Teresa Jade LeYung's BLOG

In his blog post of October 21, 2011, literary agent/consultant/author Michael Larsen says: “Every word in a nonfiction proposal has to be right. The sample chapter has to be as enjoyable to read as it is informative. The proposal has to generate as much excitement as possible in as few words as possible. But even that may be a small part of the challenge for arousing the interest of agents.”

Michael quotes Jack Canfield and fellow agent Rita Rosenkranz:

Chicken Souperman Jack Canfield says: “A book is like an iceberg: Writing is 10%; marketing is 90%.”

Rita Rosenkranz says: “… publishers aren’t buying promise, they’re buying proof.”

Coach Teresa LeYung-Ryan here to say: “The same demands from publishers on authors of nonfiction also apply to authors of fiction. Why? Publishing is a business. Why wouldn’t publishers prefer to invest in best-selling authors and celebrity-authors?  These authors have fanbases. Fans buy books. You too have fans–in your circle of loved ones and friends. The secret is to build your fanbase and fortify it with a platform.  WHAT is a platform? Making your name stand for something—to attract targeted consumers who are likely to buy what you have to sell. What are you selling?  Your literary work.”

You can sneak preview the 2 exercises for Day 1 from my workbook, Build Your Writer’s Platform & Fanbase In 22 Days, by clicking on this link:

http://www.amazon.com/Build-Writers-Platform-Fanbase-ebook/dp/B005J9ZEIA/ref=tmm_kin_title_0?ie=UTF8&m=AG56TWVU5XWC2#reader_B005J9ZEIA

Sincerely,

Coach Teresa

Teresa LeYung-Ryan says: “Reach out, not stress out, when pursuing your dreams!”

Writing Career Coach/Manuscript Consultant

Author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW (print edition & eBook edition)
Author of the novel Love Made of Heart (inspires adult children of mentally ill parents to speak openly about the stigmas and find resources for their families)

Coach Teresa, Does the Hero/Protagonist Always Want to Go Home?

In a classic tale, yes, the Hero wants to go home. Home represents familiarity, perhaps where loved ones are, perhaps safety. Warriors want to go  home; sailors want to go home; children want to go home.

But, what if Home doesn’t provide any of those comforts?

What about homeless people?  Where/What is home for these folks?

As a writing coach/manuscript consultant, I ask my clients this question: What does your Protagonist want?  You have to show me within the first five pages (if you’re writing a book) what he/she wants.  If you can show the initial “want” on page 1, that’s even better.

In The Poisonwood Bible by Barbara Kingsolver, which characters want to go home? Who wants to go home, real bad.

August 8, 2011

Tonight, I was among thousands of protagonists in the San Francisco Bay Area who wanted to go home.  We were having a terrible time getting what we wanted, not because of a natural disaster or an accident.

I had gone into San Francisco to attend a wake. Oh I had the evening all plotted out. 1. Get to the mortuary by 5:00pm; sit in the back of the room and honor my friend’s father; give my friend a token of my prayers; have quiet time with my biggest angel-my mom.  2. Have dinner with my ex-sister-in-law.  3. Be on BART by 8:00pm, home by 9:00.

8:00pm came.  I was sad for my friend and her siblings; I was sad for my ex-sister-in-law. I wanted to go home.

On the BART platform, the digital signs weren’t showing the schedules.  A male voice from the P/A system announced: “Due to a problem with the central computer system, all trains are on hold at stations. We apologize for delays.”

I thought . . .  Oh well, I have a great book (I’m reading The Poisonwood Bible). They’ll fix their computer system, we’ll all be home late, but we’ll get there.  I am so tired, I just want to go home.

Every couple of minutes, the message about their computer system was repeated. Half an hour had passed.

I drank water with my dinner. I’m sure glad I’m not on a train.

Then, a thought crossed my mind–what if they can’t fix the system tonight?  And the people who are sitting/standing inside trains, stuck between stations–what would happen to them?

I talked to two other patrons.  “Maybe they’ll have maps and more information upstairs,” I said.  I left the platform and headed for the escalators to find a station agent. About thirty fellow BART patrons were doing the same thing.

There was no agent on duty.  I want to go home!

Sincerely,

Teresa LeYung-Ryan says: “Reach out, not stress out, when pursuing your dreams!”

Coach Teresa’s YouTube Channel: http://www.youtube.com/teresaleyung

Coach Teresa is the author of Build Your Writer’s Platform & Fanbase In 22 Days and Love Made of Heart.

For other posts in my blog, please go to: https://lovemadeofheart.com/blog

If you’re looking for my blog posts pertaining to our Beautiful Brains and Neuroplasticity… https://lovemadeofheart.com/blog  look at right side of screen, you’ll see the category “Beautiful Brains Neuroplasticity”.  Please click on that category to get those posts.

Who Is the Woman / Journalist /Chronicler /Author Mary Jo McConahay ?

“From the moment she steps into the deep Mexican jungle, you will follow her anywhere.”

Mary Jo McConahay emailed me and Mary E. Knippel, telling us that she cannot attend the Women’s National Book Association-San Francisco Chapter Meet-Up at the main library on Thursday, August 4, 2011, 6:00-7:30pm because she  will be launching her book Maya Roads: One Woman’s Journey Among the People of the Rainforest at the World Affairs Council that day, at exactly the same time!   I will miss you, Mary Jo, but, I am so happy for you and Maya Roads. I’ll be at your event on August 20 for Left Coast Writers at Book Passage in Corte Madera, CA.

Before I answer that question, I’d like to introduce you to my colleagues who are fine poets / excellent performers of their poetry.  I had asked them to send me links to their articles about mothers.

By Yolande Barial, a mom of 3, contributor in the anthologies If Women Ruled the World and Oakland’s Neighborhoods :

http://yolandebarial.wordpress.com/2011/04/19/www-examiner-com/

http://www.redroom.com/blog/yolandebarial/happy-mothers-day

http://www.redroom.com/blog/yolandebarial/thanks-mom

http://www.redroom.com/blog/yolandebarial/like-daughterlike-mother

http://www.examiner.com/motherhood-in-stockton/yolande-barial

http://www.tracypress.com/view/full_story/12489710/article-Her-Voice–To-helmet-or-not-to-helment?instance=home_opinion_lead_story

Joan Gelfand’s article “Mother’s Day Without Mom” for the Huffington Post

And, here are authors whose books are about relationships with mothers or mother-figures:

Lynn Scott – A Joyful Encounter: My Mother, My Alzheimer Clients, and Me

Deborah Grossman - Goldie and Me

Luisa Adams - Woven of Water

Lynn Henriksen – Telltale Souls

Linda Joy Myers - Don’t Call Me Mother

Matilda Butler - Rosie’s Daughters

Kate Farrell - Wisdom Has a Voice: Daughters Remember Mothers

(me) Teresa LeYung Ryan - Love Made of Heart

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Coach Teresa, what did you do on Mother’s Day this year?

Thank you for asking.  The day before Mother’s Day, I had helped dear colleague Mary E. Knippel create multiple videos about her fun Coaxing Creativity workshops:

http://www.youtube.com/maryeknippel#p/a/u/0/xZ2GgqEE3Q4

http://www.youtube.com/maryeknippel#p/a/u/1/JsaPHrUvVfo

Her events are all inspiring. “Simple” and “abundant” best describe what I get from Mary Knippel’s workshops.

The next Day (Mother’s Day) I met artist Chandra Garsson on Hayes Street.

Lunch at La Boulange Cafe & Bakery was delightful, sitting in the corner, with view of the entire cafe and looking out onto Hayes Street. My mom would have liked this place. People eating tasty-looking salads, sandwiches, soups, baked goods; you can see the baked goods and pre-made sandwiches in the counters, all appealing. People reading newspapers and drinking beverages.  High ceiling; a European-feel about the place.

Then Chandra treated me to San Francisco Ballet’s hypnotically beautiful production of The Little Mermaid. The story (tragedy) was written by Hans Christian Andersen.

http://www.facebook.com/video/video.php?v=10150573069220430&oid=27923251292&comments
Principal dancer Yuan Yuan Tan says: “on stage … I am dancing without thinking.”

Thank you, Chandra, for giving me a day of bittersweet beauty.

I come home and there’s a Happy Mother’s Day e-card in my inbox from publicity expert Lin Lacombe. The animated card shows a wishing well. I make my wish for my mom–wherever you are, whatever you’re doing, I wish you lots and lots of joy and love.

Sincerely,

Teresa LeYung Ryan

author of Love Made of  Heart

Love Made of Heart - get this book for your mom or sister

author of Build Your Writer’s Platform & Fanbase In 22 Days

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Coach Teresa, did you write an article about plotting a writer’s platform for Plot Teacher Martha Alderson?

Martha Alderson, plot teacher, published my article especially written for her: http://www.blockbusterplots.com/resc/teresa.html

Here’s Martha’s introduction:

Teresa LeYung Ryan

I met Teresa more than twelve years ago, before either of us were published. When Teresa’s book, Love Made of Heart, a story about a daughter’s journey to self-forgiveness, was published by Kensington Publishing NY, she gave me credit for teaching her about the difference between front-story and back-story. As she promoted her book, she generously continued to give me credit and, in so doing, helped launch my plot teaching career. I’ve been grateful for her help ever since.

Now, Teresa has crafted a book for writers interested in building a platform for themselves. Early in our careers, the need for a fiction writer to have a “platform” was not great. Today, it’s imperative for all writers to establish a platform for themselves. In her new book, Build Your Writer’s Platform & Fanbase in 22 Days Teresa gives easy to follow steps. I asked her to share some of her thoughts and ideas on building a writer’s platform.

Know Where Your Protagonist Is Going, Plot Your Story; Know Where Your Career is Heading, Plot Your Platform

From Plot Master Martha Alderson you have learned how to plot your story. Now, you might be asking “What is a platform?” and “Why do I need to plot one?”

On page 1 of my workbook Build Your Writer’s Platform & Fanbase In 22 Days, the definition of platform: “Making your name stand for something—to attract targeted consumers who are likely to buy what you have to sell.”

Celebrity authors and best-selling authors have platforms. Authors who want to attract agents and publishers need platforms; authors who want to be their own publishers need them too.

Martha says: “Plot is what happens to the protagonist because of the dramatic action . . . . when the dramatic action changes him/her at depth over time, the story becomes thematically significant.”

The operative words are “at depth” and “over time.”

Just as your protagonist is transformed, so can your platform.

Years ago, when my publisher (who had found me through my agent) offered me a contract, I had 18 months to “think about my platform” (it would take 18 months for my book to go through the channels– from the day I sign the contract to the day when my book would be in bookstores—18 luxurious months to make my name stand for something).

Today, most authors will never experience that luxury. Why? Because even when an author lands an agent, the author’s manuscript or book proposal is often rejected by publishers if the author cannot show that he/she has a fanbase/platform.

You might be saying “I don’t need publishers. I’m going to self-publish.”

I say “Wonderful! Whether you want to sell rights to a publisher or be your own publisher, “invest” in yourself. Grow your fanbase now. Plot your platform. Know where your career is heading the way you know where your protagonist is going. And please… reach out, not stress out.

3 Tips to Get Started–Make Your Name Audible, Visible, Memorable:

1) When you introduce yourself at parties, meetings, conferences . . . enunciate your full name; the person you’re chatting with could be a future fan
Show your full name on name badges and sign-in sheets. If you have a pen name, and you want people to remember you by that name, use your pseudonym. Your phone’s outgoing message—announce your full name.

2) What does your name look like in your email address? Is it something obscure like “cba94111” cba94111@gmail.com ? You’re professional, make your email address professional. Here is mine: “Teresa LeYung Ryan” Teresa@LoveMadeOfHeart.com

3) What does your signature block look like? Show your full name. Also, if you like adding quotes in your signature block . . . instead of quoting other people, quote yourself. Show email recipients (even family members and friend) something memorable.
Examples:

Sincerely,
Teresa LeYung Ryan, author/writing career coach
http://WritingCoachTeresa.com
“I use my workbook to help writers gain a competitive edge. A platform is not something you stand on. It’s something you stand for!”

Sincerely,
Teresa LeYung Ryan,
http://LoveMadeOfHeart.com
“I use my novel Love Made of Heart to inspire adult-children of mentally-ill parents to speak openly about the stigmas and to gain resources for their families.”

Thank you, Writing Coach Teresa!

This is a sample of the ideas Teresa has to share with you in her new book, on her blog, and on her website. She, along with Elisa Southard — author of Break Through the Noise, has presented every year at the San Francisco Writers Conference to prepare writers for their pitch sessions with agents and publishers. She has helpful information for writers serious about their writing careers.

Thank you so much, Plot Teacher Martha!

If you’d like to read Martha’s interview of me as a novelist, go here: http://blockbusterplots.com/resc/ryan.html

Did you know that you can pre-order Martha’s new book via Amazon? (will be shipped October 2011 or sooner) The Plot Whisperer: Secrets of Story Structure Any Writer Can Master

Cheers to fiction and nonfiction writers!

Happy platform & fanbase building!

Coach Teresa LeYung-Ryan

Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

paperback edition of workbook  http://www.amazon.com/Build-Your-Writers-Platform-Fanbase/dp/0983010005/ref=sr_1_1?s=books&ie=UTF8&qid=1306181835&sr=1-1

Kindle ebook edition  https://www.amazon.com/gp/product/B005J9ZEIA/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0

To submit your comment to any post in my blog, click on the blue header (title bar) of the post and fill in the boxes; then be sure to click “submit comment” otherwise your comment will be lost and you’d have to fill in boxes again. I’d like to hear from you.

Coach Teresa, how do I continue promoting myself after an event or a book signing or a reading?

Here’s my answer:

You’ve spent weeks, maybe even months, publicizing your event.  You deliver the event (and I hope you had fun), then you, the audience, everyone involved in coordination . . .  you all go home or on to another event. Have you forgotten something? That something is “follow up” work.  Who did you talk to at the event?  What did you promise? Below is an example – how to follow up. Angela Pang and her coworkers at AsianWeek work extremely hard each year orchestrating the Asian Heritage Street Celebration.  This is my Email to her; I cc’ed my booth partners Margie Yee Webb and Patricia Tsang, M.D.

May 22, 2011

Dear Angela,

If you need quotes from us for post-event newsletter . . . here goes;  also, 3 photos attached.

Who were the authors at this year’s AHSC? Margie Yee Webb (Cat Mulan’s Mindful Musings: Insight and Inspiration for a Wonderful Life), Teresa LeYung Ryan (Love Made of Heart; Build Your Writer’s Platform & Fanbase In 22 Days), and Patricia Tsang, M.D. (Optimal Healing: A Guide to Traditional Chinese Medicine).  Margie Yee Webb says: “California Writers Club is proud to once again be part of the Asian Heritage Street Celebration to encourage everyone to write their stories.  We are also pleased to support schools through donations to the School Raffle Program.” Teresa LeYung Ryan says: “I thank Margie and Asian-Week Foundation for re-connecting me to the Asian-American community. My third year at AHSC, I had so much fun with my friends.”  Patricia Tsang, M.D. says: “A street fair with food, culture, art, literature, martial arts, health science, and more. What can be more enticing to an Asian?  The celebration gave me a chance to reconnect with my roots as well as share information about my book.”

Angela, thanks again for making our experience enjoyable!   Margie & Pat, I’ll email you more photos later 

Sincerely,

Coach Teresa LeYung Ryan  on facebook!

Check out Teresa’s YouTube videos http://www.youtube.com/teresaleyung

http://writingcoachteresa.com

You notice how I embedded our URLs in our names? (so that if Angela or AsianWeek e-newsletter readers want to read more about us and California Writers Club. . . they’d be taken to our websites).  By the way, my two booth partners and I are also members of Women’s National Book Association -San Francisco Chapter.

Coach Teresa here has a lot of follow-up emails to send and photos to resize and rename. To see a partial list of people I met at the Asian Heritage Street Celebration, please go to my May 22, 2011 post . Thanks.

Have fun building your writer’s platform!

Coach Teresa LeYung-Ryan (click on my name to get to my YouTube videos)

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Click on book cover to go to Amazon

To submit your comment to any post in my blog, click on the blue header (title bar) of the post and fill in the boxes; then be sure to click “submit comment” otherwise your comment will be lost and you’d have to fill in boxes again. I’d like to hear from you.

Coach Teresa, what happened at Asian Heritage Street Celebration?

Everyday is an adventure for us writers.  The AHSC street fair (on Larkin Street between Grove St. and Ellis St.) was yesterday May 21, 2011, 11:00am-6:00pm

Margie Yee Webb and I rendezvoused a bit after 8:00am at our booth to set up; we were assigned booth F-18 (the 300 block of Larkin St., just yards away from the Asian Art Museum).

Margie is a pro at staging–she brought strings of colorful paper lanterns, red table clothes, a pot of silk irises, California Writers Club literature, and her vibrant display of her gift book Cat Mulan’s Mindful Musings: Insight and Inspiration for a Wonderful Life.

I brought the blow-ups of our book covers; Margie had clips.

AHSC volunteers were friendly and helpful. Special thanks to Angela Pang of AsianWeek Foundation.

Patricia Tsang, M.D. was the third member of our booth.  Dr. Tsang’s book is Optimal Healing: A Guide to Traditional Chinese Medicine

The public couldn’t wait until 11:00am; they started browsing around 10:00am.

Here’s a partial list of delightful people I talked to:

Harvey of Eastwind Books of Berkeley told me he carries my novel Love Made of Heart and asked me to deliver a presentation at his store. I’d love to do that, and, also present my workbook Build Your Writer’s Platform & Fanbase In 22 Days.

Beverly Lee wants to invite me, Margie and Patricia to her authors series at On Lok Senior Center.

Gemma Nemenzo invited us to exhibit our books at the Filipino American International Book Festival this year.

Mary Moreno gifted me a copy of Tao I: The Way of All Life (Soul Power series) by Dr. & Master Zhi Gang Sha.

Margie Yee Webb’s sister Pearl introduced me to Jeff Adachi, director of the  film You Don’t Know Jack: the Jack Soo Story.

Lucian Dang, ESL teacher, invited me to be a guest speaker on his online class.

Margie’s sisters Pearl, Linda, Anna, Betty, and her nieces and nephews came to cheer for us. Patricia’s former patients were delighted to see retired Dr. Tsang at the street fair.

Dear friend Jonathan came by with his bicycle and baked goods!

Mona!  What a surprise.  Inge Horton, fellow member of  Women’s National Book Association, showed up — what a treat!

Fred Glynn came by to show me his book Authors of the Bible .   Fred said he was on the Internet looking for information on Claudia Boutote of Harper One . . .  because I had “tagged” Claudia in my May 6, 2011 blog post, Fred found me through my blog !   My clients (if you’re reading this), are you smiling?  Don’t I always encourage you to spend time “tagging” on cyberspace?  Help your fans find you.

Elliotte Mao !!!  Elliotte trekked all the way from the mid-Peninsula.  CWC-SF Peninsula branch guest speaker was Scott James (aka Kemble Scott) and I would have been at that meeting if the street fair was another day.

More magic.  James Scott (not Scott James) and his partner Richard came by our booth.  James Scott illustrates architecture.  He demonstrated this talent for Margie, Patricia and me to see.

Writing Career Coach Teresa encourages illustrator James Scott to pursue grants

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Renel!  The KISS 98.1 booth was directly across from our booth.  Here I am — a Renel fan.

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Did Coach Teresa have fun?   Yes!  Being with colleagues, seeing friends, meeting folks who like to read and share the joy of reading, celebrating Asian American heritage, eating a Thai lunch, seeing the red dragon . . .

Writing Career Coach Teresa says: "Reach out not stress out"

“Building your writer’s platform ought to be fun!”

I’m cheering for you!

Sincerely,

Coach Teresa

Click on book cover to go to Amazon

Kim Randolph helps her clients promote their E-waste businesses so Coach Teresa dubs Kim "E-waste Liaison"

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Writing Career Coach Teresa, where will you be at Asian Heritage Street Celebration (street fair) in San Francisco?

It’s going to be so much fun!   Saturday May 21, 2011, 11:00am – 6:00pm

Look for me (author and writing career coach Teresa LeYung Ryan) and my colleagues on Larkin Street, Booth F-18 (on the 300 block of Larkin St., between McAllister St. & Golden Gate Ave. ), the block north of Asian Art Museum, same side of the street.

Margie Yee Webb has orchestrated our California Writers Club booth.  I went to Copy Edge (the folks are nice there) on University Ave. in Berkeley to get blow-ups of our book covers.  Dr. Patricia Tsang will join us this year.  Lloyd Lofthouse might be there again this year. Look for Booth F-18 with our beautiful book covers and the California Writers Club “sail on” logo.   See you at Booth F-18 !

I wish I could bring the street fair to my friend Diane . . .

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Build Your Writer's Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

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Love Made of Heart - get this book for your mom or sister

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California Writers Club - supportive colleagues

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Cat Mulan's Mindful Musings: Insight and Inspiration for a Wonderful Life

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Optimal Healing: A Guide to Traditional Chinese Medicine

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