Posts Tagged ‘Fanbase-Building’

Coach Teresa LeYung-Ryan who says “Reach out, not stress out!” will present “Use Your Name and Your Themes to Advance Your Writer’s Platform-Building Journey” on Monday July 10, 2017, 7pm-9pm  at  Sacramento Suburban Writers Club http://www.sactowriters.org/   5501 Dewey Drive, Fair Oaks, CA (in the Fellowship hall, (straight back from the road, through the gate in the white fence).  Sacramento Suburban Writers welcome visitors.

What is platform-building and fanbase-building and how you can make yours prosperous. I, Theme Consultant and Writing Coach Teresa LeYung-Ryan, thank Catharine Bramkamp for interviewing me as  Women’s National Book Association-San Francisco Chapter  Featured Member this month. Thank you, Simona Carini, for publishing and for your kindness. Thank you to all Women’s National Book Association colleagues!

Image result for women's national book association san francisco

Teresa LeYung-Ryan has been helping authors with their platforms for years: Her own platform – reach out, not stress out – speaks to her focus on authors and how to make their promotion, their sales and even their conversations more productive and natural.

Writers’ Platform and Fanbase-Building Coach Teresa LeYung-Ryan says:

“When I was an aspiring writer, playwright Kim McMillon would invite me to literary parties. ‘Make connections,’ Kim said to me. ‘Have fun.’ I was too stressed out to have fun. I’d introduce myself by my first name only, and, I didn’t know how to articulate what I was writing about. Then, I would go home, dreading the next networking event. Kim did not give up on me. She even put me in the line-up at her open mic events. True friends are your biggest fans.

“Through watching Kim’s plays, I discovered what makes a performance/story memorable. Those recurring themes! What is theme? The subject matter/topic/issue discussed repeatedly in a piece of writing. Theme answers the question ‘What’s your point?’ Whether you are writing fiction (as in novels), narrative nonfiction (as in memoirs) or prescriptive nonfiction (as in workbooks/how-to books), theme is the thread with which you weave your chapters. For example:

  • In E.B. White’s Charlotte’s Web (fiction/classic children’s book), the core themes are: true friendship; cycles of life; believing in one’s self.
  • In Maxine Hong Kingston’s The Woman Warrior (narrative nonfiction), the core themes are: Chinese myths; being a Chinese-American youth in California; losing and gaining one’s own voice.
  • In Angie Choi’s My Dreams: A Simple Guide to Dream Interpretation (prescriptive nonfiction), the core themes are: understanding personal dream symbols; solving problems; transformation

“So, the platform statements I would create for these brilliant authors would be:

  • Through his children’s books, E.B. White teaches young readers how to be a real friend.
  • Through her memoirs and novels, Maxine Hong Kingston inspires us to reclaim our voices.
  • Through her book My Dreams, Angie Choi shows us how to interpret personal dream symbols and transform our waking worlds.

“Side note: The Woman Warrior was the book that inspired me to write my first book Love Made of Heart. Thank you, Maxine Hong Kingston!

“To writers, I say: ‘Make your name stand for something—to attract target consumers—who are likely to buy what you have to sell.’

  • The something = themes you write about
  • Target consumers = readers who read about the themes you write about
  • What you have to sell = your intellectual properties

“Your platform statements will attract attention before and after publication, whether you’re going to self-publish or sell rights to a publisher.

“When I teach ‘For Theme’s Sake: Edit Your Own Manuscript Before Pitching to Agents OR Self-Publishing’ the first assignment I give is: Reread one of your favorite books (especially a classic children’s book). What is the author’s point? What are the topics /subject matters/issues running through the entire story? Then, tackle your own story! Knowing how to weave core themes makes rewriting enjoyable.

“Authors of fiction need to work doubly hard building their platforms. With more than 3 million titles in the Literature/Fiction category for readers to choose from, how will they find you if you aren’t already an award-winning author, bestselling author or celebrity? My first book Love Made of Heart is a novel. I was a newbie. My agent believed in me. However, I had to demonstrate to Kensington Publishing in New York my platform statements:

  • Teresa LeYung-Ryan encourages adult children of mentally ill parents to speak openly about the stigmas.
  • Teresa LeYung-Ryan helps survivors of family violence find their own voices.

“It is challenging to enter the fiercely competitive bookselling arena. The other players include authors with proven track records / established platforms / big fanbases / celebrity status and authors who are also seasoned publishers or promoters. That said, ‘Don’t worry, be happy’. Yes, you can transform challenges into opportunities that feel right for you. And turn off the noise in the brain. I recommend Elisa Sasa Southard’s book Break Through the Noise: 9 Tools to Propel Your Marketing Message. Elisa has taught me well.

“The Internet helps your fans find you. They find you when you broadcast your platform statement on cyberspace. After all, where do we go when we need to find something or someone? My workbook Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW shows you how to create and broadcast your platform statement / how to reach out, not stress out. Some best practices from this workbook:

  • Who are you? Not a year ago. Who are you today? If you want others to notice you, you need to notice yourself.
  • What are tags? Tags are keywords and phrases. Understand the function of tags on cyberspace (especially in your blog/website) and you will rejoice over your name and platform statements.
  • Celebrities reach out. Organizations reach out. You reach out.

“Here are a few excellent platform statements because each one fulfills the definition from my workbook – Make your name stand for something—to attract target consumers—who are likely to buy what you have to sell.

  • Writing Coach & Chief Storytelling Officer Catharine Bramkamp helps small business owners tell their stories on social media platforms to attract more clients/customers.
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  • Through her books, Margie Yee Webb promotes pet awareness and encourages people to make a difference in the lives of cats and other companion animals.
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  • Linda Lee of Askmepc-Webdesign says: Whether you are a novice or veteran Internet user, I can help you optimize and monetize your website.
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  • Mary E. Knippel (Your Writing Mentor and founder of The Unleashed Homemaker) is fiercely committed to guiding women—who have been silent too long—to polish their words so that they sparkle and shine.
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  • Travel writer and professional Tour Director Elisa Sasa Southard turns student travelers into explorers.
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  • Author and art teacher Connie Smith Siegel says: ‘You do not have to be an artist to reclaim your unique creative language. Drawing and the use of color is for everyone.’
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  • Author Jo Chandler uses her novel This Side of Forever to shed light on a teenager’s alcohol addiction and what she discovers on her surprising journey.

“Enjoy the benefits of being a WNBA member. I have had the privilege of working on the board and committees, co-presenting, and connecting with members of the San Francisco Chapter (by the way, many members are also colleagues through California Writers Club and San Francisco Writers Conference). I have served WNBA by doing what was enjoyable for me – using my organization skills, knack for taking pictures, and platform/fanbase-building expertise. Get to know other WNBA members by attending mixers and other WNBA events, and subscribing to the weekly blog posts.”

WNBA-SF Member Coach Teresa LeYung-Ryan teaches her clients (writers, artists) how to reach out, not stress out, before and after publication — identify themes in their intellectual properties and create scripts for pitches, query letters, press releases, talking-points, one-minute videos, photo slideshows, and the all-mighty blog. Visit http://WritingCoachTeresa.com and http://lovemadeofheart.com/blog/ for more resources. Teresa’s upcoming speaking events are listed on this page.

 

 

 

 

 

 

 

 

 

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Sunday, June 11, 2017, 1:00pm-7:00pm

Annual Writers Mini Conference at San Mateo County Fair Literary Stage, San Mateo, CA https://sanmateocountyfair.com/pdf/2017/literary_17.pdf

1:00-2:00pm  “Use Core Themes to Rewrite Your Story and Query Letters” with Theme Consultant and Writers’ Platform-Building Coach Teresa LeYung-Ryan

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 Monday, July 10, 2017, 7:00pm—9:00pm

for Sacramento Suburban Writers Club  http://www.sactowriters.org/

at Crossroads Fellowship Christian Church, 5501 Dewey Drive, Fair Oaks, CA

 

The flyer  http://asmdc.org/members/a22/pdf/Job-Hunter-Boot-Camp-November-2014.pdf says:

This event is free of charge and open to all residents of the 14th Congressional District https://www.govtrack.us/congress/members/CA/14 and Assembly District 22 http://asmdc.org/members/a22/district/district-map. Space is limited, so please pre-register (click here)  If you do not have internet access, call District office 650-342-0300

Join U.S. Congresswoman Jackie Speier and California Assemblyman Kevin Mullin for a Job Hunters Boot Camp. 

Friday, November 21, 2014
9:30 a.m. — 1:00 p.m.

San Mateo County Event Center, Fiesta Hall
1346 Saratoga Drive, San Mateo, CA

Job Hunters Boot Camp is not your typical job fair. In addition to having a chance to speak to local employers who are hiring, participants have access to a wide variety of resources through workshops and one–on–one resume review sessions.

The Job Hunters Boot Camp will offer workshops on the following topics:

– Perfecting your interview skills
– Getting unstuck in your job search
– Challenges faced by mature workers, new college graduates, and veterans
– Networking
– Linkedin best practices

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Also, check out the resources at http://dearjane.info  Rebecca Martin is Founder/CEO of Dear Jane Inc.

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Even if you are employed, take a look at the table of contents of What Color Is Your Parachute?  A Practical Manual for Job-Hunters and Career Changers 2013 edition, published by Ten Speed Press.

This miraculous book is updated every year by Mr. Richard N. Bolles (I call him the Yoda for job seekers)

Coach Teresa says: “What Color Is Your Parachute? is for Writers and Artists”

Go to http://www.jobhuntersbible.com/  for resources and be inspired by Mr. Richard N. Bolles’s warm and engaging writing style.

Mr. Richard Nelson Bolles loves to help us express who we are.

Other Books by Richard N. Bolles

The Job-Hunter’s Survival Guide: How to Find Hope and Rewarding Work, Even When “There Are No Jobs” (2009)

How to Find Your Mission in Life (2005)

The Three Boxes of Life, and How to Get Out of Them: An Introduction to Life/Work Planning (1981)

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Job Hunters Boot Camp, Job Search, Nov. 21, 2014 San Mateo County Event Center, San Mateo, CA -  event is free of charge and open to all residents of the 14th Congressional District https://www.govtrack.us/congress/m -embers/CA/14 and Assembly District 22 http://asmdc.org/members/a22/district/district-map. Space is limited, so please pre-register (click here)  If you do not have internet access, call District office 650-342-0300

Cheering for all job seekers!

Coach Teresa LeYung-Ryan says: “Reach out, not stress out.”

Fanbase-Building Coach Teresa LeYung-Ryan transforms your email signature-blocks, photos and videos, and website descriptions into platform statements . . . to attract target audience/readers . . . before and after publication.  To receive her questionnaire and a complimentary evaluation, visit http://writingcoachTeresa.com

To see what fun Coach Teresa LeYung-Ryan has with colleagues at Women’s National Book Association, California Writers Club, and California Capital Book Festival, visit https://www.youtube.com/user/teresaleyung

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW. Click here for print edition. Click here for Kindle edition. “Reach out, not stress out.”

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