Posts Tagged ‘Northern California Publishers & Authors’

 

22-Day Platform & Fanbase-Building Coach Teresa LeYung-Ryan Loves Conducting Interactive Presentations to Writers and Publishers

 **

Here are 3 things you can do for yourself and tell a writer-friend about:

  • Go to  http://writingcoachTeresa.com  and watch Coach Teresa LeYung-Ryan’s interview on CBS “Bay Sunday” as she demonstrates “What is a platform and how to create your platform statement”
  • Go to Amazon’s page “Look Inside” for Coach Teresa’s workbook and do the 2 exercises from Day 1 of her workbook — build and fortify your platform and fanbase NOW.
  • Submit comment to this post OR email Coach Teresa and let her know what YOUR platform statement is!  She’s at gmail.com   Her address is   WritingCoachTeresa
More photos on my facebook page  https://www.facebook.com/Teresa.LeYung.Ryan
Coach Teresa LeYung-Ryan and NCPA members role play – What happens when an author journeys through finding an agent, agent lands an acquisition editor. . . then that editor pitches author’s intellectual property to sales team who may or may not recommend publisher’s offering of a contract to the author. Marketing, you ask?  Publishers focus their attention on their best-selling authors and celebrity authors because those authors have huge fanbases.  Yes, that’s probably Tom Kando’s notebook on the right as he takes notes to recap the presentation. Thank you, Tom! Coach Teresa LeYung-Ryan says: “You CAN compete for attention when YOU know how to grow YOUR fanbase by articulating YOUR platform statement and training your fans to promote YOU. Reach out, not stress out!”  Coach Teresa is the
author of Build Your Writer’s Platform and Fanbase in 22 Days
http://WritingCoachTeresa.com/

 

 

**

NCPA Program Chair Norma Jean Thornton, dear Margie Yee Webb, Coach Teresa LeYung-Ryan, Laurie Hoirup, Sherry Joyce, Margo King Lenson -- photo by Dennis Potter. Coach Teresa LeYung-Ryan says: "Cheers to authors and publishers!"

**

 

Via facebook, Ken Umbach of Umbach Consulting & Publishing says: “Very fine, energetic, inviting, participatory presentation today by Teresa LeYung-Ryan at the NCPA meeting today.”

Author Laurie Hoirup, author of  I Can Dance: My Life with a Disability,  says:  ”What I value most about Coach Teresa’s workshop was learning about ideas regarding nametags and creating my platform statements and ways to put it out there.”  Here’s my platform statement: “Through my book, I increase people’s awareness in regards to life with a significant disability.”

Coach Teresa here… Inviting everyone to subscribe to Laurie Hoirup‘s Blog. We all know someone who lives with a disability and can gain more inspiration; after you subscribe and receive announcements that Laurie has written a new blog post . . .  forward the new post to your friend or family member.  Anyone can subscribe.  Share.  Connect.  Thrive.

 

With this YouTube video . . . Coach Teresa LeYung-Ryan cheers for NCPA members and colleagues . . . says she is a big fan of author Frances H. Kakugawa.
“I am on a high from presenting ‘Build Your Writer’s Platform and Fanbase in 22 Days’ at the Northern California Publishers & Authors… such talented and successful folks. I love conducting interactive presentations – today the focus was ‘making connections and having fun.’ Thank you NCPA board, committees, and the entire membership.
Special thanks to my pal author & documentary film producer Margie Yee Webb (for taking great photos & movies at the workshop), Norma Jean Thornton, Ken Umbach, Secretary Tom Kando, Treasurer Laurie Hoirup, VP Dennis Potter, President Ted Witt (he was promoting his book and couldn’t be there… Cheers, Ted!), Kimberly A. Edwards and The Frances H. Kakugawa. Frances, did you know that I bragged about you on page 6 of my workbook? You are one of the authors whose books I do read again and again. Go, Wordsworth! Your being there today and leaving me that lovely glass vase with rose means the world to me. I thank you from my heart.”
All you talented NCPA members, broadcast your platform statements to the world!

 

author Frances H. Kakugawa shares wonderful news! Her book Teacher, You Look Like a Horse will be translated into Chinese--photo by Coach Teresa LeYung-Ryan

Coach Teresa LeYung-Ryan and NCPA members role play – What happens when an author journeys through finding an agent, agent lands an acquisition editor. . . then that editor pitches author’s intellectual property to sales team who may or may not recommend publisher’s offering of a contract to the author. Marketing, you ask?  Publishers focus their attention on their best-selling authors and celebrity authors because those authors have huge fanbases.  Coach Teresa LeYung-Ryan says: “You CAN compete for attention when YOU know how to grow YOUR fanbase by articulating YOUR platform statement and training your fans to promote YOU. Reach out, not stress out!”

 

Sincerely,

22-Day Writing Coach Teresa LeYung-Ryan

Coach Teresa says: “Wear the dual hats of writer and promoter. Reach out, not stress out.”

author of:

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (the workbook)

Love Made of Heart (the mother-daughter novel used in college classes; book is archived at the San Francisco History Center)

Answer Me Now  (the award-winning short play)

and speeches advocating mental health and end violence against women and children

Click here for a list of Coach Teresa’s event.

http://writingcoachTeresa.com

 

Free event!  Tell your writer-friends!

November 9, 2013 10:30am-12:30pm Pacific Time

Northern California Publishers & Authors (NCPA) meetings are held at:

the “Sun Terrace” room on the third floor of

Merrill Gardens Retirement Community
7418 Stock Ranch Road (just west of Sylvan Road)
Citrus Heights, CA 95621

Northern California Publishers & Authors (NCPA) present:

Coach Teresa LeYung-Ryan

“Build Your Writer’s Platform & Fanbase In 22 Days”

  • Are you published and you want more readers and media attention?
  • Is your fiction or nonfiction project being turned down by agents or acquisition editors because your platform doesn’t entice them?

Coach Teresa LeYung-Ryan will show you how to thrive in the publishing arena and have fun too. She says: “Reach out, not stress out! By making your name stand for something—to attract targeted consumers (your fans)—who are likely to buy what you have to sell.  Learn how to help your fans find you, before and after publication!”  From the author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW. 

Meanwhile, go to  http://writingcoachTeresa.com  and watch Coach Teresa LeYung-Ryan’s interview on CBS “Bay Sunday.”    Her workbook will be available on Nov. 9, 2013.

BIO: 
Teresa LeYung-Ryan has built her own platform happily; her novel  Love Made of Heart and her monologue Answer Me Now (an award-winning shorty play) carry the themes closest to her heart:   mother-daughter relationship, and, speaking openly about stigmas attached to mental illness. Love Made of Heart is used in college composition and women’s studies classes, available at public libraries, recommended by the CA School Library Association and the CA Reading Association, and is archived at the San Francisco History Center.
Through her workbook Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW,  Coach Teresa helps fiction and nonfiction writers make their names synonymous with the issues they write about,  before and after publication.  

See you there!

Sincerely,

22-Day Writing Coach Teresa LeYung-Ryan

Coach Teresa says: “Wear the dual hats of writer and promoter. Reach out, not stress out.”

author of:

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (the workbook)

Love Made of Heart (the mother-daughter novel used in college composition classes; book is archived at the San Francisco History Center)

Answer Me Now  (the award-winning short play)

and speeches advocating mental health and end violence against women and children

Click here for a list of Coach Teresa’s event.

http://writingcoachTeresa.com

 

**

CA State Fair line-up of authors for July 22-28, 2012

**

CA State Fair line-up of authors for July 29, 2012 last day of fair

Writing Coach Teresa LeYung-Ryan here to cheer for author Margie Yee Webb who does so much for colleagues, aspiring writers, and communities to promote literacy and animal welfare.

What’s Margie’s book? Cat Mulan’s Mindful Musings: Insight and Inspiration for a Wonderful Life

“The playful maxims with equally delightful photographs in Cat Mulan’s Mindful Musings inspire readers to fall in love with life.” – Teresa LeYung- Ryan, author of Love Made of Heart; Build Your Writer’s Platform & Fanbase In 22 Days

 

California State Fair - www.bigfun.org

Are you going to the California State Fair July 12-29, 2012 ? If you are . . .  please stop by A/B Building and look for Margie and her beautiful gift book.

Margie will be at the fair these dates: * July 14 * July 16 * July 23 * July 24 * July 29 *

 

Margie Yee Webb, Author-Photographer of Cat Mulan's Mindful Musings--photo by Coach Teresa

 

I see that Naida West, Sandy Baker, Hazuki Kataoka & D. Battino, James Van Eaton, Denise Lee Branco, Margaret Murray will be exhibiting too!  Cheers to Margie Yee Webb and all the authors! For the full list of California authors at the state fair, with Naida West as Author Manager:  http://www.bridgehousebooks.com/events/statefair2012.htm

For state fair general information and directions to the fairgrounds: http://www.bigfun.org

Cat Mulan's Mindful Musings: Insight and Inspiration for a Wonderful Life

Where else would you find Margie Yee Webb ?
Author/Photographer of Cat Mulan’s Mindful Musings: Insight and Inspiration for a Wonderful Life
http://www.catmulan.com

Got Cat Stories?
Co-Creator, Not Your Mother’s Book . . . On Cats

http://publishingsyndicate.com

She is:
Past President (2007-2011)
California Writers Club, Sacramento Branch

“Serving The Greater Sacramento Region”
http://www.cwcsacramentowriters.org/
Member
Cat Writers’ Association, http://www.catwriters.org/
Northern California Publishers & Authors, http://www.norcalpa.org/
Women’s National Book Association-San Francisco Chapter, http://wnba-sfchapter.org/
Bay Area Independent Publishers Association,http://www.baipa.org/
* * * * *
On Saturday, September 22, 2012 Margie and I will be exhibiting our books at the Sonoma County Book Festival in Santa Rosa, CA.  Please look for updates at my Event Page in September.
I cheer for writers and readers!

Sincerely,

 

 

 

 

 

Coach Teresa LeYung-Ryan

http://writingcoachteresa.com

Coach Teresa says: “I love helping writers build their platforms and published authors fortify theirs with individualized coaching.”

As coach and author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW, she advices: “Make your name synonymous with the issues you write about.”

Teresa has built her own platform happily; her novel Love Made of Heart and her short play Answer Me Now carry the theme closest to her heart: mother-daughter relationship.

Teresa LeYung-Ryan helps clients identify themes, universal archetypes, front-story and back-story in their manuscripts.

Coach Teresa, Should I Buy Illustrations for My Book?

Hi Teresa ,

I want to thank you for having spoken at the Redwood Writers Club January 2012 meeting.  I regret that a prior engagement did not allow my remaining for the question-&-answer period. Were I able to remain, I would have hoped to ask this:

I recently completed writing and revising my first science fiction novel,   I have begun discussions with an editor and would like to know if it is too soon to acquire my intended illustrations.  I already have people committed to do this.

I very much appreciate any comment you are able to make.  Again, thank you for the valuable advice at the RW meeting.

* * * * * * * * * * * * * *

Dear Author (I will reveal  your name and URL if you wish),

First, congratulations on having completed your novel!

The publisher of a book is the boss when it comes to what illustrations are used and who creates them.  Of course if you are the publisher, you have final say. If you’re selling rights to a publisher, negotiate a contract that makes you happy.

The owner of the ISBN of a book is the publisher.

Example:  The publisher of my first book (Love Made of Heart) is Kensington Publishing Corp. NY.  My contract with Kensington (John Scognamiglio was the acquisition editor) dealt with my selling them the rights to publish my book and Kensington paid me an advance. My agent (Stacey Glick) negotiated the contract for me.  Even though the Publisher/Author contract  stated “Author to give input to cover design,” I didn’t have final say. The art director (Lou Malcangi) at Kensington had purchased art work from a photographer to produce the cover (Kensington and the photographer entered into a contract. I had no role in that contract).

Seek advice from a literary attorney.  Seek advice from folks at Bay Area Independent Publishers Association and  Northern California Publishers & Authors.

Honor each contract; prevent conflicts by understanding what rights you are selling or buying.

To participate in this blog post, submit a comment by: clicking on the blue title bar of this post, scrolling down to get the boxes, filling in the boxes and click on “submit comment” button — so that thousands of my fans will see your name, URL (your website/blog address if you have one), what themes/subject matters/issues hook you, and, what themes/subject matters/issues you want to spotlight.

I wish you joy, light, and a dancing heart.

Sincerely,
Coach Teresa LeYung-Ryan

http://writingcoachteresa.com

Teresa LeYung-Ryan has helped over 1,000 writers. As author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW, she coaches authors before and after publication. As editor/story consultant, Coach Teresa helps her clients polish their manuscripts. Her novel Love Made of Heart is used in college composition classes. http://writingcoachteresa.com Read her blog.

 

Hi Teresa,
Thought you may be interested in this self-publishing article in the Sac Bee.  Ken Umbach is in the article and gives great advice!
Margie Yee Webb
Thanks, Margie!  What a helpful article by Allen Pierleoni at The Sacramento Bee. . . which answers the questions “How do I self publish? Is it difficult?  Is it costly?” beautifully.

After you read the article, please check out these organizations

Bay Area Independent Publishers Association (BAIPA)  http://www.baipa.org/

Northern California Publishers & Authors (NCPA)   http://www.norcalpa.org/

California Writers Club  18 branches in California  http://calwriters.org/

Women’s National Book Association   http://www.wnba-books.org/

http://wnba-sfchapter.org/

ZEN AND THE ART OF THE BOOK DEAL

Publishing Panel: Sunday, Sept. 12, 2010 • 2-5 p.m.

San Francisco Main Public Library

Details:   http://wnba-sfchapter.org/

Sincerely,
Writing Career Coach Teresa LeYung Ryan
*****

Self-publishing gets easier with online tools

By Allen Pierleoni
apierleoni@sacbee.com
Published: Monday, Aug. 9, 2010 – 12:00 am | Page 1D
Last Modified: Monday, Aug. 9, 2010 – 1:09 pm

You, too, can be an author.

In print and online, self-published authors have never had so many choices of where and how to place their memoirs, novels, cookbooks, essays and poetry.

Among those there to help them is Bob Young, co-founder of the giant online publishing company Lulu. Young says “the new publishing model” will not be dependent on best-sellers – the lifeblood of traditional publishing – but on niche publications.

“Our most successful authors generally fit into specialized knowledge-based categories,” said Lulu spokesman Jonathan Cox. “They write about business, economics, computers, the Internet, art.”

Among the major players accommodating aspiring writers – in a few cases, established authors as well, such as John Edgar Wideman (“Briefs”) – are Amazon (CreateSpace and Digital Text Platform), Author Solutions (parent company of AuthorHouse, Xlibris and iUniverse), Barnes & Noble (PubIt!), Apple (iBookstore), Lulu, Smashwords, Scribd and Fastpencil.

Profits from sales are split between publisher and author, with publishers getting 20 percent to 30 percent and writers getting 70 percent to 80 percent.

Self-published authors can choose to have their finished products as e-books downloadable to a variety of e-readers (including Amazon’s Kindle and Apple’s iPad), other mobile devices and PCs, or in traditional book form, or both.

They’re doing so in viral numbers. Last year, 764,448 self-published titles appeared – an increase of 181 percent from 2008. That compares with 289,729 titles from traditional publishing houses, according to the R.R. Bowker Co., which compiles bibliographic data.

Ideal for untested writers; not great for literary stars

E-books account for an estimated 5 percent to 10 percent of all U.S. book sales, according to book industry consultants, but within five years they could account for up to 25 percent.

On Friday, Dorchester Publishing announced that it will abandon its traditional print publishing business in favor of “an e-book/print-on-demand model.”

The decision came after sales of its mass-market paperbacks, its specialty, fell by 25 percent last year and have been even worse in 2010.

Jim Milliot, co-editorial director of Publishers Weekly, said the self-publishing movement “isn’t making any of the big publishers nervous, but they’re certainly watching it.”

“If they have a fear, it’s that one of their large-name authors will go out on his or her own,” Milliot said. “But what keeps the big authors tied to their houses is big advances. You’re not going to see a John Grisham go running to Smashwords.”

As e-readers, e-books and e-bookstores become more ingrained in our culture, the digital self-publishing model gets the most buzz.

Usually, the digital model works in conjunction with print on demand, in which a paper book isn’t physically printed until it’s been presold. That’s a double whammy for an author – an e-book and a paper version of the same title.

Start typing

How does a writer turn an electronic manuscript into an e-book? The process is simple.At www.barnesandnoble/pubit, for instance, the directions for the digital self-publishing template advise: “Set up your account (with us), then start loading files and cover art for … your e-books. PubIt! converts digital files to ePub format, the most widely accepted format for e-reader and mobile devices. … Now millions of readers can buy your e-books” through online bookstores.

Kenneth Umbach of Citrus Heights uses Lulu as a publishing platform for paper and digital books.

Through his Umbach Consulting and Publishing, he has produced his own titles (a collection of columns from the weekly newspaper Senior Spectrum, and a how-to-publish handbook) and those of others. Sales have been “modest,” he said.

Probably his company’s biggest seller was “Capitol Crimes,” a collection of mystery stories by members of the Sacramento chapter of Sisters in Crime, published partly as a fundraiser.

Umbach advises aspiring self-publishers to be aware of add-on services for sale by tech publishers, from editing to promotional packages.

“Hire someone with expertise in laying out your book, and have a set of competent eyes editing it,” he said.

Publishing is just one step

One of the conceits of self-publishing is that it democratizes the process, allowing anyone to put a book in the marketplace and name his or her price. There is no longer the need for an agent, an editor or a monolithic publishing house.The nature of success changes, too.

“For successful authors, writing the book is the beginning,” said Cox of Lulu. “They maintain blogs, speak at conferences, stay active in online forums that potential readers are likely to visit.”

“Success is different for every author,” he added. “Some just want to share an idea with the world, so they give away their books or sell them at cost. Others want to build a personal brand. Many want to make money.”

Lulu has paid “millions of dollars in royalties to our authors,” Cox said. “Some earn a couple of dollars over the lifetime of their books. Others earn thousands of dollars every year. We have one author who has earned more than $196,000″ from a technical book.

“The market is broad and diverse,” said Amazon spokeswoman Sarah Gelman. “We think that our Digital Text Platform makes it possible for authors and publishers to offer more titles, at better prices, to Kindle customers. We also think this will allow more authors to make a living at their craft.”

Milliot of Publishers Weekly cautions: “For a new author with no established audience, the chances of succeeding are not very high.”

Some find fame

But there are success stories.Unable to break into traditional publishing, Boyd Morrison placed “The Ark” on Amazon’s Kindle bookstore. Sales were so great that Simon & Schuster – one of the publishers that had rejected the thriller – bought it and printed it in hardback.

Frustrated by publishers who turned down her novel “A Scattered Life,” Karen McQuestion published it online. The e-book sold nearly 40,000 copies and now McQuestion has a movie option.

J.A. Konrath says he’ll make $100,000 this year from Kindle sales of his thriller “Whiskey Sour.” That despite book critics calling the title “formulaic” and “cliché-ridden.”

Which brings up the issue of quality. If anybody can publish anything, how good will most of it be?

“In the ‘old days,’ after 30 rejection letters, you’d stick the manuscript in a drawer,” said Milliot. “Today you send it to (an online publisher). By far the lion’s share of self-published material – both print or digital – would never be published (in a traditional way) because, frankly, it’s not professional grade. That said, there is some good stuff out there.”

Laura Miller, co-founder of the online magazine Salon.com, took self- publishing to task from the perspective of a former book editor who worked in the mainstream New York publishing industry.

In a brutal yet telling essay for Salon.com, she wrote in part, “Civilians … can talk as much trash as they want about the supposedly low standards of traditional publishing. They haven’t seen the vast majority of what didn’t get published. Believe me, if you have, it’s enough to make your blood run cold, thinking about (it) being introduced into the general population.”

© Copyright The Sacramento Bee. All rights reserved.

Call The Bee’s Allen Pierleoni, (916) 321-1128

http://www.sacbee.com/2010/08/09/2945533/self-publishing-gets-easier-with.html

Thank you NCPA Board Members, Conference Director Rosa Umbach, MargieYee Webb and CWC Members involved in planning the NCPA Conference of April 24, 2010

NCPA Conference authors & publishers, with Rosa Umbach, Linda Lee, Kimberly Edwards & Writing Career Coach Teresa (right, standing)

some happy NCPA Conference authors & publishers, with Rosa Umbach, Linda Lee, Kimberly Edwards & Writing Career Coach Teresa (right, standing)

Carol Schroder  purchases Writing Career Coach Teresa's Build Your Name Beat the Game workbook from Mazelle at NCPA Conference

Carol Schroder purchases Writing Career Coach Teresa's Build Your Name Beat the Game workbook from Mazelle at NCPA Conference

 

presenters Teresa LeYung Ryan & Linda Lee with children's book author Frances Kakugawa at NCPA Conference
presenters Teresa LeYung Ryan & Linda Lee with children’s book author Frances Kakugawa at NCPA Conference
 

Authors Who Are Publishers; publishers who are authors   http://www.norcalpa.org/

Always fun helping writers, authors, publishers build their names, beat the game, and be happily published.

 Sincerely,

Writing Career Coach Teresa

http://WritingCoachTeresa.com

Subscribe to my blog

Enter your email address:

Delivered by FeedBurner

Archives