Teresa LeYung-Ryan

Posts Tagged ‘Marcia Naomi Berger’

Coach Teresa here to tell you about how, once again, writers brighten my day.

I had redesigned one of my signature presentations for California Writers Club-Redwood Branch and created a new template for Writing Career Make-Over with Coach Teresa LeYung-Ryan.

I so wanted to help every writer in the audience see how simple building one’s platform could be.  To get familiar with my audience, I read every word of Redwood Writers’ January 2012 newsletter and looked at the names of the entire membership roster on the branch’s website.  The exciting programs created by the members are synonymous with Redwood Writers. I spent weeks preparing for my presentation.

But I goofed!   Even though my definition of platform was on the template, I didn’t say it!  And, because I didn’t say: “A platform is making your name stand for something—to attract targeted consumers who are likely to buy what you have to sell,”  my talk was missing  structure.

Whether you write fiction, narrative nonfiction or prescriptive nonfiction (how to books) or poetry or plays or anthologies. . . whether you want to land an agent or acquisition editor at a publishing house . . . whether you want to be your own publisher . . . you’re going to need a platform.

Let’s dissect the definition of a platform.  “Making your name stand for something—to attract targeted consumers who are likely to buy what you have to sell.” (page 1 of my workbook Build Your Writer’s Platform & Fanbase In 22 Days)

The last part “what you have to sell” — what you’re selling is your literary works or services.

The middle part “to attract targeted consumers” — the targeted consumers are the folks who read and buy the kind of material you write about.

The first part “Making your name stand for something” — that was the heart of my presentation–to help each writer identify the themes/subject matters/issues that he/she writes about. For my template, I had found on Google Images the perfect hard hat  to illustrate my point that the hardest job in platform-building is asking yourself and answering these questions: What is it that I write about? What are my themes/subject matters/issues? What will readers gain from reading my work?

So, there I was, asking 7 delightful authors (Marcia Naomi Berger, Deborah Taylor-French, Amanda McTigue, Robbi Sommers Bryant, Paul Greenberg,  Ana Manwaring, Heidi Roth) to come up to the stage to speak their full names. I guided them on how to identify: her/his picture of success; the themes/subject matters/issues that he/she writes about;  his/her motivators & modus operandi; her/his fans and where to find them.

Making one’s name synonymous with the themes/subject matters/issues one writes about.

If I had prepared everyone with the “why” for doing the exercises, then more writers in the audience would have gained their “aha moments” too.

When I coach my clients  . . .prescriptive nonfiction (how to books) authors usually answer those questions with ease. It’s not so easy for fiction and narrative nonfiction authors. I’d say: “Instead of telling me the plotline or the character sketch, think about the issues and the themes.  What does your protagonist have to deal with?  What will your protagonist learn in story world?  What your main character learns, your readers will also learn!”  The answers will help you form your mission statement.

So, Coach Teresa, define a writer’s platform!  “Making your name stand for something—to attract targeted consumers who are likely to buy what you have to sell.”

Understanding what a platform is gives you a fresh look at your writing career.

And you’ll be ready to have more fun doing the exercises in my workbook. Day I exercises:  “Who am I?” and “What I Have in Common with Super Famous People” (take a sneak peek at Amazon’s “look inside” of Build Your Writer’s Platform & Fanbase In 22 Days

I wish to thank these folks again:

Linda C. McCabe for inviting me to present

The entire Redwood Writers Board

Everyone in the audience yesterday

Kate Farrell for helping me format my template on her MAC and being a loving friend

Everyone who gave me their comments on the evaluation sheet.

Everyone who told me about their themes before and after the presentation.

Everyone who bought Build Your Writer’s Platform & Fanbase In 22 Days and will start Day I exercises:  “Who am I?” and “What I Have in Common with Super Famous People”

Everyone who bought Love Made of Heart (my novel to inspire adult children of mentally ill parents to speak openly about the stigmas and find resources for their families)

Kate Farrell made my day by showing me Lindsay Pasdera Marquez’s email to Redwood Writers’ listserver.

Mon, Jan 9, 2012 at 8:57 AM

Re: [RWmembers] glad to have found RWC

I joined RWC a few months back, and was able to attend my first meeting yesterday.  Wow!  I feel very fortunate to have access to such a vibrant community of passionate writers in my own backyard.

I appreciated Teresa LeYung-Ryan’s perspective and am thrilled to have a written mission statement (Dream) for my work. Mine is: to dramatically increase the percentage of Americans who are aware that humans have a rich history of cooperation, egalitarianism, and non-violence. Writing that statement helped me see the coherence between my two current writing projects: one, a historical fiction set in sixth century Scotland among a matrilineal tribal people, and two, my blog (www.ancientabundance.blogspot.com) on the true nature of pre-agricultural humanity.  I have chosen a pen name for both the novel and the blog.

I look forward to taking advantage of all the wonderful growth opportunities that RWC has to offer and to getting to know each of you over time.

Happy New Year!

Lindsay Pasdera Marquez

Here’s my response:

Mon, Jan 9, 2012 at 8:57 AM

Good Day Fabulous Redwood Writers!

Thank you for your participation yesterday for my “Writing Career Make-Over with Coach Teresa LeYung-Ryan” presentation.
Thank you for your comments on the evaluation sheets.

Lindsay, I am jumping for joy seeing your mission statement; it speaks with clarity. Be sure to add your mission statement to your signature block in emails (even emails to personal friends). Why? You want all your fans to see what you are passionate about. Fans talk about passionate people.

I will write a follow-up to yesterday’s session and submit it to Robin Moore and/or Lynn Millar for those who could not make it yesterday.

“Reach out, not stress out, when building your writer’s platform!”
Sincerely,
Coach Teresa 

http://writingcoachteresa.com

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (in print edition and E-book)

More rewards:

I’m going to submit my 10-minute play to 2012 Redwood Writers 2nd Playwriting Contest. Thank you, Linda Loveland Reid, for creating the contest!

Today, after Kate Farrell fed me breakfast and got me to Golden Gate Transit Mall in plenty of time (Thank you, Kate!), I met up with another dear friend–author Lynn Scott. I told Lynn about my goof-up yesterday; she laughed at me, lovingly. Thank you, Lynn! “Focus on the positive,” reminded Lynn.  Once again, writers brighten my day. I am a happy and thankful coach/author/friend.

To participate in this blog post (article), submit a comment by: clicking on the blue title bar of this post, scrolling down to get the boxes, filling in the boxes and click on “submit comment” button — so that thousands of my fans will see your name, URL (your website/blog address if you have one), and what themes/subject matters/issues you write about.

I’m cheering for you!

Lynn Scott, the author of the memoir A Joyful Encounter: My Mother, My Alzheimer Clients, and Me, says: “My book is not about the disease, but about the spirit that exists in us all as long as we live. I led my clients in singing the old familiar songs (“Take Me Out to The Ballgame,” “As Time Goes By,” “I Love You Truly”), and I reveled in the love I received and gave.”

I met Lynn Scott over ten years ago when she received writing awards from the California Writers Club and the Jack London Writers Conference. Her fiction and nonfiction are most engaging.  When she asked me to join her critique group, I said “Yes!” Judith Marshall and Marcia Naomi Berger were the other members. More about those two authors in future posts.

What is Lynn up to these days? She’s being an inspiration as always!

Visit Lynn Scott’s website to find out how [singing the old familiar American songs; turning grief and loss into catalysts for the next creative step; Boston Women’s Health Collective; a unique set of unlikely healers] all relate to this wise author/editor.

Sincerely,

Teresa LeYung-Ryan, writing career coach, manuscript consultant, and

author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW and Love Made of Heart

Coach Teresa’s YouTube Channel: http://www.youtube.com/teresaleyung

“Make Every Word Count When Pitching to Agents or Acquisition Editors”
by Writing Career Coach Teresa

You have spent months, perhaps years, writing and rewriting your project/work.  And, you’ve decided to pursue either an agent (who earns his/her commission when he/she sells a client’s work to a publishing house) or an acquisition editor (whose job is to buy authors’ works for the publishing house he/she works for). Let’s say you’ve done your homework and have compiled a list of agents or acquisition editors who specialize in the kind of project (commodity) you wish to sell.

An agent or acquisition editor receives hundreds of pitches/query letters each week.  What can you do to catch these folks’ attention?  Use the right bait.  Make every word count.

Whether you’re pitching in person, over the telephone, through an E-Mail, or by old-fashion mail, keep this in mind—the pitch (bait) has three components:
•    who needs your project
•    the unique qualities about your commodity
•    why you are the perfect author for this work

Here are 4 examples:

Genre: Self Help / Relationship / Marriage

The 50% and 60% divorce rates, for first and second marriages respectively, are a wake-up call for the United States 55.2 million married couples.

Through my book, I empower couples to get the marriage they’ve always wanted.

The Marriage Meeting Program: 45 Minutes a Week to Guarantee the Long Term Relationship You’ve Always Wanted shows how to conduct a weekly meeting that increases intimacy, romance, teamwork, and smoother conflict resolution.

A proactive, preventive approach is crucial. Regardless of how good a relationship is, there is always a need to keep it on track and room for it to grow. The Marriage Meeting Program’s step-by-step approach makes it easy to conduct the meetings. Follow-up studies show a 20 to 80 percent increase in marital happiness for couples who implement the program.

I am Marcia Naomi Berger, a psychotherapist, writer, speaker, workshop leader, and instructor of a class for therapists and counselors at the University of California Berkeley Extension. http://www.marriagemaven.com

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Genre: Memoir

There are more than 38-million boom-generation women in this country.  Through my book, I show middle-aged women how to cope with family and social pressures while dealing with their own mortality issues.

My memoir, Oldham Street, is about my journey from east coast to west bearing the pain of a son in prison, the long slow death of my father, the end of my counseling career and a ten-year relationship.  I knocked on a lemon-colored door on a short block in San Francisco.  In the next twelve years, the woman who opened that door, along with the other quirky characters in the neighborhood, inadvertently joined me in a process that brought me home to myself and into a comfortable role as the matriarch of my tribe.

I am Lynn Scott:

• author of A Joyful Encounter: My Mother, My Alzheimer Clients, and Me (a memoir about the abundance of spirit that I found among my Alzheimer clients).

• contributor to eight anthologies of fiction, memoir, and poetry.

• a guest on OPRAH and other talk shows .

http://lynnscottbooks.com

http://lynnscott.wordpress.com

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Genre: Women’s Fiction

Recent survey data indicates that 22% of the 55,000,000+ married women admit to having an extramarital affair. STAYING AFLOAT is the story of one of these women –although she wouldn’t have admitted it if she hadn’t gotten caught.

Crystal Scott is a stable and stalwart, stay-at-home wife and mother, aiming only to run an efficient home, care for her children and avoid confrontation.  Whatever her private thoughts are, she keeps them to herself.  But when her husband loses his job and shows no signs of looking for another, fault lines in their marriage are exposed.  She’s forced to re-enter the workforce, and when her dazzling, dynamic boss takes a personal interest in her, she slips into territory that most women have fantasized about, even if they don’t want to admit it — she morphs into a sex-starved adulteress.

I am Judith Marshall, author of the award-winning novel, HUSBANDS MAY COME AND GO BUT FRIENDS ARE FOREVER. I’ve been writing for thirteen years and am a member of the California Writers Club and the Women’s National Book Association. In addition, I am the President of Human Resources Consulting Services and a member of the faculty of the Council on Education in Management, for whom I teach a number of public seminars on a variety of HR-relates topics. I’m currently working on my third novel, BITTER ACRES.
http://judithmarshall.net/

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Genre: Women’s Fiction / Humor

39%  of the 68 million women employed in the U.S. work in management, professional, and related occupations. Through my book Katie Carlisle, I show women how to hold onto their integrity, humor, and vision . . . in spite of having to fight sexism in the corporate world.

Katie Carlisle has been lucky enough to have a mentor (her boss) who has taken her to a point where her promotion is pretty well guaranteed.  Only then everything goes wrong.  Her beloved mentor leaves the company under a cloud; his successor is a man whom Katie hates and fears; and a downward spiral in her fortunes starts.  This is the story of a smart woman’s struggle to hold onto her integrity, humor and vision in spite of the tumult around her—and her eventual triumph.

I am Margaret Davis.  I have a doctorate from Stanford University in Sociology, with a specialization in the structure and behavior of formal organizations.  I have had two non-fiction books published in my field.  Katie Carlisle, a humorous spoof on everyday life in a large corporation, is a work of fiction.  Yet, as many of my readers have commented, “Everyone who has ever worked in a big company will relate to and love this book.”

I am also the author of Straight Down the Middle, a family drama involving a young mother’s efforts to do what is best for her child while trying to come to terms with her own sexuality.
http://margaretdavisbooks.com/

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Writing Career Coach Teresa will help you practice your pitch
at WNBA’s  “Meet the Agents, Editors, & Publishers”
on March 27, 2010   http://wnba-sfchapter.org

Teresa LeYung Ryan is:
*   Board member at WNBA-SF Chapter since 2004
*    Author with agent and NY publisher
*   Writing career coach
*    Past president of California Writers Club-SF Peninsula Branch
*    Library advocate

Writing Career Coach Teresa is the author of  Build Your Name, Beat the Game: Be Happily Published (a 22-day workbook for writers to build their names and attract attention and fans before and after publication).   http://WritingCoachTeresa.com

As a community spirit, Teresa LeYung Ryan uses her novel Love Made of Heart to:
• shed light on stigmas suffered by immigrant women, men, and children
• advocate understanding of mental illness/traumas to the mind
• help survivors of violence find their own voices through writing
www.LoveMadeOfHeart.com