Posts Tagged ‘Frank Mallicoat’

Dear Writers,

When someone whom I respect asks me to share my expertise (even on short notice), and, I can adjust my schedule, I say “Yes!”

Sincerely,

Coach Teresa

Author & Writers’ Platform & Fanbase-Building Coach Teresa LeYung-Ryan

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Writers’ Coach Teresa LeYung-Ryan was honored to respond to Christy Pinheiro’s interview invitation

Oct. 26, 2012
Hi Teresa;
The book reviewer website and our monthly newsletter need to interview a writing/publishing industry pro.   This is last-minute–the person I planned to interview for this month had some personal issues and had to drop out.   Any chance you’d be interested?  The interview would go out to our newsletter subscribers. I’d need you to answer questions, and I’d need it back by the 28th, so around 48 hours. Let me know if you are interested.
Best Regards,
Christy Pinheiro-Silva, EA ABA RTRP
PassKey Publications
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Oct. 26, 2012
Hi, Christy,
I’d be honored.  Thanks!
I’ll focus on you all day tomorrow Saturday.
What a fun weekend it shall be — interviewed by you, and, my writing to Mr. Richard Bolles of  What Color Is Your Parachute (last week, I found a letter he had sent me 18 years ago!)
Sincerely,
Teresa LeYung-Ryan
Author & Writers’ Platform & Fanbase-Building Coach Teresa LeYung-Ryan
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Oct. 26, 2012
Teresa,
Great! I watched your interview on Bay Sunday– lots of good ideas, I will add a link to that video if you like.Here are some interview questions, feel free to expand them.
1. Why don’t you tell us a little bit about your background in the industry?
2. What is your opinion on self-publishing vs. traditional publishing with an agent?
3. What do you feel is the most important thing that authors can do to  promote their books?
4. What are your feelings on Social Media? (Facebook, Google+, Twitter, etc)
5. Do you feel that book marketing for fiction is different than book marketing for non-fiction?
6. What are some of the biggest mistakes that authors make when trying to promote their books?
7. Do you have any other useful advice for beginning authors?
8. How can authors contact you if they have any questions?
Thanks for doing this at such short notice!
Best Regards,
Christy Pinheiro-Silva, EA ABA RTRP
Passkey Publications
Defiant Press
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Oct. 28, 2012
Dear Christy,
Here goes… Please see attached document.  I inserted hyperlinks; all you’ll need to do is “open link to a new window” for each one.
Also attached are 2 photos and both book covers.
I had fun answering your interesting questions.Thank you again for the opportunity to work with you.
:)
Sincerely,
Teresa

Writers’ Platform & Fanbase-Building Coach Teresa LeYung-Ryan
says:
“Reach out, not stress out, to materialize your dearest dreams.”
http://writingcoachteresa.com
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Oct. 28, 2012
Hi Teresa;
The interview sounded great. I just sent out the newsletter and I’ll post the interview and your images to our main website on Nov 1st.
I really appreciate you taking the time to do this– lots of great information.
 
Best Regards,
Christy Pinheiro-Silva, EA ABA RTRP
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Oct. 28, 2012
from: Book Reviewer List

Book Reviewer Yellow Pages

Book Reviewers for November 2012:
Plus, Interview with Teresa LeYung-Ryan, professional book marketing coach!

Kevin’s Corner
RoseBuz
Regency Reader
so much to write so little time
Red Square Reviews

Dear Authors and Publishers,
We have a new batch of great book reviewers, as well a great  interview with  Teresa LeYung-Ryan, professional book marketing and writing coach. We will feature an interview with a different publishing professional each month.  I hope our tools have been helpful, and improved the way you promote your own books.

As always, subscribers to our newsletter get an additional 48 hours to contact these new reviewers before we list them on our main website. Please respect their submission guidelines, and be polite. Thank you!

Christy Pinheiro-Silva, EA ABA RTRP
Passkey Publications
Defiant Press
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Nov. 1, 2012
Hi Teresa;
Your interview has been posted to our homepage:
Thanks again for pulling this together at such short notice!
Best Regards,
Christy Pinheiro-Silva, EA ABA RTRP
Passkey Publications
Defiant Press

Here’s the answer to Question #1; please go to Christy Pinheiro’s StepByStepPublishing for answers to Questions 2 through 8 . . .

1. Why don’t you tell us a little bit about your background in the industry?
My name is Teresa LeYung-Ryan and my clients call me Writing-and-Platform-Building Coach Teresa. I wish to thank Christy Pinheiro-Silva for this interview, and, I encourage everyone to look for the core messages in my responses—which are:  Reach out, not stress out, to material your dreams;  and, wear your two hats as a writer and be happy(whether you’re writing fiction, narrative nonfiction, or prescription nonfiction also known as “how to” books/articles).This is what happened to me, over ten years ago, and the choices I’ve made.I had a dream—a dream of connecting with readers the way Maxine Hong Kingston touched me with her memoir The Woman Warrior.  My writer’s journey started with learning the components of a story in a ten-week course Writing Children’s Literature at the community center and forming a critique group with three classmates after the course ended.Fast forward.  After seven years of writing and rewriting, showing up at critique meetings twice a month,  I received a gift from a friend—a brochure for the Jack London Writers’ Conference with an entry form for their writing contest.
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Two months later, at the conference, I met members from California Writers’ Club and I received “Second Prize” in the Novel Category in the writing contest. I thought that by being a winner in a contest, surely I would attract mentors and be “discovered” by an agent the following week.  (Are you laughing?)Fast forward.
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After sending query letters and the first two chapters of my novel to dozens of agents over a year, and, receiving “rejection letters” and getting very depressed, I took a friend’s advice and registered for a workshop “How to Get Published.” Also, I got together with two other contest-winners (Luisa Adams and Martha Alderson) and we pledged to help each other on our writers’ journeys.I took a six-week leave of absence from my job to perform the last big rewrite of my manuscript.  (Note: Surround yourself with people who really support your dreams. My husband and my friends were cheering for me.)

Fast forward.  My first novel Love Made of Heart (a mother-daughter love story) is used in college composition classes; available at public libraries; recommended by the CA School Library Association and the CA Reading Association; and archived at the San Francisco History Center.   October 2012 marks the tenth anniversary of Love Made of Heart.  The book is still in print, and, I continue to meet new fans.

For the past nine years, through my coaching  and my workbook Build Your Writer’s Platform & Fanbase In 22 Days, I have been helping writers reach out, not stress out, to attract agents, editors, publishers, readers, and media attention.

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Coach Teresa here . . .
If you have seen my co-presenting at San Francisco Writers Conference with The Elisa “Sasa” Southard in the past 9 years, then you’ll recognize her speaking those magic words “Yes I can!”
Cheers to Christy!  Cheers to Sasa!  Cheers to Everyone!
Sincerely,
Coach Teresa
Coach Teresa LeYung-Ryan on CBS Bay Sunday with Host Frank Mallicoat
Writers’ Platform & Fanbase-Building Coach Teresa LeYung-Ryan says:
“Reach out, not stress out, to materialize your dearest dreams.”
http://writingcoachteresa.com

 

  • Teresa has built her own platform happily. Her first novel Love Made of Heart  is used in college composition classes; available at public libraries; recommended by the CA School Library Association and the CA Reading Association; and archived at the San Francisco History Center. Love Made of Heart and her short play Answer Me Now carry the themes closest to her heart:  mother-daughter relationship; Chinese-American immigrant experience; helping adult-children (of mentally-ill parents) speak openly about the stigmas and find resources for their loved ones.

 

Writers’ Platform & Fanbase-Building Coach Teresa LeYung-Ryan here to say:

“I had such a good time on CBS Channel 5 Bay Sunday.  My big thanks to:  Arts-in-the-Valley radio show host Kim McMillon, Bay Sunday producer Akilah Bolden-Monifa, Bay Sunday host Frank Mallicoat (3 time Emmy Award journalist), Bay Sunday team (including audio expert Francisco Gomez, interns Jennifer and Chelsea, the gurus behind stage), colleagues Joan Gelfand, Ishmael Reed, and Pireeni Sundaralingam, and all my friends and clients who cheered for me and my colleagues.”

Please click here to see the segment on Bay Sunday’s YouTube channel - the show was aired on September 9, 2012, 5:30am.

 

 

 

 

 

 

 

What is a platform anyway?  A platform is what your name stands for – what you care about.

After you watch the interview, please come back to this post.  What do you care about?

Tell us by submitting a comment to this post.

1. Click on the blue header of this post

2. Scroll down to get the boxes

3. Fill in the boxes and press [submit comment] button.  Consider keeping a copy of your comment and post it in your email signature-block and on other blogs. This is how you broadcast your platform.

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Please click here to see the segment on Bay Sunday’s YouTube channel - the show was aired on September 9, 2012, 5:30am.

 

 

 

 

 

 

As coach and author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW,  I say: “Whether you are writing fiction or nonfiction, make your name synonymous with the issues you write about.”

 

 

 

 

 

 

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I have built my own platform happily.  My first novel Love Made of Heart  is used in college composition classes; available at public libraries; recommended by the CA School Library Association and the CA Reading Association; and archived at the San Francisco History Center. Love Made of Heart and my short play Answer Me Now carry the themes closest to my heart:  mother-daughter relationship; Chinese-American immigrant experience; helping adult-children (of mentally-ill parents) speak openly about the stigmas and find resources for their loved ones.

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Please click here to see the segment on Bay Sunday’s YouTube channel - the show was aired on September 9, 2012, 5:30am.

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I care about helping writers thrive in the publishing arena.  Coaching writers before and after publication is what I enjoy doing.  Some clients prefer my coaching them 5 to 15 minutes a day for 22 consecutive days ( in-person, via Skype or phone calls); some prefer an hour or two hours at a time.  Start with my workbook — You can sneak preview the 2 exercises for Day 1 in Build Your Writer’s Platform & Fanbase In 22 Days by going to Amazon and take advantage of their “Look Inside” feature.

How to contact me?  Click here please.

Please visit Coach Teresa’s Events Page  I’ll be at Sonoma County Book Festival in Santa Rosa, CA on Saturday Sept. 22, 2012 with fellow authors Margie Yee Webb and Rita Lakin !
http://WritingCoachTeresa.com  Click on “Coach Teresa’s Blog”

http://www.facebook.com/Teresa.LeYung.Ryan
http://www.youtube.com/teresaleyung

I cheer for all writers!

Sincerely,

Coach Teresa

 

 

Writing Coach Teresa says: “Platform-Building Is Fun For Writers, Friends, Fans.”

"The way Bay Sunday Host Frank Mallicoat cheers for his friend who is writing a book is a beautiful example of friends turning into fans for each other. Showing your fans 'what your name stands for' (your platform-statement) helps them brag about you with ease," says Writers' Platform-Building Coach Teresa LeYung-Ryan -- photo by poet & novelist Joan Gelfand

When I heard dear friend Kim McMillon’s voice on July 16, 2012 asking if I would like to be a guest on CBS 5′s Bay Sunday show, I thought . . . I’d love to, but, I’m exhausted. . .  Just that day, artist Chandra Garsson (another dear friend) had filmed me reading my ten-minute monologue Answer Me Now.  Two days before that, I was on the “Writers on Writing” panel at Oakland Library, Rockridge Branch, that Kim had orchestrated for Stephanie Dale, Judith Cody, Yolande Barial, Joan Gelfand, and yours truly Teresa LeYung-Ryan.

writers' platform-building coach Teresa LeYung-Ryan says: "Reach out, not stress out, to materialize your dearest dreams!"

Saying “yes” would mean spending at least two full days preparing for the appearance and doing pre-event publicity and then calendaring another two days to do post-event follow-ups and publicity.

 

Carol Sheldon (author of Mother Lode) interviewed by Writing Coach Teresa LeYung-Ryan at Book Passage Ferry Building SF -- photo by Jim Weiland

You see . . . a week before that, I had interviewed award-winning author Carol Sheldon (Mother Lode) at Book Passage at the Ferry Building in San Francisco.  Two days before that event, I had attended a planning meeting at Women’s National Book Association-San Francisco Chapter. Before that, I was away for the 3-day Redwood Writers Ten-Minute Play Festival at 6th Street Playhouse in Santa Rosa. Before that, I was having fun with California Writers Club friends showcasing our works at the San Mateo County Fair (June 12 and June 16 for me).

All the while . . .  I was helping clients create their platform-statements and identify themes in their manuscripts.

Yes, I was exhausted . . . But, I knew I would say “Yes!” to my dear friend Kim McMillon.  Kim was helping Bay Sunday Producer Akilah Bolden-Monifa by providing a list of authors with public-speaking experience.  I was one of the fortunate chosen ones. I needed to say “Yes! Thank you!”

I am so glad I did . . .  Angela Pang, Community Relations Manager at AsianWeek Foundation (who is also my pal Margie Yee Webb’s beloved niece), saw the group photo posted by Bay Sunday’s super team on their facebook album “Bay Sunday 7/23 Taping” and tagged me.  Now, I’m getting all kinds of fun messages from my other friends.

Writers’ Platform-Building Coach  Teresa LeYung-Ryan says: “The way Bay Sunday Host Frank Mallicoat cheers for his friend who is writing a book is a beautiful example of friends turning into fans for each other.  Outfitting your  fans (old ones and new ones) with your platform-statement helps them brags about you with ease. I cheer for writers, friends, fans!  Thank you, 3 time Emmy Award winner Frank!  Thank you, producer Akilah Bolden-Monifa! Thank you to the four wonderful interns, especially Jennifer and Chelsea! Thank you Bay Sunday Team (including audio expert Francisco Gomez and the gurus behind stage!)

“I had so much fun this morning being a guest on Bay Sunday at CBS 5 with fellow authors Joan Gelfand, Ishmael Reed, and Pireeni Sundaralingam . Everyone extended kind energy. I was happy to see Tennessee Reed!  Thank you, Kim McMillon, for pitching us to Akilah!

Please click here to get the post after the show was aired on September 9, 2012, 5:30am and the link to view the segment posted on Bay Sunday’s YouTube channel.

authors Teresa LeYung-Ryan, Joan Gelfand, Pireeni Sundaralingam are fans of Bay Sunday host Frank Mallicoat--photo by Jennifer

Here and Abroad by Joan Gelfand

 

 

 

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Love Made of Heart by Teresa LeYung-Ryan

A Dreamer’s Guide to Cities and Streams by Joan Gelfand

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Build Your Writer's Platform & Fanbase In 22 Days by Coach Teresa LeYung-Ryan

Juice by Ishmael Reed

Indivisible an Anthology of Contemporary South Asian American Poetry - Edited by Neelanjana Banerjee, Summi Kaipa, and Pireeni Sundaralingam

Seeking Center A Collection of Poems by Joan Gelfand

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Jennifer helps Bay Sunday guests Joan Gelfand, Tennessee Reed and Ishmael Reed get comfortable before taping of show--photo by Coach Teresa

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"The way Bay Sunday Host Frank Mallicoat cheers for his friend who is writing a book is a beautiful example of friends turning into fans for each other. Showing your fans 'what your name stands for' (your platform-statement) helps them brag about you with ease," says Writers' Platform-Building Coach Teresa LeYung-Ryan -- photo by poet & novelist Joan Gelfand

Please click here to get the post after the show was aired on September 9, 2012, 5:30am and the link to view the segment posted on Bay Sunday’s YouTube channel.

authors Joan Gelfand, Teresa LeYung-Ryan, Pireeni Sundaralingam cheer for Bay Sunday producer Akilah Bolden-Monifa and host Frank Mallicoat--photo by Jennifer

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Wonderful Interns Jennifer and Chelsea flank Bay Sunday Super Producer Akilah Bolden-Monifa (yes, that is Host Frank Mallicoat walking by)-- photo by Writing Coach Teresa LeYung-Ryan

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CBS-5 Bay Sunday Host Frank Mallicoat asks poet & novelist Joan Gelfand about her writing process--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

 

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CBS-5 Bay Sunday Host Frank Mallicoat asks Poet Pireeni Sundaralingam about her co-editing Indivisible: an Anthology of Contemporary South Asian American Poetry --photo by Writers' Platform-Building Coach Teresa LeYung-Ryan

Writing Coach Teresa LeYung-Ryan answers Bay Sunday Host Frank Mallicoat's question "What is branding?" --photo by Jennifer

 

Please click here to get the post after the show was aired on September 9, 2012, 5:30am and the link to view the segment posted on Bay Sunday’s YouTube channel.

Of the 10 talking-points that I was prepared to cover, we had time to answer most of these in the five-minute interview:

•    What is Coach Teresa’s definition of a writer’s platform?

“Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”  

“What I care about leads to my writing about those themes/subject matters/issues; what I write about attracts my fans because they also care about what I care about.  Help your fans find you.”

Start with:  “I care about . . . ”

Example: (as a writer of fiction, narrative nonfiction, including memoirs )

I am Teresa LeYung-Ryan, author of Love Made of Heart.  I care about helping adult-children (of mentally-ill parents) speak openly about the stigmas and find resources for their loved ones.

Example: (as a writer of prescriptive nonfiction  a.k.a. “how to” )

I am Coach Teresa LeYung-Ryan, author of Build Your Writer’s Platform & Fanbase In 22 Days.  I care about helping writers thrive in today’s publishing arena.

Where to “show” your platform-statement? 

Your email signature block!  Your letterhead!  Your website and blog slogan/tagline/description!  Your bio!  Your business cards!

“Even when I’m emailing my loved ones (my biggest fans), I show them my platform-statement in my signature block.  Help your fans brag about you with ease.”

•    Why does a writer need to promote?

“To compete in the publishing arena where celebrity authors and best-selling authors have huge fanbases. “

•    How much does it cost to build my writer’s platform?

“Might not require money.  The writer does need to invest time and energy.   22 minutes a day for 22 days to start.”

•    What is branding?

“Your name is your brand.  Making your name synonymous with the issues you write about in order to attract fans (a.k.a. targeted consumers)”

•    Which is the “better” route – find an agent who will find the publisher OR find the publisher myself OR be my own publisher?

“A writer’s journey is magical.  Your fans could be the ones to lead you to your route. Take a look at my website, page entitled “Writers’ Resources,” and my blog.”

•    Coach Teresa, your workbook is Build Your Writer’s Platform & Fanbase In 22 Days .    Why 22 days?

“When we stick to something for 21 consecutive days, we develop a new habit. Why not gain the wonderful habit of building our platform/name?  On the 22nd day, we celebrate. Everyday is a good day to build your name / fanbase / platform!”

 

The workbook:  Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW

Please click here to get the post after the show was aired on September 9, 2012, 5:30am and the link to view the segment posted on Bay Sunday’s YouTube channel.

I care about helping writers thrive in the publishing arena.  Coaching writers before and after publication is what I enjoy doing.  Some clients prefer my coaching them 5 to 15 minutes a day for 22 consecutive days ( in-person, via Skype or phone calls); some prefer an hour or two hours at a time.  Start with my workbook — You can sneak preview the 2 exercises for Day 1 in Build Your Writer’s Platform & Fanbase In 22 Days by going to Amazon and take advantage of their “Look Inside” feature.

How to contact me?  Click here please.

Please visit Coach Teresa’s Events Page  I’ll be at Sonoma County Book Festival in Santa Rosa, CA on Saturday Sept. 22, 2012 with fellow authors Margie Yee Webb and Rita Lakin !
http://WritingCoachTeresa.com  Click on “Coach Teresa’s Blog”

http://www.facebook.com/Teresa.LeYung.Ryan
http://www.youtube.com/teresaleyung

I cheer for all writers!

Sincerely,

Coach Teresa

Writers’ Platform & Fanbase-Building Coach Teresa LeYung-Ryan

“Reach out, not stress out, to materialize your dearest dreams.”

“My platform is not something I stand on, it is what my name stands for.”
http://writingcoachteresa.com

 

 

 

 

10 Talking-Points from Writing Coach Teresa for Bay Sunday on CBS 5

Writing Coach Teresa LeYung-Ryan here, ready for tomorrow’s taping for Bay Sunday at  CBS 5 in San Francisco, CA!

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Thank you, producer Akilah Bolden-Monifa!

Yours truly ( Teresa LeYung-Ryan) …  honored to have been chosen with Joan Gelfand, Ishmael Reed, and Pireeni Sundaralingam!

Thank you, Kim McMillon, for pitching us to Akilah!

My first appearance on television was on Bay Sunday in 2003; Kim had pitched me then!

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Producer Akilah Bolden-Monifa emailed:

Our regular host Frank Mallicoat is on assignment so Elizabeth Wenger will host, she will be familiar with all of your books.  It should be a great show.

Thanks to all and thank you, Kim, for helping me book this excellent show.  I am honored to have you all on.  I will be mainly in the control room producing but hope to say hi to each of you.  And I will let you know when we have an air date.

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10 talking-points that Coach Teresa submitted:

•    What is Coach Teresa’s definition of a writer’s platform?
“Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”

•    Why does a writer need to promote? Wouldn’t an agent or the publisher handle that?

•    Aren’t platforms only for “how to” books?

•    I write fiction; I have received awards; wouldn’t great writing speak for itself?

•    How much does it cost to build my writer’s platform?

•    I’m an introvert. Can I build my platform without having to appear in person?

•    What is branding?

•    Why do I need fans before my book is published?

•    Which is the “better” route – find an agent who will find the publisher OR find the publisher myself OR be my own publisher?

•    Coach Teresa, your workbook is Build Your Writer’s Platform & Fanbase In 22 Days .    Why 22 days?

Sincerely,
Coach Teresa

“Reach out, not stress out, to materialize your dearest dreams.”

Writing Coach Teresa LeYung-Ryan helps her clients identify themes, universal archetypes, front-story and back-story. As coach and author of Build Your Writer’s Platform & Fanbase In 22 Days, she says: “Make your name synonymous with the issues you write about, whether  you’re writing fiction or nonfiction.”
Teresa has built her own platform happily;  her novel  Love Made of Heart and her short play Answer Me Now carry the themes closest to her heart:   mother-daughter relationship, and, speaking openly about stigmas attached to mental illness.

Please visit her website &  blog  http://writingcoachteresa.com

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CBS 5′s Bay Sunday is an eclectic mix of light news, arts and community information all tossed up in lively conversation.  The show airs on Sundays at 5:30am.

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