.

Example:  the core themes in my novel Love Made of Heart are: daughter-mother relationship; mental illness; family violence.

The core theme in a book is the bait that attracts your target consumers. The target consumers are your fans.

Fact:  Your loyal fans (people who care about you) are likely to buy what you have produced.

Fact:  Your prospective fans (people who care about what you care about / the core themes in your book) also are likely to buy what you have produced.

1.    You know who your loyal fans are. However, do you know how to articulate your themes to them so that they can broadcast for you? I say: “You can ‘train’ them.”

2.    How do you find your prospective fans? I say: “Reach out, not stress out. Help them find you.”

You can accomplish both… through the appearance of your platform statement.

I reiterate: “Make your name stand for something—to attract target consumers— who are likely to buy what you have to sell.”

Example (for my fiction and narrative nonfiction): My name is Teresa LeYung-Ryan. Through my books and monologues, I encourage adult children of mentally ill parents to speak openly about the stigmas.

Another example: My name is Teresa LeYung-Ryan. Through my novel Love Made of Heart, I help survivors of family violence speak openly about the stigmas.

Example (for my how-to books):  I am Coach Teresa LeYung-Ryan. Through my workbook Build Your Writer’s Platform & Fanbase In 22 Days, I teach writers how to attract attention from agents, editors, publishers, media, book buyers, and readers.

Where would you showcase your platform statement?

Email signature block; business card; website; blog; YouTube channel; press releases; social media; query letters; book proposals; your bio; photo file names and photo captions . . .  Where else?

Learn more.  On Sunday, August 28, 2016, 2:00-5:00pm -

Join me (Coach Teresa LeYung-Ryan– Build Your Writer’s Platform & Fanbase In 22 Days) and Valerie Haynes Perry–Write the Book You Want: Be Your Own Coach   and Luan Stauss--owner of and book buyer for Laurel Book Store in a three-hour workshop -

“Where are YOU on YOUR WRITER’S JOURNEY?”

for you and your friends who identify yourselves as serious writers

at Laurel Book Store (near the 12th St. BART station in Oakland, California)

We will address the following topics:

• Build your name, platform, and fanbase to hook attention before publication
• Maintain clarity, self-confidence, and motivation to bring your own book into being
• Expand your knowledge of the moving parts that comprise the publishing industry and make savvy choices

Register online: http://www.laurelbookstore.com/event/where-are-you-your-writers-journey $25.00 SKU: EVENT828

I cheer for you!

Reach out, not stress out. I wish you a joyful writer’s journey!

Sincerely,

Coach Teresa LeYung-Ryan
http://WritingCoachTeresa.com
youtube.com/user/TeresaLeYung
http://LoveMadeOfHeart.com/blog

Dear Writers,

Teresa LeYung-Ryan here wishing you “Happy writing, rewriting, and building your name!” I am teaming up with Valerie Haynes Perry and Luan Stauss to deliver a new version of  my workshop “Where Are You On Your Writer’s Journey?” I remember having fun conducting my monthly class at Boadecia’s Books (I am thinking of you, angel Suzanne Corson) and I am excited now to collaborate with Valerie and Luan.

Please tell your writer-friends about:

Where are YOU on YOUR WRITER’S JOURNEY?

Sunday, August 28^th , 2016,  2:00pm-5:00pm

Laurel Book Store, 1423 Broadway, near the 12th St. BART station in Oakland

COST:  $25.00 with a capacity for 20 writers

Sign up by Wed, Aug. 24^th http://www.laurelbookstore.com/event/where-are-you-your-writers-journey

Valerie Haynes Perry, Teresa LeYung-Ryan, Luan Stauss - photo by artist Teresa Norris

#################################

I cheer for YOU!

Sincerely,

Writers’ Fanbase-Building Coach Teresa LeYung-Ryan says: “Make your name stand for something—to attract target consumers who are likely to buy what you have to sell. Reach out, not stress out. Rewrite for theme’s sake. Enjoy your writer’s journey.”

Watch Teresa’s television interview and read her blog http://WritingCoachTeresa.com

***

The workbook:  Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

***

The novel:  Love Made of Heart: a Daughter Finds Herself Through Witnessing Her Mother’s Mental Illness

http://WritingCoachTeresa.com
https://www.youtube.com/user/TeresaLeYung
http://LoveMadeOfHeart.com/BLOG/

 

 

 April 10, 2016   9:30am – 3:30pm

California Writers Club – Marin Branch (at Book Passage, Corte Madera, CA)

presents

THE WRITER’S LIFE WORKSHOP

http://cwcmarin.com/writerslife/

Coach Teresa LeYung-Ryan will conduct her interactive presentation “ATTRACT AGENTS, PUBLISHERS, READERS, FANS, MEDIA… BEFORE AND AFTER PUBLICATION with Platform / Marketing / Promotions”

“Thank you, President Joan Steidinger and board members, for inviting me to speak!”

Sincerely,

Coach Teresa LeYung-Ryan

**

Eclectic California Writers Club Sacramento Branch Members Celebrate 90 Years of Dedication helping members in the craft of writing and in the marketing of their work.

California Writers Club Sacramento Branch President Margie Yee Webb shows Writing Coach Teresa LeYung-Ryan the lovely program (for October 17, 2015) designed by Vice President Mary Martinez

California Writers Club — Sacramento Branch
1925 — 2015  Celebrating 90 Years

Saturday, October 17, 2015 11:00AM-1:30PM

RSVP Requested http://www.cwcsacramentowriters.org/2015/luncheon-laurie-mclean/

Speaker: Laurie McLean

The Message You Won’t Get Elsewhere: Tips for Thriving in the Publishing Revolution

Join us for cake, balloons, vintage slideshow and music, fantastic door prizes and surprise guest speakers.

Cheers to President Margie Yee Webb, Vice President Mary Martinez, Secretary Beth Mora, Treasurer Robert E. Cooper, Board Members Steve Liddick and Anthony Villanueva, and all fellow members!

• Cost is $17 for CWC members, $20 for nonmembers
• The meeting fee includes lunch and beverage
• Cattlemens Restaurant, 12409 Folsom Blvd., Rancho Cordova, CA

*

California Writers Club Sacramento Branch Inaugural Meeting on October 31, 1925 - historic photo used on the lovely program (90th anniversary on October 17, 2015) designed by Vice President Mary Martinez

Cheers to California Writers Club and California Writers Week!!

Sincerely,

Writing Coach Teresa LeYung-Ryan

Author & Fanbase-Building Coach Teresa LeYung-Ryan says: “Reach out, not stress out. Enjoy your writer’s journey.”
http://WritingCoachTeresa.com

http://lovemadeofheart.com/

http://lovemadeofheart.com/blog/

https://www.youtube.com/user/teresaleyung

Author & Platform/Fanbase-Building Coach Teresa LeYung-Ryan encourages everyone to celebrate Independent Bookstore Day/California Bookstore Day on Saturday May 2nd, 2015

Find booksellers in your area http://www.indiebound.org and visit them!

**                    

Author & Coach Teresa LeYung-Ryan celebrates Independent Bookstore Day/California Bookstore Day

May 2, 2015, 4:30pm at Laurel Book Store

http://www.laurelbookstore.com/event/independent-bookstore-day

http://cabookstoreday.com says:  Just what does IBD celebrate?

Independent bookstores are not just stores, they’re community centers and local anchors run by passionate readers. They are entire universes of ideas that contain the possibility of real serendipity. They are lively performance spaces and quiet places where aimless perusal is a day well spent.

Cheers to booksellers and all book lovers!

Sincerely,

Teresa LeYung-Ryan

author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (workbook)

author of the novel Love Made of Heart: a Daughter, a Mother, a Journey Through Mental Illness (used in college courses and archived at the San Francisco History Center)

http://WritingCoachTeresa.com   

https://www.youtube.com/user/teresaleyung

See how author Joan Steidinger fortifies her platform/fanbase.

Her email signature (see below) has her “tags” (keywords synonymous with her name) – I’ve highlighted her tags in red.

Check out her blog  http://powerzonephd.com/blog/

Saturday January 10, 2015, 7:00pm Dr. Joan Steidinger will be at

Book Passage, 51 Tamal Vista Blvd., Corte Madera, CA 94925 – event is hosted by Left Coast Writers.   Joan’s new book -  Sisterhood in Sports:  How Female Athletes Collaborate and Compete

And, Joan will be appearing on a Comcast network show on January 16, 2015 called “Game On.”  This is an all female television sports magazine show.

Joan

New Book:  Sisterhood in Sports:  How Female Athletes Collaborate and Compete  (2014) Lantham, MD:  Rowman & Littlefield.
https://www.facebook.com/pages/Sisterhood-In-Sports-How-Female-Athletes-Collaborate-and-Compete/805808026108576

Joan and I are members of the Women’s National Book Association–San Francisco Chapter as well as California Writers Club.

Catch WNBA’s event at Oakland Library in the morning; then do some research while you’re at the library; then have fun platform and fanbase-building with colleagues; then go see Joan at Book Passage in Corte Madera in the evening.

Tell your writer-friends in or near Oakland, CA about WNBA’s event on January 10, 2015

“Digital Storytelling: New Opportunities for Women Writers”

Laura Fraser is the Cofounder and Editorial Director of Shebooks.net, a new digital storytelling platform for women.

Saturday, January 10, 2015
10:30 am – 12:30 pm
Meeting & Mixer for Members
Oakland Main Library, Meeting Room
125  14th Street, Oakland, CA  94612

For more info  http://wnba-sfchapter.org/digital-storytelling-new-opportunities-women-writers/

Cheers to Joan Steidinger and her new book Sisterhood in Sports:  How Female Athletes Collaborate and Compete, everyone at Left Coast Writers, Book Passage, California Writers Club, Women’s National Book Association, Laura Fraser and SheBooks!

Sincerely,

Teresa LeYung-Ryan

Platform & Fanbase-Building Coach Teresa” and Manuscript Consultant and  . . .

author of:

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (workbook)

Love Made of Heart: a Mother’s Mental Illness Forges Forgiveness in Daughter Ruby (novel used by college professors)

Coach Teresa’s Blog at http://writingcoachTeresa.com  and

creator of:

“Talking to My Dead Mom” (monologues)

“Immigrant Experience Writing Contest”  and

past officer of Women’s National Book Association-SF Chapter

past president of California Writers Club-SF Peninsula Branch

recipient of the Jack London Award for outstanding service

The flyer  http://asmdc.org/members/a22/pdf/Job-Hunter-Boot-Camp-November-2014.pdf says:

This event is free of charge and open to all residents of the 14th Congressional District https://www.govtrack.us/congress/members/CA/14 and Assembly District 22 http://asmdc.org/members/a22/district/district-map. Space is limited, so please pre-register (click here)  If you do not have internet access, call District office 650-342-0300

Join U.S. Congresswoman Jackie Speier and California Assemblyman Kevin Mullin for a Job Hunters Boot Camp. 

Friday, November 21, 2014
9:30 a.m. — 1:00 p.m.

San Mateo County Event Center, Fiesta Hall
1346 Saratoga Drive, San Mateo, CA

Job Hunters Boot Camp is not your typical job fair. In addition to having a chance to speak to local employers who are hiring, participants have access to a wide variety of resources through workshops and one–on–one resume review sessions.

The Job Hunters Boot Camp will offer workshops on the following topics:

– Perfecting your interview skills
– Getting unstuck in your job search
– Challenges faced by mature workers, new college graduates, and veterans
– Networking
– Linkedin best practices

** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** **

Also, check out the resources at http://dearjane.info  Rebecca Martin is Founder/CEO of Dear Jane Inc.

** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** **

Even if you are employed, take a look at the table of contents of What Color Is Your Parachute?  A Practical Manual for Job-Hunters and Career Changers 2013 edition, published by Ten Speed Press.

This miraculous book is updated every year by Mr. Richard N. Bolles (I call him the Yoda for job seekers)

Coach Teresa says: “What Color Is Your Parachute? is for Writers and Artists”

Go to http://www.jobhuntersbible.com/  for resources and be inspired by Mr. Richard N. Bolles’s warm and engaging writing style.

Other Books by Richard N. Bolles

The Job-Hunter’s Survival Guide: How to Find Hope and Rewarding Work, Even When “There Are No Jobs” (2009)

How to Find Your Mission in Life (2005)

The Three Boxes of Life, and How to Get Out of Them: An Introduction to Life/Work Planning (1981)

** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** **

Job Hunters Boot Camp, Job Search, Nov. 21, 2014 San Mateo County Event Center, San Mateo, CA -  event is free of charge and open to all residents of the 14th Congressional District https://www.govtrack.us/congress/m -embers/CA/14 and Assembly District 22 http://asmdc.org/members/a22/district/district-map. Space is limited, so please pre-register (click here)  If you do not have internet access, call District office 650-342-0300

Cheering for all job seekers!

Coach Teresa LeYung-Ryan says: “Reach out, not stress out.”

Fanbase-Building Coach Teresa LeYung-Ryan transforms your email signature-blocks, photos and videos, and website descriptions into platform statements . . . to attract target audience/readers . . . before and after publication.  To receive her questionnaire and a complimentary evaluation, visit http://writingcoachTeresa.com

To see what fun Coach Teresa LeYung-Ryan has with colleagues at Women’s National Book Association, California Writers Club, and California Capital Book Festival, visit https://www.youtube.com/user/teresaleyung

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW. Click here for print edition. Click here for Kindle edition. “Reach out, not stress out.”

Authors Teresa LeYung-Ryan and Margie Yee Webb invited as panelists on the “Join a Writers Organization” panel at California Capital Book Festival

Teresa and Margie say: “We invite all writers and readers to celebrate books and literacy with us.”

Saturday, October 25, 2014

11 a.m. – 11:45 a.m.

“Join a Writers Organization” Panel

Room 305  at  California Capital Book Festival

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

California Writers Club – Margie Yee Webb

http://calwriters.org/                                          

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *  * * * * * * *   

Sacramento Suburban Writers Club – Mary Lou Anderson

http://sactowriters.com/

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *   

Sisters In Crime -  Michele Drier 

http://www.capitolcrimes.org/

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *   

Women’s National Book Association

San Francisco Chapter  – Teresa LeYung-Ryan

http://wnba-sfchapter.org/

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *   

California Capital Book Festival

This movie of author and panelist Margie Yee Webb http://youtu.be/yOE15q_CIyw   was created by

author and Fanbase-Building Coach Teresa LeYung-Ryan http://writingcoachTeresa.com

*

Author / Documentary Movie Producer / California Writers Club Vice President Margie Yee Webb makes publicizing California Capital Book Festival easy and fun.

Margie says:

Saturday Oct. 25, 2014, 11:00am-11:45am in Room #305

Yours truly, Teresa LeYung-Ryan, is honored to represent Women’s National Book Association on the “Join a Writers Organization” panel

• California Writers Club
• Sacramento Suburban Writers
• Sisters In Crime
• Women’s National Book Association

And,  WNBA-San Francisco Chapter Members who are featured authors at the book festival include:

Margie Yee Webb

and Susan Pace-Koch

The movie of Margie Yee Webb inviting all of us to the  California Capital Book Festival http://youtu.be/gTXOvpKK1pI was created by Author / Fanbase-Building Coach Teresa LeYung-Ryan

See you there!

Sincerely,

Author and Fanbase-Building Coach Teresa LeYung-Ryan

http://writingcoachTeresa.com

Fanbase-Building Coach Teresa LeYung-Ryan helps writers transform email signature blocks, photos, website descriptions, and YouTube videos into platform statements . . . before and after publication.

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW. Click here for print edition. Click here for Kindle edition. “Reach out, not stress out.”

Author Teresa LeYung-Ryan celebrates 12th anniversary of  Love Made of Heart – the novel she uses to encourage adult children of mentally ill parents to speak openly about the stigmas.

Subscribe to  “Coach Teresa’s blog” Click here to start.

**

**

Heart2Heart – this specialty Toastmasters club explores communication of all kinds.

• Tell a friend

• Saturday, October 11, 2014

  6:30 PM–to 8:30 PM

• St. Paul’s Towers

  100 Bay Place , Oakland, CA (map)

Guest speaker Mary E. Knippel says:

• Cynthia S.

  I agree Patricia! Mary is a great story teller and writing mentor and I’m excited to hear her speak at our club.

  See you soon (^_^)

• Patricia F.

  Mary Knippel is an amazing story teller and writing mentor. I’ve enjoyed working with her professionally.

• Emily W.

  Sounds like an amazing speaker! Looking forward to seeing everyone!

   

Cheers to Mary E. Knippel http://yourwritingmentor.com and Everyone at Heart2Heart Toastmasters club !

Sincerely,

Coach Teresa

http://writingcoachTeresa.com

Fanbase-Building Coach Teresa LeYung-Ryan helps writers transform email signature blocks, photos, website descriptions, and YouTube videos into platform statements . . . before and after publication.

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW. Click here for print edition. Click here for Kindle edition. “Reach out, not stress out.”

Author Teresa LeYung-Ryan celebrates 12th anniversary of  Love Made of Heart – the novel she uses to encourage adult children of mentally ill parents to speak openly about the stigmas.

Subscribe to  “Coach Teresa’s blog” Click here to start.

**