Posts Tagged ‘Elizabeth Pomada’
Coach Teresa LeYung-Ryan, what happened on Sunday Feb. 19, 2012 at San Francisco Writers Conference?
Here’s another example on how to help yourself by helping your loyal pals. It’s the fourth and last day of the fabulous conference.
On the first day of SFWC (Thursday Feb. 16, 2012) I had arrived at the Mark Hopkins by 12:30pm–saw dear friends; rehearsed with Mary E. Knippel and fine-tuned my portion of our presentation “Be Your Own Editor” (scheduled for 6:00pm that day). What happened? Here’s that post.
On the second day of SFWC (Friday Feb. 17, 2012) My presentation ” Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book” with Elisa Sasa Southard was scheduled for 9:00am and I put on my “Story Consultant/Platform-Building Coach” combo hat and met with over a dozen authors one on one. Here’s that post.
On the third day of SFWC (Saturday Feb. 18, 2012) I put on my “Story Consultant/Platform-Building Coach” combo hat again and met with over 30 authors one on one. Here’s that post.
On the fourth and last day of SFWC (Sunday Feb. 19, 2012) . . . here are some highlights:
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Sasa Southard checks details for her San Francisco Literary Tour scheduled for 11:00am Feb. 19, 2012 for SFWC registrants
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Sasa Southard (wearing blue beret) gives SFWC registrants her signature San Francisco Literary Tour 2012 Feb 19--tour begins in front of Club Fugazi
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Sasa Southard makes her SF Literary Walking Tour fun for everyone--photo by Coach Teresa LeYung-Ryan
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I said goodbye to Tour Director Sasa Southard, Joyce Turley and the other folks at Washington Square. Then I walked to Mason Street to catch a cable car. While walking up Mason Street toward the Mark Hopkins, I ran into Lori Henriksen and her partner. Lori, I can’t wait to read your book! Happy platform-building!

Coach Teresa LeYung-Ryan so delighted to run into novelist Lori Henriksen (right) and her partner on Mason Street on last day of SFWC
I got to the Six Continents room and was delighted to see Rebecca Martin & Lori Noack assisting our pal Martha Alderson. Mary E. Knippel was there too. Linda Lee had been with them in the morning, while I was with Sasa Southard.
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Also, I was happy to see Kenneth Ogalvie, Christopher Eng and Joanne Huspek at Plot Whisperer Martha’s enlightening session. Creating plotline is “a must” not only for fiction but also for narrative nonfiction.
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master-mind members Mary Knippel, Rebecca Martin, Plot Whisperer Martha Alderson, Lori Noack, Teresa LeYung-Ryan at SFWC 2012 (Linda Lee was somewhere in the building helping other writers; Luisa Adams was with her family)
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Story Consultant & Editor Teresa LeYung-Ryan happy to see Joanne Huspek at Martha Alderson's breakout session "How to Plot"--photo by Christopher Eng
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In the hallway I ran into dear Kathi Kamen-Goldmark (so good to see Kathi!) and Sam Barry (good to see Sam too). I’ll be blogging about Kathi real soon.
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Kimberly Edwards & Nina Amir & Margie Yee Webb with Marty Castleberg at SFWC--last day of the most wonderful conference
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Practice Aloha / SuperWoman Barbara Santos gets shoulder massage from Plot Whisperer Martha Alderson
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Martha Alderson & Teresa LeYung-Ryan & Lolly Winston & Laurie Fox inspire SFWC writers--photo by Tara Farquhar thepennedartist
One of the biggest rewards was having a moment with dear Laurie Fox and Lolly Winston with my pal Martha Alderson. I was overjoyed.
Vicki Weiland and Luisa Adams, how I missed you both. You both had emailed/called before the conference commenced. I love you gals.

Andy Jones invites Plot Whisperer Martha Alderson to his radio show--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan
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Just when Martha and I were about to walk out of the Rooms of the Dons (a.k.a. SFWC’s Café Ferlinghetti), Leigh Anne Lindsey of SeaStorm Press entered with a “real” video camera and asked me about the 2 sessions I co-presented on Thursday night and Friday morning. Leigh Anne is a colleague through Women’s National Book Association (WNBA) and California Writers Club (CWC). Robbi Bryant was with Leigh Anne–always fun to see them.
From reviewing the program, I know there were another 20 WNBA members who were at SFWC but I didn’t get to chat with them. Linda Joy Myers, co-president of WNBA-SF Chapter and founder of National Association of Memoir Writers (NAMW), had orchestrated the WNBA exhibit at the conference!

Story Consultant & Writers' Platform-Building Coach Teresa LeYung-Ryan & Plot Whisperer Martha Alderson at Nob Hill Cafe SF--photo by author Margie Yee Webb
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Cat Mulan's Mindful Musings Margie Yee Webb, Kimberly Edwards & Sheila McDonald meet at Nob Hill Cafe after working 4 days and inspiring writers at SFWC--photo by Coach Teresa LeYung-Ryan
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the end of a lovely conference--lovely food at Nob Hill Cafe--thank you, Plot Whisperer, for the delicious treat.
When the 5 of us got back to the Mark Hopkins, Elizabeth Pomada asked if we wanted the lush centerpieces (garden-in-pots). I was already schlepping my-show-in-suitcase, so, I didn’t have room for one. However thank you so much, Elizabeth! Buddy Martha Alderson gave me a ride to downtown San Francisco; I walked into Nordstrom, found a quiet spot to unwind, read some pages from Mary Jo McConahay’s Maya Roads: One Woman’s Journey Among the People of the Rainforest (cannot put down this spellbinding read) before meeting with Birgit Soyka to return her camera tripod.
Thank you, buddy Mary E. Knippel, for orchestrating the independent editors program and to all the wonderful volunteers who kept everyone on schedule on Friday and Saturday in the Garden Room!
Thank you, Elizabeth Pomada & Michael Larsen, Barbara Santos & Richard Santos, Laurie McLean, Linda Lee, every volunteer, every SFWC advisory board member and sponsor, SFWC organizational team, Patrick and his team, all fellow co-presenters, speakers, registrants, Mark Hopkins team, and everyone (online, in-person) who played a role in making the conference the most delightful event of the year!
I was “high” going home. It’s two weeks later, I’m still high. How I love being the Story Consultant & Writers’ Platform-Building Coach.
Sincerely,
“Reach out, not stress out, to materialize your dearest dreams!”
Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW
As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying their themes, universal archetypes, front-story and back-story. http://writingcoachteresa.com
Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!
Coach Teresa, what happened on Saturday Feb. 18, 2012 at San Francisco Writers Conference?
Coach Teresa LeYung-Ryan here . . . this is what happened from my POV. Please tell me and my colleagues your point of view by submitting comments to this blog post. How? Click on the blue title bar of this post, scroll down to get the boxes, fill in boxes and click on “submit comment” button.
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Story Consultant & Writers' Platform-Building Coach Teresa LeYung-Ryan and Elisa Sasa Southard of Go-With-Sasa at Lori's Diner on Powell Street in San Francisco to fuel up before Day III of helping SFWC attendees
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authors & independent editors Kate Farrell, Mary E Knippel and Wendy Nelson Tokunaga--photo by author & independent editor Teresa LeYung-Ryan
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historical novelist Liz Newman receives cheers and advice from Story Consultant & Writers-Platform-Building Coach Teresa LeYung-Ryan
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Shannon Johnson receives cheers and advice from Story Consultant Teresa LeYung-Ryan at SFWC Independent Editors Central--photo by Tara Farquhar
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At lunchtime, we heard announcements of scholarship winners! Congratulations to winners! Cheers to generous benefactors!
Martin Yan said lovely words about vibrant Shirley Fong-Torres, about how she smiled, how she enjoyed meeting her fans. Martin reminded us to smile when we’re autographing books. Smile.
Elizabeth Pomada introduced Laurie Fox (famous literary agent who also writes novels)–more about Laurie in another post (she is another super kind soul). Laurie introduced Lolly Winston. Lolly delivered a heartfelt speech about her encouraging teachers and her perseverance. She is funny, sweet, and serious.
What a memorable hour–from picturing Shirley’s smile through Martin’s tribute; hearing Elizabeth speak fondly of Laurie; Laurie speaking fondly of Lolly; Lolly expressing her appreciation for relationships and the craft. So beautiful.
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author / presenter / SFWC Marketing Director Barbara Santos with presenter / SFWC Volunteer Director / cyberspace genius Linda Lee
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Lynn Henriksen and Shulamit Sofia at SFWC (look who are sitting in back row! Sheldon Siegel, Elisa Sasa Southard and Kate Farrell!)--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan
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Historical novelist Daniel Roddick receives Coach Teresa LeYung-Ryan's editing advice on first 2 pages of his manuscript
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memoirist and novelist Ann Tashi Slater with independent editors Mary E. Knippel and Gabrielle Harbowy--photo by Story Consultant Teresa LeYung-Ryan
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Agent Gordon Warnock answers questions from author while Mark Hopkins rep and Elizabeth Pomada go over details for autograph party--photo by Coach Teresa
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Margie Yee Webb & Michael Larsen & Harvey Pawl & Kimberly Edwards & Elisa Sasa Southard inspire writers--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan
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Teresa LeYung-Ryan & Martha Alderson & Elisa Sasa Southard & Lynn Henriksen & Nina Amir all love to encourage writers at SFWC
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Women's National Book Association-San Francisco Chapter members-authors-presenters (back row: Margie Yee Webb, Lynn Henriksen, Tanya Egan Gibson, Verna Dreisbach; center Mary E. Knippel, Nina Amir, Apala Egan, Jane Omerod; front row: Elizabeth Pomada behind Barbara Santos, Teresa LeYung-Ryan, Linda Lee, Elisa "Sasa" Southard, Joan Gelfand) at SFWC --photo by Don Hudson who says Western Women Save the World
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authors Joan Gelfand & Teresa LeYung-Ryan & Cara Black having fun at SFWC autograph party--photo by Adam Hertz
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Teresa LeYung-Ryan & Elisa Sasa Southard & Shari Dunn & Margie Yee Webb at Thai dinner on Powell Street in SF after inspiring registrants at SFWC Day III
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Sincerely
“Reach out, not stress out, to materialize your dearest dreams!”
Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW
As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying their themes, universal archetypes, front-story and back-story. http://writingcoachteresa.com
Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!
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Coach Teresa LeYung-Ryan Enjoyed Helping Talented Writers / Registrants at San Francisco Writers Conference
Did we meet at SFWC last week? Here’s your chance to broadcast the themes in your projects. I enjoyed meeting all the authors at Independent Editors Central at San Francisco Writers Conference at the Mark Hopkins. I took notes during our time together. Please tell my colleagues and fans about your next step with your book or project — by submitting comments to this blog post. How? Click on the blue title bar of this post, scroll down to get the boxes, fill in boxes and click on “submit comment” button.
Thank you, Mary E. Knippel, for orchestrating the program and to all the wonderful volunteers who kept everyone on schedule on Friday and Saturday!
Thank you, Elizabeth Pomada & Michael Larsen, Barbara Santos & Richard Santos, Laurie McLean, Linda Lee, every volunteer, every SFWC advisory board member and sponsor, SFWC organizational team, Patrick and his team, all fellow co-presenters, speakers, registrants, Mark Hopkins team, and everyone (online, in-person) who played a role in making the conference the most delightful event of the year!

writers with similar themes--Don Hudson from NC and Jodi Lobozzo Aman from NY received story-structure and marketing strategies from Story Consultant & Writers Platform-Building Coach Teresa LeYung-Ryan
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Christopher Eng from Hawaii with memoirist Birgit Soyka (To Drink the Wild Air) from San Francisco thrilled to hear from Story Consultant and Writers' Platform-Building Coach Teresa LeYung-Ryan that they can turn their massive books into multiple books (create series; and also cross-market)
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Shannon Johnson, nurse! ( Sunnyvale, CA) receives cheers and advice from Story Consultant Teresa LeYung-Ryan at SFWC Independent Editors Central--photo by Tara Farquhar
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"Kenneth Ogilvie's mystery shows how protagonist's desire for revenge transforms into desire for truth and becoming whole," says Coach Teresa LeYung-Ryan
More photos in the 2 previous posts and 2 following posts.
Sincerely
“Reach out, not stress out, to materialize your dearest dreams!”
http://writingcoachteresa.com
author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW
As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying themes and archetypes.
Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!
Coach Teresa, what happened on Friday Feb. 17, 2012 at San Francisco Writers Conference?
Coach Teresa LeYung-Ryan here . . . this is what happened from my POV. Please tell me and my colleagues your point of view by submitting comments to this blog post. How? Click on the blue title bar of this post, scroll down to get the boxes, fill in boxes and click on “submit comment” button.
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Elisa Sasa Southard arrived at my home before 7:00am and off we went. I had packed chicken meatball/naan breakfast roll-ups for us. We were inside the Mark Hopkins before 8:00am. Thank you, author Birgit Soyka and Tessa Bertoldi, for helping us distribute session hand-out material and keep track of time at our 9:00am-9:45am presentation “Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book”

Writers' Platform-Building Coach Teresa LeYung-Ryan and Elisa Sasa Southard promote SFWC everywhere--even on Go-With-Sasa's automobile
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Audrey Fairchild & Julaina Kleist & Jordan Bernal gracious reps at SFWC--photo by presenter & Writers' Platform-Building Coach Teresa LeYung-Ryan
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SFWC Heroes make conference a huge success--photo by Story Consultant & Writers-Platform-Building Coach Teresa LeYung-Ryan
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Elisa “Sasa” Southard & Teresa LeYung-Ryan
Blowing Up Your Balloon: Writing a Tagline That Will Sell You and Your Book
Attend this session if you want to:
• hook agents, acquisition editors, readers, media attention
• make your name synonymous with the themes you write about
• have fun building your writer’s platform
YOUR NAME: _________________________________________________________
Before Talking Tagline: _______________________________________________________________________________________
AFTER crafting your personalized “talking tagline” from this workshop: ____________________
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Elisa “Sasa”’s definition of talking-tagline: “A one-sentence pitch that transforms every encounter into a marketing moment.”
Coach Teresa’s definition of platform: “Making your name stand for something—to attract targeted consumers—who are likely to buy what you have to sell.”
My next steps:
• Go to http://BreakThroughTheNoise.com and watch Elisa’s TV clip about talking-taglines.
• Go to http://WritingCoachTeresa.com click on “Coach Teresa’s Blog” and bookmark it.
• I shall ____________________________________________________________
Elisa Sasa Southard & Teresa LeYung-Ryan’s session—crafting your talking-tagline & building writer’s platform & fanbase
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Elisa Sasa Southard & Teresa LeYung-Ryan show how using talking-taglines & building writer's platform are as fun as keeping balloons in the air--photo by Tessa Bertoldi
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Elisa Sasa Southard & Teresa LeYung-Ryan attract writers who want to create their talking taglines and build their platforms and fanbases--photo by Tessa Bertoldi
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Elisa “Sasa” Southard wears 2 hats:
• As author of Break Through the Noise, 9 Tools to Propel Your Marketing Message, she helps writers turn personal skills into marketing talent http://BreakThroughTheNoise.com
• As creator of Big City Travel Skills Project, Sasa helps young travelers turn into smart and savvy adventurers
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Teresa LeYung-Ryan also wears 2 hats:
• As author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW, she coaches writers on making their names synonymous with the themes/subject matters/issues they write about.
• As editor/story consultant, she helps writers polish their manuscripts by identifying their themes and archetypes
Her novel Love Made of Heart is used in college composition classes.
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testimonials from Elisa Sasa Southard & Teresa LeYung-Ryan's USE Your Talking Tagline to Build Your Writer's Platform session at SFWC
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story consultant & writers' platform-building coach Teresa LeYung-Ryan and Birgit Sokya (author of To Drink the Wild Air) are colleagues at Women's National Book Association
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At lunchtime, the room’s energy fell to deep sadness when Elizabeth Pomada told us that Shirley Fong-Torres (who delighted us last year at SFWC) died a few months after the 2011 conference. Shirley was only 64. I am so sad for her family. Blossom branches in a huge vase on the SFWC stage reminded us of Shirley’s vibrance.
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Lisa See’s keynote speech was most inspiring. Lisa said when she reads a book she reads the beginning, then the ending, then back and forth until she reaches the middle; then she’ll read the ending again. Coach Teresa here . . . to remind my clients . . . Before you rework the beginning of your novel or memoir, review your ending. Lisa’s reading m.o. is a helpful trick for writers. As Plot Whisperer Martha Alderson says: “The beginning foreshadows the ending.” “The ending dictates the beginning.”
Read fabulous story-teller Lisa Lee’s books!

Julaina Kleist with Lisa See (author of Peony in Love, Snow Flower and the Secret Fan, On Gold Mountain, Dreams of Joy) and BookShop West Portal Neal Sofman at SFWC -- photo by story consultant & writers' platform-building coach Teresa LeYung-Ryan (presenter, author)
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Cyberspace Genius Linda Lee empowers writers at SFWC--photo by Platform-Building Coach Teresa LeYung-Ryan
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Coach Teresa LeYung-Ryan advises prescriptive nonfiction author Jodi Lobozzo Aman of New York to buy domain names that are synonymous with her themes
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author Margie Yee Webb chats with SFWC advisory board member Harvey Pawl while Barbara Santos works out details with Mark Hopkins rep-- photo by Coach Teresa
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Alexis Masters and Margie Yee Webb author of Cat Mulan's Mindful Musings spread joy at SFWC--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan
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Alan Rinzler’s keynote speech at 5:00pm gave us a glimpse into 50 years of the publishing world. Fascinating! Alan was the acquisition editor who believed in Claude Brown’s 1,400-page manuscript when no one else at the publishing house did. Alan helped Claude edit the book to 400 pages Manchild in the Promised Land: A Modern Classic of the Black Experience.
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Stephanie Carroll & Anna-Marie McLemore & author-- scholarship benefactor Victoria Hudson & Lisa Mattson--photo by Platform-Building Coach Teresa LeYung-Ryan
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I saw Scott James aka Kemble Scott! Scott is an inspiration and generous mentor in the publishing arena.

actor Will Southard & Elisa Sasa Southard of GO-with-Sasa celebrate SFWC--photo by Writers' Platform-Building Coach Teresa LeYung-Ryan
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actor Will Southard & author Elisa Sasa Southard 2012 Feb 17 photo by Story Consultant Teresa LeYung-Ryan
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Sincerely
“Reach out, not stress out, to materialize your dearest dreams!”
http://writingcoachteresa.com
author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW
As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying themes and archetypes.
Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!
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Coach Teresa, what happened on Feb. 16, 2012 at San Francisco Writers Conference?
Coach Teresa LeYung-Ryan here . . . this is what happened from my point of view. Tell me and my colleagues your point of view by submitting comments to this blog post. How? Click on the blue title bar of this post, scroll down to get the boxes, fill in boxes and click on “submit comment” button.
I took BART into The City and then MUNI #1 to meet co-presenter & colleague Mary E. Knippel. At 6:00pm we were to deliver BE YOUR OWN EDITOR at the San Francisco Writers Conference at the Mark Hopkins Hotel at top of Nob Hill.
Authentic details for writers who want to get to the top of Nob Hill: If you off-board BART at Embarcadero station, come up to street level that is closest to Drumm Street. Walk northward on Drumm, then westward on Sacramento Street (a one-way street). At Sacramento St. (near Davis St.), you’d catch the MUNI #1 bus that travels westward on Sacramento Street. $2 fare (driver gives y0u a transfer that’s good for 4 hours).
The ride is about 10 blocks or .7 mile (through Financial District and Chinatown, and up the hills). If you’re concerned about not knowing how to push the bell or pull the cord to request your stop, ask the bus driver or fellow passengers to look out for you. Off-board at Mason; walk a block southward on Mason to get to California St. (California St. is parallel to Sacramento St.). Wait for signals to cross the street. There you are–at the International Mark Hopkins.
As soon as you step onto the bricked courtyard, courteous hotel employees will greet you.
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Story Consultant and Writers' Platform-Building Coach Teresa LeYung-Ryan happy to present at SFWC again
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I saw Laurie McLean, Barbara Santos & Richard Santos, Nina Amir, Neal Sofman, dear mentors Michael Larsen & Elizabeth Pomada, Stephanie Chandler and other colleagues. Our session was to begin at 6:00pm. Among the writers who attended our session “Be Your Own Editor” were memoirist Jing Li, journalist and novelist Don Hudson and Margie Yee Webb (author of Cat Mulan’s Mindful Musings)!
Thank you, Patrick, for setting up the microphone–the room was long–without the microphone, the writers sitting in the back would have had difficulty hearing us.
Thank you to each writer in the room! Here’s an offer to you if you were in our session on Feb. 16, 2012 – I’ll be happy to read and give feedback to the first 2 pages (double spaced; pages numbered; manuscript title and your full name in the header) of your manuscript. Email me: your full name; your project’s genre; list of your themes. Then I’ll let you know when would be the best time to email me your first 2 pages. I’ll arrange my schedule so that I can focus on one writer a day. My email address is at gmail.com My User Name is: WritingCoachTeresa
Mary E. Knippel & Teresa LeYung-Ryan
Being Your Own Editor
Ensure Your Manuscript 100% Ready For the Next Step
• hire a book doctor/developmental editor OR
• pitch to agents or acquisition editors OR
• be your own publisher
fiction / narrative nonfiction / prescriptive nonfiction (“how-to” books)
YOUR NAME: ______________________________ Your Project: ________________________________
Tool #1 Grounding Reader with the three Ws (Who? When? Where?)
Tool #2 Hooking Reader from first page to last with core theme and “What does Protagonist want?” (in prescriptive nonfiction “What does Reader need?”)
Tool #3 In Fiction & Narrative Nonfiction (both genres are forms of “story-telling”) Who are your protagonist, antagonist, and other archetypes?
Tool #4 In Fiction & Narrative Nonfiction (front story / back story)
Tool #5 Foreshadows Metaphors Recurring Images
Tool #6 Authentic Details
Tool #7 Monologue Dialogue Vernacular
Tool #8 Misspelled words; misplaced modifiers; other frights
and 15 minutes for Questions & Answers
Thank you, dear mentors Michael Larsen & Elizabeth Pomada, for inviting Mary and me to deliver our signature presentation “Be Your Own Editor”!
Thank you, dear Birgit Soyka author of To Drink the Wild Air, for bringing your camera tripod!
Thank you, dear Margie Yee Webb, author of Cat Mulan’s Mindful Musings: Insight and Inspiration for a Wonderful Life, for introducing Mary and me, for taking photos, for having written the purr-fect gift book and letting me show in our session how every page of a prescriptive nonfiction book ought to contain inspiration, wisdom or a metaphor.
Thank you, Camille Thompson, columnist at SanRamonPatch.com, for your gracious help, making our session an enjoyable one.
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- authors & story consultants Mary E. Knippel & Teresa LeYung-Ryan give 8 tools at BE YOUR OWN EDITOR packed house session SFWC–photo by author Margie Yee Webb
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authors & story consultants Mary E Knippel & Teresa LeYung-Ryan attract writers at BE YOUR OWN EDITOR packed house session SFWC-photo by author Margie Yee Webb
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Coach Teresa LeYung-Ryan says: "Wearing your 2 hats as a writer---to polish your manuscript and to build your platform---can be as fun as riding a San Francisco cable car."
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Across the street at the Fairmont Hotel – LEARNING & the BRAIN Conference–Connecting Educators to Neuroscientists and Researchers
Vehicular traffic was blocked off in the area because President Obama was to speak at the Masonic Auditorium that evening!
Coach Teresa here took the cable car to go home and pack for Day II of San Francisco Writers Conference. Please see next post.
Sincerely
“Reach out, not stress out, to materialize your dearest dreams!”
http://writingcoachteresa.com
author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW
As editor/story consultant, Coach Teresa helps her clients polish their manuscripts by identifying themes and archetypes.
Her novel Love Made of Heart is used in college composition classes. Thank you, Teachers & Students!
Coach Teresa and Colleagues at San Francisco Writers Conference
To register for SFWC San Francisco Writers Conference
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Thursday, February 16, 2012 6:00pm
Mary E. Knippel & Teresa LeYung-Ryan
BEING YOUR OWN EDITOR: Ensuring Your Work is 100% Before Taking the Next Step:
Attend this session if you want to Polish Your Manuscripts before:
• hiring book doctor/developmental editor OR
• pitching to agents or acquisition editors OR
• self-publishing
Mary E. Knippel is author of The Secret Artist – Give Yourself Permission to Let Your Creativity Shine!
Teresa LeYung-Ryan is author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW and Love Made of Heart
Also, Mary E. Knippel and Teresa LeYung-Ryan are scheduled to give one-on-one 10-minute consultations at San Francisco Writers Conference!
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Friday, February 17, 2012 9:00am
Elisa “Sasa” Southard & Teresa LeYung-Ryan
BLOWING UP YOUR BALLOON: Writing a Tag-Line That Will Sell You and Your Book
Attend this session if you want to:
• hook agents, acquisition editors, readers, media attention
• make your name synonymous with the themes you write about
• have fun building your writer’s platform & fanbase
To register for SFWC San Francisco Writers Conference
Elisa “Sasa” Southard is author of Break Through the Noise: 9 Tools to Propel Your Marketing Message
Teresa LeYung-Ryan is author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW and Love Made of Heart
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Listed below are 2 events — free and open to the public.
Thursday, February 16th, 2012 at 5 p.m.
San Francisco Writers Conference Presents a Free Public Reading
Lisa See reads from Dreams of Joy in the California Room at the Mark Hopkins Hotel in San Francisco
Saturday, February 18th, 2012 at 6:15 p.m.
San Francisco Writers Conference Mass Booksigning!
Thirty presenters will sign in the Room of the Dons at the Mark Hopkins. Books for sale at the onsite bookstore manned by BookShop West Portal.
Look for Teresa LeYung-Ryan, Elisa Southard, Mary E. Knippel, Barbara Santos, Martha Alderson, Linda Lee, Linda Joy Myers, Margie Yee Webb, Verna Dreisbach, Nina Amir, Cara Black, Zoe FitzGerald Carter, Joan Gelfand, Tanya Egan Gibson, Ann Seymour, Ellen Sussman, Wendy Tokunaga, Shulamit Sofia, and other Women’s National Book Association members.
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The following lists are from San Francisco Writers Conference
KEYNOTERS:
Lisa See, author of Peony in Love and Shanghai Girls
Lolly Winston, author of Good Grief and Happiness Sold Elsewhere
Alan Rinzler, independent editor with 50 years experience in the publishing world whose client list is a “Who’s Who” in the publishing industryPRESENTERS:
Martha Alderson, author The Plot Whisperer: Secerts of Story Structure Any Writer Can Master
Nina Amir, editor, journalist, writing and author coach
Bella Andre, author of From This Moment On
Marilyn R. Atlas, Producer and personal manager in Hollywood
Sam Barry, Marketing Manager at HarperOne
Cara Black, author of Murder in Passy
Helena R. Brantley, Red Pencil PR
Philippa Burgess co-founder of Creative Convergence
Zoe FitzGerald Carter, author of Imperfect Endings: A Daughter’s Story of Love, Loss and Letting Go
Stephanie Chandler, author, online marketing and social networking guru
Laura Cogan from Zyzzyva
Mark Coker, founder and CEO of Smashwords
Deborah Davis, author of Not like You
Drew Dellinger, internationally known speaker, poet, writer and visionary
Robert Dugoni, author of Wrongful Death and Murder One
Brian Felsen, president of BookBaby / CD Baby / HostBaby
Joel Friedlander, Marin Bookworks & author of A Self-Publisher’s Companion
Barbara Freethy, NYT best-selling author
Catherine Friend, author of Barn Boot Blues and Sheepish
Diane Gedymin, The Publisher’s Desk
Joan Gelfand, poet and author of A Dreamer’s Guide to Cities and Streams
Tanya Egan Gibson , author of How to Buy a Love of Reading
Constance Hale is the author of Sin and Syntax and Wired Style
Brad Henderson, UC Davis professor and poet (co-author of Split Stock)
Evan Karp, Quiet Lightning
Kathi Kamen-Goldmark, author of And My Shoes Keep Walking Back to You
Katharine Kerr, author of License to Ensorcell due out in February
Carla King, author of The Self-Publishing Boot Camp Guide for Authors
Bharti Kirchner, author of four novels and four cookbooks
Michael Krasny, author and KQED radio host
Linda Lee, Founder of Askmepc-webdesign & Smart Women Stupid Computers
Wendy Lesser, author of Music For Silenced Voices, editor of The Threepenny Review
Donna Levin, author/writing teacher
Beth Lisick, author, poet and playwright among many of her talents
Tom Meschery, poet – athlete
Michelle Moran, author of Madame Tussaud, A Novel of the French Revolution
Mari Naomi, author/illustrator of Kiss & Tell: A Romantic Resume, Ages 0 – 22
Kathryn Otoshi, author/illustrator of What Emily Saw
Holly Lynn Payne, screenwriter, writing coach and author of Kingdom of Simplicity
Dan Poynter, Para Publishing – Self-Publishing Guru
Lisa Marie Rice, author of Nightfire
Trina Robbins, author of Lily Renee, Escape Artist
Teresa LeYung Ryan, author of Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW
Robert D. San Souci, author of Robin Hood and the Golden Arrow
Barbara Santos, author of Maui Onion Cookbook and Practice Aloha
Monte Schulz, author of This Side of Jordan
Kemble Scott, author of SOWER 2.0
Ann Seymour, author of I’ve Always Loved You, Nob Hill Gazette journalist
Naheed Senzai, author of Shooting Kabul
Rusty Shelton, President and CEO of Shelton Interactive
Sheldon Siegel, author of Judgment Day
Kevin Smokler, author of Bookmark Now
Elisa Southard, author of Break Through the Noise
Melissa Stonehill, VP Marketing & Publicity at Silver Screen Sizzles
Ransom Stephens, author of The God Patent
Ellen Sussman, author of French Lessons
Patrick Schwerdrfeger, author and international speaker
Wendy Tokunaga, author of Midori by Moonlight
Penny Warner, author of How to Host a Killer Party
Fan Wu, author of Beautiful As Yesterday
Martin Yan, chef. author and TV personalityEDITORS:
Elfrieda Abbe, Publisher, The Writer magazine at Kalmbach Publishing
Charles Adams, Algonquin Publishers
Jennifer Enderlin, VP, Editor-in-Chief at St. Martin’s Press
Valerie Gray, Executive Editor at MIRA Books, a Harlequin imprint
Gabrielle Harbowy, Dragon Moon Press and Pyr
Georgia Hughes, New World Library
Jan Johnson, RedWheel/Weiser
Brenda Knight, Associate Publisher at Cleis Press, Berkeley CA
Heather Lazare, Simon & Schuster
Deborah Lichtman, private writing consultant and editior.
Ross E. Lockhart, Managing Editor at Night Shade Books
Allison Lorentzen, Editor at Penguin Books
Ethan Nosowsky, Editorial Director at McSweeny’s
Chuck Sambuchino, Editor at Writers Digest Books and edits Guide To Literary Agents
Jay Schaefer, Independent editor/writer based in San Francisco
Jill Schwartzman, Editor at Dutton – Penguin Group
Ralph Scott, Executive Editor at Credit The EditAGENTS:
Peter Beren, literary agent and publishing consultant (CA)
Kimberley Cameron, President of Kimberley Cameron & Associates (CA)
Minju Chang, Book Stop Literary Agency (CA)
Verna Dreisbach, Dreisbach Literary Management (CA)
April Eberhardt, April Eberhardt Literary (CA/NYC)
Stephany Evans, President/Agent at FinePrint Literary Management (NYC)
Laurie Fox, Linda Chester Literary Agency – West Coast Associate
Mollie Glick, Foundry Literary & Media (NY)
Jeff Kleinman, Folio Literary Management (NYC)
Mary Kole, Andrea Brown Literary Agency (CA/NYC)
Michael Larsen, Larsen/Pomada Literary Agents (SF)
Daniel Lazar, Writers House Literary Agency (NYC)
Taylor Martindale, Full Circle Literary (CA)
Laurie McLean, Larsen/Pomada Literary Agents (SF)
Elizabeth Pomada, Larsen/Pomada Literary Agents (SF)
Jody Rein, President of Jody Rein Books, Inc (CO)
Katharine Sands, Sarah Jane Freymann Agency (NYC)
Ken Sherman, Ken Sherman and Associates
Nephele Tempest, The Knight Agency (Atlanta/CA)
Sally van Haitsma, van Haitsma Literary (CA)
Gordon Warnock, Andrea Hurst & Associates (CA)
Ted Weinstein, Ted Weinstein Literary Management (NYC/SF)This list is subject to change without notice.
First, what is a writer’s platform? Writing Career Coach Teresa LeYung Ryan here to answer that question–”Making your name stand for something—to attract targeted consumers who are likely to buy what you have to sell.”
” What are you selling? Your literary products—articles, columns, stories, poems, essays, speeches, scripts, books.”
“Making your name stand for something–the something being the subject matters, issues, and themes in your writings.”
“Targeted consumers? They are the readers who read the subject matters that you write about.”
My clients ask me: “Coach Teresa, How long does it take to build my writer’s platform?”
My answer: “When you stick to something for 21 days, you develop a new habit. Do the exercises in my workbook for at least 21 days. On the 22nd day, you graduate with the tools to build your writer’s platform.”
So, how long does it take to build your writer’s platform? Only 22 days!
May 5, 2011:
Author Joan Gelfand asked me today: “Teresa, what happens after you build your platform?”
My response: “After I build my platform, I fortify it, then I retrofit it. Building my platform and then abandoning it doesn’t serve me.”
Margaret Davis, author of Straight Down the Middle, says: “Instead of the usual pep talks, Coach Teresa’s workbook consists of a series of exercises which are thought-provoking, and always fun.”
Speaking of fun, I had a fun day fortifying my own platform and helping fellow members of WNBA.
Thanks to my pal Mary E. Knippel‘s lending me her Flip camera, I produced 4 short videos today–to share my expertise about platform-building for writers. I’ll post the videos on YouTube next week.
Then, I packed the Women’s National Book Association-San Francisco Chapter (WNBA) membership roster, name badges, name tents, the thank-you gift for our chapter president (Lynn Henriksen), and went cake-shopping for tonight’s celebration. The event was at the San Francisco Public Library-Main Branch.
What an exciting meeting! Established members (guiding lights) showed up; talented new members showed up:
Lynn Henriksen will mentor the new incoming chapter president or co-presidents
Kate Britton wishes to stay on as Membership Chair
Christopher Payne wishes to stay on as Treasurer
Teresa LeYung-Ryan wishes to stay on as Secretary, mentor committee chairs, and continue to show members how to build their own platforms with the help of the WNBA platform.
Mary E. Knippel wishes to stay on to mentor committee chairs and help them coax their creativity.
Birgit Soyka wishes to be WNBA Liaison to BookShop West Portal
Elizabeth Pomada, former chapter president, will continue to be a guiding light for WNBA, promoting our chapter through San Francisco Writers Conference, ASJA, and other affiliations.
Michael Larsen, former chapter president, will continue to be a guiding light for WNBA, promoting our chapter through San Francisco Writers Conference, ASJA,and other affiliations.
Leon Veal will continue being our liaison at San Francisco Public Library and San Francisco Project Read
Jane Glendinning is also affiliated with California Writers Club-Berkeley Branch
Patricia Tsang, M.D. is also affiliated with California Writers Club-San Francisco Peninsula Branch (and the Asian Heritage Street Celebration this year)
Janine Kovac is also affiliated with LitQuake (San Francisco’s Literary Festival)
Apala Egan is also affiliated with California Writers Club-South Bay Branch
Claudia Boutote is also affiliated with Harper One, publisher in San Francisco
Joan Gelfand is immediate-past president on national board of WNBA; she recommends our chapter sponsoring smaller events, and more of them, so that members get to co-chair one event in their region. This distribution of duties would benefit all members.
Linda Joy Myers, founder of National Association of Memoir Writers (NAMW), offered to share her expertise in teleseminars.
Linda Lee, our webmaster and cyberspace guru, offered to share her expertise in webinars and make webinars a benefit to members and a revenue tool when we sell the products to non-members.
* * * * * * * * *
We honored Lynn Henriksen; she made the past 2 years fun for us. Thank you, Lynn!
Vicki, Leigh Anne, Kaye, Barbara, Judith, Ricky, Elisa, we missed you at this meeting/party. See you soon!
Cyberspace Guru Linda Lee and I had a chance to chat after the meeting.
Cheers from Writing Coach Teresa!
Sincerely,
Teresa LeYung-Ryan, board member, San Francisco Chapter of Women’s National Book Association
Hope to see members in or near San Francisco on Thursday June 2, 2011, 6:00-7:30pm
Women’s National Book Association-San Francisco Chapter MEET UP
Mary E. Knippel (Creativity Mentor) & Teresa LeYung-Ryan (Writing Career Coach) will be present to mentor members and conduct “round-table MEET UP”
San Francisco Public Library, Main Branch, Latino/Hispanic Community Room (you can bring food into this room) at lower level,
100 Larkin St.(or use 30 Grove Street entrance), S.F., CA 94102
http://wnba-sfchapter.org/
RSVP by emailing: Secretary@wnba-sfchapter.org
Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW Available through Amazon.com Check out the reviews! Coach Teresa created the fun workbook to help fiction and nonfiction authors gain a competitive edge. Whether you want to be your own publisher or sell rights to another publisher, attract readers and more readers now! After you order Coach Teresa’s workbook, email her to receive an exclusive bonus on platform-building. Teresa’s email address is on her website WritingCoachTeresa.com
How to Pitch a Novel, Memoir, Narrative Nonfiction, or How To Book to Agents and Acquisition Editors
I invite everyone referred to in this post (especially the authors who have been coached by yours truly, 22-Day Platform-Building Coach Teresa LeYung Ryan) to introduce yourselves by submitting a comment to this post. To do that, click on the blue title bar of this post, fill in the boxes, then press the [ submit comment ] button. I cheer for you.

22-Day Platform-Building Coach Teresa LeYung Ryan helps authors with their pitches at "Speed Dating with Agents & Acquisition Editors" at WNBA's signature event
Andria Wagner
Barbara Brunetti
Belinda “Bee” Hylinski
Brittany Pettibone
Nicole Pettibone
Danny Garon
Diana Franco
Jennifer Hewitt
Joan Steidinger
Kimber Simpkins
Rasa Gustaitis
Ronnie Lovler
How to Pitch a Novel, Memoir, Narrative Nonfiction, or How-To Book to Agents and Acquisition Editors
Saturday March 26, 2011
This morning colleague Jane Glendinning and I had a chance to catch up since October last year when I met the delightful writers (and saw Sarah Clark!) at California Writers Club Berkeley Branch.
Jane and I had shared an adventure when Oakland public libraries were in danger of severe budget cuts. This morning 7:40am our walk from BART Embarcadero station to Sinbad’s Restaurant was another adventure in San Francisco. Rain. Puddles. We were on our way to help authors pitch their projects at the WNBA signature event “Meet the Agents & Acquisition Editors”
The reward was working with fellow members at Women’s National Book Association. Jane Glendinning and Birgit Soyka helped Meet-the-Agents Event Chair Judith Marshall and Chapter President Lynn Henriksen set up while Treasurer Christopher Payne and beloved Vicki Weiland greeted attendees at registration. VP Kate Britton had worked miracles pulling online registration data. Mary Jo McConahay took photos (We are so happy for Mary Jo. Two years ago at this same event, Mary Jo met agent Andy Ross. Her book, Maya Roads, will be published on August 1, 2011.)
Tanya Egan Gibson, Mary E. Knippel and yours truly Teresa LeYung Ryan helped authors fine-tune their pitches.
Karen Folger Jacobs & Diane LeBow I always get a kick seeing you two power-women.
Talking Tagline Coach Elisa Southard couldn’t be there because she was at the Bay Area Travel Writing planning retreat. Diane LeBow also headed to that meeting after the pitch fest.
Mathilde Schmidt and Carla Danziger – great seeing you both. I met new member Janine Kovac. Welcome aboard!
Valerie Mihalache, it was wonderful seeing you.
The 11 agents/acquisition editors/publishers included WNBA members Elizabeth Pomada and Michael Larsen (who are co-founders of San Francisco Writers Conference and Writing for Change Conference), Laurie McLean, Jennifer Joseph, Amy Burkhardt, Andy Ross, Brooke Warner, Georgia Hughes, Gordon Warnock, Jeanette Perez, and Peter Beren!
Zoe Fitzgerald Carter, author of Imperfect Endings, gifted us with a candid talk about her publishing journal, the folks who helped her share her remarkable story with readers, and what she’s working on now.
Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW is available through Amazon. Read success stories (on Amazon) from writers who have finished the 22-day workbook I created to help fiction and nonfiction authors gain a competitive edge. Whether you want to be your own publisher or sell rights to another publisher, attract readers and more readers now! http://writingcoachteresa.com
http://lovemadeofheart.com/blog/is-there-a-book-to-help-a-writer-build-platform-and-fanbase/
Getting to talk to an agent or an acquisition editor is a valuable experience.
What does an agent do? What does an acquisition editor do?
An agent represents the author. Agent earns his/her commission when he/she lands a publisher for the author. An acquisition editor buy authors’ works for the publisher he/she works for; publisher offers the author a contract (publisher buys/author sells the rights to publish); agent gets his/her 15% commission.
“Meet the Agents and Acquisition Editors” a signature event of Women’s National Book Association (WNBA-SF Chapter)
Saturday, March 26th, 2011 9:00 a.m. – 12:00 p.m. Space is limited (we sold out last year) – register by March 15th, 2011
Sinbad’s Restaurant, Pier 2, San Francisco
$50 WNBA member, $65 non-member, or $75 at the door
8:00 to 9:00 am Bonus: Coffee and “How to Pitch Training” included from 8:00 to 9:00 am.
Coaches Teresa LeYung Ryan, Mary E. Knippel and Tanya Egan Gibson will help you with your pitches.
Coach Teresa’s examples of pitches from last year’s event: http://wnba-sfchapter.org/2-more-examples-on-how-to-pitch-to-agents-acquisition-editors-publishers-at-wnbas-signature-event/
Saturday March 26, 2011 You’ll get a chance to meet:
Amy Burkhardt of Kimberley Cameron & Associates
Brooke Warner is Senior Editor at Seal Press
Elizabeth Pomada is a partner in Larsen-Pomada Literary Agents
Georgia Hughes is editorial director at New World Library
Gordon Warnock is a Senior Agent with Andrea Hurst Literary Management
Jeanette Perez, Senior Editor, acquires for the HarperOne imprint based in San Francisco after six years at Harper Perennial.
Jennifer Joseph publisher and editor of Manic D Press
Laurie McLean is an agent at Larsen-Pomada Literary
Michael Larsen is a partner in Larsen-Pomada Literary Agents
Peter Beren
Bios, more info, registration: http://wnba-sfchapter.org/
New this year!
Keynote Luncheon – 12:30 – $30.00 – Menu selections on WNBA website.
WNBA author Zoe FitzGerald Carter will share her journey to the publication of her memoir, Imperfect Endings, recently optioned for film. Join us for lunch and rub elbows with agents and acquisition editors.
Note: Must be registered to attend
See you there! Tell your writer-friends.
Sincerely,
22-Day Coach Teresa LeYung Ryan
http://writingcoachteresa.com
Build Your Writer’s Platform & Fanbase In 22 Days: Attract Agents, Editors, Publishers, Readers, and Media Attention NOW Available through Amazon.com Check out the reviews on Amazon!
What Does a Writer’s Life Look Like this Week?
Monday, author Elisa Southard and I took BART and Muni to meet with San Francisco Writers Conference co-founder Michael Larsen at the coffee shop in Grace Cathedral. Michael gave me lots of ideas for the new edition of my workbook BUILD YOUR WRITER’S PLATFORM & FANBASE IN 22 DAYS: Attract Agents, Editors, Publishers, Readers and Media Attention NOW.
Elisa Southard is building her fanbase for her new book BIG CITY TRAVEL SKILLS –for young, first-time travelers.
Elisa & I will be presenting at the exciting San Francisco Writers Conference again, so, please look for us Feb. 18-20, 2011.
Tuesday I went to my part-time day-job (what a blessing to have a second source of income and work with gracious folks); also, answered emails from writers (including one from Chris Wachlin about how to get Kepler’s Books & Magazine to stock the wonderful anthology Fault Zone that members of California Writers Club-San Francisco Peninsula Branch have published).
Today, I met author Margaret Davis and her husband at the Oakland Museum of California. I was mesmerized by
the Gallery of California History; the new gallery is based on the theme of Coming to California. The exhibit will be there until December 2, 2013. Check it out.
Margaret, thank you for “word shifting” my workbook title and telling me what Dan Poynter said.
What a treat it was to see Margaret & Ray! Then I hopped on BART and landed in San Francisco again. Lora Baldwin (Frank Baldwin is working on another script) and their 2 boys were in town; I had a chance to catch up with Lora (doing the 2 biggest jobs on this planet–being a mom and home schooling her children) and get a dose of joyful energy from her and those beautiful kids.
Connections? Frank Baldwin is one my mentors ( I refer to him as Obewan); he was one of Margaret Davis’s advisors when she was writing Straight Down the Middle.
Everyone mentioned in this post are or were involved with California Writers Club and the Jack London Writers Conference. I had met Michael Larsen & Elizabeth Pomada and Frank Baldwin at that conference in the last 1990s. Margaret Davis and I are members of the San Francisco/Peninsula Branch of CWC; Elisa Southard was with the Marin Branch.
I come home and see that Jane Glendinning has emailed me photos of my presentation in October 2010 at CWC Berkeley Branch (they meet at Oakland Main Library).
Thank you, Michael & Elizabeth, Elisa, Chris, Margaret & Ray, Jane, Lora & Frank, and the Baldwin children for making my week, and it’s only Wednesday!
Sincerely,
Manuscript Consultant / Writing Career Coach / Author / Publisher


































